- 36% of the male population and 29% of females reported monthly podcast listening in 2019. ...
- Listeners ages 12-24 and 25-54 account for the majority of podcast listeners, with the 55+ demographic coming in last. ...
- The device most often used to listen to podcasts are smartphones and tablets, followed by computers/laptops, and last is smart speakers. ...
How to find the number of listeners to a podcast?
- In 2019 over 32% of Americans have listened to podcasts regularly every month, which is 90 million people. ...
- People regularly listening every week in 2019 were 22% of the population in 2019. ...
- It is also crucial to notice that once a consumer becomes a podcasts listener, podcasting becomes their primary source of audio consumption.
Who listens to podcasts demographics?
- Men have historically listened to more podcasts on a monthly basis than women. But growth in both groups is comparably fast.
- In 2013, 15% of men and 9% of women listened to podcasts regularly on a monthly basis. ...
- In 2019, 34% of men and 29% of women listen to podcasts regularly on a monthly basis. We predict the growth in both groups will continue. ...
How to increase podcast listenership?
- Lots of links to things you talk about in the show, including advertisements
- Bullet points
- Explain inside jokes
- Times and topics- list the topics covered in the podcast and add what time in the show you talk about them
- Pictures
- Introduction of people on the show
Why are podcasts so popular?
- What Is a Podcast?
- Podcast Types
- History Of Podcasts
- Why Are Podcasts Becoming So Popular?
- Podcasts Allow Multitasking & Podcasting For Everyone
- They Are Easy To Access
- They Build Intimacy
- Podcasts Are Time Savers
- Provide An Instant Community
- Easy To Monetizing A Podcast
How many listeners is good for a new podcast?
5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.
How many monthly listeners do podcasts have?
41% of the US Population Listen to Podcasts on a Monthly Basis. It was estimated that in 2020, 37% of the US population older than 12 listened to a podcast on a monthly basis. What's more, it's anticipated to increase to 41% in 2021.
How many downloads make a successful podcast?
According to the latest podcast download numbers, the most successful podcast episode had about 50,000 downloads 30 days post-publishing. Podcast industry statistics show that an episode with 9,000 downloads across multiple streaming platforms earns a place in the top 5% of podcasts.
How many listeners do you need for a podcast to make money?
You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.
How often do podcasts fail?
Less than 20% of the podcasts that have launched this year will make it to next year. Most podcasts fail. If you've launched a podcast or are thinking about launching one, you don't want to put in all that work just to see your experiment get canned in a few months.
What are good podcast statistics?
How many downloads makes a successful podcast? The most successful podcast episode had around 50,000 downloads in only 30 days. An episode with 9,000 downloads earns a place in the top 5% of podcasts, and 3,400 downloads puts you in the top 10%. The average podcast racks up 141 downloads in the first 30 days.
Is 5000 downloads good for a podcast?
more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.
How much can a small podcast make?
As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.
How do you know if your podcast is successful?
Here's a list of eight methods you might use to measure the success of your podcast:Number of listeners. ... Number of downloads per episode. ... Sponsors and advertisements. ... Audience and critic reviews. ... Website and social media traffic. ... Engagement with promotional materials. ... Networking and referrals. ... Recycled content.
Can you make a living off of a podcast?
All you have to do is read your ads on your podcast recording according to your agreement. In fact, sponsorships are the most lucrative way to make money from your podcast. According to IAB and PwC, advertisers spent $678 million in 2019 and will spend more than a billion in 2020.
How much does a popular podcast make?
Income from Popular Podcasts The Dave Ramsey Show has 13 million weekly listeners and earns nearly $10 million in annual income. Shepard Armchair Expert earns $9 million a year with almost 20 million monthly listeners. The Bill Simmons Podcast earns $7 million yearly income. Chapo Trap House makes $2 million each year.
What makes a podcast successful?
A podcast with focus is going to be much easier for potential listeners to understand. You might think a wide appeal will get a wider audience but more often a narrow appeal means there's less likelihood others are doing the same thing. And the listeners you get will be very excited to find you.
20 Podcast Statistics You Should Know in 2022
2021 Global Podcast Statistics, Demographics & Habits
How many people listen to podcasts in the US?
37% (104 million) listened to a podcast in the last month – up from 32% in 2019 (Infinite Dial 20) 24% (68 million) listen to podcasts weekly – up from 22% in 2019 (Infinite Dial 20) 16 million people in the US are “avid podcast fans” (Nielsen Q1 2018)
Which country has the highest podcast listening rate?
South Korea leads the world in the percentage of people who have listened to a podcast in the past month with 58%.
How many podcasts were there at WWDC 2018?
To highlight the growth, Apple confirmed there were over 550,000 podcasts at WWDC 2018 in early June. An article published April 25, 2018, by FastCompany states there are: Over 525,000 active shows and over 18.5 million episodes.
How many podcasts are there on Apple?
Apple Podcasts … features more than 500,000 active podcasts, including content in more than 100 languages.
Is there an infographic on Pinterest?
There is both an infographic (with embed code) and a Pinterest image for your sharing needs as well!
What are the most popular podcast genres?
Comedy, education, and news are the most popular podcasting genres.
Is Australia listening to podcasts?
87% of the Australian population is familiar with the term “podcasting”. 30% of the Australian population has listened to a podcast. 25% listened to a podcast in the last month. 17% listened to a podcast in the last week.
How much time do people spend listening to podcasts?
8 hours is the average time weekly podcast listeners spend listening to podcasts
How long are podcasts?
40% say podcasts are too long – it is easy to find shows ranging between 15 minutes to over 1 hour. 38% claim you have to pay to subscribe to podcasts – somehow large portion of users think about podcast subscriptions like Netflix instead of YouTube channel.
What devices are used for podcasts?
79% of podcasts will be consumed on smartphones in 2020. Since 2014 smartphones are the main listening device for podcasts. 3rd emerging category of devices used for listening podcasts are smart speakers. 23% of the U.S. population owns smart speakers in 2019 vs. 84% smartphone ownership.
How many people are podcasting in 2020?
69% of the population (197 million people) were aware of podcasting in 2019. 74% of American (211 million people) will be aware in 2020. 87% of the U.S. population (248 million) will be aware of podcasting by 2022. 2022 podcast awareness is more or equal to the awareness of Snapchat, Twitter, Instagram, Pinterest, LinkedIn, and Whatsapp in 2020.
What is ImprovePodcast?
I'm the owner and creator of ImprovePodcast.com, the site dedicated to providing actionable solutions for podcast creators. My goal is helping people to develop their podcasts into effective marketing and sales tools.
How Many Podcast Downloads Should I Be Getting?
In a world of YouTube views and Twitter followers, we've become accustomed to figures in the hundreds of thousands, and even millions.
What to do if your podcast host provides this data?
If your podcast host provides this data, take a look at the geography of your podcast downloads. Are you suddenly getting a burst of downloads in a particular region or country? Check the news and find out what's happening there.
How many podcasts are there on Buzzsprout?
Buzzsprout are one of the biggest podcast hosting platforms in the world. In fact, with well over 85,000 active shows on their platform, they are arguably the biggest.
Is podcasting small or big?
An audience might seem “small” in a numerical sense. But with long-form content like podcasting, it's often shows with smaller, but more niche hyper-targeted shows that are considered the more successful.
Is comparing podcast downloads to Instagram followers pointless?
So comparing your average podcast downloads to someone else's Instagram followers is like comparing the number of rooms in your house, to the number of trees in the Amazon. It's completely irrelevant and utterly pointless.
What is the average age of podcast listeners?
Podcast listeners are young, educated and affluent. The largest age group of listeners is between 12-24 years old (40%). The largest group from income perspective are listeners in households with annual income between $100k-150k (17%). Regular listeners listen to 7 different shows and listen to 8 hours of content weekly.
What is podcast listener?
Podcast listeners are a very attractive group for advertisers, who are interested in reaching this group of consumers with their messages
Where do people listen to podcasts?
Among regular monthly consumers 48% of podcast listeners in the U.S. listened to podcasts at home, and 26% in the car. Both locations combined give us almost 75% of all podcast listenings.
How do podcasts get ads?
Podcasts provide advertisers and brands which they represent to broadcast their message to a very attractive audience which is not easy to reach otherwise. Also, a very popular format of host-read ads makes the message more trustworthy and allows advertisers to achieve great results with their budgets. The most popular and scalable way to get ads on your podcast is through cooperation with a podcasting network that will sell ads for you. To learn more check: How do podcast networks work? – Everything you need to know before joining.
What age group listens to podcasts the most?
In the age group of people between 12 and 24 listenership is growing the fastest. In 2013 only 11% of people listened to a podcast, which is every 1 of 10 Americans. This has tripled in 2018 and quadrupled in 2019. Currently, in 2019 roughly 40% of people in this age group listen to podcasts regularly, on a monthly basis, ...
What percentage of podcast listeners are affluent?
While among monthly podcasts listeners those affluent households are contributing to 41% of all listeners.
How much money do podcasts make?
Their consumption of podcasts rises regularly for more than a decade now. Podcast advertising revenue in the U.S. will reach $513 million in 2019 and will grow to more than $650 million by 2020.
1. There are over 2 million podcasts
Currently, there are more than two million active podcasts, according to Podcast Insights 2021. Three years ago, there were only about a quarter of that. With regards to the number of podcast episodes specifically, as of April 2021 there were over 48 million episodes.
9. Eight Podcasts Are Listened to Per Week On Average
According to The Infinite Dial 2021, US weekly podcast listeners averaged eight podcasts in the last week. Only 11% of US podcast listeners older than 12 listened to only one podcast in the last week. Most (21%) listened to about five, while 19% listened to anything from six to 10 podcasts per week.
10. Average Time Spent Listening to Online Audio Was Down in 2020
Surprisingly, according to The Infinite Dial, the average time spent listening to online audio was down in 2020. In 2019, online audio listeners older than 12 spent an average of 16 hours and 43 minutes per week. In 2020, it was only 15 hours and 12 minutes – more than an hour less.
11. Podcast Listening Peaks in the Morning
According to The MIDAS Survey, the listening peak for podcasts is between 08:15 and 08:30 a.m. Other popular times include between 11:00 and 11:15 a.m. and again at 5:30 p.m.
12. Radio Is the Most Popular Audio Source While Driving
When it comes to audio sources in the car, AM/FM radio still outperformed podcasts in 2020. According to The Infinite Dial, only 28% used podcasts as an audio source in the car, compared to 81% that tuned into radio stations.
13. Mobile Phones Are the Preferred Device
The car stereo system might not be the preferred source for podcast listening, but the mobile phone definitely is. Mobile phones account for 79% of the podcast listening hours! The second most-used device is laptops (15%) with tablets (6%) in third spot.
14. More Men Listen to Podcasts
In the UK, podcasting is slightly more popular among men. The MIDAS Survey found that in 2020 54% of men compared to 46% of women listen to podcasts.
Podcasts are gaining popularity
This increased monthly podcast consumption shows the growing prevalence of the format in the United States. A survey on podcast consumption found that in 2012 only 29 percent of U.S. respondents had ever listened to an audio podcast, but this figure increased annually and reached 57 percent in 2021.
Podcast providers
The recent controversy surrounding Spotify and the Spotify-exclusive podcast ‘The Joe Rogan Experience’, in which Spotify sided with Joe Rogan despite complaints from artists, demonstrated the rising influence of podcasts and their importance for streaming platforms.
Consumption
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