building a brand podcast

1. Focus On Your Podcast Audience. When building a podcast brand, the number one place to start is with your audience. ...
2. Define Your Podcast Mision & Vision. Creating and launching a successful podcast is hard work, but having a clear mission and vision will certainly help you along your journey.
3. Establish Your Podcast Brand Voice. Establishing your podcast brand voice is critical to creating your podcast brand personality. ...
4. Solidify Your Brand Presence. Along with creating a consistent podcast brand, you also need to make sure that it is well represented.
Consistently Create On-Brand Content. Creating a strong podcast brand voice and presence all comes down to being consistent! ...
Create The Ultimate User Experience. As you may have heard, your podcast is ultimately “alive” solely because of your listeners! ...

Can podcasting build your online brand?

However, your online brand can! Podcasts are easy to create, portable, and users can listen to them at any time, anywhere. This is what makes building your brand with podcasting so beneficial, as it engages with people in all walks of life – no matter where they are.

What is the branding Bites podcast?

These are just some of the big questions that brand consultant and educator, Kristin Korn, dishes out weekly on the Branding Bites Podcast. Each bite-sized episode helps you take immediate action on the most important branding strategies for building a brand and not just a business in todays social environment.

What should your podcast brand look like?

Your podcast brand should be visible and reflected in everything that your listeners can see, read, and hear.

How to start a podcast for your business?

Many businesses and entrepreneurs are experimenting with podcasting now and you need to be memorable, exciting and full of fresh ideas. This will include everything from the intro in your podcast, to your associated brand artwork, website design, as well as the use of social media. Be memorable. 12. Be sure to promote your other platforms.

How do I create a brand podcast?

6 Strategies for Building Your Podcast BrandFocus On Your Podcast Audience. ... Define Your Podcast Mision & Vision. ... Establish Your Podcast Brand Voice. ... Solidify Your Brand Presence. ... Consistently Create On-Brand Content. ... Create The Ultimate User Experience.

What are the 7 steps to build your brand?

Building a new brand essentially boils down to seven steps:Research your target audience and your competitors.Pick your focus and personality.Choose your business name.Write your slogan.Choose the look of your brand (colors and font).Design your brand logo.Apply your branding across your business.

What branding do you need for a podcast?

Consider their age, gender, race, ethnicity, lifestyle, interests, and any other demographic information you can think of. By understanding your audience, you can tailor your brand identity and how you communicate your brand, so that your audience truly resonates with your podcast.

Should you consider creating a podcast for your brand?

A podcast will boost your social media following Podcast listeners are more likely to follow companies and brands on social media. The best reason to start a podcast for your company is to help tell your brand's story and create more community around the brand.

Can I buy a product and sell it under my own brand?

Generally, it's not illegal to resell an item that you have legitimately purchased. Once you have purchased something at retail it is yours to do with as you choose. Manufacturers tend to have little or no control over a product past the first customer they sell to.

How do you build a brand from scratch?

How to Build a Brand from Scratch: Your Complete GuideIdentify Your Target Audience.Research Your Competitors.Be Unique in Your Branding.Define Your Brand's Focus.Define Your Brand's Personality.Choose a Name for Your Brand.Pick Your Brand Colors And Fonts.Create a Brand Slogan.More items...•

What's a branded podcast?

A branded podcast is a marketing initiative by a brand that's not strictly promotional, but definitely, ties into the brand's messaging. These kinds of podcasts exhibit the same storytelling qualities of a typical podcast while aligning with the brand's mission.

What makes a good podcast graphic?

Podcast feeds contain artwork that is a minimum size of 1400 x 1400 pixels and a maximum size of 3000 x 3000 pixels, 72 dpi, in JPEG or PNG format with appropriate file extensions (. jpg, . png), and in the RGB colorspace. To optimize images for mobile devices, Apple recommends compressing your image files.

What should a podcast cover include?

Your artwork is what helps listeners visually identify your podcast and should represent the brand or logo of your show....GuidelinesAvoid using small, detailed imagery.Icons should be legible at small sizes.Ensure the icon is centered and keep in mind that it will be cropped into a circle.

Why are podcasts good for brands?

Quality branded podcasts offer true stories, told in engaging ways, that keep listeners' attention for long periods. Audiences feel attachment to those brands that they otherwise would not feel from a commercial blasted at them on screen or radio, buried in someone else's content.

Why are podcasts effective for brands?

Nova Entertainment reports 61 per cent of listeners take action after hearing a podcast episode – for example they will look for more info, share information about the advertised brand or purchase an advertised product. It's a valuable audience, too.

How do you become an entrepreneur podcast?

When you are on the run, turn on one of these podcasts for inspiration and knowledge.The Tim Ferriss Show. ... How I Built This with Guy Raz. ... Startup Stories - Mixergy. ... StartUp. ... Entrepreneurs on Fire. ... Masters of Scale. ... This Week in Startups. ... The GaryVee Audio Experience.More items...•

How to build a podcast brand?

When building a podcast brand, the number one place to start is with your audience. As the podcaster, you have to know exactly who the listeners are that you are targeting with your message. Who are you speaking to? Identifying your focus audience is the foundation for building your podcast brand and the most important thing to remember is that you simply can’t be everything to everyone – so niche down and really identify your ideal listener. The key is to get really get specific. Figure out detailed behaviors and lifestyles of your listeners to create that avatar in the forefront of your mind. Solidify this picture of your listeners, then learn how to create a brand identity that they can understand and relate to. By understanding precisely who you are trying to reach, you will be able to tailor your message to meet their exact needs. Once you have identified your target audience, one of the most powerful things you can do next is to give your audience a “brand” or an identifier name. For example, the listeners of Entrepreneur On Fire are called “Fire Nation”. This gives your audience a clear community to belong to, further establishing that bond between them and the show. So focus on your target listener, adapt your message, and give them a place to belong.

How to create a podcast personality?

Bring this voice and personality into everything related to your podcast, including your website, any products you put out, and even the spirit of the podcast community that you create. Really integrate your brand voice into every aspect of your podcast. Use brand-specific language unique to your show, that only your listener tribe will understand! Again, make sure that this language is consistent and evident in everything you do for and about your podcast. This podcast brand-specific language can even include a tagline! Overall, the idea is to be unique and creative. There is only one of you, so don’t try to make just another podcast. Be memorable, exciting and full of fresh ideas, really finding a way to help others through your own perspective and letting your brand voice and personality ring true.

How to make podcast look the same everywhere?

To ensure that your podcast brand looks the same everywhere, create your own unique brand style guide that identifies your brand-specific visuals such as your color scheme, your logo, the fonts you use, and even the types of editing used in your photos.

What is a podcaster's dream?

Every podcaster’s dream is to build an audience that is so committed to the show that they go out of their way to evangelize and share it with everyone they know! Essentially, they become die-hard listeners who adopt the show and the podcast community as their own.

How to reap the benefits of building a strong brand?

In order to reap the benefits of building a strong brand, you have to apply the principles of branding. The process of branding can be described as the forming of memories, emotions, and relationships around your brand in the minds of the listeners.

Who is Carli from We Edit Podcasts?

Carli is the Founder & CEO of We Edit Podcasts.

1. Define Your Brand

Before you can begin building your podcast brand, you need to have a clear idea of the type of brand you are building. This means that you need to know what your ‘brand’ is.

2. Match Your Podcast Name to your Brand

What’s in a name? A whole lot when we’re talking about your podcast name! Once you have defined your brand, it’s time to pick a name for your show.

3. Develop Your Signature Identity

This is the part of podcasting that sets top podcasters apart from others. It allows listeners to easily identify your content, and immediately link the content back to your brand.

5. Get Your Look

It’s time to make things colorful! Specifically, we’re talking about using color and imagery to further develop and strengthen your brand’s unique identity. First up, your cover art.

6. Share Your Look

The colors and imagery used in your podcast artwork are the foundation of your brand. Now, in order to develop and strengthen that brand, you need to share your look wherever you’re marketing your podcast or interacting with your podcast community.

7. Diversify Your Presence

Besides sharing your podcast brand across your own platforms, to really strengthen your brand, you also need to diversify your presence. This simply means finding other places for your podcast and brand to “show up.”

8. Consistency Is Key

And now, the final strategy, the one that ties all the others together and makes the overall plan a success…consistency. In order to strengthen any brand and build its reputation, consistency is key.

How to make a podcast?

1. Get started. Do not just sit by and watch the competition build their audience with great podcast content, while you twiddle your thumbs thinking ‘what if’. When you do get started, be sure you produce high quality, clean sounding audio. 2. Be unique . Successful brands speak with a unique voice.

Why do people use podcasts?

Podcasting allows us to realize the benefits of presenting information in audio or visual format. This in turn allows you to convey your personality in a much stronger way than is possible through the written word. That clarity in your message is seen and felt through your actions (on video) and the tone of your voice – all allowing you to emphasize important points within the podcast session.

What is podcast subscriber?

Podcast subscribers are after information, real life stories, case studies and advice from their peers, and those they follow. Building either your personal, or business brand with podcasting creates a huge viral affect for the brand, and can also generate lots of relevant links to your website.

How many people tune in to listen to me and my guests impart business knowledge every week?

Thousands of people tune in to listen to me and my guests impart business knowledge every week. That is something you should not ignore. That many people, all with you injected into their earlobes! That is untouchable, as a brand builder.

When was podcasting added to the dictionary?

Since it was added to the Oxford dictionary in 2005 – ‘Podcasting’ has grown to become a much bigger success than most believed it would be. I saw this with my own eyes in January this year, when I attended the Podcast Awards that were held at New Media Expo in Vegas.

Is podcasting beneficial?

This is what makes building your brand with podcasting so beneficial, as it engages with people in all walks of life – no matter where they are. They may want to listen in the car, on a train, in the gym, or while working. It’s time to jump on the podcasting bandwagon people.

Is podcasting a medium?

The evolution of small business marketing and the onslaught of podcasting as a medium which allows you to reach a far larger audience, has never been anymore blatant, let’s face it – everyone at it!