Average Podcast Downloads
- Podcasting is long-form content. ...
- Potential audience sizes are totally dependent on show topics. ...
- However, statistically, if you get over 26 downloads for a new episode in the first week of its release, you’re doing pretty well.
- Read on to find out more…
How many downloads do podcasts get?
A podcast episode that has been live approximately 30 days averages 141 downloads. If you have over 3400 downloads you are in the top 10%. If you have over 9000 downloads you are in the top 5%. Lastly, if you have over 50,000 downloads per episode (again after having it live for 30 days) you are in the top 1%.
How many podcast listeners do you need to make money?
Only 1% of podcasts are considered profitable. For a podcast to be really attractive to advertisers it needs to have at least 5k podcast average downloads per episode on average. This is the bare minimum and it means making a small part-time salary.
Why do some podcasts get more downloads on the first episode?
It’s very common for a podcast to get many thousands more downloads on the first episode of the podcast than on any other episode, because as people find your podcast years down the road, they may like it and download all episodes–usually starting with episode one. That doesn’t really count.
How many downloads do pre-lawyer podcasts get?
However, 1,000 downloads per episode was really quite good considering how valuable this audience of pre-lawyers is. This podcast was launched without an existing audience. Home School People Podcast – 750 downloads per episode.
Is 10000 downloads in a podcast good?
more than 5,800 downloads, you're in the top 10% of podcasts, more than 14,000 downloads, you're in the top 5% of podcasts, more than 41,000 downloads, you're in the top 2% of podcasts, more than 88,000 downloads, you're in the top 1% of podcasts.
How many downloads per episode is good for a podcast?
According to the latest podcast download numbers, the most successful podcast episode had about 50,000 downloads 30 days post-publishing. Podcast industry statistics show that an episode with 9,000 downloads across multiple streaming platforms earns a place in the top 5% of podcasts.
How many listens on a podcast is good?
5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.
Is 2000 downloads good for a podcast?
If a particular episode is amenable to video as well as audio, the video episode often does very well. This is one of my podcasts. School of Podcasting – 1,200 to 2,000 downloads per episode (reported a couple years ago). This is an excellent podcast with great information and is worth a listen.
How much can a small podcast make?
As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.
How many listeners do you need for a podcast to make money?
You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.
How do you measure a successful podcast?
Here's a list of eight methods you might use to measure the success of your podcast:Number of listeners. ... Number of downloads per episode. ... Sponsors and advertisements. ... Audience and critic reviews. ... Website and social media traffic. ... Engagement with promotional materials. ... Networking and referrals. ... Recycled content.
What makes a podcast successful?
Keep the topic simple. A podcast with focus is going to be much easier for potential listeners to understand. You might think a wide appeal will get a wider audience but more often a narrow appeal means there's less likelihood others are doing the same thing. And the listeners you get will be very excited to find you.
How do you know if a podcast is popular?
Checking a podcast's social media accounts can tell you something about their listenership figures and how engaged their listeners are. Usually you can go to the podcast's official website (listed in most podcast listening apps) to find links to their social media accounts.
Can you make a living off a podcast?
So is it even possible for new podcasts to make money? The answer is yes. By setting up a few automated revenue streams, new podcasters can accrue passive income that grows alongside their audience, giving them time back to focus on podcasting.
Do podcast streams count as downloads?
Generally, the podcasting industry uses the "download" to measure how many people are listening to a given show. Every time someone plays, streams, or downloads the MP3 from the Transistor server, that counts as a download.
How long does it take for a podcast to get popular?
How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.
What are good benchmarks for a new podcast? : podcasts
2021 Global Podcast Statistics, Demographics & Habits
How many downloads does a podcast have?
A podcast episode that has been live approximately 30 days averages 141 downloads. If you have over 3400 downloads you are in the top 10%. If you have over 9000 downloads you are in the top 5%. Lastly, if you have over 50,000 downloads per episode (again after having it live for 30 days) you are in the top 1%.
Is there an independent audience for podcasts?
There was no independent audience on the website before the podcast was launched. This is a VERY VERY common scenario to see from a new podcaster without an established audience who is just relying on posting on their own personal social media, commenting on blogs, and hoping for new and noteworthy in iTunes.
How many downloads per episode for a podcast?
This is the bare minimum and it means making a small part-time salary. Only 1% of podcasts have over 37k downloads per episode and they are considered profitable.
How many people listen to podcasts?
Edison Research has concluded that there are around 104 million podcast listeners in the US. Their podcast study also shows that 212 million Americans have heard about podcasts, while 155 million of them listened to a podcast at least once in their lifetime.
How much advertising is podcasting?
Podcasting advertising is already growing at a rapid pace. Most advertisers (89.8%) use podcasts for branding marketing campaigns. 63.3% of those advertisements are podcast host-read types of ads, and the majority of ads 62.5.5 are sold either annually or quarterly.
How much money will podcasts spend in 2020?
33. Advertisers will spend at least 500 million on podcast ads in the US in 2020. Podcast advertising statistics show an increase in spending year-on-year, in 2010 it was 43 million dollars, by 2019 it reached 420 million dollars. In 2020 the forecast to surpass half a billion dollars.
Why are podcast ads important?
Relevant ads on podcasts are a great way for brands to expand their reach and attract interested customers. After hearing a brand ad on a quality podcast, more than half of listeners are more likely to purchase from it.
What are the two major platforms for listening to podcasts in the US?
The two major platforms for listening to podcasts in the US are Spotify and Pandora. Out of all the people who listened to a podcast at least once in their life, 43% of them used Spotify, while 35% used Pandora. At the same time, the monthly users on Spotify aged 12-24 grew by 21% from 2018-2019.
How many podcasts are there on Apple?
There are also around 66 million podcast episodes online, and over 500k shows are in Apple Podcast. Simply put, this means that over 50% of all podcast shows use Apple Podcast. This shows that the platform is the most popular choice for podcasters.
