how to advertise your podcast

^{Basic podcast promotion}

1. Release at least 3 episodes on launch day. If you haven’t launched your podcast yet, create at least three episodes before you release. ...
2. Submit to podcast aggregators and directories. A podcast aggregator, called a podcatcher, is an app that plays podcasts. ...
3. Prompt your listeners to subscribe, share, and leave reviews. Ask your listeners to subscribe, share, and review your podcast at the beginning and end of each episode.
4. Publish at strategic times. When we spoke with one of our customers about how to promote a podcast, he said it’s critical that you publish at strategic times.
5. Don’t forget about the back catalog. Your back catalog is chock full of interesting content and the perfect way to hook new subscribers. ...

How do you promote your podcast?

This follows on from the collaboration angle, and is also based around creating shareable content. A popular way to promote your podcast is to do a guest post on a site with a similar target audience. With a guest post, you're creating insightful and helpful content for their readers, and in turn, are able to link back to your own content.

How to start and market a podcast?

How to Start a Podcast (and Keep It Going)

• Focus more on content, less on marketing. If you build it, they will come. ...
• Take on growth from all angles. After establishing an audience, it is important to map out how to reach them across multiple touch points.
• Tackle time-management wisely. Time is money, and proper time management goes hand-in-hand with productivity and steering clear of burnout.

How to promote your new podcast?

• Run giveaways (more on this below)
• Throw a real party on launch day, either in-person or virtually via Facebook Live
• Publish two weeks of podcast-themed blog content. ...
• Switch out the email signatures on your personal email and on your team’s support emails
• Get your teammates and company execs to post and tweet about it
• Email 10 friends per day

How do I promote my podcast?

Where to Advertise Your Podcast | The Guide to Podcast Advertising

• Getting More Plays. There's no getting away from the above facts. ...
• Advertising on Social Media. ...
• Promoting a Podcast on Google Ads. ...
• Advertising on Podcast Listening Apps. ...
• Podcast Advertising on Spotify. ...
• Podcast Advertising in Print Magazines. ...
• Guerrilla Marketing. ...
• Podnews. ...
• Running Podcast Ads on Reddit. ...
• Sponsoring a Blog. ...

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How do I get my podcast noticed?

So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.

How do I promote my podcast ad?

🤑 Podcast marketingEncourage reviews from your listeners. ... Share your podcast on social media. ... Repurpose your podcast as a YouTube video. ... Prepare three episodes for your podcast launch. ... Host a contest to get reviews and subscribers. ... Collaborate with other podcasters. ... Enroll in HARO. ... Buy paid ads.More items...•

Where is the best place to advertise a podcast?

Instagram, Facebook, and Twitter are the top three tried and tested platforms for promotion of any kind, so they are all great places to promote your podcast. They are also successful because they cater to a variety of different media, meaning that you can really get creative with the ways you advertise your podcast.

Do I need to advertise my podcast?

Just be sure to really sell them on the benefits of listening, and stress that it's absolutely free. You might even want to send them to a dedicated 'how to listen to a podcast' page on your site, for maximum effect. Be sure to create your podcast media kit too – check out our guide there which can walk you through it.

How do I make my podcast viral?

In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...

Can I pay Spotify to promote my podcast?

An easy and low-cost way is through Spotify Ad Studio, our self-serve advertising channel. Ad Studio makes podcast promotion on Spotify accessible to advertisers of all sizes.

How much do podcast ads cost?

The current average cost of podcast advertising is a CPM of about $25. AdvertiseCast notes that the average CPM for 30-second ads is $18, and the average CPM for 60-second ads is $25.

How long does it take a podcast to grow?

How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.

How long does it take for a podcast to make money?

Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.

Do podcasts make money?

Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

How do I get my podcasts noticed on Spotify?

You'll need to include a Spotify link, so your podcast must be available on Spotify, in the U.S. Only submit the same podcast once a month and only re-submit if you have at least 2 new episodes in your feed. We look at every submission. All genres, lengths, and formats (including video) are welcome.

How do I promote my podcast in 2022?

19 Podcast Marketing Strategies for 2022Understand Your Why. ... Create Great Content. ... Take Time to Craft Your Titles and Descriptions. ... Launch With a Few Episodes. ... Start or Update Your Website. ... Optimize for SEO. ... Start an Email Newsletter. ... Submit to Podcast Directories.More items...•

How to get more listens to podcast?

The allure of free stuff and discounts can be a powerful motivator to get more listens to your podcast. And here’s the clincher: Ask for a review on iTunes as part of the entry requirements for your giveaway. This will hopefully earn you more reviews, which will boost the social proof on your podcast and get iTunes to take notice.

What does it mean when you mention a business in a podcast?

If you mention any businesses or brands in your episode, this provides an opportunity to reach out to those brands afterward to give them the good news of being featured.

What is a podcatcher?

Podcatchers — a pretty cool name, right? — are simply apps that play podcasts. The most popular one is the main podcast app in iOS; it’s the one with the purple icon and a picture of a microphone.

How long does it take to get to the new and noteworthy section of iTunes?

The New & Noteworthy section of iTunes is one of the most highly visible spots within the iTunes podcast area. You have two months (eight weeks) to get there before your podcast joins back with the rest of the podcast listings.

How much of a podcast is on iTunes?

iTunes is responsible for as much as 70% of a podcast’s listens and downloads. In the process of researching how to promote a podcast, much of the advice kept centering on iTunes as the key channel for growth and attention. I hadn’t realized just how key iTunes really was!

Do podcasts have transcripts?

A lot of highly successful podcasts offer a full transcript of the entire show. We’re choosing to take a slightly different route with this, pulling out highlighted portions of the transcript and including these in the show notes.

How to close a podcast ad?

Close the ad by creating a clear call-to-action (CTA) for the listener. A popular CTA used in podcast advertising is special codes and unique URLs specifically for that show. These are easy for the audience to remember because they are typically related to the name of the podcast, and can be easily measured for KPI tracking.

How much does a podcast ad cost?

Balter says that the cost of a standard ad in a podcast usually costs between $10 and $50 with more popular podcasts also charging a premium. However, if you want to do a more intensive promotion -- such as a full sponsored podcast episode -- this cost may vary based on what the content will entail from the podcasters.

What is Joe Rogan's podcast about?

On an episode of " The Joe Rogan Experience ", a general podcast that zones in on topics like technology, science, and entertainment, Joe Rogan reads a script that talks about how he uses ExpressVPN and Cash App in his daily life.

Why do podcast ads have a lower CPM?

Though the first few minutes of a podcast reaches the widest audience, pre-roll ads, or ads that play at the beginning of a podcast episode, tend to have a lower CPM rate because users can easily skip over the ad.

What is the audience of podcasts?

Balter explained that the podcast audience demographic, which is generally made up of "affluent educated millennials" is a "good audience for brands pretty much regardless of what show you’re on."

How much will podcasts spend in 2020?

Statista recently reported that podcast ad spend is projected to hit $534 million in the U.S. alone by 2020.

Why are host read ads more effective than programmatic ads?

Host-read ads tend to cost more than programmatic ads, however, according to Nielsen host-read ads are more effective because hosts have already established trust and recognition with their audiences.

How to promote a podcast?

The best long-term strategy to promote a podcast is by providing value. Gimmicks and shortcuts may work in the short-term, but they won’t sustain you. Instead of leaping on the latest marketing trend, focus on creating valuethrough strong relationships and quality content.

Why do people start podcasts?

You likely got into podcasting with the goal of sparking a conversation around a topic you’re passionate about. Cultivating a community of listeners from around the world who share your interests, who value your point of view on a topic.

How much does Castos cost?

Pricing starts at just $125 per episode. Enter your email to learn more.

What is a podcatcher?

A podcast aggregator, called a podcatcher, is an app that plays podcasts. The most well known podcatcher is Apple Podcasts, the default podcast app that comes with iOS. But there are plenty more, including:

Why is a podcast website important?

A podcast website is important. From SEO benefits to being a platform you fully control, all shows should have their own site. But what good is a website if you’re not regularly updating it with your freshest content?

Why do you pitch yourself as a guest on another podcast?

Similarly, including interesting guests on your own show produces more engaging episodes and adds a unique point of view for your listeners. Be sure to create a podcast press kit for guests to easily share the episode.

What is unique about podcasts?

Unique: Your podcast’s point of view adds something new to the conversation, however slight. Uniqueness varies for every topic so start by creating Venn Diagrams against others in your niche. If too many data points land in the middle, focus on refining your differentiating factors first.

Why do podcasts need to be advertised?

Or, in the case of many of our clients who are podcasting for their businesses, advertising their podcast allows them to get in front of their exact target audience.

How effective are podcast ads?

The more effective your ad s are, the faster your podcast will grow, the faster it’ll start to climb the charts and attract new listeners, the more you’ll earn from monetizing your podcast (whatever podcast monetization looks like in your business), and everything just continues to snowball.

What is a platform like Acast?

Platforms like Acast and AdsWizz will allow you to manage highly targeted ad campaigns across a wide range of podcasts and networks, allocating your spend in much the same way as you would with PPC.

Why are banner ads on podcasts useful?

The purpose here is not to ask people to click. Instead, it is to leave repetitive impressions — kind of like TV ads.

How to cross promote a podcast?

We find that cross promoting podcasts on similar typed shows is a great and effective marketing strategy for podcasters to grow their podcast audiences. It simply works as they’re already podcast listeners and asking them to listen to your show is an easy sell. The key is making the call-to-action really easy which could be as simple as — just search for (show name) in your favorite podcast player.

What is programmatic audio advertising?

If you don’t have the time to find shows to sponsor and secure the sponsorship deals (it can be a lot of work) or you want to do podcast ads at scale, then programmatic is another way to get in front of existing podcast audiences to grow your show.

What are the two things you sell on podcasts?

The users you’re targeting with your ads aren’t explicitly on the look out for long form audio content, so you have two things to sell: first, the idea of listening to a podcast at all, and second, listening to your show specifically.

What do you need to market a podcast?

Before you even start marketing your podcast, you need a visual representation of your brand. This means getting a custom image or logo to represent you in all platforms your content will be published. Beware of the various dimension requirements for the podcast directories your show will be hosted.

How popular is podcasting?

Podcasting is one of the most popular content delivery channels today. Much of its popularity is attributed to the convenience it offers its listeners and to content creator s. Podcasting platforms have seen a continuous rise in listenership, with approximately 155 million people listening to podcasts as of April 2020.

How to get more followers on podcast?

One of the most efficient ways of getting more followers is by conducting competitions in exchange for giveaways to the winners.

Can you promote your podcast on social media?

While the use of social media might be a perfect tool, it won’t help you much if you don’t know how to use it wisely. Always keep in mind that you’re not promoting your social page but your podcast. Whenever you create a post, ensure to add a link that people can click on, and get redirected to your podcast page.

Do influencers follow podcasts?

Once you feature an influencer on your podcast, other influencers might follow, and you’ll have the chance to leverage their followers too. Most of these industry leaders have a vast following, and once you publish an episode that features them, they’ll most likely share it. This exposes your podcast to a larger crowd, bringing you more listeners.

Is word of mouth marketing effective?

The word-of-mouth has been an effective marketing strategy since the time it was the only method of promoting something. In fact, according to statistics, word-of-mouth marketing has an average quality lead of 4.28 out of 5.

Do you have to feature guests on podcasts?

In some cases, you will have to feature guests to your podcast and interview them on various topics, especially their area of expertise. If these guests are famous or professionals with many fans and followers, you should leverage it. Make their audience your own.