Podcast FAQ

best podcast platform for monetization

by Emmanuelle Bartell Published 2 years ago Updated 1 year ago
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Top 15 podcast hosts for monetization

  • Podbean. Not all of Podbean’s monetization options are available on all pricing plans. You’ll need to start with the...
  • Anchor. Anchor is a popular podcast host, likely due to it only offering free, unlimited hosting. Anchor makes...
  • Libsyn. Libsyn’s advertising tools let you dynamically insert advertising spots, including with...

Here are our picks for the best podcast hosting services.
  1. Podbean. Podbean is the best podcast hosting service provider on the market. ...
  2. BuzzSprout. BuzzSprout is one of the easiest to use podcasting hosting provider for beginners. ...
  3. Blubrry. ...
  4. Transistor. ...
  5. Smart Podcast Player. ...
  6. Libsyn. ...
  7. SoundCloud.
Jan 4, 2022

Full Answer

What is the best way to monetize a podcast?

Top 5 Ways to Monetize Your Podcast

  1. Online Courses. We launched our first online course, Podcasters’ Paradise, in October 2013, just a little over one year after launching the podcast, Entrepreneurs On Fire.
  2. Sponsorships. About 6 months post launch – in March of 2013 – an author reached out to John and asked if he could sponsor the podcast.
  3. Affiliates. ...
  4. Crowdfunding. ...

More items...

How do you monetize a podcast?

  • Additional interviews
  • Behind-the-scenes content
  • Ad-free RSS feed
  • Early-access RSS feed
  • Q&A with the hosts

How to monetize your podcast?

How to Monetize a podcast

  • CPM. Here’s the good news. According to the Internet Advertising Bureau, the podcasting industry experienced a 19% increase in advertising revenue in 2020.
  • Affiliates. You’ve got to start somewhere. The advice that I’ve heard most often is to start with affiliate marketing.
  • Ask. It always pays to ask. ...

How to start and monetize a live stream podcast?

How To Monetize A Podcast Directly

  1. Ask for donations. The simplest way to monetize a podcast is to ask people for money. ...
  2. Create paid membership tiers. The latest trend in podcasting is creating paid membership tiers. ...
  3. Sell sponsorships or ads. ...
  4. Join an advertising network. ...
  5. Sell premium episodes. ...
  6. Gate your back catalog. ...
  7. Sell repurposed content. ...
  8. Syndicate your show to YouTube. ...

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Can you monetize a podcast?

Direct podcast monetization is when the show is the thing you're selling. You can profit from creating original content, repurposing it, and granting exclusive access to paying members. On the other side is indirect podcast monetization. This is when you use your podcast as a tool to sell other things.

What is the most used platform for podcasts?

SpotifyIn 2020, the most commonly used app for listening to podcasts in the United States was Spotify, with 25 percent of podcast listeners aged 18 or above saying that they used Spotify to listen to podcasts. Meanwhile, Apple Podcasts was used by 20 percent of adults, down from 21 percent in the previous year.

Can I monetize my podcast on Spotify?

In tandem with opening access, Spotify announced it's rolling out monetization for video podcasts—specifically subscriptions, which it launched for audio shows last year and through which it will give creators 100% of revenue until the end of this year. (Starting in 2023, it'll take a 5% cut of subscription fees.)

How many listeners do you need to monetize a podcast?

You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.

Is Spotify any good for podcasts?

So, if you're looking for the TL;DR of this article, Spotify is an excellent option if you listen to a few podcasts in your free time, but you primarily listen to music.

What is the most successful podcast?

The Top 10 Most Popular Podcasts:THE JOE ROGAN EXPERIENCE. Hosted by Joe Rogan.CRIME JUNKIE. Hosted by Ashley Flowers & Brit Prawat.CALL HER DADDY. Hosted by Alexandra Cooper.MY FAVORITE MURDER. Hosted by: Karen Kilgariff & Georgia Hardstark.THE BEN SHAPIRO SHOW. ... THE DAILY. ... OFFICE LADIES. ... POD SAVE AMERICA.More items...•

Can you monetize podcast on Anchor?

How do I set up monetization? You can activate your Ambassador ad for your podcast on both web and mobile from the 'Money' section of Anchor, as well as other Ads by Anchor tooling if you're eligible. You can also activate Listener Support from the 'Money" section of your Anchor account.

How do you monetize on Soundcloud?

How do I monetize a track?Go to your tracks page.Select the desired track and click the pen icon to edit.Choose the monetization tab for the track.Enable Monetization.Select your username for each territory.Enter necessary details on the Metadata tab.Save your changes.

How much does Spotify pay per podcast?

Every time someone streams or listens to a podcast or music on Spotify, the channel owner receives a small amount. This amount varies between artists depending on their popularity and impact on Spotify. Of course, most artists receive a blanket amount of around $0.00357.

Is 10000 downloads good for a podcast?

more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.

How do I start a podcast and get paid?

How Do Podcasts Make Money?Sponsorships. Sponsorships are the most common way podcasters make money. ... Direct support including premium content. Direct support is when you simply ask your fans to send you money to support your show. ... Affiliate sales. ... Complementary products.

How much does Joe Rogan make per podcast?

According to a report by Wealthy Gorilla, Rogan is pulling in $100k with each episode that he uploads on the platform. Rogan has a habit of posting more than just a few episodes everywhere. in reality, the former fear factor host posts 5 episodes each week.

What is a midroll?

Midroll. Midroll is the more established player in the podcast advertising game. It uses the CPM (cost per thousand impressions) model and provides access to ads from major companies such as HBO, Toyota, and Audible among others. As you might have guessed, this platform commands large fees to match.

How much does Art19 cost?

You must ask to join. As of this writing, they charge producers a monthly fee which can range from about $100 for a basic plan up to $700 for full-stack ad insertion depending on the services you need. The platform works best if you are producing your own ads. Midroll.

Why do you need to focus on your audience before seeking sponsors?

Concentrate on your audience before seeking sponsors because that’s your product to sell to advertisers. The power to connect with the host is the power of podcast advertising. It really is about the audience demographic for sponsors. When preparing a pitch deck for your podcast, be sure to sell the medium first.

Do podcasts have a Patreon?

Podcasts are no different. If you’re producing quality content, chances are high that at least some of your listeners will be willing to donate. Patreon is a donation platform that makes it easy for fans or “patrons” to pay content creators for their work.

Is a podcast ad permanent?

The ad may be recorded separately and edited into the final production cut or mentioned directly by the host during the actual show recording. Either way, these baked-in ads are permanent. A listener who downloads your podcast episode five years from now will hear the same ad that your listeners hear today.

Can you use DAI on podcasts?

Fortunately today, there is a better way—dynamic ad-insertion (DAI) platforms. They use modern ad servers to allow you to dynamically insert ads anywhere in your podcast. Pre-roll, mid-roll, post-roll, you name it. If a sponsor pays to run an ad in a given slot for a certain number of impressions, you can do that.

What is a podcast website?

Podcast Websites is an all-in-one platform that includes a WordPress website, web hosting, unlimited podcast hosting, domain name, email address, and a bunch more. You can easily build your email list as they connect to many of the top email service providers too.

What is libsyn podcast?

Libsyn. Libsyn is a podcast hosting service that has been around since the early days of podcasting. They are commonly recommended because that’s what long-time podcasters have used and recommended for years, but there are better platforms now. Their website and dashboard badly need a refresh too.

What is Transistor podcast?

Transistor is one of the newer podcast hosting and analytics platforms and have a great team behind them. They are focused on brands (one of their early customers is Cards Against Humanity) and people who take podcasting seriously (vs those just dabbling or as a hobby). For one price you can:

What is the best free podcast platform?

Anchor. Anchor is probably the most well-known free podcast platform. Their main focus is on mobile podcasting, but you can also use their web interface to edit and manage your episodes. They have a built-in ad platform, easy editing of your audio files, and are constantly updating with new features.

Does Buzzsprout have an affiliate marketplace?

They also give you excellent statistics (recently updated in 2020) and a mobile-friendly podcast website. Buzzsprout also added an affiliate marketplace ( to help you make money with your show) and the ability to add team members (admin or editor access levels).

Does Spreaker have free speech?

Spreaker has a “free speech” hosting plan with 5 hours of audio storage and 15 minutes of live streaming. RedCircle. RedCircle launched in February 2019 focused on “semi-pro” podcasters. For now, one of their unique features is the ability to reach out and cross-promote your podcast within the platform.

What Is The Best Podcast Platform To Make Money?

The best podcast site provides you with advanced analytics figures of your 24/7 support, social sharing selections, marketing tools, listeners, and more. The below names are the ones.

FAQs

We’ve also answered some common questions that you will have to ask at least once in your podcasting journey.

Final Thoughts

So, what is the best podcast platform to make money this year is? Keep in the know that you need to dig thoroughly into the service provider’s features.

What is the best plugin for WordPress podcasts?

Castos – another alternative to managing your podcast from within WordPress. Castos provides a WordPress plugin that lets you sync episodes from WordPress to Castos. You’ll prefer Castos over Blubbry if you want to host or manage multiple podcasts from one account.

How does Buzzsprout work?

Buzzsprout allows you to host a podcast and automatically get it live in your preferred directories. Need to decide how your podcast will evolve in the future? In time [you’ll need around 90 days], you can make use of their insights that let you know what apps or devices listeners commonly use based on their demographic profile. But the tool is so easy to use because of the episode listing process: just upload your audio file and consider it done.

What is Podomatic podcast?

PodOmatic has an integrated podcast recording tool complete with fun audio effects and basic editing you can use for a hobby podcast project. Their partnership with Patreon, Popcorn, and What for? Apparel lets you get paid in various ways for your content.

What is Podigee for podcasts?

Podigee provides customizable workflows, data reporting, APIs, team accounts, and strong data privacy. This makes it an ideal choice for both small businesses and enterprises who want to collaboratively distribute and track their podcasts. Monetization and web player included.

Does Blubrry have a sponsorship program?

Blubrry owns an Interactive Advertising Bureau certification that makes it easier for you to look for sponsorships since you comply with all podcast measurement regulations. This means they provide some of the best statistics from the platforms in this list and you can use these for professional podcasts.

Is Zencast a private or public podcast?

ZenCast has a smooth onboarding and podcast creation process that lets you choose whether you want a public or private podcast straight away. Note that switching from another host to ZenCast is also easy so you can bring all episodes, artwork, and show notes.

Does Krisp work on podcasts?

The tool does come with an audio enhancement functionality but this strictly optimizes your episodes for your podcast platforms. To actually remove background noises, echoes, and maintain an HD voice quality that mimics that of a studio production, use an app like Krisp while you’re recording instead.

What is a podcast hosting platform and why do you need one?

A podcast hosting platform, site, or service stores and, in some cases, distributes audio content to listeners. Hosting platforms create an RSS feed for your podcast, which is a public URL that listening platforms use to gather show and episode details. All hosting sites provide RSS feeds, but not all distribute them to listening platforms.

What to consider when choosing a podcast hosting platform

If you hope to build a business around your podcast, choosing the right hosting platform is a must. So, how do you find the best fit? Start by weighing your options for free and paid services.

The 10 Best podcast hosting websites

According to industry research and user feedback, the platforms below are the 10 leading options for podcast hosting, ordered alphabetically. Most have tiered plans available—making it easier to start at a lower investment level and upgrade when you’re ready.

What is the oldest podcast hosting service?

The Libsyn platform is one of the oldest podcast hosting services, having been around since 2004, long before podcasting broke into the mainstream. Over the years Libsyn has raked up quite a strong community of podcasters, which makes the platform a wonderful option for those who are just breaking into podcasting.

What is a captivate pitch?

Captivate pitches itself for those looking to grow and monetize their podcasts. It’s intuitive interface, which allows quick access to the commonly used functions without cluttering the screen, should appeal to new and experienced podcaster alike.

What is a transistor?

Transistor is one of the newest entrants in the podcast hosting business, and pitches itself to both beginners and professionals alike. The platform has all the usual podcasting tools to upload and publish your shows. The service also offers podcast analytics to help you track the performance of your episodes.

Why is podcast important?

Transistor. A podcast is a good way to get your ideas across and build an audience. Whether you want to host one to help increase the brand awareness for your business or for yourself, a podcast is one of the best ways to share your expertise with the world. Irrespective of the reason for starting a podcast, creating a podcast needs ...

Why do podcasts need bandwidth?

Many such services also offer ample (if not unlimited) bandwidth to ensure you don’t have to turn away listeners because you’ve exhausted all of the available bandwidth.

Is podcast hosting better than bandwidth?

Podcast hosting services price their plans to make sure you have ample storage for your podcast, with a range of appropriate bandwidth plans. In fact, you’ll soon discover that a podcast hosting provider is a lot more cost efficient, especially if you factor in the cost of the bandwidth as well. 2. Faster streaming.

Does Captivate have unlimited uploads?

One of the best things about Captivate is that it enables you to host an unlimited number of shows. There are no limits on uploads and the storage space as well. Instead, Captivate limits accounts by the number of downloads. The platform also offers comprehensive analytics to help you track the reach of your shows.

What is the difference between direct and indirect monetization?

Essentially, podcast monetization strategies can be divided into two categories: direct and indirect. Direct monetization involves the selling of your podcast itself — we’ll explain how you can do this. By contrast, indirect monetization involves using your podcast as the means to sell other things.

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Is it hard to monetize a podcast?

However, even if you have a solid idea for a podcast and begin to build an audience, monetizing a podcast can prove difficult. Monetizing a podcast to the point where you stand to earn a life-sustaining amount of money is even more difficult.

Is there a monetization formula for podcasts?

No two podcasts are the same , so there isn’t any particular monetization formula that will work equally well for all podcasters. This means that, once you’ve built an audience, you’ll have to experiment with different monetization methods before you find the right mix of techniques.

Can you sell consulting services on podcasts?

You can also offer paid access to such things as online courses, exclusive interviews, and other content that leverages demand for your product (that would be you). You can even sell your consulting services if your podcast touches on a subject with which you have considerable expertise.

Can you use your brand to push sales?

Of course, this won’t pay dividends when you’re just starting out. If people aren’t familiar with your brand, you can’t use your brand to push sales.

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Set-Up Donations on Patreon

A Brief Primer on Dynamic Ad-Insertion Platforms

  • In the old days, the only way to insert an ad into a podcast was to record and edit it into the actual audio file. The ad may be recorded separately and edited into the final production cut or mentioned directly by the host during the actual show recording. Either way, these baked-in ads are permanent. A listener who downloads your podcast episode five years from now will hear th…
See more on podcastinsights.com

Networks to Increase Your Listenership and Exposure

  • Once you’ve set up some revenue streams, your next concern is how to grow them. The key to that is to understand your target audience and set yourself up as a gatekeeper. Jay Connor, producer and co-host of The Extraordinary Negros, recommends: There are a number of networks you can join to boost your podcast’s exposure. Let’s take a quick look at some major players.
See more on podcastinsights.com

Good Content Is The Engine of Monetization

  • I like to think of a podcast as a vehicle for carrying your message to the masses. It takes a powerful engine to build an audience, and quality content is that engine. As Jessica Kupferman, podcast revenue consultant, recommends: If good content is the engine, how do you fuel it to keep it running so that you can keep producing quality work day aft...
See more on podcastinsights.com

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