Seven strategies to get more podcast listeners
- Be consistent. Keeping a consistent rhythm is a key marketing strategy, whether it's email marketing, writing blog...
- Include a clear call-to-action (CTA) in each episode. A call to action (CTA) is something you ask listeners to do...
- Cross-promote with fellow podcasters. Cross-promotion is a great way to gain...
- Create a Podcast trailer.
- Use Call to Actions.
- Promote your Podcast on social media.
- Repurpose your Podcast content.
- Podcast SEO.
- Invite guests and star as a guest.
How to gain more listeners for your podcast?
Make yourself visible
- Read and respond to your listeners feedback, reviews and ratings that you've received from places like Apple Podcast, Castbox,
- Join networking events
- Start a local group within your niche
- Encourage your circle to share your content
- Collaborate with other podcasters
- Start doing Facebook or YouTube LiveStreams
How to grow your podcast listenership?
“Breaking through” can mean different things depending on your objectives. If you’re looking to use your podcast to grow your customer base, then reach and metrics such as downloads are paramount. If, however, you’re seeking to shift brand perception, you might look for improvements measured by engagement and follow-up research.
How to gain podcast listeners in any niche?
- Live in your niche (G+, twitter, forums, facebook groups) spend your time online in the places where your community is interacting podcasters community on G+ follow relevant people in your ...
- email signature (simple with one call to action)
- Find non-podcasting platforms. ...
How many listens does your podcast get?
- 30.3% of listening takes place on Apple Podcasts, with 26.4% on Spotify. Google Podcasts are a distant third at 2.7%.
- 51% of downloads come from the USA, with 6.8% from the UK, and 5.2% from Canada.
- Mobile accounts for 88.8% of all podcast downloads, with 63.1% of those coming via the Apple iPhone.
How do I get 1000 listeners for my podcast?
3 Tips for New Podcasters To Help You Quickly Reach 1,000...How to reach the first 1,000 listeners? ... Build your podcast audience. ... Give your listeners excellent value on any topic, and they'll always come back for more. ... Bring fresh value and excitement in each episode.More items...
How do I get people to watch my podcast?
On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...
How do I get my first 100 podcast listeners?
Finding listeners for your new podcast can be tricky. Here's how to build some early momentum.Focus on “who” before “how” ... Solve your listeners' problems. ... Plant the seeds for your podcast on social media. ... Book guests who bring listeners with them. ... Write an episode description they can't resist.More items...•
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
Why is my podcast not growing?
So if your show isn't growing, look first to the premise, because it's the first interaction your audience will have with your podcast. If it's too vague or undifferentiated (i.e., “a show about [industry]”), you can't expect listeners to select it.
How do I drive traffic to my podcast?
Social mediaConvert your podcast into a YouTube video. ... Cut that YouTube video into clips. ... Customize posts to each social media channel. ... Tease episodes with audiograms. ... Record a tagline with your guest. ... Add value on social media. ... Run giveaways on social media.
Is my podcast successful?
Download numbers are one of the most obvious metrics for measuring the success of your podcast. Download stats are immediately accessible to you, from the minute you launch your first episode. Watching the numbers climb can be rewarding. Some might even say addictive.
How do I make my podcast popular?
🤑 Podcast marketingEncourage reviews from your listeners. ... Share your podcast on social media. ... Repurpose your podcast as a YouTube video. ... Prepare three episodes for your podcast launch. ... Host a contest to get reviews and subscribers. ... Collaborate with other podcasters. ... Enroll in HARO. ... Buy paid ads.More items...•
What is a good podcast audience size?
3. 5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.
How long does it take for a podcast to get popular?
How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.
How do podcasts get featured?
How to find and get featured on top podcasts in your industry:Step 1: Find the right podcasts to pitch. ... Step 2: Research the podcast before you contact the host. ... Step 3: Contact the host to request an interview. ... Step 4: Schedule the interview. ... Step 5: Prepare for your interview. ... Step 6: Give a great interview.More items...•
How do you start a podcast with no audience?
20 step guide for starting a podcast with no existing audiencePick an idea (ideation)Create a listener persona (marketing)Pick an angle for your show (ideation)Define your brand idea (marketing)Choose your recording gear.Draft or script coherent c.a. 5 episodes.Record your episodes and cut your material.More items...
How to get more listeners on podcast?
So, to help increase your podcast listeners, below are six crucial tips that can help people find you. 1. Create a Podcast trailer. Whether you’re already established or launching a new podcast, create a podcast trailer episode that pins to the top of your feed. Your trailer should introduce you, your topic and any guests.
How to make a podcast trailer?
1. Create a Podcast trailer. Whether you’re already established or launching a new podcast, create a podcast trailer episode that pins to the top of your feed. Your trailer should introduce you, your topic and any guests. Include snippets from the episode to entice listeners to subscribe.
Why do podcasts need written content?
Written content is needed to improve the searchability and ranking of your podcast . That’s because Google finds text easier to crawl than audio. If writing blog posts about your podcasts isn’t your thing, either get someone else to write them or, better still, convert your transcripts into blogs.
What is a CTA in podcasts?
A Call-to-Action (CTA) at the end of every show is an effective way to encourage your podcast listeners to do something. You CTA could be to review your podcast, follow you on social media, or share your podcast with their friends and family.
How to grow your mailing list for email marketing?
Want to grow your mailing list for email marketing purposes? Then repurpose previous episodes into downloadable content. Create infographics, checklists and more. To download this valuable info, your listeners need to give you their email address. So, make sure they offer good value, help people to solve problems, or enable them to take action.
Why do podcasts have guest?
Having a conversation with a guest on your podcast show helps to bring your topic to life. Guests can provide valuable, fresh insight as well as, hopefully, some lively and entertaining shows!
Does Google show podcasts?
Google now shows podcast episodes in search results, so good SEO will attract listeners searching for your niche or topics.
How to get more listeners on podcast?
Encourage word of mouth referrals. Let your audience know exactly how they can support your podcast. This could be by sharing your show with friends and family, following it on social media, or leaving a rating and review. Remember, word of mouth referral s are one of the most effective ways to get more listeners.
How to get podcasts to rank on Google?
The only way to get your podcast episodes to rank on Google is to convert them into blog posts, or to publish detailed show notes around 400-500 words long to your website. These posts are much more likely to do well if you pay attention to SEO. Figure out which keywords or phrases you want to target.
How to advertise on Facebook for podcast?
How to Advertise on Facebook. As well as traditional paid ads, you could use influencer marketing too. Try reaching out to celebrities or social media accounts that are relevant to your podcast. Ask if they want to give your podcast a shout out, or if they’d like to appear on it as a guest.
Why are podcast trailers important?
It should be a quick and to the point video that gives potential listeners a quick summary of your podcast, and a taste of what’s to come. Think of it as an elevator pitch for your show.
Why do you need to promote a podcast?
You’ve put your heart and soul into creating a podcast. But now you’ve got a show, you need to promote it to help bring in new listeners. Podcast marketing can take just as much work as producing the podcast, especially if you’re not sure where to start.
Can you get overwhelmed by making a podcast?
It’s easy to get overwhelmed feeling completely on your own making your podcast. But it doesn’t have to be that way. Finding other podcasters can be a great way to get involved in a community.
Is podcast marketing important?
Podcast marketing is important. But it’s not the only thing that matters - far from it. Before you get carried away thinking up all the best advertising strategies, there’s one thing you really need for any of it to matter: a good quality show.
How to market a podcast?
A great way to promote or market a podcast is audiograms. They are snippets (typically 30 – 60 seconds) with a promo graphic and an animated waveform. Share these on social media to try and hook the listener to the main show.
How long should a podcast be?
It's easier to commit to 5 minutes than 50 minutes, so give the listener the option of those short 5 - 10 minute episodes.
What is an outro on podcasts?
The outro is a great moment to consider pushing your listener to a specific previous episode. If you record episodes ahead of schedule, give them a teaser of what's to come in the next episode. They may be ready for more, so give them a reason to keep listening. Here is an example of how we helped our partner Conor McCarthy execute this with the First 10 Podcast:
Why do you have short episodes on podcasts?
Short episodes can be your chance to show more of your personality or do a slightly different skew on your main podcast. It's much easier than doing an entire episode with a guest, and it will increase the listenership figures on your podcast.
What is keyword research in podcasts?
We use keyword research tools to identify commonly searched phrases with low competition and add these phrases to the episode title and show notes, increasing your chance of being found by searchers.
How to come up with key phrases?
When coming up with key phrases or episode titles, use google for inspiration, type the first few words and see what comes up as suggestions, the phrases that are suggested are things that people have been searching for. The key is to name your episode something that people actually search for.
Is it good to have more podcast episodes?
It's not all about new episodes. The more podcast episodes you have, the more you should be compounding listens and downloads. Attracting just one new listener should give you a multitude of listens as they should be listening to at least some of the older episodes. They might just need to be reminded or pushed in the right direction.
How to write a podcast title?
Let’s assume that you’ve done your research well and that the topic you’re going to cover is of interest to your audience. To help them find your podcast more easily, we’d suggest the following keyword tactics: 1 Focus on one keyword in the title – you can add others to the description of the podcast 2 Go for a shorter keyword in the title and expand it in the description 3 Know the language your audience uses: for example, Brits say rubbish instead of trash, so being aware of the gender, age, cultural, and geographical determiners of your audience will help you give it the right title 4 Try looking for similar podcasts and see what kinds of keywords they are using 5 Use a keyword planning tool: anything from Google Trends to a tool like Ahrefs or Moz should do the job well
Why are podcasts important?
Podcasts are the ultimate multitasking aid: they’re there to help you pass the time during a dreary commute, there to keep you company while you’re scrubbing the bathtub, and can turn meal prep into an educational hour spent in the kitchen. Source: screenshot from smallbizgenius.net (free to use and share)
Can you put all podcast episodes on one page?
You might be tempted to house all of your podcast episodes on a single page, and this can work really well in terms of user experience and recognizability. However, you should also create a separate page (let’s say on your blog) for each podcast episode.
Can podcasts be a revenue stream?
Since some research has discovered that podcast listeners tend to be well-educated, young, and affluent, podcasts can also be turned into a great revenue stream – if you don’t make the mistake of turning them into commercials, that is.
Is podcasting becoming more popular?
Podcasting is yet to become more popular – and in anticipation of audio competing with video in 2020, it’s important that you understand all the tools at your disposal to reach podcasting success. Make sure you’re doing what you can to improve your rankings and get your podcast out there.
Create A Podcast Trailer
Use Calls to Action
- A Call-to-Action (CTA) at the end of every show is an effective way to encourage your podcast listeners to do something. You CTA could be to review your podcast, follow you on social media, or share your podcast with their friends and family. Have a strong yet simple CTA on your website encouraging people to listen to your podcast. Depending on you...
Promote Your Podcast on Social Media
- It’s a wrap! You’ve just finished recording another awesome show. Now, promote it everywhere! Facebook, Instagram, Twitter … wherever your audience tends to lurk. Highlight some powerful quotes from the episode to use as posts alongside the link to your latest episode. People love to see ‘behind the scenes’ pictures and videos. So, ask someone to film you and a guest in action. …
Creating and Repurposing Content
- Written content is needed to improve the searchability and ranking of your podcast. That’s because Google finds text easier to crawl than audio. If writing blog posts about your podcasts isn’t your thing, either get someone else to write them or, better still, convert your transcripts into blogs. How? The easiest way is with rev.com. You log into your account, choose an episode to tr…
Podcast SEO
- Search Engine Optimisation (SEO) is necessary for your podcasts, website and blogs to be found, helping to grow your podcast. Google now shows podcast episodes in search results, so good SEO will attract listeners searching for your niche or topics. Include keywords in episode titles to help with discoverability. Think about what people would need to search for to find your podcast…
Invite Guests and Star as A Guest on Other Podcasts
- Having a conversation with a guest on your podcast show helps to bring your topic to life. Guests can provide valuable, fresh insight as well as, hopefully, some lively and entertaining shows! Do you have plenty of contacts to invite on as guests? If not, try MatchMaker.fm– it’s like Tinder but for podcasters! A guest provides double the promotional opportunities. Your separate social me…
Quality Productions
- A really important point to remember is that the better the sound quality of your podcast, the more likely people will stick with you and recommend you to their friends. And good quality means using the best equipment, which Story Ninety-Four has. So, to make sure your podcasts are clear as a bell and really professional, get in touchtoday.