Podcast FAQ

how much does the average podcast make

by Dario Kshlerin Published 2 years ago Updated 1 year ago
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As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

Full Answer

How do you make money doing a podcast?

  • Additional interviews
  • Behind-the-scenes content
  • Ad-free RSS feed
  • Early-access RSS feed
  • Q&A with the hosts

How much should it cost to produce a podcast?

They should be able to help with everything from concept, to branding, to production, and promotion. Expect to pay anywhere from $1,000 to $15,000+ for an episode depending on the type of podcast you are producing (interview-based, narrative or story-driven, or a mixture of the two).

How to make money with your podcast?

  1. Put price tags on their wish lists. The way that your grandkids have grown up consuming information is profoundly different than how you and their parents did. ...
  2. Give the gift of investment. Do you tend to slip some cash into your grandkid’s stocking along with a present or two? ...
  3. Talk about the future.

How much money can you make from podcasting?

  • The Joe Rogan Experience makes about $800,000 per episode. ...
  • Chapo Trap House has 32,874 patrons, which equals $147,262 per month.
  • Pat Flynn’s Smart Passive Income has two podcasts. ...
  • Last Podcast On The Left has 11,290, which equal $53,958 per month.
  • Tiny Meat Gang has 10,638 patrons, which equals $51,199 per month.

More items...

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How much does a podcaster make a year?

Podcast Host SalaryAnnual SalaryMonthly PayTop Earners$156,000$13,00075th Percentile$130,000$10,833Average$76,048$6,33725th Percentile$35,500$2,958

Are podcasts profitable?

Do podcasts make money? Of course they do! Big names are getting large amounts of listeners and large amounts of ad revenue in return. According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25.

How much does the average podcast host make?

These are a few of the headlines that emerged. Overall, median hourly earnings for podcasters clusters between $30-44/hour (corresponding to $55K to $80K as an annual salary).

Can you make a living off a podcast?

So is it even possible for new podcasts to make money? The answer is yes. By setting up a few automated revenue streams, new podcasters can accrue passive income that grows alongside their audience, giving them time back to focus on podcasting.

How much do beginner podcasters make?

So how much money can podcasters make? To be frank, most make $0. In fact, many podcasts have negative cash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar. Creative work like podcasting doesn't make any money until people choose to watch you.

Is it worth it to start a podcast?

Not only is podcasting a new and exciting medium poised to take off exponentially, but podcasts themselves are great for producing or reproducing content. If you already have audio or video classes, you can quickly and easily turn them into podcast episodes.

How much money does a small podcast make?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

Do podcasts on Spotify make money?

Commissions From Affiliate Marketing: Affiliate marketing is another primary avenue for earning money on Spotify podcasts. You quote a unique link in your podcast through which your listeners can purchase products. The seller pays you commissions on purchases customers make through your link.

How much does Joe Rogan make per podcast?

According to a report by Wealthy Gorilla, Rogan is pulling in $100k with each episode that he uploads on the platform. Rogan has a habit of posting more than just a few episodes everywhere. in reality, the former fear factor host posts 5 episodes each week.

How many downloads is a successful podcast?

more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts.

What makes a podcast successful?

A podcast with focus is going to be much easier for potential listeners to understand. You might think a wide appeal will get a wider audience but more often a narrow appeal means there's less likelihood others are doing the same thing. And the listeners you get will be very excited to find you.

How long should podcasts be?

The length of your podcast also depends on your subject, industry or genre. It could be that around 15-20 minutes perfect for your listeners. But maybe your specific audience wants more in-depth, exploratory information; in which case, 45-90 minutes would provide more value.

How much money do podcasters make?

So how much money can podcasters make? To be frank, most make $0. In fact, many podcasts have negativecash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar.

How do podcasters make money?

1. Sponsorships. Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

Why do podcasts have negative cash flow?

In fact, many podcasts have negative cash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar. Creative work like podcasting doesn’t make any money until people choose to watch you. It takes time for listeners to decide you have value.

How much do podcast sponsors make?

Sponsors pay on a cost per mille basis (mille is Latin for “thousand”). Rates range from $18 to $50 CPM, though hugely popular podcasts can pull in a lot more.

How to get your audience to support you?

A great way to get your audience to support you is to compensate them with premium content. You could charge them for early access to episodes, bonus episodes, downloadable resources, live chats, or access to newsletters and Facebook groups .

Why do big businesses pay for podcasts?

This is good information to have if you plan to sponsor a podcast. Big businesses are willing to pay for podcasts, because they build intimacy and trust over time. However, if you are planning to start a podcast, this big-money info is not a guiding star.

How does podcasting help you?

Podcasting can help you build skills, meet people, and get a better job. You can connect with other people in an enlightening way. Your podcast can help people finish boring tasks, endure long drives, withstand chemo, bike one more mile on the exercise bike, or get a good night's sleep.

What is podcast host academy?

The Podcast Host Academy has detailed courses and downloadable resources to help you with all aspects of making a podcast. Plus, our weekly live Q & A sessions can help with any questions that you might have. Join us!

What do libraries offer for podcasts?

Libraries sometimes offer courses, equipment and quiet space. If you're starting a podcast, you have some fixed costs (such as gear, hosting, branding) and variable costs (time, energy, enthusiasm). However much it costs you to make your podcast, your podcast's idea, or niche, has to be equally interesting, unique, well-crafted, and necessary. ...

Who were the celebrities before podcasting?

The community it creates may be smaller, but more enthusiastic. Joe Rogan and Amy Schumer were celebrities before they started podcasting. Serial was widely promoted by This American Life, and followed a changing news story.

Can you make money from recording yourself talking?

Can you make lots of money by simply recording yourself talking? Probably not . Can you make money by sharing knowledge and expertise with a combination of excellent sound design, unique and useful ideas, careful research, and interesting guests? More likely. Podcasting alone is one thing, but adding bonus content helps. In no way is podcasting passive income. It's a lot of work.

Do podcasts have ad reads?

Just as an example, there are are a lot of tv-recap podcasts, and sponsors are willing to pay for ad reads on those shows. Like a can of tuna, it is what is says on the tin. But, the more unique that your value proposition is, the more your podcast will stand out. It'll be memorable, and your audience is more likely to share it with their friends. The community it creates may be smaller, but more enthusiastic.

1. Affiliate Marketing

Podcasters earn an affiliate commission by promoting companies and products to their audience. Every purchase made through an affiliate link earns you money. Affiliate marketing is more effective when you promote products and services you know and use yourself.

2. Sponsorships and Advertising

Sponsorships are often the first thing beginners think of when seeking to make money from their podcast. Numerous podcast ad networks connect podcasters with advertisers. The networks find advertisers, carry out negotiation terms and procure scripts on behalf of podcasters.

3. Courses

Many established podcasters develop their own courses to teach similar content online. Courses are effective in teaching easy-to-follow content and give students tangible feedback upon completion. You’ll want an email list to reach your audience and let them know about your course and what it entails.

4. Coaching and Consulting

Coaching is similar to offering an online course, but instead of filming segments for a large group, you focus on developing relationships with individual listeners and teaching them a skill directly. You can also promote your consulting and coaching services through your podcast.

5. Crowdfunding and Donations

When you have a loyal following, you can ask for monetary donations to support your podcasting journey. Crowdfunding usually works best in more entertainment-focused podcasts. Platforms such as Patreon, GoFundMe and Indiegogo can help you solicit funding from your audience in exchange for special rewards — things like merch or exclusive episodes.

6. Premium Content

Premium content in podcasting can take many forms. Here are some of the common ways you can offer premium content related to your podcast:

7. Events

Hosting events as a podcaster not only helps in making money but is also a great way to bring together your top fans for more value. Take the Walker Stalker conference, for instance. Walker Stalker began as a podcast for fans to discuss the Walking Dead TV show, but it has grown immensely.

What to do if you haven't started a podcast?

If you have not started a podcast yet, choose a topic that has the potential of attracting a large listener base. You can do a quick search in an iTunes library to see if there is a demand for a topic you would choose for your podcast. If there is a demand for that niche, aim to create the best possible content for it.

How much does Joe Rogan make?

Joe Rogan hosts an entertaining podcast that discusses trending topics and interviews public figures of interest. He is estimated to make about $30,000 per episode. With about 5 episodes per week produced, his estimated monthly podcast income is $600,000.

What is the most commonly sold affiliate product?

The amount of money you could earn depends on the product. The most commonly sold affiliate products are Amazon products.

What does "sponsored by" mean on podcasts?

These sponsors are advertisers that have paid to be mentioned on the show.

Is podcasting equipment expensive?

If there are few search results, there isn’t much demand – so you have little chance of growing to a point of earning an impressive income. Podcasting equipment can be costly. Not everyone has the ability to invest into podcasting equipment.

How much money do podcasters make?

Listening to podcasts while you're at home or on the go provides people with a way to keep up with what's going on. If you're planning to start your own podcast, you might want to know how much money they make. Podcasters can make anywhere from $10.000$ per episode up to $500,000 per episode.

How many podcasts are there in 2019?

The podcasting industry has experienced rapid growth. In recent reports from the Apple Worldwide Developers Conference, there were 550,000 active podcasts consisting of 18.5 million episodes. By 2019, the number of podcasts broadcasted increased by 36%, from 550,000 to over 750,000, and 30 million episodes.

What is a podcast?

Podcasting is a popular form of broadcasting. It’s easy to set up, and the potential audience is huge. It’s also a powerful tool for getting your message out there. A podcast can serve as a marketing tool for personal or business use. Podcasts are simple to make and are available on all devices, making them great for reaching out to people who aren’t near their radios or televisions. They also allow you to share important information without much effort. Podcasting offers many benefits that will help you reach more people and grow your business immensely!

How much does Dave Ramsey make a year?

Forbes estimates that the Dave Ramsey Show podcast alone earns him $10 million on a yearly basis.

What are the advantages of being a podcaster?

For one, you get to express yourself and take time away from your busy daily life. Secondly, you are able to learn new skills and you can use the insights to further your career in whatever field you wish.

Who is the Lord of the Podcast?

Joseph James Rogan , better known as the podcast lord is an American podcaster and UFC commentator. Rogan was also a television host and actor.

Is Joe Rogan on Spotify?

By 2015, Joe Rogan's podcast became one of the world's most popular podcasts, attracting millions of viewers per episode and featuring numerous guests. Joe Rog an Experience podcasts have been exclusively available on Spotify and YouTube since December 2020.

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