how many podcast listeners to make money

by Prof. Mathias Schuster III Published 2 years ago Updated 1 year ago

You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.May 17, 2022

Full Answer

How much do podcasts get paid?

If your podcast really gets to be popular, advertisers are willing to pay you $25 to $40 for every 1,000 listeners. So the border between non-monetization and earning is 1,000 listeners.

How much does it cost to monetize a 1 million listener podcast?

So, if your podcast manages to get a million listeners per episode, charging for ads at these rates can earn you $18K for a 30-second ad or $25K for a 60-second ad (minus the ad agency’s cut). Keep in mind that this is just from one particular monetization technique. How many listeners do you need to monetize a podcast?

How many listeners does it take to start a podcast?

Colin Gray of thepodcasthost.com writes that sponsorship agencies tend to require that a podcast has 3000-5000 listeners per episode before taking them on, but that it’s possible to earn decent sponsorship income with 1000-2000 listeners per episode, particularly if you have a devoted niche audience. How long does it take to monetize a podcast?

How to make money by publishing podcast episodes to YouTube?

YouTube makes it easy to publish and monetize videos, so with a bit of video editing, you can earn money by publishing podcast episodes to YouTube. You could just add a static image as your video and run the episode audio along with it, or you can actually film yourself recording the podcast.

How many listeners does a successful podcast have?

3. 5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.

How much do podcasts get paid?

If you're planning to start your own podcast, you might want to know how much money they make. Podcasters can make anywhere from $10.000$ per episode up to $500,000 per episode.

Do people make money from podcasts?

So is it even possible for new podcasts to make money? The answer is yes. By setting up a few automated revenue streams, new podcasters can accrue passive income that grows alongside their audience, giving them time back to focus on podcasting.

How much do small podcasters make?

Rates range from $18 to $50 CPM, though hugely popular podcasts can pull in a lot more. You can price your ads differently depending on where you place them within your episode. Pre-roll ads run at the beginning of the show, usually for about 15-30 seconds.

How much do beginner podcasters make?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

How long does it take for a podcast to make money?

Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.

How many downloads is good for a podcast?

If your episodes get more than 124 downloads in 30 days, you're in the top 50% of podcasts. If your episodes get more than 1,000 downloads, you're in the top 20%. If your episodes get more than 2,900 downloads, you're in the top 10%. If your episodes get more than 6,700 downloads you're in the top 3%.

What is the #1 podcast in the world?

Top podcastsPodcast Industry RankingTop 20 PodcastsRankPodcastPublisher1The DailyThe New York Times2MorbidWondery20 more rows

What are the Income Sources for Podcasters?

There are several income sources available for podcasters. These include:

How Much Do Most Successful Podcasters Earn?

Podcasters charge for ads based on the number of people who have listened to the episode.

Conclusion

Exactly how much do podcasters make? You should know by now that it depends on several factors.

How do podcasters make money?

1. Sponsorships. Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

Why do podcasts have negative cash flow?

In fact, many podcasts have negative cash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar. Creative work like podcasting doesn’t make any money until people choose to watch you. It takes time for listeners to decide you have value.

What is affiliate sales?

Affiliate sales are similar to sponsorships, but instead of getting paid by the download, you get paid based on what you sell for another company. The other company pays you a commission for each sale. Audible has a popular affiliate program that a lot of podcasters and YouTubers take advantage of.

Does audible have an affiliate link?

Audible gives you a special affiliate link to promote. When someone uses your link, you get credit for the sale and earn $15. If you monetize with affiliate sales, make sure the company gives you a simple link that’s easy for you to say and your listeners to understand. Good affiliate URL: www.sponsor.com/your-name.

Is starting a podcast worth it?

Before knowing how to earn money from a podcast, it is important to know if it is worth it. If you really started from scratch and have to buy equipment and don’t really know what topic or material to develop in the podcast, then you might have a hard time starting it.

Can you make money from a podcast?

When you first start your podcast, you have to create it out of true love for the craft, because there is no money yet to speak of in the first few episodes.

Podcasting according to Reddit

Reddit is a discussion website wherein people from all walks of life contribute links or comments to liven up a discussion about a certain topic.

How many downloads does a podcast need to make money?

Most successful podcasts have at least 50,000 downloads in 30 days. Episodes with 9,000 downloads are put it in the top five percent of podcasts while 3,400 downloads make those podcasts rank in the top 10 percent. This means that for a podcast to say it earns real money to make a living for its creators, it must have at least 3,000 downloads.

Who are the highest paid podcasters?

Do you know that the H3 podcast of comedians Ethan and Hila Klein make upward of $100,000 per episode? The top podcast show, Freakonomics Radio, created by Stephen Dubner (author, journalist, TV and radio star) earns $225,000 per episode and regularly outputs 1.5 million downloads per episode.

What podcast platforms reach out to monetization sources?

It is also important to know what are the podcast platforms which can enable your podcast to reach the most number of people. According to Edison Research, 43 percent of podcast listeners use Spotify to listen to podcasts. Spotify has 207 million active users and 500 million downloads in Android devices.

What does Spotify do to make podcasts earn on it?

Spotify promotes new podcasts by using its recently launched algorithmic “Your Daily Podcast” playlist. Spotify uses the data produced by its listeners’ daily usage and uses these to recommend podcasts suited to the preference and taste of the Spotify user.

1. Affiliate Marketing

Podcasters earn an affiliate commission by promoting companies and products to their audience. Every purchase made through an affiliate link earns you money. Affiliate marketing is more effective when you promote products and services you know and use yourself.

2. Sponsorships and Advertising

Sponsorships are often the first thing beginners think of when seeking to make money from their podcast. Numerous podcast ad networks connect podcasters with advertisers. The networks find advertisers, carry out negotiation terms and procure scripts on behalf of podcasters.

3. Courses

Many established podcasters develop their own courses to teach similar content online. Courses are effective in teaching easy-to-follow content and give students tangible feedback upon completion. You’ll want an email list to reach your audience and let them know about your course and what it entails.

4. Coaching and Consulting

Coaching is similar to offering an online course, but instead of filming segments for a large group, you focus on developing relationships with individual listeners and teaching them a skill directly. You can also promote your consulting and coaching services through your podcast.

5. Crowdfunding and Donations

When you have a loyal following, you can ask for monetary donations to support your podcasting journey. Crowdfunding usually works best in more entertainment-focused podcasts. Platforms such as Patreon, GoFundMe and Indiegogo can help you solicit funding from your audience in exchange for special rewards — things like merch or exclusive episodes.

6. Premium Content

Premium content in podcasting can take many forms. Here are some of the common ways you can offer premium content related to your podcast:

7. Events

Hosting events as a podcaster not only helps in making money but is also a great way to bring together your top fans for more value. Take the Walker Stalker conference, for instance. Walker Stalker began as a podcast for fans to discuss the Walking Dead TV show, but it has grown immensely.

Is Fundera a good place to start your business?

Fundera is a business funding matchmaker who will match you up with other business funders you may be qualified for. Fundera is a good place to start your search for business funding, including SBA loans.

Can you use your brand to push sales?

Of course, this won’t pay dividends when you’re just starting out. If people aren’t familiar with your brand, you can’t use your brand to push sales.

Is there a monetization formula for podcasts?

No two podcasts are the same , so there isn’t any particular monetization formula that will work equally well for all podcasters. This means that, once you’ve built an audience, you’ll have to experiment with different monetization methods before you find the right mix of techniques.

Can you sell consulting services on podcasts?

You can also offer paid access to such things as online courses, exclusive interviews, and other content that leverages demand for your product (that would be you). You can even sell your consulting services if your podcast touches on a subject with which you have considerable expertise.

Is it hard to monetize a podcast?

However, even if you have a solid idea for a podcast and begin to build an audience, monetizing a podcast can prove difficult. Monetizing a podcast to the point where you stand to earn a life-sustaining amount of money is even more difficult.