Can I use Blair scripts for sales?
Blair provides some modeling language in a sales context. While using scripts for a sales conversation is not advised, there are some “set piece” phrases that are handy to have at the ready. If you ever need to go to war over not being paid, David has some bombs you can lob over your enemy’s front lines.
Why choose Blair's win without pitching®?
Most creative agencies describe business as a roller coaster. They fumble through a loose sales process, donate their best thinking, and permit the client's wallet to trump their expertise. Blair's Win Without Pitching® training provides the tools and confidence required to leave "most agencies" behind.
How much do you charge for work with Blair?
With Blair's help on value-based pricing and sales process, we're getting $60,000 for work we used to charge $20,000 for. We're closing 6-figure-projects — no RFPs, free work or competition. at an upcoming workshop. If you’re ready for bigger wins to come faster and easier, this is the shortest and surest path for growing firms.
Episode 151
In any trade, mastering the work is just the first of many hurdles. But one of the most daunting for most agency owners is pricing. What is the work worth? Who is my competition, and what if they offer services for less? What is the true value of the work we’re doing and what’s the ROI for our client?
Subscribe to Build A Better Agency!
We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
About the Author: Drew McLellan
For almost 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995.
SPIKE JONES, AUTHOR OF BRAINS ON FIRE
Most creative agencies describe business as a roller coaster. They fumble through a loose sales process, donate their best thinking, and permit the client's wallet to trump their expertise.
the RFP process
Every proposal was 20-30 pages and for some, we gave away our work — producing wireframes in our more embarrassing engagements. It was a grind.
with confidence
Before Win Without Pitching®, I would get on the phone, ask a bunch of smart questions, send a proposal and cross my fingers.
not hours
Business was a roller coaster... feast or famine. So we spent $40,000 on a "rainmaker" who only brought in $20,000 worth of work.
Explore Win Without Pitching personalized coaching & private training
If you’re ready for bigger wins to come faster and easier, this is the shortest and surest path for growing firms.
Learn how to win
You will get a curated collection of Blair's best writing, videos, and podcast episodes immediately after signing up.
