how to find advertisers for podcast

How to find an advertiser for a podcast:

• Listen to other podcasts in your niche and make a list of the companies placing ads in those podcasts.
• Similarly, go through blogs and social media posts in your niche and find out potential sponsors.
• Also, pick up magazines in your niche and scan them to find the companies that can be your sponsor.

Full Answer

How do you promote your podcast?

This follows on from the collaboration angle, and is also based around creating shareable content. A popular way to promote your podcast is to do a guest post on a site with a similar target audience. With a guest post, you're creating insightful and helpful content for their readers, and in turn, are able to link back to your own content.

How to start and market a podcast?

How to Start a Podcast (and Keep It Going)

• Focus more on content, less on marketing. If you build it, they will come. ...
• Take on growth from all angles. After establishing an audience, it is important to map out how to reach them across multiple touch points.
• Tackle time-management wisely. Time is money, and proper time management goes hand-in-hand with productivity and steering clear of burnout.

How to promote your new podcast?

• Run giveaways (more on this below)
• Throw a real party on launch day, either in-person or virtually via Facebook Live
• Publish two weeks of podcast-themed blog content. ...
• Switch out the email signatures on your personal email and on your team’s support emails
• Get your teammates and company execs to post and tweet about it
• Email 10 friends per day

How do I promote my podcast?

Where to Advertise Your Podcast | The Guide to Podcast Advertising

• Getting More Plays. There's no getting away from the above facts. ...
• Advertising on Social Media. ...
• Promoting a Podcast on Google Ads. ...
• Advertising on Podcast Listening Apps. ...
• Podcast Advertising on Spotify. ...
• Podcast Advertising in Print Magazines. ...
• Guerrilla Marketing. ...
• Podnews. ...
• Running Podcast Ads on Reddit. ...
• Sponsoring a Blog. ...

More items...

How much does a 30-second podcast ad cost?

How much do podcast ads cost? The pricing of podcast ads can be structured in different ways. Most commonly, it will be a fixed rate or calculated using cost per mile (CPM). For a 30-second ad, the cost per mile (or cost per 1,000 listeners) is $15-18.

What companies advertise on podcasts?

The Brands Leading Podcast Advertising - Part 2Canva. Australian-based online publishing tool Canva has had rapid growth, with over 15 million users in over 190 countries, since its inception in 2012. ... Hello Fresh. ... Sonos. ... BetterHelp.

What do podcast sponsors pay?

Prices for podcast sponsorships are typically based on the number of average downloads. Sponsors pay on a cost per mille (CPM) basis. Rates range from $18 to $50 CPM, though podcasts like This American Life or HowStuffWorks with millions of listeners can pull in a lot more.

How much do advertisers pay podcast ads?

The current average cost of podcast advertising is a CPM of about $25. AdvertiseCast notes that the average CPM for 30-second ads is $18, and the average CPM for 60-second ads is $25.

How do I get paid to advertise on my podcast?

How To Monetize A Podcast DirectlyAsk for donations. The simplest way to monetize a podcast is to ask people for money. ... Create paid membership tiers. ... Sell sponsorships or ads. ... Join an advertising network. ... Sell premium episodes. ... Gate your back catalog. ... Sell repurposed content. ... Syndicate your show to YouTube.

Where can I find podcast sponsors?

Here are the four main ways to find podcast sponsors:Reach Out to Sponsors Directly. The simplest strategy? ... Partner With a Hosting Service. Podcast hosting services give your podcast a home on the internet. ... Join a Podcast Network. Some networks let you list your show (sometimes for free) on their platform. ... Use a Directory.

Do brands sponsor podcasts?

Brands may participate in sponsored podcasts through product placement. In podcast advertising, product placement is done through the brand's participation in the episode's content. As a result, advertisers and the podcast host may collaborate and involve the brand by featuring products and services.

How do I find a sponsor?

How to Get a Sponsorship: 8 Key TacticsResearch potential sponsors. Look at your existing supporters. ... Tell your organization's story. ... Provide sponsor incentives. ... Reach out to established companies. ... Use data to legitimize your pitch. ... Find the right contact. ... Build a connection over time. ... Follow up.

How much should I charge advertisers for my podcast?

Industrywide, the average CPM rate is $18 per 1,000 listeners for 30-second ads and $25 per 1,000 listeners for 60 seconds ads. Podcasts with audience sizes ranging from 500 to over 100,000 listeners charged a CPM rate between $21 to $27 for 30-second ads. For 60-second ads, the CPM rate was between $23 and $37.

How much does Joe Rogan make from podcast?

According to Forbes, Joe Rogan podcast income was $30m in 2019. And that's not counting YouTube revenue which also contributes to the amount. In spring 2019, Rogan mentioned in one of the interviews that his show records over 190 million monthly downloads.

How much do small podcasts make?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

How much does an ad on Joe Rogan cost?

A host-read ad that lived forever on Joe Rogan's show used to cost tens of thousands of dollars previous to him going exclusive to Spotify. Next year, to get any ads on Rogan, the minimum spend is $1 million, they say, at a CPM upward of $60.

How long does it take for a podcast to make money?

Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.

Is 10000 downloads good for a podcast?

more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.

Does Spotify pay you for podcasts?

Streaming platforms like Spotify and Apple Podcasts pay out for streams, but the payout tends to be very low. Podcast sponsorships are one way, but for new podcasts, the likelihood of finding a high-paying sponsorship is slim unless you're already a well-established figure.

How many listeners do you need to make money on a podcast?

You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.

How do I advertise on podcasts?

Monitor your progress.Consider podcast demographics. ... Understand standard podcast ad pricing. ... Look for podcasts that relate to your brand or industry. ... Use your competitors for inspiration. ... Purchase multiple ads for small shows rather than one for big podcasts. ... Advertise on multiple podcasts within the same network.More items...•

Can you buy podcast listeners?

Media Mister is a really good option as a place to buy Podcast listeners from, because they have been helping clients with social media engagement in general for a few years at this point.

What are podcast networks?

Podcast networks are collections of different shows that are produced, distributed, or made available to advertisers through a single company. The number of shows they host varies, but they're often connected by similar content themes or audiences.

How much should I charge for a podcast?

Podcast production costs around the $50 per episode mark seem to bring you into the 'average' freelance producer range. They normally work on their own, and probably run their own show, having learned their audio skills through that experience.

Why are podcast ads not skipped?

Ads are very effective, and listeners approve of ad messages. Also, due to the nature of podcast consumption, many ads are not skipped on podcasts as opposed to other media. This allows for engaging shows to be a very attractive medium for podcast sponsors and advertisers.

How many people pay more attention to podcasts than other media?

According to Edison Research, among most engaged and passionate podcast listeners: 44% of people pay more attention to advertising on podcasts than on other media. 37% agree that advertising on a podcast is the best way to reach them.

How to find sponsors for podcasts?

There are main 4 ways how to find a sponsor for a podcast. 2 passive and 2 active. Passive – get an offer from a media host or get approached by a sponsor, Active – join a podcasting ad network or search for sponsors yourself.

What does it mean to have a small audience list?

A small audience list means you would not be able to charge much for ad space. Work on increasing the number of downloads so that you can charge higher. Work on your podcast content share strategy.

Why do ads have mid roll?

While mid-roll ads are ideal when the narrative is longer. Especially for a baked-in ad, the mid-roll placement is preferred as the ad narrative can be easily blended into the fabric of the episode. Also, it is usually when the listener is hooked and listening closely, so the message tends to be more effective.

Does Buzzsprout have an affiliate marketplace?

For instance, buzzsprout has an internal affiliate marketplace that podcasters on their platform can join for free. It is a platform where you can find big brands willing to promote their products on podcasts. This is an easy way to get podcast sponsors and advertisers.

Can you make your own merchandise on podcasts?

You can create your own merchandise or sell your own products through your podcasts. There are many services that will let you create customized T-shirts, mugs, etc. If you have products that you can sell, your listeners could well be your potential customers.

How to get sponsors for podcasts?

There are three ways that you can run your sponsorships: (1) By finding the advertisers through your podcast host, (2) By selling the ad spots yourself, or (3) Waiting for advertisers to come to you. Podcasts hosts such as Libsyn and Blubbry often contact shows hosted on their service with advertising opportunities.

How many downloads does a podcast have?

Most podcasts that are reasonably active in publishing frequently and have a decent listenership get around 6,000 downloads per episode. A show doing well in iTunes may see 15,000 downloads per ...

What are podcast ad networks?

Podcast ad networks like Midroll, Art19, Acast and others have scaled the ad buying and selling process by using programmatic ads to automate it. With programmatic ads, you could lose some editorial control due to the automation aspect. If you want to cherry-pick all of your sponsors and set your own terms, a network might not be the best fit.

What is a podcast trailer?

A podcast trailer is a great way to introduce your podcast to advertisers and listeners alike, and you could even make a second unlisted version that’s specifically for advertisers to give your pitch a personal touch. 2.

What is native advertising?

Native advertising is where you work more closely with an advertiser in order to integrate their brand with your brand of content. This generally means host-read ads, but could also be a business podcast that interviews the founder of one of their sponsors as an episode.

What is media kit?

A media kit can help answer all of the common questions they may have, and also help you to promote the idea of podcast advertising in general. Some companies will be familiar with podcast ads, others won’t. As you start to learn what the points of friction are, you can adjust your media kit accordingly.

How to use networking?

Networking (online and in-person) The first way to use networking is to attend industry events. At these events, you’ll have a chance to network with the very people who are advertising in your industry. They are at the event to gain exposure for their brand, and you have exposure to offer them.

Is 30% commission on podcasts?

But 30% is a high commission to pay for a sale that you generate yourself.

Is the mid roll or post roll more valuable?

It’s a familiar format. The mid-roll is the most valuable, since people are already engaged in the podcast by that point, and the post-roll is often less valuable since fewer people are going to listen through to the very end, and the ones that do can just turn off the episode once the end-roll ads start.

How to find your audience on podcasts?

Here are some ways you can find your target audience: 1 Google “Topic target audience is interested in + Podcast”. 2 Browse podcast directory category listings for many shows about one theme. 3 Use Facebook’s Audience Insights tool to figure out what pages your users interact with most then find podcasts related to those subjects. 4 Look through podcast networks that cater to specific shows. For example, HeadGum (a comedy podcast network), Wondery (known for its immersive podcasts), and EarWolf Podcast Network (known for their celebrity hosted podcasts) are networks that allow brands to advertise across multiple shows.

What is Archer Avenue?

Archer Avenue helps advertisers reach highly engaged and tech-savvy consumers through podcast advertising. They also help podcasters pitch their shows to great sponsors to find the best match. They deliver your message in a style that is a seamless part of the show.

Why do podcasts have ads?

Podcasts primarily feature host-read advertisements to increase ad engagement. According to a study performed by Nielsen, host-read podcast ads were “significantly more likely to be described by respondents as authentic and believable, and less likely to be felt as forced.”.

How to advertise a podcast?

Although podcast advertising can be primarily used to build brand awareness, you need first to get in front of small but extremely engaged audiences. Develop a cost-effective marketing strategy and create content that you know your audience will love. Then approach podcasts who serve your target audience.

How many people listen to podcasts in 2020?

Podcasts are growing in popularity every year–as of March 2020, 104 million Americans listen regularly and that number is expected to climb. As the medium continues to grow, now is the time to consider podcast advertising as a marketing channel for your business. Different from streaming music or video content, ...

What is podcasting at home?

Different from streaming music or video content, podcasts are primarily consumed at home, during commutes, or while exercising. With consumers turning to podcasts while performing other tasks and to fill downtime, brands need to grab and hold their attention. That means targeting the right audience with the right message at the right time.

What are the different types of podcast ads?

Podcast ads usually have three different placements: pre-roll, mid-roll, and post-roll. As the names suggest, pre-roll ads take place at the beginning of a podcast episode, mid-roll ads take place in the middle, and post-roll ads come in after the episode is over. Pre- and post-roll ad placements are shorter and cost less.

How much does it cost to advertise a podcast?

But most podcasters are podcast listeners too, and you can advertise your podcast to them here for $25 a day. You can write your ad, choose the dates you want to run it, and pay online. With Podnews advertising you can promote your show to over 9,000 subscribers every weekday.

What is Podnews newsletter?

Podnews is an essential daily email newsletter. It's predominantly aimed at keeping podcasters up-to-date with the latest industry news. But most podcasters are podcast listeners too, and you can advertise your podcast to them here for $25 a day.

How many people listen to Spotify ads?

Currently, the app boasts a whopping 116 million “ad supported” listeners. These are folks who obviously enjoy listening to audio. Spotify ads are predominantly audio, though there’s a visual element too. They display your logo on screen with a “Learn More” button, whilst the ad is playing.

What is the biggest listening app?

Podcast Addict is another of the biggest listening apps in the world. Recently, Podcast Addict created a podcast advertising feature. Podcast Addict's ad setup is similar to Overcast in many ways, in terms of how it works, and its benefits. One slight variation is that there are 2 different ad placements available.

How long does an overcast ad last?

The pricing varies from category to category, which is likely due to demand and popularity. Once live, your ad will then run for 30 days.

What is guerrilla marketing?

Guerrilla marketing is a great podcast advertising option for those with little or no budget. The concept is that you use creative, unconventional, or surprise methods to draw attention to your show. This could be anything from a street performance, to releasing a bunch of branded balloons at an event or gathering.

What is Reddit?

Reddit is described as a “social news aggregation, web content rating, and discussion website.” On top of that, it's one of the most visited websites in the world – and it's yet another place you can run paid ads to promote your content.

Why are niche radio stations good for advertisers?

It's a perfect match! Their listeners will care about products they advertise. So it's very targeted with specific products that are pushed, which is actually why niche radio stations are ideal for advertisers.

What are the things that define listeners?

Things like age, sex, and location are all defining aspects of your listeners. Sometimes it's easier to pinpoint your average listener, for example if you broadcast a football talk show then companies like sports manufacturers will definitely be interested.

Where is Skiddle based?

It's based in Manchester in the UK, which is known to have a thriving music scene with famous bands like Oasis, Happy Mondays, and The 1975. Skiddle, a platform to buy music festival tickets, has partnered with MCR Live as a sponsorship.

Time slots

It's the interval of time allocated for airing the ad. Time slots are scattered throughout the broadcast day.

Ad placement

Ad placement refers to the strategy used by advertisers to plan for placements of ads at different radio stations or podcasts.

Advertisement packages

You can use advertising packages as one of the tactics to lure advertisers. What does it entail?

What is Joe Rogan's podcast about?

On an episode of " The Joe Rogan Experience ", a general podcast that zones in on topics like technology, science, and entertainment, Joe Rogan reads a script that talks about how he uses ExpressVPN and Cash App in his daily life.

How much does a podcast ad cost?

Balter says that the cost of a standard ad in a podcast usually costs between $10 and $50 with more popular podcasts also charging a premium. However, if you want to do a more intensive promotion -- such as a full sponsored podcast episode -- this cost may vary based on what the content will entail from the podcasters.

How much will podcasts spend in 2020?

Statista recently reported that podcast ad spend is projected to hit $534 million in the U.S. alone by 2020.

What is podcast landscape?

The podcast landscape is a pool of growing opportunities for marketers. And, if you're ready to start testing the sponsorship waters, be sure to keep these key tips in mind.

What is a back catalog?

A back catalog is a collection of a podcast's previously recorded episodes. Back catalog podcast episodes might still be listened to, shared quite regularly by listeners, and up for grabs when it comes to ad space.

What is a native ad?

With this common strategy, you'll create a short audio clip that discusses your product, service, or another promotion related to your brand. These usually run for 30 seconds or less and sound a lot like audio ads you'd hear on traditional radio stations.

What is competitive analysis?

As with any new marketing or advertising technique, a competitive analysis can help you identify what similar companies are doing, as well as opportunities where you can get ahead of them.