Best way to advertise podcasts: paid promotion
- Podcast app display ads. Podcast players like Overcast, Stitcher, and others, offer the opportunity to place banner ads...
- Booking ads for your podcast in Overcast:. Pricing varies depending on the category you choose and the slots that are...
- Listen notes. Again, thinking about meeting podcast listeners where they are,...
Full Answer
How to get started and market your podcast?
Well, step one is to educate yourself, says Dheerja Kaur, director of product at Robinhood. "First-time investors can start by brushing up on financial lingo and spend time learning about the markets," she tells POPSUGAR. "Financial news can also be helpful in staying up-to-date on the markets.
How do you promote your podcast?
This follows on from the collaboration angle, and is also based around creating shareable content. A popular way to promote your podcast is to do a guest post on a site with a similar target audience. With a guest post, you're creating insightful and helpful content for their readers, and in turn, are able to link back to your own content.
How do I market my podcast?
The 80-20 Podcast Marketing
- Publish new episodes at least 3 times a week in the first 8 weeks. ...
- Juicy Titles & Widely Applicable Themes After 8 weeks of throwing marketing ideas against the wall, I did a deep dive on my episode analytics. ...
- Get Guests to Promote You In Their Email Lists
How to promote your podcast?
With active daily users falling for the first time in 18 years, Meta’s share price slumped by 26%, while Spotify saw share prices fall by 10% after musicians Joni Mitchell and Neil Young left amidst Joe Rogan’s podcast ... so that your non-profit ...
How do I advertise my podcast?
On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...
How much does it cost to promote your podcast?
The current average cost of podcast advertising is a CPM of about $25. AdvertiseCast notes that the average CPM for 30-second ads is $18, and the average CPM for 60-second ads is $25.
Does advertising your podcast work?
Advertising on Podcast Listening Apps. Advertising your show on a podcast listening app is a powerful thing. After all, 100% of the people you reach with your ads are podcast listeners. And not only that – they're actively using a podcast listening app when they see your ad.
How do I promote my podcast audience?
So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
Where can I advertise my podcast for free?
I've tried everything to boost my numbers…it's so hard to promote yourself above the sea of podcasts, especially if you're not a new buzzy show.”...But there are plenty more, including:Google Play.Spotify.TuneIn.iHeartRadio.SoundCloud.Podbay.Podtail.Find 25 more podcast directories to submit your show to.
How do I make my podcast popular?
🤑 Podcast marketingEncourage reviews from your listeners. ... Share your podcast on social media. ... Repurpose your podcast as a YouTube video. ... Prepare three episodes for your podcast launch. ... Host a contest to get reviews and subscribers. ... Collaborate with other podcasters. ... Enroll in HARO. ... Buy paid ads.More items...•
Which platform is best for podcast?
What are the Best Podcast Hosting Platforms?Fusebox. ... Blubrry Podcasting. ... Spreaker. ... PodcastWebsites. ... Audioboom. Best hosting platform for taking your podcast to the next level. ... Libsyn. The most reliable podcast hosting site. ... Soundcloud. Best platform for audio content creators. ... Podomatic. Best freemium podcast hosting platform.More items...•
Can you pay to promote your podcast on Spotify?
Ad Studio makes podcast promotion on Spotify accessible to advertisers of all sizes. With low-budget minimums and powerful targeting capabilities, you can create campaigns that reach listeners passionate about topics and activities relevant to your show, as well as target podcast-enthusiasts.
Why is my podcast not growing?
So if your show isn't growing, look first to the premise, because it's the first interaction your audience will have with your podcast. If it's too vague or undifferentiated (i.e., “a show about [industry]”), you can't expect listeners to select it.
Is my podcast successful?
Download numbers are one of the most obvious metrics for measuring the success of your podcast. Download stats are immediately accessible to you, from the minute you launch your first episode. Watching the numbers climb can be rewarding. Some might even say addictive.
How do I make my podcast grow?
How to grow your podcast audienceDedicate 10-15 minutes every day engaging with your audience. ... Listen to your audience. ... Network with other podcasters. ... Pitch yourself as a guest. ... Make it easy for your guests to share. ... List your show in multiple podcast directories. ... Transcribe your episodes. ... Cross-post your episodes.More items...•
How effective are podcast ads?
The more effective your ad s are, the faster your podcast will grow, the faster it’ll start to climb the charts and attract new listeners, the more you’ll earn from monetizing your podcast (whatever podcast monetization looks like in your business), and everything just continues to snowball.
Why are banner ads on podcasts useful?
The purpose here is not to ask people to click. Instead, it is to leave repetitive impressions — kind of like TV ads.
What is programmatic audio advertising?
If you don’t have the time to find shows to sponsor and secure the sponsorship deals (it can be a lot of work) or you want to do podcast ads at scale, then programmatic is another way to get in front of existing podcast audiences to grow your show.
Why are podcasts so popular?
This is a great and effective channel for two big reasons: 1 Users are already in podcast-listening mode and looking for new content. You’ve got the ideal audience at the right place and time. 2 Because they’re already in their preferred listening app, the friction to hitting the subscribe button and becoming a regular listener is as low as it can be.
Is programmatic podcasting cheap?
It’s also not cheap. Because engagement is lower than with host read, you need to hit bigger numbers to have a significant impact. On the plus side, however, programmatic gives you the opportunity to scale a campaign to huge numbers of podcast listeners in any geography or niche.
Can Facebook ads affect listener numbers?
What we have seen is that Facebook, Instagram, Snapchat, and Twitter ads can have a great impact on your listener numbers in the short term - it’s a shortcut to as much traffic as you can afford to buy. But that once you turn these traffic sources off, the download numbers fall off a cliff.
Can you use banner ads on podcasts?
Website banner ads are not effective for calls to action / transactional things, e.g., see the ad and immediately click & buy things, or see the ad and immediately click & subscribe to a podcast. So if podcasts hope to drive subscriptions in a short period of time, then website banner ads may not be a good fit.
How much does a podcast ad cost?
Balter says that the cost of a standard ad in a podcast usually costs between $10 and $50 with more popular podcasts also charging a premium. However, if you want to do a more intensive promotion -- such as a full sponsored podcast episode -- this cost may vary based on what the content will entail from the podcasters.
How much will podcasts spend in 2020?
Statista recently reported that podcast ad spend is projected to hit $534 million in the U.S. alone by 2020.
What is Joe Rogan's podcast about?
On an episode of " The Joe Rogan Experience ", a general podcast that zones in on topics like technology, science, and entertainment, Joe Rogan reads a script that talks about how he uses ExpressVPN and Cash App in his daily life.
What is podcast landscape?
The podcast landscape is a pool of growing opportunities for marketers. And, if you're ready to start testing the sponsorship waters, be sure to keep these key tips in mind.
What is a native ad?
With this common strategy, you'll create a short audio clip that discusses your product, service, or another promotion related to your brand. These usually run for 30 seconds or less and sound a lot like audio ads you'd hear on traditional radio stations.
Is a podcast legitimate?
Because of this, you'll want to do some extra digging and properly vet the podcasts at the top of your list to make sure they're legitimate.
Do podcasts change demographics?
While different types of TV shows might attract different audiences or demographics, the podcast demographics don't change drastically from show to show, according to Balter.
Everything You Need To Know
Podcasting is one of the most popular content delivery channels today. Much of its popularity is attributed to the convenience it offers its listeners and to content creators. Podcasting platforms have seen a continuous rise in listenership, with approximately 155 million people listening to podcasts as of April 2020.
Over to You
Sharing your podcast with the rest of the world is now easier than ever and promoting your content is as simple or as complicated as you want to make it. If you’re eyeing to become one of the top podcasters in your niche, this comprehensive guide will help you market your podcast to gain more leads and sales.
How to Advertise Your Podcast
We tell you all about how to advertise your podcast with the best tips! Get your episodes out there to your audience following a few simple steps!
Content is King
Create engaging content. Do something that interests you or something you're passionate about. This will keep your enthusiasm high and will prevent you from podfading.
Quick Wins That Really Work
Spruce up your album art. Think your album art is great? Ask a few of your friends for feedback. There are a ton of resources to help you find a graphic designer to help you design your album art. Check Fiverr, Design Pickle, 99 Designs, Podcast Forums, and other resources.
Marketing Tactics
Mention keywords or guest names first in episode titles. These perform better in Apple's Podcast keyword search results. For instance Tim Cook with Apple - Episode 50 is a lot better than Episode 50 - Tim Cook with Apple.
Paid Advertising Works
Advertise on Overcast. Our friend David Kadavy went into great detail on how this works in his blog post.
Ask Others
Reach out to Facebook groups and hit up the moderators. Ask them if they would be interested in being a guest on your show. More than likely they will take you up on the offer. After the episode airs, see if they would be so kind to share it with their Facebook group. Works like a charm!
Utilize Social Media Marketing
Engage with your audience or community on all social channels. This includes your Facebook page, your Facebook timeline, your Facebook story, Twitter, Instagram, LinkedIn, and more.
Build out your Personal Brand and Website
Create a home (website) where new listeners can find you. Most probably won't discover you from a podcast app/player, they will find out about you from a web search or referral from a friend.
1. Have your podcast listed in aggregators and directories
Making sure listeners can find your podcast is one of the simplest ways to market it. While Apple Podcasts and Spotify are the most popular podcast directories in the United States, your listeners may use other aggregators.
2. Make it easy for listeners to share your show
Asquith suggests podcasters focus on shareability, as that’s one of the most effective ways to market your show. You’ll also want to ensure you tell your listeners to share and find an easy way for them to do so.
3. Create your own website
Although your podcast hosting provider may offer you a basic website to showcase your episodes, having your own can help you grow your show even more.
4. Start an email newsletter
Starting and maintaining an email newsletter is a smart way to encourage your new and repeat listeners to further engage with your podcast. You can send them emails alerting them about new shows, telling them about promotions or giveaways, asking them to subscribe to your show, and more
5. Network with other podcasters
Getting to know other podcasters in the space is useful to help you gain insights into new and out-of-the-box marketing tactics you haven’t thought of before. Plus, it could make it easier to pitch yourself on other podcasts, which is a fantastic way to leverage someone else’s existing audience to learn more about your show.
6. Ask guests to share your episodes
Asking guests to share or cross-promote episodes is another way to leverage someone else’s existing audience to find out about your podcast. Make it easy for the guest to share the episode by providing items like images, text, or sound bites they can easily copy and paste to any of their social media accounts.
7. Customize posts for each social media outlet
Using the same images and text for all your social media platforms isn’t as effective as tweaking the content and posts for each individual platform. What is shareable and viral in the Twitterverse is very different from what goes viral on TikTok.
The purpose of using podcast advertising
Podcast advertising is a lucrative marketing tool to sponsor ads on various shows for brand awareness and monetization. The Infinite Dial 2021 reports an increase in devoted listeners, “Approximately eighty million Americans – 28% of the U.S. 12+ population – are now weekly podcast listeners, a 17% increase over 2020.
What is a podcast advertisement?
Like all advertisements, podcast advertisements are used to promote a brand, idea, and message. Podcasts utilize their platform by providing a dedicated amount of time throughout an episode to promote sponsors to their listeners. There are many different types of ads to utilize this sponsorship.
Why you should use podcasts for marketing
Sponsored ads utilize a niche market by focusing on a target audience who will actually listen to what is being promoted. Listeners engage with a show that they trust and enjoy.
How do podcast advertisements work?
What’s the cost for some podcast advert real estate? Pricing is based on CPM (cost per mille) and CPA (cost per acquisition).
How to create your podcast ad
We discussed the purpose, the ‘what’, and ‘why’ of podcast advertisements. Now, the question is, how do I create a successful ad?
How to get your ad on a podcast
Okay, so you’ve created an ad or a few ads for a whole campaign, now the question is how do I get this on a podcast? We will want to consider a few important pieces.
Where to buy podcast ads
RedCircle is a one-stop shop for podcasters and advertisers. Brands and agencies can easily build, promote and track their ad campaigns across all platforms. Features include: variety of ad formats, budget and spending management, and direct customization of messaging.
