Podcast FAQ

can you see how many listeners a podcast has

by Prof. Charley Olson Published 2 years ago Updated 1 year ago
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Checking a podcast's social media accounts can tell you something about their listenership figures and how engaged their listeners are. Usually you can go to the podcast's official website (listed in most podcast listening apps) to find links to their social media accounts.Mar 3, 2022

Full Answer

How many listeners does a podcast need to make money?

If your new episode gets, within 7 days of its release:

  • more than 26 downloads, you're in the top 50% of podcasts.
  • more than 72 downloads, you're in the top 25% of podcasts.
  • more than 231 downloads, you're in the top 10% of podcasts.
  • more than 539 downloads, you're in the top 5% of podcasts.
  • more than 3062 downloads, you're in the top 1% of podcasts.

How to find the number of listeners to a podcast?

  • In 2019 over 32% of Americans have listened to podcasts regularly every month, which is 90 million people. ...
  • People regularly listening every week in 2019 were 22% of the population in 2019. ...
  • It is also crucial to notice that once a consumer becomes a podcasts listener, podcasting becomes their primary source of audio consumption.

More items...

How to tell how many people listen to a podcast?

You’ll get even more data like:

  • Countries your downloads are coming from
  • Average time a show has been listened to per device
  • How much of an episode has been played per device (on average)
  • Listenings trends by episode, subscribed device, or country.

How to gain more listeners for your podcast?

Make yourself visible

  • Read and respond to your listeners feedback, reviews and ratings that you've received from places like Apple Podcast, Castbox,
  • Join networking events
  • Start a local group within your niche
  • Encourage your circle to share your content
  • Collaborate with other podcasters
  • Start doing Facebook or YouTube LiveStreams

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Can you see how many subscribers a podcast has?

My favorite way to check the popularity of a show is through Castbox. This is a mobile app but also a web player. It also sees about 2% of total podcast downloads. But Castbox not only shows us number of subscribers but also number of downloads.

How do I find out how many listeners a podcast has on Apple podcast?

From Analytics, select a show, then view total hours of Time Listened and the percentage of those hours from those following versus not following. Learn more about how followers work. Crunch the numbers. When you're looking at your listener numbers, you want to know how many follow your content regularly.

Can you see how popular a podcast is?

The easiest way to see how many listeners a podcast has is to check out podcast download numbers and the number of subscribers. This is possible for podcasts that are hosted on platforms such as Spotify, Google Play, iTunes, SoundCloud, and others. To estimate the number of listeners, you can use a Web analytic tool.

Can you find out how many downloads a podcast has?

There are many metrics that determine a podcast's popularity. Yet one of the most sought-after statistics is the number of downloads. As a podcast owner, you can see how many times each of your episodes was downloaded by your loyal fan base. You can do this on almost any platform.

How do I track podcast stats?

Google Podcasts' analytics In May 2020, Google Podcasts released its dashboard for podcasters: podcastsmanager.google.com. Once you've verified your show's RSS feed, you'll be able to see how many people listen to your show on Google Podcasts. They'll show you: Number of plays.

Can podcast hosts see who listens?

But to quickly answer our topic question, “Can Podcast Owners See Who Listens?”, the answer is no! You cannot see exactly who is listening to your podcast.

How many listeners do you need to make money on a podcast?

You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.

How do you see how many subscribers a podcast has on Itunes?

How to Access Apple Podcasts AnalyticsSign in with the same Apple ID you used when you submitted your podcast.Select Podcast Analytics from the dropdown menu in the top-left corner.Dive into your listener data.

How much money can you make on a podcast?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

How do you see how many views a podcast has on Spotify?

Simply log in to your account, and then click on your podcast cover art to access the Spotify analytics for your podcast. This gives you deeper insights into your Episodes and Audience, as well as some simple marketing tools.

Why can't I tell how many subscribers a podcast has?

Why can’t you tell how many subscribers a podcast has? Most podcasters have access to some form of data like downloads and location. Three main problems corrupt this data though: a download might not be a listen, location data might not be accurate due to VPNs and ISPs, and the kicker, the downloads might be fake.

Where are podcasts stored?

Like websites, podcasts are stored on a podcast host server like Libsyn, PodBean or SoundCloud. The server generates a feed address podcasters submit to platforms like Spotify, Apple Podcasts, Google Podcasts, iHeartRadio, Stitcher, Amazon Podcasts, and Pandora. When one of those platforms “requests” the file, the host server logs it as a listen.

Why are podcasts taking average downloads per episode?

If they’re honest, they may be taking the average downloads per episode to represent their subscriber base. Because some listeners aren’t subscribed, and only listen because of the topic or guest, this isn’t an accurate measure. Podcast creators can also combine their numbers from various listening platforms.

What is podcast analytics?

In theory, the tool shows how many devices have listened, the duration, total time listened, and average time consumption per show.

Can podcast listener data be faked?

Podcast listener data can even be faked via the platforms themselves, like Apple Podcasts. Some brands hire foreign entities to inflate their numbers by mass-subscribing. It’s impossible (for now) to verify who uses this strategy, but my research indicates this absolutely works and happens.

Can podcast creators combine their numbers?

Podcast creators can also combine their numbers from various listening platforms. These are getting better. But the truth is this: podcasters are probably lying to you. Many podcasters claim their subscriber number is the total number of downloads over the duration of the podcast.

What is the most obvious metric of a podcast's success?

Subscriptions. The most obvious metric of a podcast’s success is its number of subscribers. But, with many platforms serving podcast content, the audiences may be unevenly spread. For example, if a show has a lot of followers on Podbean, the figures may be much lower on Stitcher. And this isn’t directly connected to the popularity of a platform.

Why do podcasts have bias?

It mainly depends on which platform that podcast’s audiences gravitate to. Also, if a host advises their audience to use a certain service to get their content, that may create a bias towards other platforms. For example, the show’s audiences may have issues accessing the content on one platform, or it may be that hosts have a financial deal ...

Where do random visits come from?

Of course, you have no certain way of telling which of the two prevails. Random visits usually come from social media posts , directing people to a certain episode of your podcast.

Can you track where your listeners are coming from?

You can track where your listeners are coming from, but it’s still hard to tell the exact sub count. When you’re hosting a podcast on a dedicated website, you can check the traffic analytics and look at browsers as a source.

What is an analytics podcast?

Analytics is a data visualization tool where you can review actionable insights into your podcast’s performance. You can access Analytics from Apple Podcasts Connect. With Analytics, you can better understand how users are listening to your shows and episodes on Apple Podcasts. For example:

Does Apple support podcasts?

Apple doesn’t provide support for third-party podcast analytics, but you may be able to obtain other consumption metrics such as downloads or subscriptions from your hosting provider or from the server where your podcast is hosted. Contact your web server support teams for further details.

What is podcast ranking?

Ranking is where a show sits in its category. A podcast can have multiple categories but only ranks in the first category listed. Within Apple Podcasts look to see what category the show is in, and look in top podcasts for that category. This indicates how many new subscribers that show gets a day compared to other shows in that category.

What are the pieces of information that are available on Apple Podcasts?

There are 3 pieces of information to get from Apple Podcasts: reviews, ratings, and ranking.#N#Reviews are written statements from people talking about a show. These can be helpful or not. What's helpful here is the number of reviews.

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Check The Podcast's Ratings and Reviews

  • The first place many people look when they're trying to size up a podcast is Apple Podcast's ratings and reviews. As the dominant podcast player (especially in the US) it's almost always the place that aggregates the most listener feedback. You could try to guess that a podcast has a large audience by the total number of ratings it has. But this is a somewhat flawed approach be…
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Chart Rankings

  • Similarly to ratings and reviews, Apple Podcasts is the best place to look for the most comprehensive podcast charts. If a show is ranking high in its category — or perhaps across all categories — then that's a pretty good indication that they have a sizeable audience. Apple's charts are not ideal, though. It's thought that they are calculated by looking at the number of ne…
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Metrics Revealed by Some Podcast Apps

  • There's no official way to see a podcast's globalnumber of listeners or subscribers across every app, but a few of the smaller podcast apps reveal metrics about their own users. For example if you go to the Castbox listing for The Dailyyou can see that it reveals how many Castbox users have subscribed to that show and how many times its episodes ha...
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Social Media Presence

  • Checking a podcast's social media accounts can tell you something about the size of their audience and how engaged their listeners are. Usually you can go to the podcast's official website (listed in most podcast listening apps) to find links to their social media accounts. Check out their Facebook page or Instagram feed. Are they active on Twitter? How many followers do the hosts …
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Ask The Publisher Directly

  • To find out the most accurate numbers, you need to go to the source. That means contacting the host, owner or publisher. There's no guarantee that they'll get back to you. But it depends on your intent. If you're looking to spend money on sponsoring a show then you may get a quick reply! Watch out for publishers giving you their all-time number of downloads, i.e. the number of times …
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