Account Based Marketing Podcasts
- Account-Based Marketing. Account-Based Marketing is a podcast designed as a collection of conversations with sales...
- Let's talk ABM. Declan Mulkeen, CMO of Account-based Marketing Agency, strategic ABM, talks to leading ABM...
- The ABM Conversations Podcast. The no.1 podcast for B2B marketers wanting to explore timeless...
Full Answer
What is account based marketing (ABM)?
What Is Account-Based Marketing? - Salesforce.com What Is Account-Based Marketing? Learn how account-based marketing (ABM) can build stronger customer relationships, drive revenue growth, and help your teams collaborate. Account-based marketing (ABM) is a B2B marketing strategy for high-value customer accounts.
What are the origins of account-based marketing?
The origins of ABM lie in the early 1990s, when The One to One Future predicted a move away from the mass marketing of the past toward more personalized 1-to-1 marketing. With this breakthrough 1-to-1 concept, the idea of account-based marketing — focusing on highest-value accounts to drive higher revenue — was a logical next step.
How can ABM help B2B marketers?
Through a focus on building stronger relationships with high-value accounts, ABM can help B2B marketers who need to increase pipeline quality, retain top accounts for longer, and boost the revenue those accounts bring in. ABM is meant to support and complement traditional lead generation, not replace it.
Modern Marketing Blog Influencer Series: Account-Based Marketing and Social Media: A One-Two
Account - based marketing (ABM) can be one of the most powerful tools available for generating qualified B2B leads that result in significant revenue. All those data points matter, yet I'm still seeing that many marketers who aren’t gathering that information.
How Predictive Analytics Impacts Your Account-Based Marketing Strategy
Sean Zinsmeister recently joined John Carbary from the B2B Growth Show , which is a podcast series dedicated to helping B2B sales executives achieve explosive growth. In this episode, Sean and John discuss how to get over your fear of data, and why predictive analytics can benefit your account - based marketing strategy.
Sean Zinsmeister and Microsoft Talk Account-Based Marketing
At this year’s Marketo Summit, we had the pleasure of connecting with Alex Sessoms from Microsoft, who hosts an interview series aimed at teaching marketers how to get the most out of their ABM resources. You can watch the video below, or listen to the audio interview on our podcast channel on SoundCloud.
Account-Based Marketing for Manufacturers: 4 Key Benefits
An account - based marketing (ABM) strategy helps B2B manufacturers with finite addressable markets take a personalized approach to targeting, engaging, acquiring, and keeping best-fit accounts.
What is Account-Based Marketing? Why Your B2B Company Needs ABM
As the world grows increasingly digital, marketing strategies are forced to transform. The successful ones have done so with account - based marketing , a digital marketing strategy that uses personalized content and messaging to identify and engage with high-value accounts. .
Where Does Account-Based Marketing Fit in Your Inbound Strategy
It may not even be a matter of fitting one strategy into the other, as it is using a combination of strategies to make your marketing strategies beneficial for your organization. Thus, the creation of account - based inbound marketing (can I trademark that?).
Why A B2B, Account-Based, Marketing (ABM) Strategy Must Be A Priority
Let’s face it, marketing resources—whether part of a large or small team—only have a certain amount of bandwidth each month to build or strengthen their brands, generate leads or demand, enhance their customer experiences, or to reach all of these goals.
Why is podcasting important?
The goal of account-based podcasting efforts is to make the audience feel so connected with your company that they become lifelong customers and brand advocates. ABP enables marketing and sales teams to create genuine, lasting impressions, because audiences connect with real people who they feel can empathize with them through similar experiences.
What do salespeople do for podcasts?
Use those talented employees to help guide your podcast's process. Invite them to brainstorming sessions for episode and guest ideas and amplification strategies.
What does it mean when a podcast guest makes the rounds?
The guest shares new insights and perspectives with each company interaction. It's the host's job to guide the conversation in a way that is meaningful to your listeners.
Can you pull insights from an episode?
For example, you can pull insights and share clips from an episode with the target audience that will benefit from the information. Similar to finding a song that speaks to what you're going through, your targeted clips and content should truly resonate with what your audience is experiencing.
Episode topic: ABM at Salesforce
In this episode, host Shahin Hoda chats with Stephanie McCredie, Senior Marketing Director at Salesforce, about her journey with account-based marketing. During the conversation, Stephanie talks about the Salesforce ABM centre of excellence and the criteria she uses to determine the tiers of ABM an account should fall in.
Stephanie McCredie, Senior Marketing Director at Salesforce
Stephanie McCredie is a Senior Marketing Director at Salesforce, responsible for Account-Based Marketing, Strategic Accounts and Customer Marketing.
Episode Full Transcript
Shahin Hoda Hello everyone, welcome to another episode. I'm Shahin Hoda with xGrowth.
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