Should you listen to podcasts when making Google Ads?
If you want your Google ad campaigns to be at their best then you need to tap into the knowledge of others who’ve gone before you. You need to seek out the experts and to listen to what they have to say, and listening to podcasts is a great way to do just that.
How to run a successful Google ad campaign?
Running a successful Google ad campaign takes a little bit of everything, from killer creative and strong messaging to a thorough understanding of the target audience and how your keywords relate back to search intent. If you want your Google ad campaigns to be at their best then you need to tap into the knowledge of others who’ve gone before you.
What is the Best Podcast for TV shows?
Top podcasts in TV & Film. The Bill Simmons Podcast. The Ringer & Bill Simmons. Your Mom's House with Christina P. and Tom Segura. YMH Studios. Fake Doctors, Real Friends with Zach and Donald. iHeartRadio.
What are the best political podcasts to listen to?
Top podcasts in News & Politics. Economist Radio. The Economist. BBC News. BBC. Philosophy For Our Times. The Institute of Art and Ideas. Real Time with Bill Maher. HBO Podcasts. PBS NewsHour - Full Show. PBS NewsHour. Nature Podcast. Springer Nature Limited. FT News Briefing. Financial Times. The Economist Morning Briefing.
Are podcast ads worth it?
Listeners Tune in at Home and On-the-Go 49% of listeners are tuning in from at home, and 22% listen while driving. It's obvious that advertising on a podcast is worth it for your brand. Pairing strong ad copy and a good spot position, your podcast ads can generate sales and new customers for your business.
Are podcast ads successful?
They have proven to be one of the most effective advertising media. Already in 2019, a BBC World Service study showed that the engagement rate of podcasts was 47% higher in comparison to radio and 27% higher than TV.
How do ads work on podcasts?
How does podcast advertising work? The average podcast has three slots for ads – a pre-roll, mid-roll and post-roll. A pre-roll ad greets listeners during the first 15 to 30 seconds of an episode. Mid-roll ads last 60 to 90 seconds and play halfway through an episode.
How do you get paid ads from a podcast?
6 Podcast Promotion Tactics: Paid AdvertisingPodcast Addict. Podcast Addict is an app offered on Google Play (sorry Apple users, this one isn't for you)! ... Castbox. Castbox is a free podcast app for both Android and Apple users with over 95 million volumes of audio content. ... Spotify Advertising. ... AudioGO. ... Megaphone. ... Acast.
Which platform is best for podcast?
What are the Best Podcast Hosting Platforms?Fusebox. ... Blubrry Podcasting. ... Spreaker. ... PodcastWebsites. ... Audioboom. Best hosting platform for taking your podcast to the next level. ... Libsyn. The most reliable podcast hosting site. ... Soundcloud. Best platform for audio content creators. ... Podomatic. Best freemium podcast hosting platform.More items...•
How much does it cost to put an ad on a podcast?
The current average cost of podcast advertising is a CPM of about $25. AdvertiseCast notes that the average CPM for 30-second ads is $18, and the average CPM for 60-second ads is $25.
How many listeners do you need for podcast ads?
10,000 listeners per episode allow you to make money with podcasting ads.
Do people listen to podcast ads?
Super listeners are receptive to ads; 49% agree with the statement, “Advertising on a podcast is the best way for a brand to reach you.” up from 37% in 2019. 54% of super listeners responded hearing a podcast ad (compared to other places) makes them more likely to purchase a product, up from 46% from last year.
How do I promote my podcast?
On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...
Do podcasts on Spotify make money?
Commissions From Affiliate Marketing: Affiliate marketing is another primary avenue for earning money on Spotify podcasts. You quote a unique link in your podcast through which your listeners can purchase products. The seller pays you commissions on purchases customers make through your link.
Why is podcast advertising so effective?
They're trusted At its heart, podcast advertising is a form of influencer marketing. The relationships built between presenters and listeners across multiple episodes and countless hours mean audiences trust their favourite podcasters. When presenters recommend a product or service, they put that trust on the line.
Do people listen to podcast ads?
Super listeners are receptive to ads; 49% agree with the statement, “Advertising on a podcast is the best way for a brand to reach you.” up from 37% in 2019. 54% of super listeners responded hearing a podcast ad (compared to other places) makes them more likely to purchase a product, up from 46% from last year.
How many podcast listeners skip ads?
In a recent study of regular podcast listeners****, only 12% said that they always skip ads. In fact, 33% of respondents said that they “never or rarely” skip ads and 38% said “only sometimes”.
What kind of advertising is podcast?
An ad on a podcast is usually short audio the placement of which is similar to a video. Listeners can encounter ads on podcasts at the beginning, middle, and end of an episode. People perceive ads on podcasts better than those on other channels.
What is a PPC podcast?
About Podcast: The PPC show interviews successful digital marketing experts and leaders in the domain of paid search and social media campaigns. Moreover, it primarily focuses on uncovering crucial insights on search engine ads and social media ads, including LinkedIn, Facebook, Twitter, and more.
Who is Deepti from B2B?
Deepti writes data-driven, engaging content for marketing, SaaS, and ecommerce brands. She has been developing content for B2B brands for over three years now and love experimenting with new content ideas.
Who is the host of Tech Podcast?
Host Name: Chris Schaeffer and Jason Rothman. Started: December 8, 2019. Frequency: Weekly.
What is causes getting attention?
Causes Getting Attention is a digital marketing podcast for nonprofit marketers who are looking to transform their digital brand. We interview like-minded professionals as they search for new and innovative ways to connect and engage with their supporters online.
What is Profit Engines Show?
Profit Engines Show: Digital Marketing Strategy and Process for success, business tips, sales tactics and more. The show includes real true case studies from Matt's Agencies Customerbloom and PracticeBloom. Guest interviews from experts, increase your understanding of advanced business concepts and life productivity.
What is marketing revolution podcast?
It’s a movement of ingenuity; a paradigm shift from the outdated conventional way of marketing your company. If you are reading this, chances are you’re a business owner who is tired of the same old same old, and ready to separate yourself from the crowd! You’re not a follower; you’re leader! You Are Not A Sheep, You Are A Lion! You see the drones doing the same old thing and expecting different r ...
What is master entrepreneurs?
Master Entrepreneurs delivers the best in strategies, tips, coaching, personal development, product reviews, latest news, and interviews with leading authority figures for the internet marketing, affiliate marketing, small business, and home based business industry worldwide.
Who is David Bongiorno?
David Bongiorno is the principal solicitor at David Bongiorno & Associates (Immigration Law). He’s also the podcast host of the ‘Migrating to Australia Podcast’. Episode Topics: Marketing strategy for his law firm (e.g. how they get clients, which word of mouth referral sources work best, etc) Advice for lawyers who are interested in migration law …
Who is Zack Teperman?
Zack Teperman is the founder of ZTPR, a full-service public relations agency and four-time winner of the Hollywood PR Agency of Choice Award. After being an on-air radio disc jockey, Zack focused his expertise on public relations, helping lead many high-profile PR campaigns. Zack founded ZTPR to bring his expertise to each client he works with, hel…
Who is Ali Mirza?
Ali Mirza is the founder and CEO at Rose Garden Consulting, a 7-figure business that teaches big companies to become bigger by selling better. They focus on your sales team and making them better, and they do that through a strength in behavioral economics, teaching why people make decisions, what makes them tick and how you can leverage that under…
