grow podcast audience

^{How to grow your podcast audience}

• Get to know your audience. Before you commit to any particular growth strategy, try to narrow down your intended audience. ...
• Connect with your listeners. Once you’ve identified your audience, it’s time to bridge the gap and reach out to them. Start by creating dedicated social media accounts for your podcast.
• Create additional content. Creating additional content offers more opportunities to promote your show and makes it easier for people for people to discover your show.
• Welcome a guest. A guest can be a great way to expand your listening audience. ...
Put yourself out there. Participating in the podcast community and bringing up your podcast in social spaces is a crucial way to expand your audience.
Create a Trailer. Trailers are an easy way to hook new listeners by giving them a sneak preview of what your show is all about.
Track your stats. Take some time to consider what podcast success means to you and measure it accordingly. What metrics are important to you?

How to hook your podcast audience?

Hook your audience from the beginning. Let them know what they’ll get out of spending the next 30 or 60 or however many minutes with you. Teasers, stories, and questions are great ways to hook your audience. In addition to your hook, your intro should include your name and the name of your show.

How to grow your podcast audience by Eric Siu?

Eric Siu is a renowned expert in How to start a podcast and how to grow your podcast audience. This talk was given during Amsterdam’s Growth Marketing Conference on May 12th at the Growth Tribe Academy Campus.

How to get more podcast listeners?

Podcast Promotion: 13 Marketing Tactics To Get More Podcast Listeners

• Ask People To Subscribe. ...
• Submit To Podcast Directories. ...
• Leverage Existing Assets. ...
• Share Reviews & Testimonials. ...
• Create A Website. ...
• Apple Smart Banner. ...
• Create An Email List. ...
• Be A Guest On Other Shows. ...
• Have Guests On Your Show. ...
• Do A Giveaway Or Contest. ...

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How to boost your podcast?

• Whitney Johnson is a former Wall Street equity analyst and the CEO of Disruption Advisors.
• In her new book, she explains why individual growth is the key to company growth.
• The "S curve of learning" is a key tool for tracking and sustaining smart growth, Johnson says.

What is a good podcast audience size?

3. 5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.

How do I get my podcast popular?

Optimize your podcast's landing page on Spotify. Create a podcast playlist with episodes of a similar topic or theme. Get featured on one of Spotify's editorial podcast playlists. Create a Spotify Promo Card as an asset to share on social media.

How long does it take to grow a podcast?

How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.

How do podcasts go viral?

A controversial or newsworthy interview can go viral if it's posted on a website … not on iTunes. There are just so many pros to having a fully functional website for your podcast. The website will help collect listener emails, but it will also be great for search engine optimization (SEO).

How often do podcasts fail?

Less than 20% of the podcasts that have launched this year will make it to next year. Most podcasts fail. If you've launched a podcast or are thinking about launching one, you don't want to put in all that work just to see your experiment get canned in a few months.

How many words is a 30 minute podcast?

3000 words for 20 minutes episode. 4500 words for 30 minutes episode.

Is 10 minutes long enough for a podcast?

No, it can't be too short. There is no definitive time which a podcast has to reach. Shorter podcasts leave you less time to deliver information, engage and entertain, but can work well if you have a lot of useful tips to share. There are also other factors impacting how long your podcast should be.

How can I make my podcast grow faster?

How to grow your podcast audienceDedicate 10-15 minutes every day engaging with your audience. ... Listen to your audience. ... Network with other podcasters. ... Pitch yourself as a guest. ... Make it easy for your guests to share. ... List your show in multiple podcast directories. ... Transcribe your episodes. ... Cross-post your episodes.More items...•

What makes a podcast successful?

A podcast with focus is going to be much easier for potential listeners to understand. You might think a wide appeal will get a wider audience but more often a narrow appeal means there's less likelihood others are doing the same thing. And the listeners you get will be very excited to find you.

Who has the #1 podcast in the world?

Top podcastsPodcast Industry RankingTop 20 Podcasts1The DailyThe New York Times2MorbidWondery3The Ben Shapiro ShowThe Daily Wire20 more rows

How do I drive traffic to my podcast?

Social mediaConvert your podcast into a YouTube video. ... Cut that YouTube video into clips. ... Customize posts to each social media channel. ... Tease episodes with audiograms. ... Record a tagline with your guest. ... Add value on social media. ... Run giveaways on social media.

What is the #1 podcast in the world?

Spotify revealed the most popular podcasts on its platform for 2021 — with controversial talk show “The Joe Rogan Experience” taking the No. 1 slot globally.

How to grow your podcast audience?

Another excellent way to grow your podcast audience is by creating additional content. For example, create engaging videos and upload them on YouTube. You can also create a blog and populate it with content daily or weekly. Besides, you can use show notes, episode descriptions, or transcripts.

How to grow your listeners?

To grow your listeners, you need to first understand them. Research your audience to find out more about them, such as preferences, why they exist online, demographics, interests, places to find them, and so on. Once you have finer details, it will be easier to create engaging and enticing podcasts for your audience. 4.

How to make yourself discoverable?

You can submit your podcasts to many directories, optimize your content for SEO, leverage social media, create a website, or create an app. Just make sure to utilize all alternatives that will boost your podcast discoverability. 8. Create additional content.

What to do if you don't work on podcasts?

If you don’t work on producing quality podcasts, your other efforts, no matter how good they are, they will not pay off. Setting up a fully equipped podcast studio and partnering with great podcast hosting services are excellent ways that will help you improve the quality of your podcasts.

Is it good to market yourself through the year?

While there are prime moments to market, promoting yourself through the year is a good idea. Even those moments that don’t seem the best, they may turn out to be very rewarding. Besides, continuously marketing yourself helps keep your current audience.

1. Create a podcast website

Using podcasting platforms like YouTube or Spotify to host your content is a good idea, but nothing beats having your own podcast website. This is one of the best ways to get organic traffic while also benefiting from search engine optimization (SEO).

2. Engage with your audience

Sometimes the most obvious solutions are the ones that podcasters forget all about. Your audience loves listening to your content, but what they love even more is engagement. Set aside 15 minutes of each of your episodes to engage with your audience.

3. Take feedback to heart

While some listeners will provide feedback just to speak their mind, many do so in hopes of helping you improve. Though it can be tough to hear criticism, instead of taking it negatively, use it constructively. Don’t wait for them to reach out, try to ask for feedback proactively.

4. Create podcast transcripts

Creating podcast transcripts does take some extra time and effort, but the benefits are well worth it. Podcast transcripts benefit you and your audience. Because transcripts are text-based content, they play a large role in SEO by improving your search results.

5. Network with other podcasters

The podcasting industry isn’t a dog-eat-dog world. In fact, if you want to succeed, you’ll need to master the art of networking. Despite other areas of the online world being toxic and overly competitive, you’ll quickly find that the podcasting community is anything but.

6. Be a guest

As you start to make connections within the podcasting community, be willing to serve as a guest on someone else’s podcast. By linking up with other relevant podcasters, you’re able to get in front of a totally new audience.

7. Use social media to your advantage

Social media platforms have billions of daily active users. By sharing your content on these networks, you’re more likely to reach new people. There are all sorts of ways that you can use social media to market your podcasts, including:

How to grow a podcast audience?

Be consistent. Consistency builds trust, loyalty, momentum and engagement, and all of these are critical elements when it comes to building and growing your podcast. You simply cannot grow a podcast audience all on your own.

How long does it take for a podcast to grow?

You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it’s a small amount. Slow and steady growth is a good thing in the podcasting space.

Does Apple Podcasts share their algorithm?

Well, that’s everyone’s best guess, anyway. Because the fact of the matter is, Apple Podcasts doesn’t share their algorithm or let you know the exact steps you can take in order to be featured in their directory – period.

Why do people start podcasts?

Many of us started podcasting because we hate writing. Good writing is good words, and good words attract Google. If there is a publication around your topic, see if they are looking for articles.

What is the goal of a podcast?

The goal is to get people hooked on your content. If you mention something from a previous show, be sure to link to it in the show notes (and mention that the link is there). Those that want more on a subject will go and listen.

How to attract Google?

But not just words, GOOD WORDS (sorry unedited transcriptions don't work). Use headings to allow people to scan the page to see if this interests them. Break your paragraphs apart and use headings (see above). Always, above everything else write your show notes for people.

Is it hard to make a podcast?

It makes no sense to usher everyone in the front door of the Theater if they are using those side exits once they start consuming your content. I've said it before creating a podcast is NOT HARD. You can fart into your phone and have it on Apple podcasts a week later. It's not hard. Creating a good podcast is hard.

1. Dedicate 10-15 minutes every day engaging with your audience

This may sound very obvious but sometimes the solutions ARE obvious! Taking 10-15 minutes to engage with your audience on social media every day can make a big difference in whether or not that audience stays loyal to you.

2. Listen to your audience

Your audience will give you feedback, whether or not you listen to them. That feedback might be tough to hear but it’s necessary for growth. You want your audience happy so listen to their concerns and be open to them. Many podcasters simply don’t do this but the ones that do can make fans for life.

3. Network with other podcasters

The podcasting community is a friendly one and if you want to get noticed, you’ve got to play nice. Don’t think of other podcasts as your competition. Think of them as your peers! Podcast listeners listen to an average of 7 different shows per week so there’s plenty of room for your podcast too!

4. Pitch yourself as a guest

Once you start making those connections, you can pitch yourself as a guest on other relevant podcasts. You can even do a mutual trade where you are a guest on their show and they are a guest on your show.

5. Make it easy for your guests to share

When you have guests on your show, make it really easy for them to share the episode with their audience. Tag them on your own social so they can repost and encourage them to share on their own as well. It’s helpful to create images for each social platform and swipe files so your guests can easily promote their episode.

6. List your show in multiple podcast directories

This is something else that is low hanging fruit but lots of people skip this step! You should make it easy for people to find your podcast. You’re probably on Apple Podcasts but there’s also Google Podcasts, Spotify, Stitcher, TuneIn Radio and PodChaser.

7. Transcribe your episodes

Want to show up in searches? You’ve got to master SEO! Ok, maybe not master it but you can do a few things that will improve your search results and one of those is transcribing your episodes and including the transcript in your show notes.