Creating an Effective Podcast Trailer: A Step by Step Guide
- Hook Your Listener. Asking questions, particularly at the beginning of your trailer, can keep your audience engaged.
- Introduce Your Podcast. Give potential listeners a taste of what’s to come, set expectations. What’s the name of the...
- Write a Script. While you wish to introduce your podcast in your...
- Make a clear promise that the show will deliver on.
- Explain the who, what, when, and why of the show.
- Be truthful (not misleading). Don't promise what you can't deliver.
- Whet the listener's appetite. ...
- Include a clear CTA to subscribe, follow, or favorite.
How to make a great podcast trailer?
How to make a great podcast trailer. 1 Keep it under one minute. Your trailer is an elevator pitch. It’s a chance to quickly grab your audience’s attention and convince them to keep ... 2 Introduce yourself. 3 Introduce your show. 4 It’s your podcast, but shorter. 5 Sell your strengths. More items
How to promote your podcast?
These trailers can help people decide if they want to commit their time to your podcast. Teaser trailer. Similar to TV, podcast teaser trailers are usually played at the end of your show to promote the next episode. Give your listeners a reason to come back by previewing a few captivating moments from the next episode.
How can I Make my podcast stand out to listeners?
Make sure listeners know when they can find new episodes, and don’t forget to mention they should subscribe. Here are two examples of trailers that hook listeners right away. Serve up your sound. Think about what sounds your listeners associate with your show. If you have recurring background music, make sure to include it.
What is a coming soon trailer for podcasts?
A coming soon trailer is used to tease a brand-new show before it launches or to get listeners excited about a new season or series. Show trailer. Think of the show trailer as your podcast’s highlight reel, featuring your most exciting content, sound bites, and quotes.
What should a podcast trailer include?
Write your show trailer.Introduce your show. Start off by introducing your show and hosts to let people know what and who they're listening to. ... Share the highlights. Find the moments from your show that define what the listening experience is like. ... Make them want more. ... Give them a call to action.
How do you make a trailer for a podcast?
1:404:30How to make a great podcast trailer - YouTubeYouTubeStart of suggested clipEnd of suggested clipSo now let's talk about what you should put in a podcast trailer. First things first the name ofMoreSo now let's talk about what you should put in a podcast trailer. First things first the name of your show of course you want people to know what it's called.
How do I publish a podcast trailer?
0:511:48How To Create and Upload Your Podcast Trailer (2021) - YouTubeYouTubeStart of suggested clipEnd of suggested clipType in the name and title for your podcast. Trailer. Click the more episode settings button at theMoreType in the name and title for your podcast. Trailer. Click the more episode settings button at the bottom of the publish. Episode. Window under episode type select trailer click the publish now.
How long should a trailer for a podcast be?
between 30 second and 1 minuteA podcast trailer can help you win over potential new listeners, giving them a flavour of your show. They can easily be played on other podcasts, which can help you grow your audience. A podcast trailer should be between 30 second and 1 minute. Shorter is better.
Does a podcast need a trailer?
Every podcast needs a trailer. Some podcasts should probably have more than one trailer. Even if you've already published dozens of episodes, there's a good chance your show could benefit from adding, revamping, or replacing your trailer.
Why do podcasts need trailers?
Podcast trailers give listeners a taste of what they can expect from your show. Just like movie trailers, podcast trailers are an engaging way to highlight a show's features, entice potential audiences, and drum up excitement for what's to come.
How do I get a podcast trailer on Spotify?
0:373:25How to Make a Great Podcast Trailer | The Input - YouTubeYouTubeStart of suggested clipEnd of suggested clipAnd tap manage trailer to select the episode you want featured as your trailer. Either way spotifyMoreAnd tap manage trailer to select the episode you want featured as your trailer. Either way spotify will put that at the top of your show page and label it with a trailer badge.
What's a podcast trailer?
A podcast trailer is like a trailer for a movie. It's a teaser designed to give a taste of what you'll get. And of course the encouragement to give it a try. It's designed to build anticipation. Your trailer will likely be the first thing people will listen to.
How do I upload a trailer to Spotify?
Once you add a podcast trailer, it should show in the Spotify app within minutes....Adding a trailerClick on a podcast.Head to DETAILS.Click SET TRAILER.Pick an episode, then click SET TRAILER.
When should I publish my podcast trailer?
We recommend that you publish a trailer episode right away so you can submit it to all the apps, and start building anticipation (and subscribers) for your podcast. You should do this well ahead of your podcast's official launch!
What is a Spotify podcast trailer?
Spotify has added the ability for a podcast to nominate an episode as a trailer, which will be the first episode a listener sees, and be marked with a 'trailer' tag. Follow the steps below to set your trailer in Spotify.
When should I publish my podcast trailer?
We recommend that you publish a trailer episode right away so you can submit it to all the apps, and start building anticipation (and subscribers) for your podcast. You should do this well ahead of your podcast's official launch!
Where does anchor publish your podcast?
With Anchor, all you need to do is select the button that says “Distribute my podcast everywhere.” We'll automatically submit your podcast to Apple Podcasts, Google Play Music, Overcast, and Pocket Casts. That's it!
How do you record an intro for a podcast on anchor?
0:344:56How To Create A Podcast Intro On Anchor - YouTubeYouTubeStart of suggested clipEnd of suggested clipSo within their user panel or within the app you have the ability to record an episode to record anMoreSo within their user panel or within the app you have the ability to record an episode to record an intro. And then you have the option to actually save that file to your desktop or to your phone.
How do you record a trailer anchor?
To create a Trailer from the Anchor app, head over to your profile page and tap the button that says 'Make a trailer. ' Next it's time to record a quick introduction to your podcast. This is your elevator pitch—a preview to entice potential listeners.
How to make a good podcast?
Serve up your sound. Think about what sounds your listeners associate with your show. If you have recurring background music, make sure to include it. If you have an infectious laugh or a unique catchphrase, include it. Using sounds your listeners connect with can help you connect with new listeners as well.
How to start a show trailer?
1. Introduce your show. Start off by introducing your show and hosts to let people know what and who they’re listening to. Then provide a brief explanation of what your show is about.
What is a coming soon trailer?
Coming soon trailer. A coming soon trailer is used to tease a brand-new show before it launches or to get listeners excited about a new season or series. Show trailer.
What is a teaser trailer?
Teaser trailer. Similar to TV, podcast teaser trailers are usually played at the end of your show to promote the next episode. Give your listeners a reason to come back by previewing a few captivating moments from the next episode.
Why do movies use trailers?
Movies and TV shows use trailers to entice viewers or get fans excited for a new episode. Podcasts are no different. A good podcast trailer helps you get your show out in front of the right people.
Can you embed a trailer on your website?
You can even embed your trailer on your or someone else’s website. If you want to reach new audiences, consider cross-promoting your trailer. Find podcasters to partner with, and share each other’s trailers on your respective shows to boost the number of ears your trailer can reach.
Keep it under one minute
Your trailer is an elevator pitch. It’s a chance to quickly grab your audience’s attention and convince them to keep listening. Start by setting your intention within the one-minute time limit and try to capture the message of your show as concisely as possible.
Introduce yourself
What’s your background? What’s your role in the podcast? What inspired you to make this show in the first place? If you’re an expert on a particular topic, let us know. Your trailer is a chance to tell your story and attract new listeners by sharing your passion and personality.
Introduce your show
Now’s your chance to give a quick overview of your podcast so that listeners know what they can expect from full-length episodes. Is your podcast a weekly interview show? A true crime series? Maybe the first half of your podcast is dedicated to reading astrology forecasts, and the second half is where you’ll answer listener-submitted questions.
Sell your strengths
Go ahead and make your case. What makes your podcast special? What can people expect to gain by listening to your show? Why should people listen to your podcast over others? Answering these questions for yourself is a helpful way to focus the content of your trailer and lean into the most appealing aspects of your podcast.
Include a call-to-action
The ultimate purpose of your trailer is to promote your podcast, so be sure to give listeners clear instructions on what to do next: listen to your show! If you’ve got a starting point in mind, direct them to a particular episode. Encourage people to follow you on Spotify, or subscribe everywhere your show is available.
Create a trailer video
When you record a trailer using Anchor, we’ll automatically transcribe your words into a beautiful, animated video that you can use to promote your podcast. Embed it on your website, post on social, and share it all over the world. You never know where your future listeners may be.
Trending Trailers, a playlist by Anchor on Spotify
Looking for more Trailers support? Head over to our help page for assistance.
What is a podcast trailer?
A podcast trailer is like a trailer for a movie. It’s a teaser designed to give a taste of what you’ll get. And of course the encouragement to give it a try. It’s designed to build anticipation. Your trailer will likely be the first thing people will listen to. So it’s worth spending the time to actually make a trailer and make it good.
How can music help you?
Music can help you build mood and excitement. Don’t labour it and make it too long. Make it snappy. Try to think different. Make it different to others (especially those in your field.) The podcast market is noisy. Don’t worry if you don’t get this trailer perfect. You will probably be able to change later.
Can you post a podcast trailer on YouTube?
Some podcasters make a video of the trailer. Once you have a video of it you can post it to YouTube and other social media platforms. There are a few different ways you can do your video.
Who is Phil Stubbs?
Phil Stubbs is Founder and Principal Trainer at Media School in Sydney, Australia. Phil launched Media School to help people like you learn how to use new media to achieve your goals.
How To Make An Insanely Great Podcast Trailer
Want some pointers on how to create an outstanding podcast trailer? This article is right for you!
What Is A Podcast Trailer?
A podcast trailer is audio of short length that introduces your podcast to the listeners and gives them an insight into what you have stuck for them in your podcast. It makes listeners have a sense of your podcast before even listening to it.
How To Make Great Podcast Trailers
The best podcast trailer is a teaser put together to give a taste of what you would get in the podcast, and of course, the inspiration to give it a try. It's designed to build anticipation. So, a podcast trailer maker must first put himself in the position of the listener.
What Should You Include And What Should You Not Include?
In the process of making a great podcast trailer, some essential details must not be left out, and some things should not be included in your podcast trailer if you desire to make it top-notch.
Steps To Follow In Writing An Insanely Great Podcast
As a podcast trailer maker, it is pertinent to ensure that the podcast you are producing is of the best quality to capture your desired audience and keep them glued and loyal to your podcast for as long as you want. To attain this quality, you must follow specific steps closely to create your podcast trailer, like a professional podcast trailer.
Best Podcast Trailer Length
While you are at liberty to decide the length of your podcast trailer, you can decide to make it extend up to two minutes, but keeping it shorter is usually better. Since your podcast trailer is just a promo for your show, you can decide to create multiple versions of it, ranging from 30-seconds, 60-seconds, or 90-seconds at maximum.
How To Publish Your Podcast Trailer
Publishing your podcast trailer is the most crucial aspect of making your podcast trailer. If you make a top-notch podcast trailer and fail to post it, it is just the same as not making any trailer for your podcast. Some of the platforms that enable you to publish your podcast trailer are Headliner, Spotify, and Apple Podcasts.
Introduce yourself
What’s your background? What’s your role in the podcast? What inspired you to make this show in the first place? If you’re an expert on a particular topic, let us know. Your trailer is a chance to tell your story and attract new listeners by sharing your passion and personality.
Introduce your show
Now’s your chance to give a quick overview of your podcast so that listeners know what they can expect from full-length episodes. Is your podcast a weekly interview show? A true crime series? Maybe the first half of your podcast is dedicated to reading astrology forecasts, and the second half is where you’ll answer listener-submitted questions.
Sell your strengths
Go ahead and make your case. What makes your podcast special? What can people expect to gain by listening to your show? Why should people listen to your podcast over others? Answering these questions for yourself is a helpful way to focus the content of your trailer and lean into the most appealing aspects of your podcast.
Include a call-to-action
The ultimate purpose of your trailer is to promote your podcast, so be sure to give listeners clear instructions on what to do next: listen to your show! If you’ve got a starting point in mind, direct them to a particular episode. Encourage people to follow you on Spotify, or subscribe everywhere your show is available.
Create a trailer video
When you record a trailer using Anchor, we’ll automatically transcribe your words into a beautiful, animated video that you can use to promote your podcast. Embed it on your website, post on social, and share it all over the world. You never know where your future listeners may be.
