Podcast FAQ

how many podcast subscribers to make money

by Electa Moen Published 2 years ago Updated 1 year ago
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You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.May 17, 2022

Full Answer

How many listeners does a podcast need to make money?

If your new episode gets, within 7 days of its release:

  • more than 26 downloads, you're in the top 50% of podcasts.
  • more than 72 downloads, you're in the top 25% of podcasts.
  • more than 231 downloads, you're in the top 10% of podcasts.
  • more than 539 downloads, you're in the top 5% of podcasts.
  • more than 3062 downloads, you're in the top 1% of podcasts.

What to do when your podcast Make Money?

How Do Podcasts Make Money?: 10 Ways to Monetize

  1. Offer Courses. Offering educational courses or something to do with your passion and hobby is one of the best and topmost ways to make money from podcasts.
  2. Provide Services. Providing various services is also possible through podcasts. ...
  3. Sponsors and Advertising. ...
  4. Consulting. ...
  5. Crowdfunding. ...
  6. Premium Content. ...
  7. Events. ...
  8. Merchandise. ...
  9. Books. ...
  10. Public Speaking. ...

Can you make money with a podcast?

Yet, despite what many claim, it's absolutely possible to make money with a podcast. Plenty of show-runners are making a living doing that, right now. Others are happy to bring in enough to cover their hosting costs, or pay for a takeaway every few weeks.

What makes a good podcast great?

Podcast Tips: 7 Strategies to Build a Successful Show that Thrives

  1. Define a Successful Podcast. First thing's first: success means many different things to many different people. ...
  2. Have a “Why”. When you run a podcast, things don't always go to plan. ...
  3. Play The Long Game. ...
  4. Make It Sustainable. ...
  5. Don't Get Stuck On “The Launch”. ...
  6. Take Control. ...
  7. Don't Rely On Audience Participation. ...

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How many subscribers do you need to make money on a podcast?

As a general reference, once your subscriber numbers grow to at least 5,000 per episode, you can start charging for advertising space on your show. If you couple advertisement space with affiliate sales, you have the possibility of making an impressive amount of money from podcasting.

How much money can you earn with a podcast?

How much you earn from a sponsor depends on the number of downloads your episodes earn. Sponsors pay on a cost per mille basis (mille is Latin for “thousand”). Rates range from $18 to $50 CPM, though hugely popular podcasts can pull in a lot more.

How many podcast downloads do you need to make money?

How many downloads do I need to start monetizing my podcast? There's no hard rule here. Generally gathering 400-500 downloads per episode is a great time to starting monetizing a podcast but this is a guideline.

How many listeners do you need for a successful podcast?

If your episodes get more than 1,000 downloads, you're in the top 20%. If your episodes get more than 2,900 downloads, you're in the top 10%. If your episodes get more than 6,700 downloads you're in the top 3%.

Can you make a living off a podcast?

So is it even possible for new podcasts to make money? The answer is yes. By setting up a few automated revenue streams, new podcasters can accrue passive income that grows alongside their audience, giving them time back to focus on podcasting.

How long does it take for a podcast to make money?

Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.

Do podcasts on Spotify make money?

Commissions From Affiliate Marketing: Affiliate marketing is another primary avenue for earning money on Spotify podcasts. You quote a unique link in your podcast through which your listeners can purchase products. The seller pays you commissions on purchases customers make through your link.

How often do podcasts fail?

Less than 20% of the podcasts that have launched this year will make it to next year. Most podcasts fail. If you've launched a podcast or are thinking about launching one, you don't want to put in all that work just to see your experiment get canned in a few months.

How many views is good for a podcast?

5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.

Is 1000 downloads good for a podcast?

more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.

How much does Spotify pay per podcast?

Every time someone streams or listens to a podcast or music on Spotify, the channel owner receives a small amount. This amount varies between artists depending on their popularity and impact on Spotify. Of course, most artists receive a blanket amount of around $0.00357.

How much money do Top podcasters make?

Here are some of the highest-earning podcasts, according to a study from Forbes and The Richest:The Joe Rogan Experience has over 190 million downloads per month, earning $30 million a year.Karen Kilgariff and Georgia Hardstark have approximately 35 million monthly downloads, earning $15 million per year.More items...•

Does Spotify pay you for podcasts?

The short answer is: No. Spotify does not pay for podcasts, but fret not! We have good news for you: There are many ways to monetize a Spotify podcast. You can make money on your podcasts through sponsorships, affiliate programs, ads, coaching, and more.

How much does it cost to start a podcast?

In fact, if you already have a computer and you're operating on a shoestring budget, you can record, edit, and launch a podcast for less than $200. On the other hand, if you want to use higher-end equipment, starting a podcast can cost a few thousand dollars.

How do podcasters make money?

1. Sponsorships. Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

Why do podcasts have negative cash flow?

In fact, many podcasts have negative cash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar. Creative work like podcasting doesn’t make any money until people choose to watch you. It takes time for listeners to decide you have value.

Why are mid roll ads more valuable?

Mid-roll ads are more valuable because the audience is captive at the time. Sometimes the sponsor will give you a script to read. Other times the sponsor will give you more flexibility. When you first start pitching advertising, we recommend asking for $15 for pre- and post-roll ads and $20 for mid-roll ads.

How long do preroll ads run?

Pre-roll ads run at the beginning of the show, usually for about 15-30 seconds. Post-roll ads run at the end of the show, also for 15-30 seconds. They are worth the same to advertisers.

What is affiliate sales?

Affiliate sales are similar to sponsorships, but instead of getting paid by the download, you get paid based on what you sell for another company. The other company pays you a commission for each sale. Audible has a popular affiliate program that a lot of podcasters and YouTubers take advantage of.

Does audible have an affiliate link?

Audible gives you a special affiliate link to promote. When someone uses your link, you get credit for the sale and earn $15. If you monetize with affiliate sales, make sure the company gives you a simple link that’s easy for you to say and your listeners to understand. Good affiliate URL: www.sponsor.com/your-name.

What are the Income Sources for Podcasters?

There are several income sources available for podcasters. These include:

How Much Do Most Successful Podcasters Earn?

Podcasters charge for ads based on the number of people who have listened to the episode.

Conclusion

Exactly how much do podcasters make? You should know by now that it depends on several factors.

Improve Podcast School – episode 1

There is a significant correlation between podcasting success and the number of published episodes.

1. Podcasting is a type of online small business

On average, it takes 2 to 3 years for a podcast to be profitable, just like most small businesses.

2. You need 100 episodes to refine your style & business model

Scripting, recording, editing, and publishing 100 episodes will give you enough time to refine your business model.

3. Start your podcast by breaking it into manageable segments

Starting a podcast with the prospect of releasing episodes for 2 years can be overwhelming.

4. You can monetize a show earlier if you can offer a product

If you want to be monetizing podcasts quickly, you need to have a product ready before you launch. Or create one and release it soon after your podcast launches.

5. After publishing 100 episodes, you have a good chance to get sponsors

Podcasters who are making over $50,000 per year with their show, and have already published 100 episodes, point to sponsorships, and host read ads as their main source of income.

What happens when you record a podcast?

When recording a podcast for a long time, ultimately, you will become a proficient speaker. Leverage those skills and become a professional speaker that gets invited to host conferences and events.

Is Kickstarter good for podcasts?

Kickstarter can be a great way to open a new chapter in your podcasting business career. When going to Kickstarter, I recommend you to have a prototype of a product you want to launch and a good idea of how you are going to deliver it to final consumers.

Is podcasting a good way to market your business?

Podcasting is obviously a great way to market your physical business. So why not reverse engineer that model and start with a podcast discussing a range of products and then after gathering following launching a physical store where you can offer your products and services.

Is a podcast a marketing channel?

A podcast can be both a product and a marketing channel. Once you complete your journey of creating a show, having a website, mailing list, monetizing, etc. you should be quite knowledgeable about online marketing and engaging online audiences.

Is podcasting a priority?

Podcasting is currently on the rise so diversification of assets and sources of income is not a top priority for creators. But it should be in the long run especially if you currently are working in a small niche and are heavily dependent on one source of income.

Is a podcast a valuable asset?

A podcast can be a very valuable asset. If you structure it correctly and build a community around problems and solutions, you may decide to sell that podcast later to a new owner. This way of monetizing has been extremely popular with blogs and even YouTube channels.

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How Many Podcast listeners to Make Money?

  • When listening to podcasts, you have likely heard the host say, “This episode is sponsored by.” The fact is that sponsorship and advertising is the most popular way to make money through podcasting. The more listeners are interested in (or download) a podcast, the more money an advertiser makes. So, they tend to pay more for podcasts with large lis...
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Top 3 Good Ideas For You to Make Money from Your Podcasts

  • If you want to make money quickly, podcasting is not the right solution for you. As mentioned above, the key is to have a large listener base. Unfortunately, the fact is that it can take years to build a large listener for your podcast. However, you can get an impressive income from your podcast over time with patience. So, we will cover 10 good ideas for making money from podca…
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Frequently Asked Questions

  • #1. How Much Does It Cost to Run a Podcast
    The answer is that “It depends.” Here’s all that you need to start a podcast: 1. A microphone 2. A computer 3. Headphones 4. Podcast editing software 5. Artwork
  • #2. How To Start A Podcast?
    Here are the basic steps to start a podcast for beginners. Here are the basic steps to start a podcast for beginners. 1. Step 1: Choose a topic and name 2. Step 2: Show & episode format 3. Step 3: Cover art creation 4. Step 4: Set up intro & outro music 5. Step 5: Equipment selection 6. …
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Conclusion

  • Now, by the end of the guide, we hope you have grabbed some good ideas to start making money through your podcast. So, how many listeners do you need to make money on a podcast? Do not expect to make a ton of money from podcasts overnight. It is essential to build unique content to capture as many listeners as possible. Then, apply the methods listed above to increase your inc…
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