how to build a brand podcast

^{6 Strategies for Building Your Podcast Brand}

1. Focus On Your Podcast Audience. When building a podcast brand, the number one place to start is with your audience. ...
2. Define Your Podcast Mision & Vision. Creating and launching a successful podcast is hard work, but having a clear mission and vision will certainly help you along your journey.
3. Establish Your Podcast Brand Voice. Establishing your podcast brand voice is critical to creating your podcast brand personality. ...
4. Solidify Your Brand Presence. Along with creating a consistent podcast brand, you also need to make sure that it is well represented.
Consistently Create On-Brand Content. Creating a strong podcast brand voice and presence all comes down to being consistent! ...
Create The Ultimate User Experience. As you may have heard, your podcast is ultimately “alive” solely because of your listeners! ...

What makes a good podcast branding?

Your podcast branding needs to include a set of colors that you use on everything. You want to avoid straying too much from these brand colors, so your target audience isn’t confused. Using a ton of colors simply because they look good can make your brand feel confused. Brand colors should be simple, and you want to try to do more with less.

How to start a podcast for your business?

Many businesses and entrepreneurs are experimenting with podcasting now and you need to be memorable, exciting and full of fresh ideas. This will include everything from the intro in your podcast, to your associated brand artwork, website design, as well as the use of social media. Be memorable. 12. Be sure to promote your other platforms.

What is your podcast brand identity?

Your overall podcast brand identity covers both your brand assets (we’ll get to these) and what your brand represents. It encompasses how both current listeners and future ones perceive and feel about your brand. And you have way more control over it than you think.

Does your brand need a podcast cover art?

Not every brand has podcast cover art, but every podcast needs one — you actually can’t submit to podcast directories without one. Your cover art is not your logo. It can contain your logo, but it shouldn’t be the full thing because you’ll be limiting your brand for other shows and product variations in the future.

How do you create a podcast brand?

13 Tips for Building Your Brand with PodcastingGet started. ... Be unique. ... Consider your audience. ... Be consistent. ... Have cool looking artwork. ... Use tags on your iTunes submissions, and set-up your RSS Feed. ... Reach out to other podcasters. ... Promote your podcast everywhere.More items...

Can a podcast be a brand?

Podcasts are doing more for brands than anyone could have expected. Even in 2022, the podcasting medium is still relatively young in the world of brand marketing, and is an untapped creative channel that can be used to build a relationship with your audience.

What are the 7 steps to build your brand?

Building a new brand essentially boils down to seven steps:Research your target audience and your competitors.Pick your focus and personality.Choose your business name.Write your slogan.Choose the look of your brand (colors and font).Design your brand logo.Apply your branding across your business.

What makes a good branded podcast?

Whatever metrics you choose, measuring your branded podcast's success means looking at the engagement (and quality of engagement) of your show's listeners. Your show will be successful if it provides real value to your target audience, so always start from that approach.

What is branded podcasting?

A branded podcast is a marketing initiative by a brand that's not strictly promotional, but definitely, ties into the brand's messaging. These kinds of podcasts exhibit the same storytelling qualities of a typical podcast while aligning with the brand's mission.

What branding do you need for a podcast?

Consider their age, gender, race, ethnicity, lifestyle, interests, and any other demographic information you can think of. By understanding your audience, you can tailor your brand identity and how you communicate your brand, so that your audience truly resonates with your podcast.

What are the basics of branding?

To build a successful brand you should:Focus on what your business achieves for its customers. ... Take ownership of your brand. ... Be honest. ... Keep your brand simple by focusing on a small number of key brand values.Be consistent. ... Be thorough. ... Involve employees. ... Communicate your brand.More items...

How do I make myself a brand?

Ten Tips for Developing Your Personal BrandFigure out who you are.Determine what you want to be known for.Define your audience.Research your desired industry and follow the experts.Ask for informational interviews.Embrace networking.Ask for recommendations.Grow your online presence.More items...•

Can I buy a product and sell it under my own brand?

Generally, it's not illegal to resell an item that you have legitimately purchased. Once you have purchased something at retail it is yours to do with as you choose. Manufacturers tend to have little or no control over a product past the first customer they sell to.

Why every company should start a branded podcast?

Branded podcasts are an important tool in any company's marketing arsenal. Well-executed branded podcasts lend credibility to the brand, expand audience reach, create top-of-mind recall, build trust and help drive deeper customer engagement....Stay UpdatedStay top of mind. ... Engage deeper. ... Build trust. ... Public relations.

Does Nike have a podcast?

Greatness isn't born, it's trained. With that in mind, Nike's "Trained" podcast series explores the cutting-edge of holistic fitness to help make you a better trainer and athlete. Tune in to discover the latest innovations, insights, and trends from industry experts in the training world.

How do I make an internal podcast?

Here's how it works:You sign people up using their email address.They then use a unique RSS feed link to access the podcast on their devices.They can subscribe to receive new episodes each time they're published.They can download the episodes to listen to offline.More items...•

Should your company start a podcast?

When done right, podcasts are an incredible tool for establishing long-term engagement with customers, surfacing the personalities within a business, and building a bond of trust through analysis, insight, and storytelling. There are many sales, marketing and business podcasts that do this.

How are podcasts used as a marketing tool?

Podcasts are effective tools for marketing because they help brands to reach a niche targeted audience. According to research, podcasts help to hypertarget audiences and give a good return on investment. Podcasts also create value for listeners because they are often informative and educational.

How to build a podcast brand?

When building a podcast brand, the number one place to start is with your audience. As the podcaster, you have to know exactly who the listeners are that you are targeting with your message. Who are you speaking to? Identifying your focus audience is the foundation for building your podcast brand and the most important thing to remember is that you simply can’t be everything to everyone – so niche down and really identify your ideal listener. The key is to get really get specific. Figure out detailed behaviors and lifestyles of your listeners to create that avatar in the forefront of your mind. Solidify this picture of your listeners, then learn how to create a brand identity that they can understand and relate to. By understanding precisely who you are trying to reach, you will be able to tailor your message to meet their exact needs. Once you have identified your target audience, one of the most powerful things you can do next is to give your audience a “brand” or an identifier name. For example, the listeners of Entrepreneur On Fire are called “Fire Nation”. This gives your audience a clear community to belong to, further establishing that bond between them and the show. So focus on your target listener, adapt your message, and give them a place to belong.

How to make podcast look the same everywhere?

To ensure that your podcast brand looks the same everywhere, create your own unique brand style guide that identifies your brand-specific visuals such as your color scheme, your logo, the fonts you use, and even the types of editing used in your photos.

What is a podcaster's dream?

Every podcaster’s dream is to build an audience that is so committed to the show that they go out of their way to evangelize and share it with everyone they know! Essentially, they become die-hard listeners who adopt the show and the podcast community as their own.

How to reap the benefits of building a strong brand?

In order to reap the benefits of building a strong brand, you have to apply the principles of branding. The process of branding can be described as the forming of memories, emotions, and relationships around your brand in the minds of the listeners.

1. Determine Your Podcast Mission

Your brand building strategy really begins long before you ever sit down and hit record on your first episode. It starts in those early stages when you’re dreaming up your concept, doing thorough research on your topic, and locking down your niche.

2. Establish Your Podcast Vision

Once you have determined your mission, you can then turn your attention to establishing your podcast vision.

3. Know Your Podcast Audience

The third strategy in Phase 1 is knowing your podcast audience. If you want to build and strengthen your podcast brand in the minds of your audience, then it follows that you need to know the mind of your audience. Simply put, you need to know exactly who the listeners are that you are targeting with your message.

4. Establish Your Podcast Brand Voice

The first strategy of Phase 2 is establishing your podcast brand voice. I’m not talking about your actual voice here (although, we do cover how to improve that voice in this post. We always have your back!), I’m talking about your unique voice that will give your show it’s personality. Think about what makes your point of view on your topic unique.

5. Magnify Your Brand Presence

Once you’ve got your podcast mission and vision solidified, and you’ve firmly established the unique voice of your podcast brand, you’re ready to tackle Strategy #5, magnifying your brand presence. This strategy revolves around developing some strong marketing strategies that focus on getting your podcast brand out there.

6. Strive For Consistency

Now that your brand is starting to take shape, the next strategy you need to implement is consistently creating and sharing on-brand content. And this refers to both the content you share on your podcast as well as the content you share on any other social media platform that you’re using to expand your reach and grow your podcast audience.

7. Strengthen and Nurture Your Community

Our last strategy for strengthening your podcast brand dovetails nicely off of Strategy Number 6. Now that your audience knows that they want to be a part of your community as they love your voice (both literal and figurative!) and love what you have to offer, you now have to strengthen and nurture your community.

What is a Podcast Brand, Actually?

I'm no marketing historian, but I do come from a rural family and I've spent a little time (like that one summer when I was 12) at a cattle branding, and I assume that the term “brand” or “branding” as we refer to it in marketing comes from that same concept.

Brand Identity

Your overall podcast brand identity covers both your brand assets (we'll get to these) and what your brand represents. It encompasses how both current listeners and future ones perceive and feel about your brand. And you have way more control over it than you think.

Brand Assets

The biggest misconception about branding comes in when creators and business owners confuse their logo and other visual pieces with their brand identity. While these visual representations are an important part of your brand, they don't make up the whole thing — a logo can't tell you the spirit of the brand, it only tells you what it looks like.

Creating a Brand Identity

There is no simple way to create a podcast brand identity. While you can hire it out (which helps particularly in the visual asset aspect), you are the only one who knows what you plan to deliver. Unless you have your value and target audience refined, even the best branding work won't build you an accurate dynamic brand strategy.

How to get started with podcasting?

1. Get started. Do not just sit by and watch the competition build their audience with great podcast content, while you twiddle your thumbs thinking ‘what if’. When you do get started, be sure you produce high quality, clean sounding audio.

When was podcasting added to the dictionary?

Since it was added to the Oxford dictionary in 2005 – ‘Podcasting’ has grown to become a much bigger success than most believed it would be. I saw this with my own eyes in January this year, when I attended the Podcast Awards that were held at New Media Expo in Vegas.

Is podcasting beneficial?

This is what makes building your brand with podcasting so beneficial, as it engages with people in all walks of life – no matter where they are. They may want to listen in the car, on a train, in the gym, or while working. It’s time to jump on the podcasting bandwagon people.

Why do you need branded links for podcasts?

You should use branded links to your site because people can remember them and share more easily than generic ones, even if they are just as short.

How to grow your brand?

Establish yourself as a resource. Growing your brand is a continuous process, so you have to establish yourself as the go-to guy for your niche. The best way to do that is to give them value. Provide them with interesting insights, practical advice, or timely entertainment, and they will keep coming back for more.

How to keep your audience engaged on podcast?

Keep to a regular schedule. Consistency is the key to keeping your audience engaged. People that subscribe to your podcast will expect you to upload a new session on a regular basis, and you don’t want to disappoint them or you will lose them.

How many podcasts are there on iTunes?

There are 250,000 podcasts available on iTunes alone, and the competition for a spot in the 5 to 6 hours a week people devote to listening to podcasts is stiff. Act now if you plan to start a podcast, and make every effort to do it properly. Find your niche.

How many people listen to podcasts in 2017?

This is why 42 million Americans listened to podcasts weekly in 2017, and most of them play it on a mobile device. Podcast also tend to create loyalty and passion among listeners once you catch their attention.

What is the difference between a blog and a podcast?

The main difference is that blogs use text, and some graphics, while podcasts use audio, and some videos. The biggest advantage of podcasts over blogs is that the audience prefers audio-based entertainment.

Why are podcasts so popular?

Podcasts became so popular that big companies were willing to bet on them to engage customers. However, not all companies have the resources to commission a branded podcast series by established podcast producers, or even a mention on a popular podcast. The next best thing, then, is to launch your own podcast to build your brand.

How to get ears on podcast?

The best way to get ears on your podcast is by marketing it . Use every marketing tool at your disposal when you’re just starting out, and fine-tune your strategy as your listener-base grows. Use social media, organic traffic, and whatever else you think fits your podcast to get people interested.

Why do people value podcasts?

People value podcasts for different reasons. Some value them as news sources , some value them as Sunday drive material, some value them for recommendations, some value them as just listening to entertaining hosts banter. Find out why people tune in and provide them that value consistently.

How to get an audience for a podcast?

Understand Your Target Audience. First things first, if you want an audience for your podcast, you need to determine who that audience is supposed to be. Most podcasts have a niche and a target demographic that will be attracted to what they’re offering. Determine who that demographic is for you and what your niche is.

What is backtracks analytics?

The analytics platform allows you to track listener data, downloads, and much more. The advertising platform makes it easy for advertisers to buy ad space on your podcast. When you have Backtracks on your side, it becomes much easier for you to build your podcast brand. Backtracks works for any podcast, through any host, on any device.

Why do you need to determine the tone of your podcast?

You need to determine the tone of your podcast so you can create a voice that can build off of it. Your brand voice shouldn’t be a carbon copy of other successful podcasts in your niche. Copying what others do won’t capture the biggest audience possible.

Is it easy to make a podcast?

If you want your podcast to truly ring out amongst the crowd, then it’s essential to build a strong brand. Of course, that’s easier said than done.

Creating a Visual Brand Identity for Your Podcast

The visual identity of your podcast is something you should aim to get right from the start.

How to Create a Podcast Logo

Creating a podcast logo is essential since it’s usually the first impression a potential listener has of your podcast and brand. Everything your podcast logo transmits – or doesn’t – may make the difference between them tuning in or continuing to search for alternative options.

Establishing Your Voice & Tone

In addition to the visual aesthetics, it’s important to get your tone of voice right. To do this, we recommend you take some time to reflect on the vision, mission, values and target audience:

Promoting Your Podcast Across Channels

Twitter, Facebook, LinkedIn, TikTok, Instagram and YouTube are all effective channels you can use to promote your podcast, it’s time to create an ecosystem of great content for your audience.

How to Maintain your Podcast Brand Consistency

Last, but by no means least, your brand voice, as well as your visual identity elements like name, logo, and podcast cover art, should be used consistently across all channels. To do this and ensure that you have all the assets you need when you need them, follow these quick tips:

Wrapping it Up

While traditional branding principles such as defining a logo, name, and design are important, a podcast brand can enhance its branding by including audio cues too whether it’s a show theme, sound effects or even the presenter’s voice.

What Is A Podcast Brand, Actually?

Brand Identity

• Your overall podcast brand identity covers both your brand assets (we’ll get to these) and what your brand represents. It encompasses how both current listeners and future ones perceive and feel about your brand. And you have way more control over it than you think. Shaping your brand identity takes time, and the most important factor is consistenc...

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Brand Assets

Creating A Brand Identity