how much does a podcast make

How Much Money Do Podcasts Make?

• According to some calculations, The New York Times makes $4.4M, Wondery makes $77.8M, and This American Life / Serial make $2.6M. ...
• On Patreon, Chapo Trap House earns over $140k/month, True Crime Obsessed $54k, Last Podcast on the Left $55k, Cum Town $49k, and Tiny Meat Gang $52k.
• In 2017, Gimlet was on track to earn $15 million in revenue. ...

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Full Answer

How do you make money doing a podcast?

• Additional interviews
• Behind-the-scenes content
• Ad-free RSS feed
• Early-access RSS feed
• Q&A with the hosts

How much should it cost to produce a podcast?

They should be able to help with everything from concept, to branding, to production, and promotion. Expect to pay anywhere from $1,000 to $15,000+ for an episode depending on the type of podcast you are producing (interview-based, narrative or story-driven, or a mixture of the two).

How to make money with your podcast?

1. Put price tags on their wish lists. The way that your grandkids have grown up consuming information is profoundly different than how you and their parents did. ...
2. Give the gift of investment. Do you tend to slip some cash into your grandkid’s stocking along with a present or two? ...
3. Talk about the future.

How much money can you make from podcasting?

• The Joe Rogan Experience makes about $800,000 per episode. ...
• Chapo Trap House has 32,874 patrons, which equals $147,262 per month.
• Pat Flynn’s Smart Passive Income has two podcasts. ...
• Last Podcast On The Left has 11,290, which equal $53,958 per month.
• Tiny Meat Gang has 10,638 patrons, which equals $51,199 per month.

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How profitable is a podcast?

Big names are getting large amounts of listeners and large amounts of ad revenue in return. According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25. The Ringer had about 420 million downloads in 2018, earning $15 million in ad revenue (paywall).

How much does an average podcaster make?

Overall, median hourly earnings for podcasters clusters between $30-44/hour (corresponding to $55K to $80K as an annual salary). New York and Los Angeles employers offer the best rates, the remaining top ten media market cities come in slightly lower, and podcasters elsewhere come in significantly lower.

How much money do Top podcasters make?

Income from Popular Podcasts The Dave Ramsey Show has 13 million weekly listeners and earns nearly $10 million in annual income. Shepard Armchair Expert earns $9 million a year with almost 20 million monthly listeners. The Bill Simmons Podcast earns $7 million yearly income. Chapo Trap House makes $2 million each year.

Can you make a living off a podcast?

So is it even possible for new podcasts to make money? The answer is yes. By setting up a few automated revenue streams, new podcasters can accrue passive income that grows alongside their audience, giving them time back to focus on podcasting.

How much do beginner podcasters make?

So how much money can podcasters make? To be frank, most make $0. In fact, many podcasts have negative cash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar. Creative work like podcasting doesn't make any money until people choose to watch you.

Who Is Highest Paid podcaster?

Highest Paid PodcastersJoe Rogan.Karen Kilgariff & Georgia Hardstark.Dave Ramsey ($10 million)Dax Randall Shepard.Bill Simmons.Will Menaker, Matt Christman, Felix Biederman, Amber A'Lee Frost & Virgil Texas: Chapo Trap House.Tim Dillon.Patrick Hinds & Gillian Pensavalle.More items...•

What is the #1 podcast in the world?

Top podcastsPodcast Industry RankingTop 20 PodcastsRankPodcastPublisher1The DailyThe New York Times2NPR News NowNPR20 more rows

How much does Spotify pay per podcast?

Every time someone streams or listens to a podcast or music on Spotify, the channel owner receives a small amount. This amount varies between artists depending on their popularity and impact on Spotify. Of course, most artists receive a blanket amount of around $0.00357.

How do podcasters make money?

1. Sponsorships. Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

Why do podcasts have negative cash flow?

In fact, many podcasts have negative cash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar. Creative work like podcasting doesn’t make any money until people choose to watch you. It takes time for listeners to decide you have value.

What is affiliate sales?

Affiliate sales are similar to sponsorships, but instead of getting paid by the download, you get paid based on what you sell for another company. The other company pays you a commission for each sale. Audible has a popular affiliate program that a lot of podcasters and YouTubers take advantage of.

What to do if you haven't started a podcast?

If you have not started a podcast yet, choose a topic that has the potential of attracting a large listener base. You can do a quick search in an iTunes library to see if there is a demand for a topic you would choose for your podcast. If there is a demand for that niche, aim to create the best possible content for it.

How much does Joe Rogan make?

Joe Rogan hosts an entertaining podcast that discusses trending topics and interviews public figures of interest. He is estimated to make about $30,000 per episode. With about 5 episodes per week produced, his estimated monthly podcast income is $600,000.

Is podcasting equipment expensive?

If there are few search results, there isn’t much demand – so you have little chance of growing to a point of earning an impressive income. Podcasting equipment can be costly. Not everyone has the ability to invest into podcasting equipment.

1. Affiliate Marketing

Podcasters earn an affiliate commission by promoting companies and products to their audience. Every purchase made through an affiliate link earns you money. Affiliate marketing is more effective when you promote products and services you know and use yourself.

2. Sponsorships and Advertising

Sponsorships are often the first thing beginners think of when seeking to make money from their podcast. Numerous podcast ad networks connect podcasters with advertisers. The networks find advertisers, carry out negotiation terms and procure scripts on behalf of podcasters.

3. Courses

Many established podcasters develop their own courses to teach similar content online. Courses are effective in teaching easy-to-follow content and give students tangible feedback upon completion. You’ll want an email list to reach your audience and let them know about your course and what it entails.

4. Coaching and Consulting

Coaching is similar to offering an online course, but instead of filming segments for a large group, you focus on developing relationships with individual listeners and teaching them a skill directly. You can also promote your consulting and coaching services through your podcast.

5. Crowdfunding and Donations

When you have a loyal following, you can ask for monetary donations to support your podcasting journey. Crowdfunding usually works best in more entertainment-focused podcasts. Platforms such as Patreon, GoFundMe and Indiegogo can help you solicit funding from your audience in exchange for special rewards — things like merch or exclusive episodes.

6. Premium Content

Premium content in podcasting can take many forms. Here are some of the common ways you can offer premium content related to your podcast:

7. Events

Hosting events as a podcaster not only helps in making money but is also a great way to bring together your top fans for more value. Take the Walker Stalker conference, for instance. Walker Stalker began as a podcast for fans to discuss the Walking Dead TV show, but it has grown immensely.

Why do big businesses pay for podcasts?

This is good information to have if you plan to sponsor a podcast. Big businesses are willing to pay for podcasts, because they build intimacy and trust over time. However, if you are planning to start a podcast, this big-money info is not a guiding star.

How does podcasting help you?

Podcasting can help you build skills, meet people, and get a better job. You can connect with other people in an enlightening way. Your podcast can help people finish boring tasks, endure long drives, withstand chemo, bike one more mile on the exercise bike, or get a good night's sleep.

What do libraries offer for podcasts?

Libraries sometimes offer courses, equipment and quiet space. If you're starting a podcast, you have some fixed costs (such as gear, hosting, branding) and variable costs (time, energy, enthusiasm). However much it costs you to make your podcast, your podcast's idea, or niche, has to be equally interesting, unique, well-crafted, and necessary. ...

Who were the celebrities before podcasting?

The community it creates may be smaller, but more enthusiastic. Joe Rogan and Amy Schumer were celebrities before they started podcasting. Serial was widely promoted by This American Life, and followed a changing news story.

How to promote a sponsor on podcast?

To promote a sponsor, most podcast hosts feature a midroll ad that runs about halfway through the episode with a promo code that gives their listeners a unique discount. This way, your sponsor can track how well your ad performs and give your audience an incentive to try the product.

What is the most popular fan-funding site?

Patreon is the most popular fan-funding site and for a good reason: it makes it easy to get financial support from your listeners. Of course, having a Patreon page means you need to spend extra time creating exclusive content for donors, so make sure the amount your earnings are worth your time.

Is Podcorn a CPM?

Podcorn. Like Buzzsprout's marketplace, Podcorn is open to podcasts of any size, there's no middle-man fee, and you get paid in cash via Stripe or PayPal. Podcorn's self-service platform for podcast sponsorships is an excellent alternative to traditional CPM models, or searching for sponsors on your own.