Does podcast help with SEO?
And, since Google launched its own podcast platform, it prioritizes shows that adhere to its SEO demands best practices. In short, starting a podcast will help your rankings and organic search traffic. Google has made it even easier for podcasts and their episodes to appear on its SERPs.
How do I promote my podcast on SEO?
Here are five SEO strategies to improve your search engine rankings to boost your podcast exposure and attract more listeners and potential clients.Pay Attention to Site Speed. ... Make Use of Podcast Listening Apps. ... Select Keywords for Each Episode. ... Create Blog Posts for Your Episodes. ... Encourage Ratings and Reviews.
How do I get my podcast ranked on Google?
Build each episode around one targeted keyword. Doing this increases the opportunities for the episodic content to appear in rankings. The narrower topic also boosts the chances a searcher with an informational intent will listen. The episode keyword should be used in the episode title and description.
What does SEO stand for in podcast?
Search Engine OptimizationWhat Is Podcast SEO? SEO stands for Search Engine Optimization. It refers to the method of increasing both the quality and quantity of traffic to your website via non-paid (organic) results in search engines such as Google. Podcast SEO is a sustainable method for growing your audience and raising your profile online.
What is the most effective way to promote a podcast?
How to Promote a PodcastStart by making great content. ... Know your target audience. ... Create a podcast website or landing page. ... Do a giveaway contest. ... Take advantage of email marketing. ... Promote your podcast on social media platforms. ... Encourage word-of-mouth promotion.
How do I rank my podcast?
12 Ways to get your Podcast Ranking HigherPodcast search engine optimisation. ... Ask for ratings and reviews. ... Promoting podcasts on social media. ... Monitor episode performance in Apple Podcasts Connect. ... Encourage listeners to subscribe. ... Create great content. ... Get your show listed in as many directories as possible.More items...
How does Apple podcast SEO work?
How Does SEO Work for Podcasts? Simply put, SEO is about helping search engines (of any kind) find your quality content and share it with its users. Among these search engines is Google, of course; but remember that even Apple Podcasts, Spotify, and others each have their own search feature.
How do I find keywords for a podcast?
Appear as a Guest on Top PodcastsCheck Out the Competition. Once you've found a keyword you think will work, Google it to see what's already on the first page. ... Don't Be Afraid to Experiment. Don't worry if you feel like all your searches during research are a bit random. ... Create Written Material for Your Episode.
Is Audio good for SEO?
Providing an audio recording of a text-based web page does not improve SEO, says Google's John Mueller.
How does Apple podcast SEO work?
How Does SEO Work for Podcasts? Simply put, SEO is about helping search engines (of any kind) find your quality content and share it with its users. Among these search engines is Google, of course; but remember that even Apple Podcasts, Spotify, and others each have their own search feature.
Are podcasts searchable?
Podcasts are Now Discoverable in Google This allows users to search for specific episodes even if they can't remember the Podcast's name.
Search Off the Record Podcast
Search Off the Record takes you behind the scenes of Google Search and its inner workings. In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on.
Gary Illyes - Search Advocate
Gary Illyes is the Chief of Sunshine and Happiness at Google. He's been working on Search since he joined the company in 2011. When he's not cooking or traveling for finding new recipes, he does his best to annoy his Twitter followers.
Lizzi Sassman - Tech Writer
Lizzi is a tech writer on the Search-Rel team at Google, which means taking care of the Search Central site (like the page you're reading right now). When she's not ghostwriting Gary's blog posts, she can be found buried under a pile of books, yarn, and art supplies.
Martin Splitt - Developer Advocate
Martin Splitt is a developer advocate on the Search Relations team at Google. He is our friendly community fairy for all things around JavaScript and web development.
John Mueller - Search Relations Lead
John leads the team which tries to improve the relations between those who make the Google Search engine, and those who make content that's searched for - in short, the Search Relations team. Based in Switzerland, John also loves cheese.
What is metadata in podcasts?
As with every other practice of SEO, metadatacan provide additional details about your content. A podcast’s description can explain what the episode is about.
Who is Kris Jones?
SEO pioneer, serial entrepreneur, and best selling author, Kris Jones identifies three critical aspects that can be fixed to create the foundation of a successful SEO strategy in 2021. Seven first-party data capturing opportunities your business is missing out on.
Does indexing podcasts work?
The indexing of the podcast will return the audio content that you can consume directly. There is also the potential for Google and its services to analyze the audio and automatically transcribe it to highlight a podcast in relevant search results.
Can you search for podcasts on Google?
Google has announcedearlier this year that podcasts will start showing up in search results. You will be able to search for a podcast and find some of the episodes straight through the search results. The indexing of the podcast will return the audio content that you can consume directly. There is also the potential for Google ...
Is Google paying more attention to podcasts?
The fact that Google is paying more attention to them and the way that they can show up in SERPsis a good indication that the podcast market will only grow stronger. What you need to remember though is that quality should still be a priority for your podcast.
Do you need to have a popular show to be on social media?
You don’t need to have an extremely popular show to see a few positive comments or shares on social media. As with every form of content, content marketing is an important factor in improving your success. Pick your social media channels and other forms of promotion based on your topic and target audience.
Does Google automatically transcrib podcasts?
Google may have just started automatically transcribing the podcasts but they are not yet perfect. A transcription of your episode can help search engines understand your podcast in more detail. It can improve the discoverability of the episode through the right focus on keywords, content structure, and key topics.
How to market a podcast?
1. Finding the right platform – research where your audience is. Before anything else, you need to research who (and where) your audience is. This information is vital at every stage of the podcast marketing journey, so be as thorough as you can.
Why do podcasts need a website?
A site makes it easier for search engines to discover your episodes and increase traffic to them. You can also use it to build an email list to grow your most loyal listeners. On a site, you can create blog content to go alongside the release of your podcasts.
What is metadata in podcasts?
Metadata is an essential space for providing additional details about your podcast. It explains what the episode is about, both for your visitors and for the algorithm. Tags are similarly useful for SEO, allowing people to discover the podcast by looking for specific categories or genres.
How to get more visibility on podcasts?
1. Finding the right platform – research where your audience is.
Why is it important to have a clear theme in a podcast?
Moreover, a clear theme also helps your listeners understand your main focus without getting lost in the conversation. 3.
Why is podcasting important?
Podcasting was more for extending reach, promoting expertise and networking with others in the industry. Things changed in 2019 when Google announced that podcasts would be indexed, meaning they’d begin to appear in search results.
Does Google have better NLP?
Although Google has better NLP capabilities now, they’re not yet perfect. That’s why a transcription of your episode can help search engines to understand your podcast in more detail. With the right focus on keywords, content structure and key topics, it can greatly improve the discoverability of your podcast.
