Podcasting for B2B marketers: The 7 best practices.
- 1. Define a clear purpose. Think about why you want to have a podcast and who you want to serve with it. Take time to research relevant content topics ...
- 2. Keep things short and sweet.
- 3. Build credibility by telling your own story.
- 4. Bring diverse hosts onboard.
- 5. Pay attention to quality.
What makes a good B2B podcast?
Thoughtful, valuable content can help your brand stand out from the competition, and encourage listeners to build a relationship with the brand. The most successful B2B podcasts tend to be in the Q&A or panel discussion style. Hosts can welcome new guests each week to share their insight.
Is podcasting a good idea for B2B marketing?
Do podcasts work for B2B marketing? B2B podcasts can be effective marketing tools, but they aren't the best choice. They are growing in popularity and can help you engage new audiences. They're also great for building thought leadership in your industry.
How do I promote my podcast B2B?
How to Promote Your B2B Podcast#1: Start with Audience Demand. ... #2: Add Influencers for Amplification. ... #3: Use Internal Promotion to Boost Awareness. ... #4: Optimize for Search. ... #1: Publish Transcripts as Blog Posts. ... #2: Commit to a Cadence. ... #3: Submit to Podcast Directories. ... #4: Look for Cross-Promotional Opportunities.
What is a B2B podcast?
A B2B podcast is a podcast produced by a B2B company with the goal of content marketing, content-based networking, and building industry authority. While there may be loads of B2B podcasts out now, it is not too late to start yours.
What are the challenges of having a podcast?
Getting Started One of the most difficult common challenges podcasters face is getting started. The distance between your initial inspired idea and recording your first episode seems too far and too long to travel. You may be overwhelmed by the many steps involved in making your podcast a success.
Should your company start a podcast?
When done right, podcasts are an incredible tool for establishing long-term engagement with customers, surfacing the personalities within a business, and building a bond of trust through analysis, insight, and storytelling. There are many sales, marketing and business podcasts that do this.
How do I promote my podcast brand?
🤑 Podcast marketingEncourage reviews from your listeners. ... Share your podcast on social media. ... Repurpose your podcast as a YouTube video. ... Prepare three episodes for your podcast launch. ... Host a contest to get reviews and subscribers. ... Collaborate with other podcasters. ... Enroll in HARO. ... Buy paid ads.More items...•
How do you create a podcast marketing plan?
19 Podcast Marketing Strategies for 2022Understand Your Why. ... Create Great Content. ... Take Time to Craft Your Titles and Descriptions. ... Launch With a Few Episodes. ... Start or Update Your Website. ... Optimize for SEO. ... Start an Email Newsletter. ... Submit to Podcast Directories.More items...•
Michael Toledo
Podcasting is quickly becoming the heavy-hitter of the marketing content world.
BUILDING YOUR B2B PODCAST
Along with podcasting equipment, you’ll need a strategy. Here are the basics:
CASE STUDIES
Now that you’ve learned some podcasting best practices, let’s take a look at some successful podcasts that are leading the conversation and learn why they’re working so well.
Why are podcasts important?
With the right strategy, podcasts can be an incredible digital marketing tool for expanding your reach and increasing your brand awareness. Creating a podcast strategy, however, can be daunting because the intimacy and format of podcasts feel different from other content, such as blog posts or videos, tempting marketers to “reinvent ...
How many episodes should I have for a podcast?
Start With Three Episodes. When preparing to launch your podcast, you should have at least three episodes ready to publish at once. If a listener falls in love with your podcast in the first episode, don’t let the flame die out; keep them interested by having a few episodes available for listening and downloading.
Is podcast ROI hard to measure?
Weaknesses. Since podcasts are not likely converting listeners directly into customers, it can make podcast ROI a little bit harder to measure. Measuring the success of your podcast can certainly be done, however, and we’ll discuss the different ways of doing so later on. The podcast is not a quick solution.
Can search engines crawl podcasts?
Unfortunately, search engines don’t crawl audio on the web. So, you’ll want to create designated landing pages that contain the top keywords for your episodes, discuss the topics your podcast addresses and maybe include transcriptions of your episodes as well.
What is Forbes Agency Council?
Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.
Is podcasting a good investment?
Podcasting is a big investment, and you’ll want to wring as much value out of your material as possible. Consider expanding from audio-only to a video podcast format, providing you the opportunity to publish full audio and video episodes on different platforms.
