Best Marketing Podcasts 1. The Shake Up Why Listen: The Shake Up is a weekly podcast hosted by Alexis Gay and Brianne Kimmel.
Full Answer
Are podcasts effective for marketing?
Podcasting allows brands to communicate to a captive audience. With lifestyle on-the-go, the power to have the podcasting on demand allows companies and brands tell their story anywhere at any time, which helps to establish authority in your industry and create advocates brand along the way.
What podcast marketing strategy?
Podcast marketing is a strategy that implies promoting and selling your product or service through audio content. It helps reach new audiences, tell the brand's story, build authority, and encourage word-of-mouth marketing.
Are podcasts a marketing channel?
As a marketing channel, podcasts continue to increase their share of advertiser spend. Total podcast ad revenue in the U.S. surpassed $700 million for the first time in 2018. Marketers continue to observe a unique loyalty displayed by podcast listeners who support the brands advertised to them.
Is podcasting a form of marketing?
Podcast marketing is the act of marketing yourself, the products you sell, or your services by creating and distributing unique audio content. Free content is shared with listeners to influence and inform them about how your products or services can benefit them or their industry without being overly promotional.
Which is the most effective marketing channel in social media?
From a social media marketing perspective, Facebook is the most important channel for both B2C (68%) and B2B (48%) marketers. According to the latest social media trends, creating online communities is more important than chasing followers, and Facebook is a perfect place to do so!
Do podcasts make money?
Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
What are blogs in marketing?
Blog Marketing is a content marketing strategy. The marketing strategy uses blogs to address potential customers directly and individually, thus achieving customer loyalty for their own brand. This type of marketing uses viral marketing methods in which an interest group is built based on a blog.
What is content based marketing?
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.
What are the advantages of blogging in marketing?
Most evidently, the primary benefit is that blogging helps drive traffic to your website. The Value of SEO: There are only so many pages on a business website and, without a component of social media marketing, there's a limited amount of new blog content to be added.
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
What is content marketing podcast?
Facilitated by Digital Marketer, the DigitalMarketer Podcast hosts Garrett Holmes and Jenna Snavely give thorough discussions of content marketing topics to help digital marketers grow their business. The podcast covers everything from social media platforms and video to cold calling leads and franchise marketing.
Why are podcasts successful?
When we listen to podcasts, we become the audience for a virtual storyteller. Rather than sharing that setting with others, we alone become the audience. For brands, marketers or others running their own podcasts, this allows them to create a more personal and intimate experience for each listener in their audience.
What is the pitch podcast?
“My favorite Podcast is called The Pitch. It’s like a Podcast version of Shark Tank (although with less whacky ideas and much more time for feedback) where entrepreneurs and startups pitch to real investors on air. The signal to noise ratio is actually pretty high despite what the TV version might leave the impression of. As the marketing director of a sauna startup, the advice that we’ve heard on this show has directly helped us secure our own round of funding. The Harper Wilde episode from last year was particularly valuable and showed us that there was no point seeking investment unless we had something more than marginal to offer an existing market.”
What is the human strike back podcast?
“The Humans Strike Back by Hotjar is a relatively new podcast that not only covers business and personal development but also does so with a filter of humanity. I learn about strategies and tactics to grow my business. I know that they will always be human-centered and long-standing instead of gimmicky and short-lived. Hosts Louis Grenier and David Peralta alternate episodes where they will interview tech and marketing luminaries about what is new and most helpful in voice-of-customer, human-centered design, and experimentation-driven marketing. I find myself walking the dog a little longer each morning than I normally do when I get to listen to the show.”
Is the podcast good for marketing?
“The podcast is a great resource for founders and marketers alike due to the diverse content and specific examples that are cited for everything from email marketing to product-market fit. The episodes are easy to consume, very directional, and Eric does a great job guiding the story.”
Can you do marketing in a non-spammy way?
It isn’t. You can do marketing in a non-spammy, non-sleazy way. You can treat people the way you want to be treated and still generate great marketing results. This is exactly what Louis believes in, and what the Everyone Hates Marketers podcast ( EHM) stands for.
Is Seth Godin a marketing podcast?
This is an interesting choice because it is not a typical marketing podcast. Yes, Seth Godin is a famous author and marketer who’s written tons of popular marketing books like This is Marketing, Purple Cow, and Permission Marketing.
Who is Doug Cunnington?
Doug Cunnington is a project manager turned affiliate marketer , and his podcast shares success stories, tactics, and tips on building successful niche sites. Tropical MBA. A long-running podcast (>10 years) that focuses on how to build a location-independent business.
Who hosts Niche Pursuits?
Hosted by Spencer Haws, Niche Pursuits is a podcast focused on making money with niche affiliate websites. It’s similar to Authority Hacker’s podcast with one distinct difference: it’s an interview podcast. In each episode, Spencer interviews a niche site owner about their successes, failures, and tactics.
1. Behind The Numbers by eMarketer
Behind The Numbers is a podcast that showcases the impact of marketing on the business world. They make use of in-depth interviews and short segments that demonstrate how your marketing impacts both the industry and individuals.
2. Marketing Over Coffee
In marketing over Coffee, Hosts Christopher Penn and John Wall talk about search engine optimization, social media marketing, and marketing project management. Apart from being pro marketers, they both are local coffee shop owners as well. They even record every episode in a real coffee shop as it signifies their business.
3. Success Made Simple
Success made simple podcasts help you develop a winning mindset along with creating a brand identity that will encourage your customers with these best marketing podcasts. Its host, Dr. Dave Martin, is a well-known speaker, motivator, and author. His episodes on teamwork and positioning are worth a virtual listening party for your marketing team.
4. Call to Action
It is a weekly podcast that talks about the basics of digital marketing from experts at Unbounce. It involves practical advice and tricks from industry experts. Episodes vary about 15 to 30 minutes, and although they’re on break, you can still get a lot of practical knowledge from their archived episodes.
5. Online Marketing Made Easy
Amy Porterfield’s Online Marketing Made Simple was designed to let small businesses start their online marketing strategies. It involves a number of actionable pieces of advice and step-by-step instructions that will allow you to overcome common beginner challenges.
6. Copyblogger FM
Copyblogger Fm hosts Sonia Simone and her team keep you updated with all the latest content marketing trends and strategies. Their guests include expert marketers you are likely to engage every day. It is one of the best podcasts that help you learn a lot.
7. ConversionCast
The ConversionCast podcast goes into Leadpages inner workings that reveal all the insider marketing secrets that let startups succeed. Their episodes are archived on SoundCloud but deliver plenty of timeless guidance for modern marketers. Topics boost customer lifetime value, convert customers into evangelists and positions.
What is the business of content podcast?
The Business of Content is, “tewhe podcast about how publishers create, distribute, and monetize digital content.”#N#What’s interesting about this one is it dissects how media companies are venturing and finding success in today’s publisher ecosystem, and how brands can learn from this approach to monetize and make their own content even more effective, something we’re passionate about here at IMPACT.#N#These episodes illustrate the publisher education you will get from this show:
Is being a content writer a struggle?
Being a content writer, or even someone who writes consistently, can occasionally be a struggle. Thinking of what to write, how to write it, and who the audience should be may have you hitting a roadblock -- but the CopyBlogger podcast hopes to solve that.
Who is the host of the marketing podcast?
Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
What is the brand you podcast?
The Brand You Podcast with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Each episode draws from Mike's experience as a brand strategist, business coach, and copywriter for some of today’s most influential coaches, speakers, and creators. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching
How long is a B2B podcast?
A podcast for B2B sales professionals featuring a new tip everyday, 7 days a week. All tips will be 5-10 minutes or less so that you can binge through a week's worth of tips in less than an hour.
What is "I love marketing"?
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
What is an ecommerce podcast?
The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
What is marketing in the simplest form?
Marketing in the simplest form is buying and selling. In a deeper sense, it is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society. Marketing nowadays has spread throughout the Internet too. Internet experts frequently venture into Internet marketing businesses which may also include online marketing, content marketing, advertisement, digital marketing and sales. And if you are interested to know more about marketing in general, this catalog might be of great help. It is compiled of podcasts that might help beginners make their marketing idea feasible and that can still be enjoyed by experts. You can also find podcasts about affiliate marketing, sales and marketing, service marketing, brand strategy, target marketing, brand management, marketing research and even sales training. What is more, you can learn more details about how some marketing experts started their online careers and learn from their experience.#N#Read More
Who is the host of the Copyblogger podcast?
The Copyblogger Podcast is a weekly show hosted by Tim Stoddart. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.
