What is an example of a cold email?
That’s precisely what this cold email example is about. Here is what the example did so well, according to the recipient: Used an “Irresistible subject line”: Shredding Pow = Shredding quarterly projections? It turns out Evan loves snowboarding. Wait. How did Madison know this personal fact?
How do I get Started in podcasting?
Here are a few strategies for finding podcast opportunities early on: Reach out to people in your network who have a podcast. Ask people in your network, including podcast hosts, if they have anyone to refer you to. Run a search in LinkedIn for “podcast” and then filter for your city.
Do cold emails have to suck?
But cold emails don’t have to suck. They don’t have to be deleted or unsubscribed from or marked as spam or replied with THIS IS SPAM TAKE ME OFF YOUR LIST IMMEDIATELY! We’ve rounded up 6 of the most insanely-persuasive, guaranteed-to-rope-you-in, so-good-you’ll-want-to-steal-them emails.
Do podcasts have the same response as regular podcast hosts?
Some podcasts had a huge response. Dozens of people emailed me afterward, connected with me on LinkedIn, and signed up for my email list. But other podcasts (even ones from well-known, popular hosts) didn’t have the same response. Coming into this campaign, I didn’t want to spend any time on a podcast with little engagement.
Who is Brian Massey?
Today we are talking to Brian Massey, the founder of the Conversion Sciences, which is a data-driven conversion optimization agency with lab coats. Brian is also the author of the Amazon bestseller Customer Creation Equation. … Continue Reading
Is podcasting a lead generation tool?
Today we are unpacking a new tactic - using podcasting as a lead generation tool. That doesn’t mean growing a giant podcast and hoping your ideal client listens to it and contacts you, but using… Continue Reading
UPDATED How I cold emailed my way onto 27 of the top sales podcasts
One of the big challenges of any business is building social proof. Maybe you’re in a position where very few people in your industry know of you. You’re hopping on sales calls and prospects have never heard of you. Or you have few or no case studies.
How the idea came about
I hosted a podcast from 2014 to 2016 called the GenY Success Show. It talked to Millennial/GenY entrepreneurs that left their jobs to start businesses.
Where we started
A few friends have podcasts, which was a great place to start. Plus, I could mention our interview in my cold emails. Social proof in action again.
How I found and qualified podcasts
Not all podcasts are created equal. I learned that from my time running the GenY Success Show.
What I sent in my emails
Before you get too excited, this approach IS NOT about the email template .
How to be a rockstar guest
In my experience, most podcast hosts prepare very little before the interview. If you book an hour-long slot for the interview, they usually spend the first 5-15 minutes talking about what the episode will cover.
The results
Overall, we reached out to 92 podcast hosts, but 16 of those emails bounced because of bad email addresses. That left 76 people who received a cold email from me.
