Podcast FAQ

apple podcast ads

by Benjamin Larson DVM Published 2 years ago Updated 1 year ago
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What is Apple Podcasts subscriptions?

Offer listeners a premium experience and build your podcast business with subscriptions that fit your audience. Fans can pay to listen to shows, hear extra content, and get early access to new episodes. Subscriptions are available in more than 170 countries and regions. Apple Podcasts Subscriptions is here.

How to promote Apple Podcasts in marketing communications?

Great podcasts deserve great marketing. The key to a great marketing campaign is clear and effective messaging. To comply with Apple requirements and receive the greatest benefit from your communications, follow these guidelines when promoting Apple Podcasts in marketing communications, including advertising, apps, websites, and printed promotions.

What is the listen on Apple Podcasts lockup?

The Listen on Apple Podcasts lockup is especially suited to banner ads, print ads, and other forms of advertising. Whenever a lockup is used online, you must include a link to Apple Podcasts. The Listen on Apple Podcasts lockup is a promise to your audience of a high-quality listening experience.

What devices can I use for my podcast or content?

Use Apple product names such as Apple Watch, iPhone, iPad, iPod touch, CarPlay, HomePod, and Mac to indicate that your podcast or content can be enjoyed on these devices. Do not list Apple products that aren’t supported.

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Does Apple podcast have ads?

We know true sports fans are always looking for stories about their clubs and teams told through a new lens, and with Apple Podcasts Subscriptions, we can deliver even more great stories in an all-new way, ad free, directly through Apple Podcasts.”

Can you promote your podcast on Apple Podcasts?

Promotion is solely at the discretion of Apple, but including a compelling description of your show and episodes, and accurate metadata will give your show a better chance of being featured.

How much does a podcast ad pay?

Industrywide, the average CPM rate is $18 per 1,000 listeners for 30-second ads and $25 per 1,000 listeners for 60 seconds ads. Podcasts with audience sizes ranging from 500 to over 100,000 listeners charged a CPM rate between $21 to $27 for 30-second ads. For 60-second ads, the CPM rate was between $23 and $37.

Can you listen to podcasts without ads?

Podcast Guru is the podcast player that gives you every podcast under the sun. With Podcast Guru you can easily find your favorite podcasts, or discover new shows from millions of episodes available for free.

How do you get promoted on Apple Podcasts?

The best promotional requests include these elements:Compelling subject line.Engaging, but brief, synopsis.Clear description of the podcast's format, such as interview, narrative series, or conversation.Brief background on the hosts and guests.Brief overview of marketing plans with dates.More items...

Where can I advertise my podcast?

Best Places to Promote Your PodcastSocial Media. Good ol' social media is full of possibilities when it comes to promoting your podcast. ... Other Podcasts. Other podcasts are another great place to advertise your podcast. ... Podcast Communities. ... Google Ads. ... Email Lists. ... Online Niches. ... Blogs. ... Print Publications.

Are podcast ads effective?

They have proven to be one of the most effective advertising media. Already in 2019, a BBC World Service study showed that the engagement rate of podcasts was 47% higher in comparison to radio and 27% higher than TV.

How much does an ad on Joe Rogan cost?

A host-read ad that lived forever on Joe Rogan's show used to cost tens of thousands of dollars previous to him going exclusive to Spotify. Next year, to get any ads on Rogan, the minimum spend is $1 million, they say, at a CPM upward of $60.

How much should you charge for a podcast ad?

Average Podcast Advertising Rates According to AdvertiseCast, the industry average rates for podcast advertising are: $15 for a 10-second ad CPM. $18 for a 30-second ad CPM.

How do I get Apple Podcasts without ads?

Accessing ad-free podcastsOpen your Apple Podcasts app.Tap “Library” in the bottom toolbar.Tap “Edit” in the upper-right corner.Tap “Add a Podcast by URL.”Enter one of the URLs below.Go to your Library to find your ad-free podcast.Repeat for additional podcast feeds.

How do I skip podcast ads?

How to skip podcast ads and intros with Pocket CastsPocket Casts Settings Cog. Pocket Casts boast a fabulous array of options here, including playback speed changes and trimming silence. ... Pocket Casts: Setup the skip duration. Enter a duration in seconds, and click OK. ... Pocket Casts Stats.

How do I get rid of podcast ads?

Meet AdBlock Radio, an adblocker for live radio streams and podcasts. Its creator, Alexandre Storelli, told Motherboard he hopes to help companies "develop alternative business models for radio and podcast lovers that do not want ads." “Ads exploit the weaknesses of many defenseless souls,” Storelli told Motherboard.

What is Apple Podcasts?

Apple Podcasts is the best app for finding, following, and listening to millions of the world’s most popular podcasts. And you can easily discover...

Where can I listen?

The Apple Podcasts app is already installed on all your favorite Apple devices — including Apple TV, Apple Watch, and CarPlay. You can also listen...

What does it cost?

Apple Podcasts offers millions of shows completely free. And some publishers offer premium shows, episodes, and channels that can be purchased thro...

Can I share my subscriptions with my family?

Of course. You can share your Apple Podcasts subscriptions with the whole family.

Can I download and listen offline?

Yes. You can download any podcast episode and listen to it offline. New episodes from shows you follow will be automatically downloaded. And you ca...

Can I start a podcast?

You sure can. If you want to create your own show and publish it on Apple Podcasts, check out the resources available at podcasters.apple.com.

Is Apple Podcasts the same as iTunes?

Your iTunes podcast library is now available on Apple Podcasts. All the shows you follow and the stations you’ve created are available on Apple Pod...

How many countries have subscriptions for podcasts?

Fans can pay to listen to shows, hear extra content, and get early access to new episodes. Subscriptions are available in more than 170 countries and regions.

What does analytics do for listeners?

Analytics help you learn about your listeners how they listen, where they listen from, and which episodes they enjoy.

What is a listen on Apple Podcasts lockup?

The Listen on Apple Podcasts lockup is a promise to your audience of a high-quality listening experience.

What is a lockup on Apple Podcasts?

A lockup can be used in all marketing communications promoting podcast content on Apple Podcasts. If badges from other podcast services appear on your communication, do not use a lockup. Instead, use the appropriate Apple Podcasts badge.

What is the key to a successful podcast marketing campaign?

Great podcasts deserve great marketing. The key to a great marketing campaign is clear and effective messaging. To comply with Apple requirements and receive the greatest benefit from your communications, follow these guidelines when promoting Apple Podcasts in marketing communications, including advertising, apps, websites, and printed promotions.

When to use Listen on Apple Podcasts badge?

Use the Listen on Apple Podcasts badge when linking to episodes, shows, or channels on Apple Podcasts.

How long does it take for Apple to approve a new iPhone?

Be sure to allow at least seven business days for review and approval. See the Apple Approvals section for details.

What format do you use for badges?

For printed material, use the badge artwork in EPS format in the color profile (CMYK or RGB) that matches the color profile of your print production mechanical.

What is a white icon?

White icon, optional For use when other icons also appear in white, or on very dark backgrounds where the black icon is not clearly legible.

How to manage podcast subscriptions on Apple?

You can manage your Apple podcast subscriptions from your Apple ID Account Settings, accessible from the top of the Listen Now tab.

How to get podcasts on Apple?

Here's how to find and buy Apple podcast subscriptions. You'll need a device running iOS 14.6, iPadOS 14.6 or MacOS 11.4 or later. 1. Open the Apple Podcasts app. Brett Pearce/CNET. 2. To find a channel (basically a collection of podcasts under one topic), tap Browse and scroll down to Featured Channels. Or tap Listen Now, and scroll down ...

How much does a creator's subscription cost?

Creators set the price for the subscriptions, which start at 50 cents a month. Creators can also offer monthly or annual billing. There are sometimes offers to listen to episodes free first, or try out a channel for a month before paying.

Can I play my podcast on my Apple Watch?

You'll be able to play your podcasts on a variety of Apple devices, such as the HomePod Mini and the Apple Watch, in addition to your iPhone. Each Apple Podcasts Subscription can be shared among six family members through Family Sharing.

Is Apple Podcast live?

Apple Podcast Subscriptions are live as of Tuesday, letting you buy membership to individual podcasts and channels of shows. The marketplace is live worldwide and includes shows from brands such as NPR, the Washington Post and CNN, as well as individual creators like Dave Chappelle, Beth Silvers and Sarah Stewart Holland.

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