Basic podcast promotion
- Release at least 3 episodes on launch day. If you haven’t launched your podcast yet, create at least three episodes before you release. ...
- Submit to podcast aggregators and directories. A podcast aggregator, called a podcatcher, is an app that plays podcasts. ...
- Prompt your listeners to subscribe, share, and leave reviews. Ask your listeners to subscribe, share, and review your podcast at the beginning and end of each episode.
- Publish at strategic times. When we spoke with one of our customers about how to promote a podcast, he said it’s critical that you publish at strategic times.
- Don’t forget about the back catalog. Your back catalog is chock full of interesting content and the perfect way to hook new subscribers. ...
- Encourage reviews from your listeners. ...
- Share your podcast on social media. ...
- Repurpose your podcast as a YouTube video. ...
- Prepare three episodes for your podcast launch. ...
- Host a contest to get reviews and subscribers. ...
- Collaborate with other podcasters. ...
- Enroll in HARO. ...
- Buy paid ads.
How to start and market a podcast?
How to Start a Podcast (and Keep It Going)
- Focus more on content, less on marketing. If you build it, they will come. ...
- Take on growth from all angles. After establishing an audience, it is important to map out how to reach them across multiple touch points.
- Tackle time-management wisely. Time is money, and proper time management goes hand-in-hand with productivity and steering clear of burnout.
How do I market my podcast?
The 80-20 Podcast Marketing
- Publish new episodes at least 3 times a week in the first 8 weeks. ...
- Juicy Titles & Widely Applicable Themes After 8 weeks of throwing marketing ideas against the wall, I did a deep dive on my episode analytics. ...
- Get Guests to Promote You In Their Email Lists
How do podcasts acquire advertisers?
- Podcast advertising is used very successfully as a direct-response channel with CAC on par with other consideration-stage activities. ...
- Podcast reach is very good, reaching 51% of US audiences aged 12+ monthly.
- Ads read by hosts outperform canned “programmatic” ads.
How to promote your new podcast?
- Run giveaways (more on this below)
- Throw a real party on launch day, either in-person or virtually via Facebook Live
- Publish two weeks of podcast-themed blog content. ...
- Switch out the email signatures on your personal email and on your team’s support emails
- Get your teammates and company execs to post and tweet about it
- Email 10 friends per day
Where is the best place to advertise a podcast?
Instagram, Facebook, and Twitter are the top three tried and tested platforms for promotion of any kind, so they are all great places to promote your podcast. They are also successful because they cater to a variety of different media, meaning that you can really get creative with the ways you advertise your podcast.
How do I get my podcast noticed?
So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.
How does it cost to advertise on a podcast?
The pricing of podcast ads can be structured in different ways. Most commonly, it will be a fixed rate or calculated using cost per mile (CPM). For a 30-second ad, the cost per mile (or cost per 1,000 listeners) is $15-18. For a 60-second ad, the cost per mile is $25-30, but it can be as much as $40.
Should I advertise my podcast?
Podcast advertising is just one of many ways to grow your show's audience. Growing an audience, ultimately, starts with creating good content on a consistent basis though. Then, if you make it easy to find and share, you'll struggle not to grow your audience.
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
How can I promote my podcast for free?
On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...
How much do small podcasts make?
As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.
Do podcasts earn money?
Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
How much do ads pay podcasters?
Industrywide, the average CPM rate is $18 per 1,000 listeners for 30-second ads and $25 per 1,000 listeners for 60 seconds ads. Podcasts with audience sizes ranging from 500 to over 100,000 listeners charged a CPM rate between $21 to $27 for 30-second ads. For 60-second ads, the CPM rate was between $23 and $37.
How do I promote my podcast on Google?
Both the number of podcasts and podcast listeners have spiked. One of the most effective ways to promote your podcast audience is using paid ads. Here's how to do it....Types of Google ads include:text.responsive.image.app promotion ads.video.product shopping ads.showcase shopping ads.call-only ads.
How do I get sponsors for my podcast?
Here are the four main ways to find podcast sponsors:Reach Out to Sponsors Directly. The simplest strategy? ... Partner With a Hosting Service. Podcast hosting services give your podcast a home on the internet. ... Join a Podcast Network. Some networks let you list your show (sometimes for free) on their platform. ... Use a Directory.
Does podcast advertising work?
They have proven to be one of the most effective advertising media. Already in 2019, a BBC World Service study showed that the engagement rate of podcasts was 47% higher in comparison to radio and 27% higher than TV.
How long does it take for a podcast to get noticed?
How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.
How do you get picked up by podcast network?
Requirements for Joining a Podcast NetworkAt least 1000 downloads per episode (or 5,000 downloads per month)Release at least 1 episode per week.You will have to give up 30% of ad revenue you make to the network.Be open to cross-promoting other network podcasts on your show.
How do I expand my podcast audience?
How to grow your podcast audienceDedicate 10-15 minutes every day engaging with your audience. ... Listen to your audience. ... Network with other podcasters. ... Pitch yourself as a guest. ... Make it easy for your guests to share. ... List your show in multiple podcast directories. ... Transcribe your episodes. ... Cross-post your episodes.More items...•
What do podcast listeners want to hear?
74% of podcast listeners tune in to learn new things, while others listen regularly for entertainment, to keep up to date, to relax, and for inspiration.
How much does a podcast ad cost?
Balter says that the cost of a standard ad in a podcast usually costs between $10 and $50 with more popular podcasts also charging a premium. However, if you want to do a more intensive promotion -- such as a full sponsored podcast episode -- this cost may vary based on what the content will entail from the podcasters.
How much will podcasts spend in 2020?
Statista recently reported that podcast ad spend is projected to hit $534 million in the U.S. alone by 2020.
What is Joe Rogan's podcast about?
On an episode of " The Joe Rogan Experience ", a general podcast that zones in on topics like technology, science, and entertainment, Joe Rogan reads a script that talks about how he uses ExpressVPN and Cash App in his daily life.
What is podcast landscape?
The podcast landscape is a pool of growing opportunities for marketers. And, if you're ready to start testing the sponsorship waters, be sure to keep these key tips in mind.
What is a native ad?
With this common strategy, you'll create a short audio clip that discusses your product, service, or another promotion related to your brand. These usually run for 30 seconds or less and sound a lot like audio ads you'd hear on traditional radio stations.
Is a podcast legitimate?
Because of this, you'll want to do some extra digging and properly vet the podcasts at the top of your list to make sure they're legitimate.
Do podcasts change demographics?
While different types of TV shows might attract different audiences or demographics, the podcast demographics don't change drastically from show to show, according to Balter.
How to market a podcast?
Word-of-mouth advertising is one of the most effective podcast marketing strategies available. Finding the right places to spread your message is step one. Your audience congregates in certain places in the real world so it’s your job to find them and attend as well. Research conferences, meet ups, or local events in your area that relate to your podcast. Then when you go, have a plan ahead of time to make the most of the event.
Why is a podcast website important?
A podcast website is important. From SEO benefits to being a platform you fully control, all shows should have their own site. But what good is a website if you’re not regularly updating it with your freshest content?
Why do you pitch yourself as a guest on another podcast?
Similarly, including interesting guests on your own show produces more engaging episodes and adds a unique point of view for your listeners. Be sure to create a podcast press kit for guests to easily share the episode.
How do paid ads work?
Paid ads are great ways to collect traffic by connecting with your target audience. Facebook ads display to people whose interests align with your targeting. There are two ways to go about this:
Why do hosts use social media?
They simply announce their new episodes, promote their promotions, push their merchandise, and advertise for their sponsors.
What is a podcatcher?
A podcast aggregator, called a podcatcher, is an app that plays podcasts. The most well known podcatcher is Apple Podcasts, the default podcast app that comes with iOS. But there are plenty more, including:
Intro to Podcast Advertising
Podcast advertising is the ability for brands to pay for placement of their advertising within various podcast shows. Podcast ads can be bought directly from podcast show hosts or programmatically using an audience-based buying approach.
How to Measure Podcast Advertising
There are many effective ways to measure success for your brand and calculate ROI.
Choose a Trusted Podcast Advertising Agency
As the podcast advertising space begins to mature and welcomes more and more advertisers, the solutions will begin to become more turnkey – but until that time, specialty agencies bring the expertise, tools and solutions to navigate this space successfully.
Conclusion
Weekly audio listening has hit an all-time high, with 176M Americans tuning in every week. Along with this increased reach, they also added an additional 1 hour of listening time. The average time spent in 2021 with online audio was 16 hours, 14 minutes, up from 15 hours, 12 minutes in 2020*.
The Benefits of Advertising on a Podcast
The biggest benefit of podcasting advertising is that it’s one of the more engaging forms of marketing.
How to Advertise on Podcasts
Much like any other marketing campaign, it pays to do your research with podcast advertising. And that includes your competitors.
Podcast Ad Examples
There’s no shortage of podcast ad copy examples to inspire your next campaign. In fact, just listening to a few top-tier shows should give you plenty of podcast advertising ideas.
Start Podcast Advertising Today
As you can see, podcast advertising is a fantastic channel to get into. Engagement is great, the production barrier is low, and the chances of ROI are pretty high.And now it’s easier than ever, thanks to tools like WellSaid that make creating professional voice overs online a breeze.
The purpose of using podcast advertising
Podcast advertising is a lucrative marketing tool to sponsor ads on various shows for brand awareness and monetization. The Infinite Dial 2021 reports an increase in devoted listeners, “Approximately eighty million Americans – 28% of the U.S. 12+ population – are now weekly podcast listeners, a 17% increase over 2020.
What is a podcast advertisement?
Like all advertisements, podcast advertisements are used to promote a brand, idea, and message. Podcasts utilize their platform by providing a dedicated amount of time throughout an episode to promote sponsors to their listeners. There are many different types of ads to utilize this sponsorship.
Why you should use podcasts for marketing
Sponsored ads utilize a niche market by focusing on a target audience who will actually listen to what is being promoted. Listeners engage with a show that they trust and enjoy.
How do podcast advertisements work?
What’s the cost for some podcast advert real estate? Pricing is based on CPM (cost per mille) and CPA (cost per acquisition).
How to create your podcast ad
We discussed the purpose, the ‘what’, and ‘why’ of podcast advertisements. Now, the question is, how do I create a successful ad?
How to get your ad on a podcast
Okay, so you’ve created an ad or a few ads for a whole campaign, now the question is how do I get this on a podcast? We will want to consider a few important pieces.
Where to buy podcast ads
RedCircle is a one-stop shop for podcasters and advertisers. Brands and agencies can easily build, promote and track their ad campaigns across all platforms. Features include: variety of ad formats, budget and spending management, and direct customization of messaging.
How much of a podcast is on iTunes?
iTunes is responsible for as much as 70% of a podcast’s listens and downloads. In the process of researching how to promote a podcast, much of the advice kept centering on iTunes as the key channel for growth and attention. I hadn’t realized just how key iTunes really was!
What is a podcatcher?
Podcatchers — a pretty cool name, right? — are simply apps that play podcasts. The most popular one is the main podcast app in iOS; it’s the one with the purple icon and a picture of a microphone.
How long does it take to get to the new and noteworthy section of iTunes?
The New & Noteworthy section of iTunes is one of the most highly visible spots within the iTunes podcast area. You have two months (eight weeks) to get there before your podcast joins back with the rest of the podcast listings.
