best way to monetize podcast

Can you monetize a podcast?

Making your podcast available on distribution platforms such as Spotify and Apple Podcasts. Releasing podcast episodes consistently. Telling people about it and sharing it on social media. Podcast sponsorship is one of the most common ways to monetize a podcast.

How many subscribers do you need to monetize a podcast?

You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.

How do you grow and monetize podcasts?

Promotion – How to Stand Out?Use social media. ... Interact with your audience. ... Try out sponsorships. ... Get in touch with fellow podcasters. ... Advertise your podcast. ... Sponsorships and affiliate marketing. ... Subscriptions and exclusive content. ... Selling paid content.More items...•

Is 10000 downloads good for a podcast?

more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.

Does Spotify pay you for podcasts?

Streaming platforms like Spotify and Apple Podcasts pay out for streams, but the payout tends to be very low. Podcast sponsorships are one way, but for new podcasts, the likelihood of finding a high-paying sponsorship is slim unless you're already a well-established figure.

Which platform is best for podcast?

What are the Best Podcast Hosting Platforms?Fusebox. ... Blubrry Podcasting. ... Spreaker. ... PodcastWebsites. ... Audioboom. Best hosting platform for taking your podcast to the next level. ... Libsyn. The most reliable podcast hosting site. ... Soundcloud. Best platform for audio content creators. ... Podomatic. Best freemium podcast hosting platform.More items...•

How many downloads is a successful podcast?

According to the latest podcast download numbers, the most successful podcast episode had about 50,000 downloads 30 days post-publishing. Podcast industry statistics show that an episode with 9,000 downloads across multiple streaming platforms earns a place in the top 5% of podcasts.

How long does it take for a podcast to make money?

Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.

What is the difference between direct and indirect monetization?

Essentially, podcast monetization strategies can be divided into two categories: direct and indirect. Direct monetization involves the selling of your podcast itself — we’ll explain how you can do this. By contrast, indirect monetization involves using your podcast as the means to sell other things.

Is Fundera a good place to start your business?

Fundera is a business funding matchmaker who will match you up with other business funders you may be qualified for. Fundera is a good place to start your search for business funding, including SBA loans.

Is there a monetization formula for podcasts?

No two podcasts are the same , so there isn’t any particular monetization formula that will work equally well for all podcasters. This means that, once you’ve built an audience, you’ll have to experiment with different monetization methods before you find the right mix of techniques.

Can you sell consulting services on podcasts?

You can also offer paid access to such things as online courses, exclusive interviews, and other content that leverages demand for your product (that would be you). You can even sell your consulting services if your podcast touches on a subject with which you have considerable expertise.

Is it hard to monetize a podcast?

However, even if you have a solid idea for a podcast and begin to build an audience, monetizing a podcast can prove difficult. Monetizing a podcast to the point where you stand to earn a life-sustaining amount of money is even more difficult.

How to monetize a podcast?

A clever way to monetize a podcast is to include a downloadable resource with each podcast episode that relates to that episode. This is called a content upgrade because it upgrades or enhances the listener’s experience.

Why is hosting a podcast important?

The biggest benefit of hosting a podcast is that you establish yourself as an authority in a niche. Your audience comes to respect you as an informed expert. So a great way to monetize a podcast is to offer services that tie in with your topic.

What is the default method for podcast monetization?

Sponsorship. Sponsorship and advertising is often seen as the “default” method when it comes to podcast monetization. One problem with sponsorship, though, is that many companies are still fixated on numbers rather than interaction and engagement.

What happens if you don't have time to do a podcast?

It's often said that if you don’t have time to build a community, then you don’t have time to do a podcast. Audiences are galvanised by interactions and conversations, not only with you as the podcast host, but with other listeners who share a passion for your topic.

What does Podcraft talk about?

On Podcraft, we talk about microphones, hosting services, podcasting tools, and a tonne more. That's just because we're interested, and we know our listeners are too.

What happens if you are bored in audio?

You can have the best topic and message in the world, but if the listener is bored, they either won’t care, or won’t listen. This doesn’t mean you should act like someone else, but be aware that in audio, your body language is channelled through your voice and your vocal inflexions.

How much does the Bowery Boys podcast make?

Here are a couple of examples: The Bowery Boys is a podcast about the history of New York City and makes over $3,800/month through Patreon. The Last Podcast On The Left makes over $57,000/month just through Patreon. They also sell shirts and do regular live shows in different cities.

What is affiliate marketing?

Affiliate marketing or performance marketing is where you get a commission when you refer people to other companies. You will typically earn money when someone makes a purchase. Affiliate marketing works best when you promote products or services that you use or are familiar with, so you can authentically promote them.

Is Amazon an affiliate program?

There are affiliate programs for nearly every popular product or service. Amazon is one of the more popular programs, or you can also join a network like ShareASale where you can search and apply to join specific programs. Using a plugin like Lasso is highly recommended.

Can you ask for donations for a podcast?

You can ask for donations to help support you and your podcast. More entertainment-focused podcasts would be a good fit to monetize in this way. A common platform for accepting donations is Patreon. They make it really easy to offer additional content or bonuses depending on the amount of money people support you with.

How To Make Money From Podcast?

There are many ways for you to make money podcasting. Diversify your revenue to be safe. If you mainly make money on Youtube, it will be bad if your channel is disabled one day.

FAQs

If you have any questions regarding podcasting and how to make a business from them, find the answers here.

Conclusion

There are many ways to make money from podcasting. However, they all take a lot of effort and time.

How to calculate podcast sponsorship?

You can calculate your potential podcast sponsorship earnings by multiplying your average listener volume by the average CPM ($18-25). You can also earn money from your podcast by promoting affiliate deals, accepting donations and membership payments, and placing display advertising on your website.

What is podcast advertising?

Podcast advertising/sponsorships. Some podcast hosts match your content with potential advertisers and play audio advertisements during episodes. Ads are charged by CPM (cost per thousand impressions). Many sponsors will require the podcast host to perform the ad read (known as a host-read ad ).

Is podcasting a hobby?

While podcasting can a fun hobby for some, for others it’s a big money-making business . The Interactive Advertising Bureau (IAB) reports that “US podcast advertising revenues are nearing the $1b mark”, as the industry proves to be more resistant to the impact of COVID-19 than other media in 2021. There are now estimated to be almost 2 million ...

Can you get one off of a podcast?

Some podcasting hosts provide buttons and links so that you can get one-off or recurring donations and memberships from your podcast. You can also provide subscriber-only episodes to paying members.

Does Anchor take a cut from your podcast?

Cashing out your ad revenue is done via Stripe (no PayPal) and there’s no minimum (aside from enough for the $0.25 payment processing fee ). While Anchor takes a cut of your sponsorship income, their podcast hosting plans are free and unlimited so you’re not risking any money upfront.

What happens when you record a podcast?

When recording a podcast for a long time, ultimately, you will become a proficient speaker. Leverage those skills and become a professional speaker that gets invited to host conferences and events.

Is Kickstarter good for podcasts?

Kickstarter can be a great way to open a new chapter in your podcasting business career. When going to Kickstarter, I recommend you to have a prototype of a product you want to launch and a good idea of how you are going to deliver it to final consumers.

Is podcasting a good way to market your business?

Podcasting is obviously a great way to market your physical business. So why not reverse engineer that model and start with a podcast discussing a range of products and then after gathering following launching a physical store where you can offer your products and services.

Is a podcast a marketing channel?

A podcast can be both a product and a marketing channel. Once you complete your journey of creating a show, having a website, mailing list, monetizing, etc. you should be quite knowledgeable about online marketing and engaging online audiences.

Is podcasting a priority?

Podcasting is currently on the rise so diversification of assets and sources of income is not a top priority for creators. But it should be in the long run especially if you currently are working in a small niche and are heavily dependent on one source of income.

Is a podcast a valuable asset?

A podcast can be a very valuable asset. If you structure it correctly and build a community around problems and solutions, you may decide to sell that podcast later to a new owner. This way of monetizing has been extremely popular with blogs and even YouTube channels.