Full Answer
How much do podcasts make on average?
As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales. Examples of Some of the Highest Money Making Podcasters: Not all podcasters make their earnings publicly available.
How many downloads does a podcast get per episode?
I just can't emphasize enough how rare that is though to make a show so good that attracts a large enough crowd of passionate listeners to make something that significant. The average podcasts gets 129 downloads per episode.
What are the highest-earning podcasts?
Here are some of the highest-earning podcasts, according to a study from Forbes and The Richest: The Joe Rogan Experience has over 190 million downloads per month, earning $30 million a year. Karen Kilgariff and Georgia Hardstark have approximately 35 million monthly downloads, earning $15 million per year.
Is it possible to make money from a podcast without a job?
Podcasting won't provide the income stream and stability of a job, especially not at first. However, it can be very rewarding in the long term. Most podcasters want to quit their jobs to podcast full time, and some even manage it. There are many different ways to monetize a podcast – but they all require one thing, and that's an audience.
What are the Income Sources for Podcasters?
There are several income sources available for podcasters. These include:
How Much Do Most Successful Podcasters Earn?
Podcasters charge for ads based on the number of people who have listened to the episode.
Conclusion
Exactly how much do podcasters make? You should know by now that it depends on several factors.
How does podcasting help you?
Podcasting can help you build skills, meet people, and get a better job. You can connect with other people in an enlightening way. Your podcast can help people finish boring tasks, endure long drives, withstand chemo, bike one more mile on the exercise bike, or get a good night's sleep.
What do libraries offer for podcasts?
Libraries sometimes offer courses, equipment and quiet space. If you're starting a podcast, you have some fixed costs (such as gear, hosting, branding) and variable costs (time, energy, enthusiasm). However much it costs you to make your podcast, your podcast's idea, or niche, has to be equally interesting, unique, well-crafted, and necessary. ...
Why do big businesses pay for podcasts?
This is good information to have if you plan to sponsor a podcast. Big businesses are willing to pay for podcasts, because they build intimacy and trust over time. However, if you are planning to start a podcast, this big-money info is not a guiding star.
Who were the celebrities before podcasting?
The community it creates may be smaller, but more enthusiastic. Joe Rogan and Amy Schumer were celebrities before they started podcasting. Serial was widely promoted by This American Life, and followed a changing news story.
Who is Sarah Rhea Werner?
Sarah Rhea Werner is one of the biggest success stories in independent podcasting. She began making solo shows ( Write Now and Girl In Space ), and now she is able to say, “I make a full-time living podcasting (including paying for healthcare, if not saving for emergencies) because I include both direct AND indirect podcast income.” She diversifies her podcasts' revenue streams, “avenues like Patreon, tip jars, in-episode advertising, etc.” As a result of per podcasts, she can also make money indirectly, “speaking engagements, product & merchandise sales, course sales, freelance opportunities, coaching, IP/rights licensing/sales, and more.”
Who is Sean Howard?
Sean Howard, of the Fable and Folly audio drama podcast network, has written tons of helpful articles on podcast marketing. The shows he works with are some of the highest quality independent audio content available. He's also painfully honest when he says that the audio drama community has “struggled to create anything approaching a living wage for all but the 1% of the 1%.”
How do podcasters make money?
1. Sponsorships. Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
Why do podcasts have negative cash flow?
In fact, many podcasts have negative cash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar. Creative work like podcasting doesn’t make any money until people choose to watch you. It takes time for listeners to decide you have value.
Why are mid roll ads more valuable?
Mid-roll ads are more valuable because the audience is captive at the time. Sometimes the sponsor will give you a script to read. Other times the sponsor will give you more flexibility. When you first start pitching advertising, we recommend asking for $15 for pre- and post-roll ads and $20 for mid-roll ads.
How long do preroll ads run?
Pre-roll ads run at the beginning of the show, usually for about 15-30 seconds. Post-roll ads run at the end of the show, also for 15-30 seconds. They are worth the same to advertisers.
What is affiliate sales?
Affiliate sales are similar to sponsorships, but instead of getting paid by the download, you get paid based on what you sell for another company. The other company pays you a commission for each sale. Audible has a popular affiliate program that a lot of podcasters and YouTubers take advantage of.
What is direct support?
Direct support is when you simply ask your fans to send you money to support your show. If your content and personality are good, there are plenty of people who will happily throw you a few dollars so you can keep producing episodes.
Does audible have an affiliate link?
Audible gives you a special affiliate link to promote. When someone uses your link, you get credit for the sale and earn $15. If you monetize with affiliate sales, make sure the company gives you a simple link that’s easy for you to say and your listeners to understand. Good affiliate URL: www.sponsor.com/your-name.
What to do if you haven't started a podcast?
If you have not started a podcast yet, choose a topic that has the potential of attracting a large listener base. You can do a quick search in an iTunes library to see if there is a demand for a topic you would choose for your podcast. If there is a demand for that niche, aim to create the best possible content for it.
How much does Joe Rogan make?
Joe Rogan hosts an entertaining podcast that discusses trending topics and interviews public figures of interest. He is estimated to make about $30,000 per episode. With about 5 episodes per week produced, his estimated monthly podcast income is $600,000.
Is podcasting equipment expensive?
If there are few search results, there isn’t much demand – so you have little chance of growing to a point of earning an impressive income. Podcasting equipment can be costly. Not everyone has the ability to invest into podcasting equipment.
1. Affiliate Marketing
Podcasters earn an affiliate commission by promoting companies and products to their audience. Every purchase made through an affiliate link earns you money. Affiliate marketing is more effective when you promote products and services you know and use yourself.
2. Sponsorships and Advertising
Sponsorships are often the first thing beginners think of when seeking to make money from their podcast. Numerous podcast ad networks connect podcasters with advertisers. The networks find advertisers, carry out negotiation terms and procure scripts on behalf of podcasters.
3. Courses
Many established podcasters develop their own courses to teach similar content online. Courses are effective in teaching easy-to-follow content and give students tangible feedback upon completion. You’ll want an email list to reach your audience and let them know about your course and what it entails.
4. Coaching and Consulting
Coaching is similar to offering an online course, but instead of filming segments for a large group, you focus on developing relationships with individual listeners and teaching them a skill directly. You can also promote your consulting and coaching services through your podcast.
5. Crowdfunding and Donations
When you have a loyal following, you can ask for monetary donations to support your podcasting journey. Crowdfunding usually works best in more entertainment-focused podcasts. Platforms such as Patreon, GoFundMe and Indiegogo can help you solicit funding from your audience in exchange for special rewards — things like merch or exclusive episodes.
6. Premium Content
Premium content in podcasting can take many forms. Here are some of the common ways you can offer premium content related to your podcast:
7. Events
Hosting events as a podcaster not only helps in making money but is also a great way to bring together your top fans for more value. Take the Walker Stalker conference, for instance. Walker Stalker began as a podcast for fans to discuss the Walking Dead TV show, but it has grown immensely.
How much does JRE make a month?
According to SocialBlade, the JRE YouTube channel makes between $16,500 - $264,000 a month. According to Castbox, JRE has 2.2 million subscribers.
How many downloads does a poddcast get?
1% of poddcasts get 37,000 downloads per episode. Now these numbers are important because to podcast advertisers, it's a numbers game. The bigger audience you have the more they will pay for ads. But advertisers don't even want to mess with small shows.
Is Libsyn a podcast host?
So to break through all that and to make a show that makes money, is just very rare. Some numbers. Libsyn is one of the largest podcast hosts and they put out numbers on what the average size shows are. Now these numbers are important because to podcast advertisers, it's a numbers game.
Did Rami Malik get paid more for Bohemian Rhapsody?
Rami Malik got way more for Bohemian Rhapsody vs the podcast Blackout. In fact many podcast companies struggle with paying competitively to attract great staff. Because if you're a great comedy writer, would you rather work on Conan's TV show and get paid much much more or Conan's podcast and get much much less.
How Do Podcast Hosts Make Money?
They earn revenue from various income streams, and some popular methods are advertisements, selling products, premium content, affiliate marketing, and donations.
How Much Money Do Podcast Hosts Make?
There are three advertisements in an episode: pre-roll, mid-roll, and post-roll ads.
FAQs
If you’re a beginner, the below questions should have fallen within your concern since the first day. We’ll give you a quick answer to each of them.
Conclusion
Figuring out “ how do podcast hosts make money? ” their earnings strategies and income numbers before taking up the job is undoubtedly a necessary step.
