How Important Is Defining Your Audience in Podcasting, and How Do You Find Yours?
- Know thyself. Socrates did have a point. Knowing yourself is really the starting point of this exercise. Why, you...
- Well-defined and narrow is better. Once you have your list of possible topics, you may want to consider narrowing...
- Defining your listener. I've learned so many...
How to grow your podcast audience?
While the U.S. provides the largest market for podcast audiences, non-English-language companies offer large and growing listener bases.
How to get more podcast listeners?
Podcast Promotion: 13 Marketing Tactics To Get More Podcast Listeners
- Ask People To Subscribe. ...
- Submit To Podcast Directories. ...
- Leverage Existing Assets. ...
- Share Reviews & Testimonials. ...
- Create A Website. ...
- Apple Smart Banner. ...
- Create An Email List. ...
- Be A Guest On Other Shows. ...
- Have Guests On Your Show. ...
- Do A Giveaway Or Contest. ...
What are the best podcasts to listen to?
The Best New Podcasts to Listen to in 2022
- WeCrashed: The Rise and Fall of WeWork. ...
- Black Girl Songbook Season 2. ...
- The Dropout. ...
- Backstage Pass With Eric Vetro. ...
- When Diana Met... ...
- The Roxane Gay Show. ...
- Conviction: The Disappearance of Nuseiba Hasan. ...
- Dissect Season 9: Mac Miller’s Swimming and Circles. ...
- The Big Hit Show. ...
- A Slight Change of Plans Season 3. ...
How to grow podcast listeners?
Top 7 Strategies: How to grow your podcast audience
- Confirm uniqueness. What’s your UVD: Unique Value Distinguisher? ...
- Be social. You have to share your content – continuously. ...
- Be consistent. ...
- Create community. ...
- Do the rounds. ...
- Always listen. ...
- Have a strong CTA (Call To Action) One of the beautiful things about podcasting is that the barrier to listen is extremely low. ...
Who is the target audience for podcasts?
Who Listens To Podcasts? 50% of monthly U.S. podcast listeners are aged between 12-34, 43% between 35 and 54 years old, and 22% are aged over 55.
How do you define audience in podcasting?
Defining Your Podcast's AudienceNarrow it down. First and foremost: your audience, your core demographic, is not “everyone.” There is no podcast that is made with everyone in mind. ... Think about your niche. ... Get to know your listeners. ... Ask your listeners. ... Conclusion. ... Need More Help With Your Podcast?
How do I find my podcast audience?
Here's a few suggestions to help you spread the word far and wide:Create a website for your podcast.Build an email list and send out regular newsletters.Post about every new episode on your personal handles.Use relevant hashtags.Reply to comments.Post in relevant Facebook and Reddit groups.More items...•
How do I promote my podcast audience?
So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.
How do I get my podcast popular?
On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...
Why is knowing your audience important in podcasting?
The importance of defining your audience Defining your audience is key to a successful podcast. Your chosen audience will set the tone for your podcast and define its parameters. It can be difficult to reign in the interesting subject matter if you go too broad.
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
How often do podcasts fail?
Less than 20% of the podcasts that have launched this year will make it to next year. Most podcasts fail. If you've launched a podcast or are thinking about launching one, you don't want to put in all that work just to see your experiment get canned in a few months.
Why is my podcast not growing?
So if your show isn't growing, look first to the premise, because it's the first interaction your audience will have with your podcast. If it's too vague or undifferentiated (i.e., “a show about [industry]”), you can't expect listeners to select it.
What is a good podcast audience size?
5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.
How do I drive traffic to my podcast?
Social mediaConvert your podcast into a YouTube video. ... Cut that YouTube video into clips. ... Customize posts to each social media channel. ... Tease episodes with audiograms. ... Record a tagline with your guest. ... Add value on social media. ... Run giveaways on social media.
How do I make my podcast grow?
How to grow your podcast audienceDedicate 10-15 minutes every day engaging with your audience. ... Listen to your audience. ... Network with other podcasters. ... Pitch yourself as a guest. ... Make it easy for your guests to share. ... List your show in multiple podcast directories. ... Transcribe your episodes. ... Cross-post your episodes.More items...•
What is a listener persona?
The term is based on the traditional business phrase, buyer persona: "a semi-fictional representation of your ideal customer based on market research and real data about your existing customers”. Basically, it's a composition of all your customers, represented as one singular ideal buyer.
How to develop a listener persona
To define your listener persona, you'll want to create an ideal listener.
An example listener persona
Looking at those questions above, let's create a listener persona together. For example's sake, let's say you're hosting a podcast about turning side hustles into full-time businesses, and your focus is on helping women through this process. That's a pretty broad concept, and you're going to have a ton of different types of people listening in.
How to define your podcast audience
Now that you have an idea of your listener personas, you can expand upon that to get a better understanding of your more general audience.
What questions should I ask on a podcast?
Other questions to consider will relate to the topic of your podcast. Some general ones to consider include: 1 Years of experience in a profession 2 Other podcasts respondents listen to 3 Favorite episode 4 Additional comments 5 Contact info (like email)
What is a minimal viable audience?
A Minimal Viable Audience (MVA) is the point where you have enough listeners that you are getting feedback (reviews, tweets, etc), organic growth through social or word of mouth, and some insights into what topics listeners like/dislike. It’s important to have an MVA in order for the data from a survey to be actionable and reflect your listenership. I know that sounds a bit cart before the horse but don’t fret. Your MVA does not have to be that big for this method to work.
Why do we need to redefine our target audience?
That’s because defining your target audience based on their beliefs, location, age, sex, or income is really complex. So, there may be a need to redefine the target audience based on your new findings and results. That’s also particularly true as your audience’s interests and tastes may keep evolving. You may want to create programs that better ...
What is the target audience of Radio 4?
For instance, the objective of Radio 4 is “To be a mixed speech service, offering in-depth news and current affairs and a wide range of other speech output including drama, readings, comedy, factual and magazine programs.”. Radio 4 targets the 35 to 54-year-old ...
What is the definition of success?
Your definition of success is when you have 100 of your core audience listening. This specific audience definition allows you to go after the right people. This may entail advertising online through platforms such as Facebook that allow precise audience targeting.
Why is it important to know your target audience?
That's because you can't appeal to everyone. And if you try to do so, you'll end up without a definite audience. This activity can also help you refine your objectives.
How to make a good pointer?
As a good pointer, print out the briefs of your target audience. Pin them on the wall somewhere in your studio. Compare your scripts and content to ensure that you’re constantly fulfilling the target listener’s needs. Remember, it’s the subtle differences that distinguish good shows from great shows.
