how to advertise a podcast on facebook

Six Key Steps To Promote A Podcast On Facebook

1. Set Up A Facebook Page From Your Personal Account. ...
2. Create A Content Calendar. The best way to garner and increase engagement on Facebook is to consistently post content. ...
3. Publish Quality Content. ...
4. Engage With Your Audience. ...
5. Join Facebook Groups. ...
6. Purchase Facebook Ads. ...

Full Answer

How do you promote your podcast?

This follows on from the collaboration angle, and is also based around creating shareable content. A popular way to promote your podcast is to do a guest post on a site with a similar target audience. With a guest post, you're creating insightful and helpful content for their readers, and in turn, are able to link back to your own content.

How to start and market a podcast?

How to Start a Podcast (and Keep It Going)

• Focus more on content, less on marketing. If you build it, they will come. ...
• Take on growth from all angles. After establishing an audience, it is important to map out how to reach them across multiple touch points.
• Tackle time-management wisely. Time is money, and proper time management goes hand-in-hand with productivity and steering clear of burnout.

How to promote your new podcast?

• Run giveaways (more on this below)
• Throw a real party on launch day, either in-person or virtually via Facebook Live
• Publish two weeks of podcast-themed blog content. ...
• Switch out the email signatures on your personal email and on your team’s support emails
• Get your teammates and company execs to post and tweet about it
• Email 10 friends per day

How do I promote my podcast?

Where to Advertise Your Podcast | The Guide to Podcast Advertising

• Getting More Plays. There's no getting away from the above facts. ...
• Advertising on Social Media. ...
• Promoting a Podcast on Google Ads. ...
• Advertising on Podcast Listening Apps. ...
• Podcast Advertising on Spotify. ...
• Podcast Advertising in Print Magazines. ...
• Guerrilla Marketing. ...
• Podnews. ...
• Running Podcast Ads on Reddit. ...
• Sponsoring a Blog. ...

More items...

Should I post my podcast on Facebook?

Having your podcast on Facebook allows you to take it beyond an audio experience. You can engage with your audience, talk with them, ask them questions, and piggyback off the success of your podcast to create new content in new places. Facebook is simply one more place you can go to reach your target audience.

How do I put a podcast on my Facebook page?

Even if you don't get the Facebook notification you can now also add your podcast through an RSS feed in Facebook settings. Simply go to settings, click on podcast and then add the feed and verify it.

How do I advertise my podcast?

Here's the big list of podcast promotion strategies we're keen to try.Leverage your guest's audience. ... Promote on social media … in a dozen different ways. ... Release at least 3 episodes on launch day. ... Convert the audio to a YouTube video. ... Submit your podcast to podcatchers and aggregators. ... Transcribe the audio.More items...

What are the ten ways to promote a podcast on social media?

Table of ContentsHost guests, leverage their name, and connect with their audience.Share your episodes to the right social networks.Share new episodes (and sneak previews) to your personal social media channels too.Record your podcast on Facebook Live.Run a giveaway.Create accompanying blog post.More items...

Can I post a podcast on Facebook?

2:222:58Facebook Pages: How To Add Your Podcast - YouTubeYouTubeStart of suggested clipEnd of suggested clipOpen your facebook. Page on a mobile. Device scroll down until you see posts about and tap on theMoreOpen your facebook. Page on a mobile. Device scroll down until you see posts about and tap on the drop down arrow next to photos tap on podcasts.

Which platform is best for podcast?

What are the Best Podcast Hosting Platforms?Fusebox. ... Blubrry Podcasting. ... Spreaker. ... PodcastWebsites. ... Audioboom. Best hosting platform for taking your podcast to the next level. ... Libsyn. The most reliable podcast hosting site. ... Soundcloud. Best platform for audio content creators. ... Podomatic. Best freemium podcast hosting platform.More items...•

How do I make my podcast viral?

In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...

How do I get my podcast noticed?

So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.

How much does it cost to advertise a podcast?

The current average cost of podcast advertising is a CPM of about $25. AdvertiseCast notes that the average CPM for 30-second ads is $18, and the average CPM for 60-second ads is $25.

How do you announce a podcast on social media?

How to promote a podcast on social media: 9 hacksFind your audience and choose your platforms wisely. ... Use hashtags. ... Use pull quotes to create images. ... Use sound bites. ... Create video. ... Use social media to build your community. ... Leverage social media to connect with influencers. ... Promote your old episodes.More items...•

How do you announce a podcast launch?

To promote your new podcast, it's essential to use a variety of channels and messaging before, during, and after the launch. Channels like your website, blog, email list, LinkedIn, and Twitter should all be leveraged to reach new listeners. Sounds like a lot, I know.

How do you engage a podcast audience?

How To Create Interesting Podcast EpisodesTalk about things you're interested in. ... Focus on your target audience. ... Tell lots of stories. ... Help your audience take the next step. ... Ask your listeners questions and report their responses. ... Stay on topic and don't wander too much. ... Invite unique experts onto your show.More items...•

How to promote a podcast on Facebook?

Now we’ve posted the video with a link to our podcast on our Facebook page, it’s time to promote that out to a wider audience using Facebook ads. To do this , head into your ads manager and click on ‘create’. 2. Choose the traffic objective.

Who can you choose in Facebook targeting?

But with Facebook you can get super specific. Choose from a host of demographics, interests and behaviours.

Why do we use Facebook Pixel?

This is because we can control our website and place the Facebook Pixel on it. This is a piece of code that allows us to track the effectiveness of our advertising.

What is the purpose of a micro-content post?

The purpose of the text in your post is to hook people into watching the video. The purpose of the video is to hook people into clicking the link and listen to the full show.

Can you film a podcast on Facebook?

Getting someone to consume an entire podcast episode on Facebook is going to be near enough impossible – so we need to cut the podcast up and create micro-content from it. If you film your podcast, this step is going to be much easier (and powerful) for you.

Can you measure Facebook ads for podcasts?

Unfortunately when running Facebook ads to promote your podcast, it’s difficult to truly measure the results. It’s almost impossible to know how much you’re spending to get a new subscriber, for example. When running Facebook ads to promote sales of a product or the registration of a webinar, for example, it’s very easy to track results.

Can you target people with podcasts?

We can also look at doing things such as targeting people with an interest in podcasts, which might indicate they’re a podcast listener. Or, we might want to only target people connected to WiFi, indicating they’re in a place where they’re more likely to be able to download a show.

Why do podcasts go live on Facebook?

Going live with a podcast guest on Facebook is a great way for your listeners to get to know you and your personality better. A different kind of bond is created when you can hear and see the person speaking and how they interact with their guests.

How to promote podcast on Facebook?

You promote your podcast in Facebook groups by finding qualified guests and growing your listenership by genuinely commenting.

How to find podcast guests?

To illustrate, if you’re in the medical field, try typing in words like “nursing” or “physician” and sift through groups that way. You can also search specific groups that are meant to help you find a podcast guest like Podcast Guest Collaboration. In this group, you can create a post describing the type of guests you’re looking for, topics you’re interested in discussing, and how you can be reached.

What is creator studio?

Creator studio is a space where you can conveniently manage both your Facebook and Instagram content. There are tons of tools available inside this platform so we’ll highlight the most beneficial parts for your podcast. For one, you can schedule out promotional posts or videos to promote episodes or merchandise for your podcast to save you time. Scheduling it all in bulk will save you time, and with Facebook’s cross-promotion feature, you can efficiently post to Instagram too.

What are the features of Facebook business pages?

Moreover, the features available on Facebook business pages like call-to-action buttons, event scheduling options, and e-Commerce catalog shopping allow your customers to easily interact with your podcast brand.

Why do podcasts have events?

Aside from the creator studio, the events option is a fantastic way to generate new leads, stay engaged with your listeners, and build stronger connections. Whether you’d like to promote a new podcast episode with a notable guest, or you’re hosting an in-person event about your industry the events tool can help you advertise this (for free!).

How long should a video be on Facebook?

It is said that you have 3-5 seconds to visually capture your audience’s attention and videos between 15-30 seconds perform the best on Facebook so think about your video watch time from previously posted videos and decide on how you can incorporate a portion of it into an ad.

How to promote your podcast on Facebook?

One of the best ways to leverage Facebook to promote your podcast is to use the platform to build a community around your show. And one of the best was to do this is to create a Facebook group for your podcast. The ability to make these groups are one of the top reasons why the Facebook platform is such a great place to promote your podcast. These groups make it easy to connect with your listeners and create a buzzing community around your show. And y creating a Facebook group exclusively for listeners of your show, you create a little hub where your listeners can connect with each other, as well as with you, and where they can bond over what they have in common – love for your show. Facebook groups are an effective way to accentuate the connections between you and your audience and are also just a great way to give more value to your audience, thus further promoting your show as one to follow. This space just for them functions as an added drawcard for your checking out your show as they will be able to join your community and engage with not only you as a host they admire, but also with other like-minded listeners.

How to promote a podcast?

In order to promote your podcast, you need viewers to stop, read and absorb what you’re trying to communicate, and then take the appropriate response, whether that’s listening to your next episode on their platform of choice, signing up for your newsletter, or entering your giveaway, for example.

How does podcasting work?

The true magic of podcasting happens when that connection between a podcast host and the listeners is cemented and one way to make those relationships happen is to find ways to turn the one-way conversation of podcasting into a dialogue and so really engage with your audience.

What is audiograms in podcasts?

You can also try your hand at video content, or experiment with audiograms. Audiograms are little snippets of audio taken from podcast episodes and can be a fantastic way to share teasers from an upcoming episode and getting viewers chomping at the bit to subscribe to your show.

Why use Facebook as a channel?

One of the biggest selling points for using Facebook as a channel to promote your show is because Facebook caters to the sharing of a whole range of media types. From images and photos, videos of basically any length and audiograms, as well as text-based posts, Facebook does it all, and it means that there are endless possibilities ...

What is the most important thing to remember when creating your Facebook content?

The most important thing to remember when creating your Facebook content is to ensure that it is eye-catching and appealing, that it’s in line with your show’s personality and your overall brand, an, is of the highest quality.

How to get more listeners to your podcast?

To do this successfully, you’ll need to develop some promotional strategies that encourage audience interaction. Create content that asks questions, poses topics that require responses, or any other content that encourages engagement. You can also use your page to ask for some feedback from your audience. This feedback can be invaluable , and a great way to make any changes to make sure that you are serving your listeners and giving them the content they need, which will then help you attract more listeners to your show.

Why Choose Facebook Marketing Strategy

You may develop custom audiences and advertising using Facebook's marketing tools to target the people you want. You can create pages to promote and distribute your audio content, as well as groups to help your listeners connect.

1. Use Facebook Ads For Your Promotion

Facebook advertising is a simple marketing tool that allows you to go very specific with your campaigns.

Make the best of Facebook groups

With 1.8 billion people using Facebook groups each month, we're confident that this method will help your podcast gain more listeners. You can do this two ways: create your own Facebook group, network in other groups or benefit from both.

Increase brand awareness

Organic reach is critical for brand exposure Nurturing your organic reach is a long-term strategy for converting targeted individuals into listeners, and then eventually into subscribers.

Set up a Facebook Page for your podcast to increase brand exposure

Setting up a Facebook Page for your podcast is arguably the most straightforward and simple Facebook marketing strategy we'll cover in this article. It takes seconds to complete and is a simple approach to begin increasing brand awareness and authority for your podcast.

It's time to take your marketing biz to Facebook!

As you can see, Facebook harbors enormous potential when it comes to reaching wider audiences. Marketing is a multidisciplinary practice, so you can’t stand in one place. The sooner you start exploring all these diverse channels, the further you’ll get in the podcasting industry.

Why Facebook?

While Facebook doesn't necessarily have the best reputation, with 2.23 billion monthly active users it remains the largest social media platform out there. As one of the oldest modern social platforms out there, Facebook has some unique features that allow you to better connect with your fans.

How to Add Your Podcast to Facebook

You can't import your podcast to Facebook without a business page — your content needs somewhere to go, and your audience needs to be able to find it.

Promoting Your Podcast on Facebook

Facebook is a great way to promote your podcast if you know what you're doing. Whether you want to use ads or organic engagement, there isn't a “one size fits all” approach. That said, there are a few things that everyone could do:

So, What Are You Waiting For?

There are a lot of podcast listeners, and they're an engaged group of people. A study found that podcast listeners were more likely to engage with the latest episode than TV viewers (#SorryNetflix). Facebook is a great way to help make that happen.

How to advertise a podcast?

Go back to your audience and their familiarity with your show: 1 Totally unaware you exist: Promote a website landing page or blog. 2 Have maybe heard of you from friends or listened once: Promote clips from the show or blog content. 3 Know who you are but don’t listen regularly: Promote your subscribe CTA

Can You Even Post a Podcast on Facebook?

If you want to post a podcast on Facebook, you must upload it to a third-party app first like iTunes, Spotify, or YouTube. You can then share the link from a third-party app to Facebook. We use Libsyn for podcast distribution – there are many others that do the hard distribution work for you.

Why do brands start podcasts?

With that in mind, many brands are starting their own podcasts to share valuable information with their audiences, and in turn improving their brand reputation and getting their name in front of new ears. But growing a podcast isn’t easy.

How to reach out to people who like your podcast?

You can do this by manually following Twitter and Instagram accounts using your podcast’s social accounts, or by sending InMail to industry influencers on LinkedIn.

How many podcasts are there on iTunes?

But growing a podcast isn’t easy. After all, there are over 500,000 podcasts on iTunes, and chances are someone already runs a successful podcast in your brand’s niche. Don’t get us wrong though: just because there’s competition doesn’t mean you should ditch your podcasting dreams.

How many podcasts do people listen to a week?

In fact, recent data shows that 44% of Americans have listened to a podcast at some point, and 80% of those people listen to at least seven podcasts a week. Those are pretty huge engagement numbers, especially when you consider many podcasts are over an hour long.

How to give your followers a preview of your episode?

Give your followers a preview of your episode by sharing quotes of an actual clip from your episode alongside the link. Make it a catchy quote, and chances are you’ll drive some interested minds to your show.

Which is the king of podcasts?

iTunes is the king of podcasts, but don’t overlook YouTube, Instagram TV, and SoundCloud.

Who are the hosts of B2B Growth Show?

The guys at the B2B Growth Show do this well. Co-hosts James Carbary and Logan Lyles often share video previews and links to their podcast on their personal LinkedIn profiles. This has helped the duo build a huge audience, providing real returns to the parent company.