Podcast FAQ

can you make money with a podcast

by Kimberly Langosh Published 2 years ago Updated 1 year ago
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So is it even possible for new podcasts to make money? The answer is yes. By setting up a few automated revenue streams, new podcasters can accrue passive income that grows alongside their audience, giving them time back to focus on podcasting.Feb 19, 2022

How many listeners does a podcast need to make money?

If your new episode gets, within 7 days of its release:

  • more than 26 downloads, you're in the top 50% of podcasts.
  • more than 72 downloads, you're in the top 25% of podcasts.
  • more than 231 downloads, you're in the top 10% of podcasts.
  • more than 539 downloads, you're in the top 5% of podcasts.
  • more than 3062 downloads, you're in the top 1% of podcasts.

How can you monetize your podcast?

Ways to Monetize a Podcast

  1. Traditional Advertising and Sponsorships. This is by far the easiest method of monetizing a podcast because it requires minimal effort on your part.
  2. Join an advertising network. If you feel daunted by the idea of finding your own sponsor for your podcast, then you might prefer the idea of enlisting the services ...
  3. Sell Subscriptions To Your Podcast. ...

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How to make money from your tiny podcast?

How to Monetize a Podcast – Your Options

  1. Creating Courses. If you like to teach others the nuts and bolts of your subject matter, then this could be the method for you.
  2. One on One Coaching. If you’d like to get on calls and talk people through processes, teaching them live, instead of online, then this could work for you.
  3. Sponsorship. ...
  4. Write an eBook. ...
  5. Sell a Product. ...
  6. Sell a Service. ...

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How to make more money from your channel or podcast?

Course Summary

  • 38 in-depth lessons
  • 36 video tutorials
  • 2 text guides
  • 2 action-prompting tasks
  • 47.35 minutes of video tutorials

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How much money can you make from a podcast?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

Can you make good money with a podcast?

All you have to do is read your ads on your podcast recording according to your agreement. In fact, sponsorships are the most lucrative way to make money from your podcast. According to IAB and PwC, advertisers spent $678 million in 2019 and will spend more than a billion in 2020.

Do podcasts get paid on Spotify?

Streaming platforms like Spotify and Apple Podcasts pay out for streams, but the payout tends to be very low. Podcast sponsorships are one way, but for new podcasts, the likelihood of finding a high-paying sponsorship is slim unless you're already a well-established figure.

Do podcasts on Spotify make money?

The short answer is: No. Spotify does not pay for podcasts, but fret not! We have good news for you: There are many ways to monetize a Spotify podcast. You can make money on your podcasts through sponsorships, affiliate programs, ads, coaching, and more.

How much money do you need to start a podcast?

A good podcast microphone can be purchased for around $100. If you’re not planning on doing too much mixing, you can use free audio editing softw...

How much money can you make from a podcast?

The amount of money you make from a podcast can vary greatly, depending on the size of your audience, the number of monetization channels you have,...

How do people make money from podcasts?

The best way for new podcasters to make money is to use different monetization methods, which can run in the background while you work on building...

Can you make money podcasting on YouTube?

Yes, but it’s best to diversify and make your podcast available on other platforms in order to expand the scope of your attainable audience. That b...

What equipment do you need to make money podcasting?

Podcasting requires microphones for each podcaster and audio-editing software to edit and export your podcast. You may also benefit from a conferen...

What to do if you haven't started a podcast?

If you have not started a podcast yet, choose a topic that has the potential of attracting a large listener base. You can do a quick search in an iTunes library to see if there is a demand for a topic you would choose for your podcast. If there is a demand for that niche, aim to create the best possible content for it.

How much does Joe Rogan make?

Joe Rogan hosts an entertaining podcast that discusses trending topics and interviews public figures of interest. He is estimated to make about $30,000 per episode. With about 5 episodes per week produced, his estimated monthly podcast income is $600,000.

Is podcasting equipment expensive?

If there are few search results, there isn’t much demand – so you have little chance of growing to a point of earning an impressive income. Podcasting equipment can be costly. Not everyone has the ability to invest into podcasting equipment.

1. Affiliate Marketing

Affiliate marketing (also referred to as performance marketing) is a form of marketing where you earn a commission for referring people to other products or companies. You will earn money when someone that you refer makes a purchase.

2. Sponsors and Advertising

You can also make money with podcasts through advertising and sponsorships. These are the first things that podcasters usually think of when starting a podcast.

3. Build Networks

Some people may not see relationships as an important element of a successful podcasting career. Whether you are hosting an interview-based podcast or not, you need to focus on building good relationships or networks because they are very powerful in building a successful podcast career.

4. Sell Products and Services

Before you go after sponsors, look at the products and services that your business is selling already. If your product is relevant to the needs of your listeners, look for ways through which you can strategically leverage your podcast to boost sales.

5. Create Courses

If you love teaching others the nitty-gritty of a subject matter, then this is an opportunity for you to make money from such passion.

6. One-On-One Coaching

If you love getting on calls and talking to people through processes or teaching them one on one, then this is a great opportunity that you can use to monetize your podcast. This approach is easier than creating a course because you don’t need to build anything.

7. Sell eBooks

Don’t forget the time and energy that you have invested into your content. You may have a huge number of blogs, podcast episodes, and maybe YouTube videos that you can compile and share with your audience.

1. Affiliate marketing

Affiliate marketing is a performance-based form of marketing where a business offers rewards to affiliates who are able to successfully bring customers to them. Affiliate marketing is a great way for any creator to monetize their content.

2. Sell custom merchandise to fans

Give your fans the opportunity to show their support for your podcast by selling custom merchandise like t-shirts, stickers, posters, mugs, tote bags, journals, and more.

3. Offer tiered memberships through Patreon

Patreon is a very popular platform for monetizing podcasts because it allows fans (called “patrons”) to offer support in regular monthly payments. Creators can sort subscription options into different “tiers,” with each tier receiving different benefits.

4. Host live podcasts and collect tips

Hosting a live in-person event can be a great way to make extra money as a podcaster, but finding gigs is tricky for new podcasts. Live venues may allow you to perform, but unless your podcast is big enough to bring a lot of business, they’re less likely to pay you to perform.

5. Write and self-publish a book for your fans

Like authors, podcast hosts are typically viewed as being a voice of authority on a particular subject, making the transition from podcast host to writer almost seamless. Perhaps that’s why so many popular podcasts have been spun off into books written by their creators.

6. Join a podcast advertising network

A podcast advertising network is a platform that connects brands and podcasts that have a shared target audience, acting as liaisons for brands looking to advertise to podcast listeners.

Podcasts make money when they have multiple income streams

The most profitable independent podcasts use multiple revenue streams to create a steady flow of income as they focus their attention on growing their audience.

What happens if you don't have time to do a podcast?

It's often said that if you don’t have time to build a community, then you don’t have time to do a podcast. Audiences are galvanised by interactions and conversations, not only with you as the podcast host, but with other listeners who share a passion for your topic.

What is the default method for podcast monetization?

Sponsorship. Sponsorship and advertising is often seen as the “default” method when it comes to podcast monetization. One problem with sponsorship, though, is that many companies are still fixated on numbers rather than interaction and engagement.

What does Podcraft talk about?

On Podcraft, we talk about microphones, hosting services, podcasting tools, and a tonne more. That's just because we're interested, and we know our listeners are too.

Does sponsorship pay well?

Unless you're getting thousands of downloads, or have a hyper-niche topic, sponsorship doesn't pay all that well. You need to ask yourself if what you'd stand to earn is worth potentially interrupting your audience over.

How much did podcast ads cost in 2018?

Ever listened to a show that took a quick break to run an ad? There’s a good reason. According to the Interactive Advertising Bureau, marketers spent $479 million on podcast ads in 2018.

How much money did Joe Rogan make from his podcast?

According to Forbes, the stand-up comic earned $30 million from his show in 2019. But this wasn’t an overnight success story.

Why do advertisers like to air spots on podcasts?

Sponsors and advertisers love to air spots on podcasts because they usually have highly engaged audiences. More than half of podcast audiences listen to a full episode of a show—and 41% of listeners will play through most of an episode. This means the majority of listeners will actually listen to an ad!

Why is affiliate marketing important for podcasts?

Affiliate marketing is a smart place to start for new podcasters because you don’t have to pitch anyone or set up deals with a sponsor. You just have to sign up with a company who runs a program.

How many affiliate offers does Jenna have?

Jenna only shares five affiliate offers with her audience over the course of a year. They just happen to be products that she loves—that is the key to affiliate marketing. (Just make sure you disclose any affiliate links with your audience. For legal reasons and to make sure you’re building trust with your listeners!)

What do content creators worry about?

Many content creators worry about feeling sales-y or bugging their audience members. We’ve all been there. Don’t worry, if you focus on sharing incredible content with your people, you’ll naturally open the door to recommending your own products.

Do you have to sell on the show?

You don’t have to sell directly on the show . If you’re a service provider, you can offer a free 15-minute consultation where people can book a call with you. Just make sure to set up a special link so that you can track who comes in from your show!

What Is A Podcast?

Before you know how to make money podcasting, you need to know what podcast actually is! In simple terms, audio broadcasting in any online platform is called a podcast.

How Do Podcasters Make Money?

There are several ways to make money podcasting in 2022. And believe it or not, podcasting has already become one of the best ways to make extra money this year, even if you do it on a part-time basis.

What Are The Highest-Earning Podcasts That You Can Follow?

Many people have already asked me how to make money podcasting this year. Trust me; podcasting is one of the six-figure-generating business ideas you can try this year.

How To Get More Listeners To Your Podcast?

There are several ways to make money with podcasting. But you do need a large audience base and a steady monthly listener to generate a handsome monthly income.

18 Ways To Make Money Podcasting In 2022

Although there are several ways to make money from podcasting, not every avenue is equally rewarding. So, our editorial team has tested several methods to filter the legit earning methods for you!

How Much Can You Make From Podcasting?

Most budding podcasters and podcast enthusiasts primarily have just one question in their mind, and that is how much money you can make podcasting.

FAQs

Yes, Spotify does have its own monetization platform where credible podcasters can submit their creations to get membership benefits.

Benefits of Making Money From Your Podcast

Podcasting can bring you tons of benefits. For instance, it can help you find your voice, establish a community and so much more.

When Can You Start Making Money From Your Podcast?

If you have around 10 people listening to your podcast, you probably won’t earn much. So when is the ideal time to start making money from your podcast?

What Niches Are Best to Make Money From Podcasting?

Any niche can make money from their podcast, but some are easier than others. Usually, the best niches are the ones that are around topics where people struggle a lot.

Final Thoughts

Starting your own podcast can be a lucrative opportunity to make a ton of money without putting a lot of work into it.

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Affiliate Marketing

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Affiliate marketing or performance marketing is where you get a commission when you refer people to other companies. You will typically earn money when someone makes a purchase. Affiliate marketing works best when you promote products or services that you use or are familiar with, so you can authentically promote them. …
See more on podcastinsights.com

Sponsors & Advertising

  • Advertising and sponsorships are probably the first things you think of when looking for ways to make money from podcasting. There are several different podcast ad networks that can connect you with advertisers. They do all the work of finding advertisers, negotiating rates, getting the script, and more. You usually need a larger audience of at least 5K or 10K listeners per month to …
See more on podcastinsights.com

Courses

  • Many popular podcasters create their own online courses to teach similar content to what they talk about on their podcast. Online coursesare a great way to teach something in an easy-to-follow way where someone can get a specific result once they’ve completed it. It helps to have an email list so you can let your audience know about your course both on your podcast and throug…
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Services

  • You can offer services that tie in with the content on your podcast. I used to analyze and critique online ads on a podcast and the service I offered was Google AdWords and Facebook Ads management. By showing that I knew what I was an expert on the topic, people knew that they would get expert-level ad management. This made it much easier to get clients without having t…
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Coaching & Consulting

  • Coaching & Consulting is somewhat similar to offering a service, but you usually don’t do the work for them. Instead, you help or guide them on how to improve. Common industries that have a lot of consultants and coaches are fitness, diet, business, and teaching, but I’m sure there are consultants in every industry.
See more on podcastinsights.com

Crowdfunding & Donations

  • You can ask for donations to help support you and your podcast. More entertainment-focused podcasts would be a good fit to monetize in this way. A common platform for accepting donations is Patreon. They make it really easy to offer additional content or bonuses depending on the amount of money people support you with. They even give you the ability to have a separ…
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Premium Content

  • Premium content can really be anything you want, but some of the common ways podcasters offer premium content are with: 1. Additional interviews 2. Behind-the-scenes content 3. Ad-free RSS feed 4. Early-access RSS feed 5. Q&A with the hosts Have fun coming up unique ways to deliver additional value to your community for a few dollars per month. The Daily Wireis a podca…
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Events

  • Hosting events is not only a great way to make money, but bring together your best fans and bring them even more value. One example I heard of from Pat Flynn was the Walker Stalkerconference. It was started by a podcast that talked about The Walking Dead TV show. They do events all over the world and even get the actors involved. That sounds awesome! Another example from Sam …
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Physical Products

  • Physical products are things like t-shirts, mugs, and other swag. The Generation Why Podcast offers a ton of different products, plus premium content, and a very active Patreon page. You can use a site like Teespringto make sure you get enough sales before they get printed – that way you don’t get stuck with a bunch of products.
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