Podcast FAQ

average podcast income

by Hadley Hahn Published 2 years ago Updated 1 year ago
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Overall, median hourly earnings for podcasters clusters between $30-44/hour (corresponding to $55K to $80K as an annual salary). New York and Los Angeles employers offer the best rates, the remaining top ten media market cities come in slightly lower, and podcasters elsewhere come in significantly lower.

Full Answer

Can you make money with a podcast?

Yet, despite what many claim, it's absolutely possible to make money with a podcast. Plenty of show-runners are making a living doing that, right now. Others are happy to bring in enough to cover their hosting costs, or pay for a takeaway every few weeks.

How much money can you make from podcasting?

  • The Joe Rogan Experience makes about $800,000 per episode. ...
  • Chapo Trap House has 32,874 patrons, which equals $147,262 per month.
  • Pat Flynn’s Smart Passive Income has two podcasts. ...
  • Last Podcast On The Left has 11,290, which equal $53,958 per month.
  • Tiny Meat Gang has 10,638 patrons, which equals $51,199 per month.

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How much money do podcasts make?

Young, 76, and his colleagues have yanked their tunes in opposition to coronavirus-related content published via comedian Joe Rogan's podcast ... rata" to determine how much to pay artists, which they said sees "all the money generated from listeners ...

How to make money with podcasts?

How to Monetize a Podcast – Your Options

  1. Creating Courses. If you like to teach others the nuts and bolts of your subject matter, then this could be the method for you.
  2. One on One Coaching. If you’d like to get on calls and talk people through processes, teaching them live, instead of online, then this could work for you.
  3. Sponsorship. ...
  4. Write an eBook. ...
  5. Sell a Product. ...
  6. Sell a Service. ...

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How much money can you make from a podcast?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

How much money do podcasters make a year?

Income from Popular Podcasts The Dave Ramsey Show has 13 million weekly listeners and earns nearly $10 million in annual income. Shepard Armchair Expert earns $9 million a year with almost 20 million monthly listeners. The Bill Simmons Podcast earns $7 million yearly income. Chapo Trap House makes $2 million each year.

Are podcasts profitable?

Do podcasts make money? Of course they do! Big names are getting large amounts of listeners and large amounts of ad revenue in return. According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25.

Can you make a living off a podcast?

So is it even possible for new podcasts to make money? The answer is yes. By setting up a few automated revenue streams, new podcasters can accrue passive income that grows alongside their audience, giving them time back to focus on podcasting.

How much do beginner podcasters make?

So how much money can podcasters make? To be frank, most make $0. In fact, many podcasts have negative cash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar. Creative work like podcasting doesn't make any money until people choose to watch you.

Is it worth it to start a podcast?

Not only is podcasting a new and exciting medium poised to take off exponentially, but podcasts themselves are great for producing or reproducing content. If you already have audio or video classes, you can quickly and easily turn them into podcast episodes.

Are podcasts still popular 2022?

Yes, podcasts are still popular in 2022. The number of active podcasts and podcast listeners is increasing daily. As of April 2021, there are a total number of 850,000 active podcasts with more than 48 million episodes in total.

How many downloads is a successful podcast?

more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts.

How to promote a sponsor on podcast?

To promote a sponsor, most podcast hosts feature a midroll ad that runs about halfway through the episode with a promo code that gives their listeners a unique discount. This way, your sponsor can track how well your ad performs and give your audience an incentive to try the product.

What is the most popular fan-funding site?

Patreon is the most popular fan-funding site and for a good reason: it makes it easy to get financial support from your listeners. Of course, having a Patreon page means you need to spend extra time creating exclusive content for donors, so make sure the amount your earnings are worth your time.

Is Podcorn a CPM?

Podcorn. Like Buzzsprout's marketplace, Podcorn is open to podcasts of any size, there's no middle-man fee, and you get paid in cash via Stripe or PayPal. Podcorn's self-service platform for podcast sponsorships is an excellent alternative to traditional CPM models, or searching for sponsors on your own.

What are the Income Sources for Podcasters?

There are several income sources available for podcasters. These include:

How Much Do Most Successful Podcasters Earn?

Podcasters charge for ads based on the number of people who have listened to the episode.

Conclusion

Exactly how much do podcasters make? You should know by now that it depends on several factors.

What to do if you haven't started a podcast?

If you have not started a podcast yet, choose a topic that has the potential of attracting a large listener base. You can do a quick search in an iTunes library to see if there is a demand for a topic you would choose for your podcast. If there is a demand for that niche, aim to create the best possible content for it.

How much does Joe Rogan make?

Joe Rogan hosts an entertaining podcast that discusses trending topics and interviews public figures of interest. He is estimated to make about $30,000 per episode. With about 5 episodes per week produced, his estimated monthly podcast income is $600,000.

Is podcasting equipment expensive?

If there are few search results, there isn’t much demand – so you have little chance of growing to a point of earning an impressive income. Podcasting equipment can be costly. Not everyone has the ability to invest into podcasting equipment.

Why do big businesses pay for podcasts?

This is good information to have if you plan to sponsor a podcast. Big businesses are willing to pay for podcasts, because they build intimacy and trust over time. However, if you are planning to start a podcast, this big-money info is not a guiding star.

How does podcasting help you?

Podcasting can help you build skills, meet people, and get a better job. You can connect with other people in an enlightening way. Your podcast can help people finish boring tasks, endure long drives, withstand chemo, bike one more mile on the exercise bike, or get a good night's sleep.

What do libraries offer for podcasts?

Libraries sometimes offer courses, equipment and quiet space. If you're starting a podcast, you have some fixed costs (such as gear, hosting, branding) and variable costs (time, energy, enthusiasm). However much it costs you to make your podcast, your podcast's idea, or niche, has to be equally interesting, unique, well-crafted, and necessary. ...

Who were the celebrities before podcasting?

The community it creates may be smaller, but more enthusiastic. Joe Rogan and Amy Schumer were celebrities before they started podcasting. Serial was widely promoted by This American Life, and followed a changing news story.

1. Affiliate Marketing

Podcasters earn an affiliate commission by promoting companies and products to their audience. Every purchase made through an affiliate link earns you money. Affiliate marketing is more effective when you promote products and services you know and use yourself.

2. Sponsorships and Advertising

Sponsorships are often the first thing beginners think of when seeking to make money from their podcast. Numerous podcast ad networks connect podcasters with advertisers. The networks find advertisers, carry out negotiation terms and procure scripts on behalf of podcasters.

3. Courses

Many established podcasters develop their own courses to teach similar content online. Courses are effective in teaching easy-to-follow content and give students tangible feedback upon completion. You’ll want an email list to reach your audience and let them know about your course and what it entails.

4. Coaching and Consulting

Coaching is similar to offering an online course, but instead of filming segments for a large group, you focus on developing relationships with individual listeners and teaching them a skill directly. You can also promote your consulting and coaching services through your podcast.

5. Crowdfunding and Donations

When you have a loyal following, you can ask for monetary donations to support your podcasting journey. Crowdfunding usually works best in more entertainment-focused podcasts. Platforms such as Patreon, GoFundMe and Indiegogo can help you solicit funding from your audience in exchange for special rewards — things like merch or exclusive episodes.

6. Premium Content

Premium content in podcasting can take many forms. Here are some of the common ways you can offer premium content related to your podcast:

7. Events

Hosting events as a podcaster not only helps in making money but is also a great way to bring together your top fans for more value. Take the Walker Stalker conference, for instance. Walker Stalker began as a podcast for fans to discuss the Walking Dead TV show, but it has grown immensely.

How many downloads does a poddcast get?

1% of poddcasts get 37,000 downloads per episode. Now these numbers are important because to podcast advertisers, it's a numbers game. The bigger audience you have the more they will pay for ads. But advertisers don't even want to mess with small shows.

How much does JRE make a month?

According to SocialBlade, the JRE YouTube channel makes between $16,500 - $264,000 a month. According to Castbox, JRE has 2.2 million subscribers.

Did Rami Malik get paid more for Bohemian Rhapsody?

Rami Malik got way more for Bohemian Rhapsody vs the podcast Blackout. In fact many podcast companies struggle with paying competitively to attract great staff. Because if you're a great comedy writer, would you rather work on Conan's TV show and get paid much much more or Conan's podcast and get much much less.

Is Libsyn a podcast host?

So to break through all that and to make a show that makes money, is just very rare. Some numbers. Libsyn is one of the largest podcast hosts and they put out numbers on what the average size shows are. Now these numbers are important because to podcast advertisers, it's a numbers game.

How many people listen to podcasts in the US?

37% (104 million) listened to a podcast in the last month – up from 32% in 2019 (Infinite Dial 20) 24% (68 million) listen to podcasts weekly – up from 22% in 2019 (Infinite Dial 20) 16 million people in the US are “avid podcast fans” (Nielsen Q1 2018)

How many podcasts were there at WWDC 2018?

To highlight the growth, Apple confirmed there were over 550,000 podcasts at WWDC 2018 in early June. An article published April 25, 2018, by FastCompany states there are: Over 525,000 active shows and over 18.5 million episodes.

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