How Much Money Do Podcasts Make?
- According to some calculations, The New York Times makes $4.4M, Wondery makes $77.8M, and This American Life / Serial make $2.6M. ...
- On Patreon, Chapo Trap House earns over $140k/month, True Crime Obsessed $54k, Last Podcast on the Left $55k, Cum Town $49k, and Tiny Meat Gang $52k.
- In 2017, Gimlet was on track to earn $15 million in revenue. ...
How can you make money with a podcast?
- Reward your higher-tier patrons. In addition to premium content, you could provide higher-tiers with additional benefits like discounts on merch, early access to new content, and exclusive access to bonus ...
- Keep subscription costs low. ...
- Keep your fans updated. ...
- Release podcasts on a consistent basis. ...
How much does it cost to make a professional podcast?
You could either charge a rate per hour, and give potential clients an estimate of how long it will take, all things going well (eg. 3 hours, 4 hours, etc). Or you could charge a flat rate for an edit (eg. $150) regardless of how long it takes you. For your hourly rate, you could charge anywhere between $25 to 75.
How much money can you make from podcasting?
- The Joe Rogan Experience makes about $800,000 per episode. ...
- Chapo Trap House has 32,874 patrons, which equals $147,262 per month.
- Pat Flynn’s Smart Passive Income has two podcasts. ...
- Last Podcast On The Left has 11,290, which equal $53,958 per month.
- Tiny Meat Gang has 10,638 patrons, which equals $51,199 per month.
How to make money with your podcast?
- Put price tags on their wish lists. The way that your grandkids have grown up consuming information is profoundly different than how you and their parents did. ...
- Give the gift of investment. Do you tend to slip some cash into your grandkid’s stocking along with a present or two? ...
- Talk about the future.
How much do podcasters make a year?
Income from Popular Podcasts The Dave Ramsey Show has 13 million weekly listeners and earns nearly $10 million in annual income. Shepard Armchair Expert earns $9 million a year with almost 20 million monthly listeners. The Bill Simmons Podcast earns $7 million yearly income. Chapo Trap House makes $2 million each year.
Can you make good money with a podcast?
Do podcasts make money? Of course they do! Big names are getting large amounts of listeners and large amounts of ad revenue in return. According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25.
How do people make money from podcasts?
If you too are interested in making more money from podcasting, here are eight different ways you can profit from your show:Podcast sponsorships. ... Relationships. ... Increase the sales of your products and services. ... Coaching. ... Affiliate marketing. ... Books and audiobooks. ... Crowdfunding. ... Virtual summits.
Can you make a living off a podcast?
So is it even possible for new podcasts to make money? The answer is yes. By setting up a few automated revenue streams, new podcasters can accrue passive income that grows alongside their audience, giving them time back to focus on podcasting.
Does Spotify pay you for podcasts?
The short answer is: No. Spotify does not pay for podcasts, but fret not! We have good news for you: There are many ways to monetize a Spotify podcast. You can make money on your podcasts through sponsorships, affiliate programs, ads, coaching, and more.
How much does it cost to start a podcast?
In fact, if you already have a computer and you're operating on a shoestring budget, you can record, edit, and launch a podcast for less than $200. On the other hand, if you want to use higher-end equipment, starting a podcast can cost a few thousand dollars.
How many listeners do you need to make money on a podcast?
3. 5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.
How much does Joe Rogan make per podcast?
According to a report by Wealthy Gorilla, Rogan is pulling in $100k with each episode that he uploads on the platform. Rogan has a habit of posting more than just a few episodes everywhere. in reality, the former fear factor host posts 5 episodes each week.
How much money do podcasters make?
So how much money can podcasters make? To be frank, most make $0. In fact, many podcasts have negativecash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar.
How much do podcast sponsors make?
Sponsors pay on a cost per mille basis (mille is Latin for “thousand”). Rates range from $18 to $50 CPM, though hugely popular podcasts can pull in a lot more.
How do podcasters make money?
1. Sponsorships. Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
Why do podcasts have negative cash flow?
In fact, many podcasts have negative cash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar. Creative work like podcasting doesn’t make any money until people choose to watch you. It takes time for listeners to decide you have value.
How to get your audience to support you?
A great way to get your audience to support you is to compensate them with premium content. You could charge them for early access to episodes, bonus episodes, downloadable resources, live chats, or access to newsletters and Facebook groups .
Why do big businesses pay for podcasts?
This is good information to have if you plan to sponsor a podcast. Big businesses are willing to pay for podcasts, because they build intimacy and trust over time. However, if you are planning to start a podcast, this big-money info is not a guiding star.
How does podcasting help you?
Podcasting can help you build skills, meet people, and get a better job. You can connect with other people in an enlightening way. Your podcast can help people finish boring tasks, endure long drives, withstand chemo, bike one more mile on the exercise bike, or get a good night's sleep.
What is podcast host academy?
The Podcast Host Academy has detailed courses and downloadable resources to help you with all aspects of making a podcast. Plus, our weekly live Q & A sessions can help with any questions that you might have. Join us!
What do libraries offer for podcasts?
Libraries sometimes offer courses, equipment and quiet space. If you're starting a podcast, you have some fixed costs (such as gear, hosting, branding) and variable costs (time, energy, enthusiasm). However much it costs you to make your podcast, your podcast's idea, or niche, has to be equally interesting, unique, well-crafted, and necessary. ...
Who were the celebrities before podcasting?
The community it creates may be smaller, but more enthusiastic. Joe Rogan and Amy Schumer were celebrities before they started podcasting. Serial was widely promoted by This American Life, and followed a changing news story.
Can you make money from recording yourself talking?
Can you make lots of money by simply recording yourself talking? Probably not . Can you make money by sharing knowledge and expertise with a combination of excellent sound design, unique and useful ideas, careful research, and interesting guests? More likely. Podcasting alone is one thing, but adding bonus content helps. In no way is podcasting passive income. It's a lot of work.
Do podcasts have ad reads?
Just as an example, there are are a lot of tv-recap podcasts, and sponsors are willing to pay for ad reads on those shows. Like a can of tuna, it is what is says on the tin. But, the more unique that your value proposition is, the more your podcast will stand out. It'll be memorable, and your audience is more likely to share it with their friends. The community it creates may be smaller, but more enthusiastic.
What to do if you haven't started a podcast?
If you have not started a podcast yet, choose a topic that has the potential of attracting a large listener base. You can do a quick search in an iTunes library to see if there is a demand for a topic you would choose for your podcast. If there is a demand for that niche, aim to create the best possible content for it.
How much does Joe Rogan make?
Joe Rogan hosts an entertaining podcast that discusses trending topics and interviews public figures of interest. He is estimated to make about $30,000 per episode. With about 5 episodes per week produced, his estimated monthly podcast income is $600,000.
What is the most commonly sold affiliate product?
The amount of money you could earn depends on the product. The most commonly sold affiliate products are Amazon products.
What does "sponsored by" mean on podcasts?
These sponsors are advertisers that have paid to be mentioned on the show.
Is podcasting equipment expensive?
If there are few search results, there isn’t much demand – so you have little chance of growing to a point of earning an impressive income. Podcasting equipment can be costly. Not everyone has the ability to invest into podcasting equipment.
What happens if you monetize your podcast too early?
Remember, if you try to monetize your podcast too early, you risk stunting your audience growth and jeopardize future plans. But once you meet the above criteria, you're on your way!
How to find companies interested in sponsoring your podcast?
To find companies interested in sponsoring your podcast, see who is already spending money on podcasts in your genre. Listen to podcasts related to yours and try to discover who is sponsoring similar podcasts.
How to find a sponsor for Podcorn?
You can access Podcorn through your Buzzsprout dashboard > Monetization tab > Find a Sponsor with Podcorn. Sign up for a Podcorn account, enable Podcorn tracking, and search through the available sponsors to find one that's relevant for your audience.
How to promote a sponsor on podcast?
To promote a sponsor, most podcast hosts feature a midroll ad that runs about halfway through the episode with a promo code that gives their listeners a unique discount. This way, your sponsor can track how well your ad performs and give your audience an incentive to try the product.
What is the most popular fan-funding site?
Patreon is the most popular fan-funding site and for a good reason: it makes it easy to get financial support from your listeners. Of course, having a Patreon page means you need to spend extra time creating exclusive content for donors, so make sure the amount your earnings are worth your time.
How long does it take for Amazon to give you a commission?
Anything they purchase on Amazon within 24 hours of clicking your link will earn you a commission. In other words: Amazon will give you a “finders fee” for sending people to their website.
Do podcasters have financial freedom?
The chances are, you listen to a podcaster who's achieved financial freedom through podcasting, or at least some steady side hustle cash.
1. Affiliate Marketing
Podcasters earn an affiliate commission by promoting companies and products to their audience. Every purchase made through an affiliate link earns you money. Affiliate marketing is more effective when you promote products and services you know and use yourself.
2. Sponsorships and Advertising
Sponsorships are often the first thing beginners think of when seeking to make money from their podcast. Numerous podcast ad networks connect podcasters with advertisers. The networks find advertisers, carry out negotiation terms and procure scripts on behalf of podcasters.
3. Courses
Many established podcasters develop their own courses to teach similar content online. Courses are effective in teaching easy-to-follow content and give students tangible feedback upon completion. You’ll want an email list to reach your audience and let them know about your course and what it entails.
4. Coaching and Consulting
Coaching is similar to offering an online course, but instead of filming segments for a large group, you focus on developing relationships with individual listeners and teaching them a skill directly. You can also promote your consulting and coaching services through your podcast.
5. Crowdfunding and Donations
When you have a loyal following, you can ask for monetary donations to support your podcasting journey. Crowdfunding usually works best in more entertainment-focused podcasts. Platforms such as Patreon, GoFundMe and Indiegogo can help you solicit funding from your audience in exchange for special rewards — things like merch or exclusive episodes.
6. Premium Content
Premium content in podcasting can take many forms. Here are some of the common ways you can offer premium content related to your podcast:
7. Events
Hosting events as a podcaster not only helps in making money but is also a great way to bring together your top fans for more value. Take the Walker Stalker conference, for instance. Walker Stalker began as a podcast for fans to discuss the Walking Dead TV show, but it has grown immensely.
How many subscribers does Shane Dawson have?
Every other week, Shane Dawson jokes around with his friends about all things funny going on in the world. Never heard of him? Shane has 6 million YouTube subscribers and over 1 billion video views. He is also one of the highest earnings YouTube stars in the world, pulling in $1 million or more every year from his channel alone.
Is podcasting good?
Most of them are not great and probably will never be heard at all. On the other hand, a select few podcasts are extremely popular. Popular enough that they have turned into full time, extremely lucrative paying careers for the hosts.
What is affiliate marketing?
We can utilize something called affiliate marketing, which solves this issue. If you have nothing of your own to sell, or even if you do, you can sell other people’s products or services and get a cut of all of the sales that you generate.
Can you sell physical products through a podcast?
Selling physical products through your podcast will allow you to generate income through your podcast, but also build your brand awareness (if you sell branded merch).
Can you provide valuable information on a podcast?
You’re also providing a valuable service, there are millions of people that could potentially land on your podcast as a dedicated viewer, where you can provide them with invaluable information.
Is it good to run a podcast?
Running a podcast is truly a win-win situation for everyone involved. Most often, running a podcast is just talking about what you already are talking about, the only difference is that you’re recording it.
Does Spotify pay for podcasts?
Spotify does not pay individual podcasters for making podcast episodes on Spotify , except in very rare cases. For example, Joe Rogan was paid $100 million for podcasting exclusively on Spotify. But, he has millions of monthly listeners.
