how to find podcast listenership

3 Methods to Find How Many Listeners a Podcast Has

1. Ask The Podcast Directly The main reason why podcasters would reveal their download statistics is to attract advertisers. ...
2. Check their Website If you’ve asked directly and haven’t received a response, you can check to see if they have an “Advertise With Us” page on their website, where ...
3. Podchaser Pro

Full Answer

How to grow your podcast listenership?

“Breaking through” can mean different things depending on your objectives. If you’re looking to use your podcast to grow your customer base, then reach and metrics such as downloads are paramount. If, however, you’re seeking to shift brand perception, you might look for improvements measured by engagement and follow-up research.

What is the best way to track podcast 'listenership'?

Here are some of the engagement metrics we can look for:

• Total Downloads Over Time
• Monthly/Daily Downloads
• Downloads by Episode
• Unique User Downloads/Subscribers
• Embedded player views
• Podcast Website Traffic
• iTunes reviews
• Calculated iTunes Subscribers

How to gain podcast listeners?

In recent years, podcasts have become the medium of choice for many people. They’ve become an easy way to gain insight on the go and keep up-to-date on events within the sector. Here, we round up 10 that we think are worth a listen, we’ve linked to the ...

How to see how many listeners a podcast has?

• There are more than 1 million unique individual podcasts
• Around 78.9 million people in the US will watch podcasts
• 104 million people listen to podcasts in the US monthly
• 66% of consumers today prefer podcasts over TV
• Apple Podcasts platform collect 800,000+ podcast shows
• Mobile devices (65%) are the most preferred device for podcasts

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How do I find my podcasts analytics?

How to Access Apple Podcasts AnalyticsSign in with the same Apple ID you used when you submitted your podcast.Select Podcast Analytics from the dropdown menu in the top-left corner.Dive into your listener data.

How can you find out how many downloads a podcast has?

If you access the Podcast Portal, Google provides a variety of metrics or reports regarding your podcast, including subscriptions, download numbers, and plays.Access the Google play Music Podcast Portal.Use your Google ID to sign in.Select a podcast that you want to check out.More items...•

What is a good podcast listenership?

A podcast episode that has been live approximately 30 days averages 141 downloads. If you have over 3400 downloads you are in the top 10%. If you have over 9000 downloads you are in the top 5%. Lastly, if you have over 50,000 downloads per episode (again after having it live for 30 days) you are in the top 1%.

How do I find my listeners on Spotify podcast?

Simply log in to your account, and then click on your podcast cover art to access the Spotify analytics for your podcast. This gives you deeper insights into your Episodes and Audience, as well as some simple marketing tools.

How many listeners does a podcast have?

These are large numbers considering Insider Intelligence estimates that only around 424 million people are podcast listeners worldwide.

How do you know if a podcast is successful?

Download numbers are one of the most obvious metrics for measuring the success of your podcast. Download stats are immediately accessible to you, from the minute you launch your first episode. Watching the numbers climb can be rewarding. Some might even say addictive.

How many listeners do you need for a podcast to make money?

You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.

Can you buy podcast listeners?

Media Mister is a really good option as a place to buy Podcast listeners from, because they have been helping clients with social media engagement in general for a few years at this point.

Who has the biggest podcast audience?

Surveys of over 8,000 podcast listeners in the U.S. were conducted Q1 2021 through Q4 2021....Weekly Podcast Listeners.RankPodcastNetwork1The Joe Rogan ExperienceSpotify2The DailyThe New York Times3Crime Junkieaudiochuck4This American LifeThis American Life46 more rows•Feb 7, 2022

Can you see how many listeners a podcast has on Spotify?

At both the podcast and episode levels, you'll be able to see the number of starts—that's how many people actually press play—as well as the total number of streams. A stream is calculated after a full 60 seconds have been played.

Can I see who listens to my podcast Spotify?

While Spotify artists cannot see personal information, even usernames, of the people that are listening to their music, they can see the demography of their audience, including age ranges, listener location and how many times their music has been listened to.

Can podcast owners see who listens?

But to quickly answer our topic question, “Can Podcast Owners See Who Listens?”, the answer is no! You cannot see exactly who is listening to your podcast.

How do I improve my listenership podcast?

6 Tips to Increase Podcast ListenersCreate a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.

How do I get my first 1000 listeners on podcast?

3 Tips for New Podcasters To Help You Quickly Reach 1,000...How to reach the first 1,000 listeners? ... Build your podcast audience. ... Give your listeners excellent value on any topic, and they'll always come back for more. ... Bring fresh value and excitement in each episode.More items...

What is the average length of a podcast?

The average length of a podcast is 36 minutes. However, that figure was calculated in December 2019. So, chances are high that the average podcast length is now less, with trends indicating that shorter podcasts are more popular. One of the reasons for shorter podcasts is not just about listener time.

What types of podcasts are most popular?

In October 2020, it was found that the most popular podcast genre in the United States was comedy, with 22 percent of respondents to a survey stating that they were very interested in podcasts designed to make them laugh. News podcasts and those based on true crime were also popular choices, as well as sport and health ...

1. Release Bite-Sized or Bonus Episodes

If you do long-form interview-based podcasts, think about releasing short or bonus episodes in between them. The length of an episode can be a substantial contributing factor in whether or not someone turns on your podcast. It's easier to commit to 5 minutes than 50 minutes, so give the listener the option of those short 5 - 10 minute episodes.

2. Title Podcast episodes correctly

You need to come up with a podcast title that is SEO friendly. Don't start the podcast episode title with the episode number, and unless you're interviewing a particularly well-known guest, don't start your show title with the guest's name.

3. Write more SEO friendly Podcast show notes

Podcast show notes are a great resource for generating new listeners. In a small amount of time you can learn how to write podcast show notes that will add to your searchability. Ensure the first thing in your show notes is not a copy and pasted biography from another site. Copying and pasting will damage SEO.

4. Get Podcast reviews

Reviews on Apple podcasts are like podcast currency. A lot of reviews tell apple that this is a podcast worth taking note of.

5. Use Podcast Audiograms

A great way to promote or market a podcast is audiograms. They are snippets (typically 30 – 60 seconds) with a promo graphic and an animated waveform. Share these on social media to try and hook the listener to the main show.

6. Back and forward sell episodes

It's not all about new episodes. The more podcast episodes you have, the more you should be compounding listens and downloads. Attracting just one new listener should give you a multitude of listens as they should be listening to at least some of the older episodes. They might just need to be reminded or pushed in the right direction.

7. Be consistent, and don't disappear without warning

The final tip is the hardest but maybe the most important. Consistent releases are vital to grow and maintain a podcast. The minimum consistency to aim for is one episode every two weeks. Otherwise, it can be tough to gather momentum. However, if you do release infrequently, try and do short solo episodes to boost the amount you release.

What is podcast ranking?

Ranking is where a show sits in its category. A podcast can have multiple categories but only ranks in the first category listed. Within Apple Podcasts look to see what category the show is in, and look in top podcasts for that category. This indicates how many new subscribers that show gets a day compared to other shows in that category.

What are the pieces of information that are available on Apple Podcasts?

There are 3 pieces of information to get from Apple Podcasts: reviews, ratings, and ranking.#N#Reviews are written statements from people talking about a show. These can be helpful or not. What's helpful here is the number of reviews.

How many views does a podcast get?

Podcast is the upcoming thing! After the video, Podcast trend is catching up! On an average, for a podcast one can get anywhere from 1000 to 1 million views a month. It all depends on your niche. 20 views.

Is it easier to monetize a podcast?

As a general rule, entertainment podcasts (say about a TV show) are easier to get big followings for, but also harder to monetize. The audience is indistinct and not part of a valuable niche. If you have a podcast about running a law firm, on the other hand, your audience will be small but very easy to monetize.

Is podcasting an explicit comedy show?

You wrote that your podcast is an "explicit comedy show.". That's good -- you have a niche. Catering to a specific audience can help you create a plan of attack to draw more listeners. In fact, if you can narrow down the focus of your show even more, you'll have a better chance of building an audience.

Can you download a series and listen to only the first few episodes?

Keep in mind, though that the number of downloads is not a fair indication of listenership. Someone can download an entire series and listen to only the first few episodes before giving up. Some may never actually listen. Feed count is a better way to analyze retention.

How much has Spotify dropped in 2021?

Overcast 1.2%. Interesting that Apple Podcasts dropped nearly 3% over only 6 months (from 32.3% in Dec 2020 to 30.5% in March 2021 to 29.8% in June 2021), while Spotify climbed nearly 4% in the same time, from 25.5% in Dec to 28.1% in March to 29.4% in June 2021.

How many podcasts are there in 2021?

There are 3,990,000 total podcasts registered, around the world. podcastindex.com – June 2021. Interestingly, there's a trend towards podcasts not being listed on Apple Podcasts, even though they were long the primary podcast directory.

How many people listen to podcasts in the UK?

25% of adults in the UK are regular podcast listeners. Weekly listening was only at 14% in 2019, and 18% in 2020, according to Rajar's Spring 2020 data, so this shows really good growth in UK listening numbers.

What is the Infinite Dial survey?

The Infinite Dial report, a survey conducted by Edison Research and Triton Digital, is probably the most popular databank and survey on the state of Podcast industry statistics in the United States , especially audio. The Rajar Midas survey is the equivalent in the UK.

Is Spotify a podcast?

Spotify is Creating New Podcast Listeners. The next biggest takeaway is that Spotify is still a serious boon for listenership. Spotify's market share continues to grow, and current stats via Buzzsprout suggest that it will probably overtake Apple during 2021.

Is podcast listenership growing?

The biggest takeaway for advertisers is certainly that podcast listenership is growing steadily, and is not showing signs of plateauing; in fact, within some demographics, it is clearly accelerating. And those that aren't, might be readily explained through effects of the Pandemic in 2020.

What is chartable podcast?

Chartable provides podcast analytics tools to both publishers and advertisers. They offer marketing tools for podcast publishers to help track the marketing and monetization of a podcast. Their top features are Smartlinks, SmartPromos, and SmartAds.

What is streaming podcast?

Streams are when users listen to podcast audio on a directory without downloading a copy of the episode to their local device. Streaming also refers to when platforms like Spotify download a single copy of your podcast episode and lock it behind their “garden wall.”.

What is RadioPublic Podsite?

RadioPublic primarily provides marketing tools for podcasters such as a podcast website, embed players, and timestamped podcast links. But they also offer a really interesting integration with Google Analytics that tracks events on your Radiopublic Podsite such as how long listeners are playing episodes on your website.

Why do podcast analytics matter?

To Measure Your Monetization Potential. These analytics matter because they help to measure your monetization potential. Podcasts often include advertisements, where a sponsor will pay for ad space based on how many per-thousand listeners download your episodes.

What is Podtrac survey?

Podtrac provides aggregated data to track your podcast trends and audience across all of the channels your podcast is on. They are IAB Tech Lab compliant and provide an excellent overview of your podcast stats. They also have a Podtrac survey tool which helps you directly request data from your audience such as education, income, job function, and more.

Why doesn't Spotify pull analytics?

Many hosting platforms do not pull the analytics from Spotify because this garden wall can lead to inaccurate data. Listens are the number of actual times that a user pressed play on a podcast, whether by downloading or streaming the episode.

Why do podcasts need analytics?

To Serve Your Audience. Podcast analytics provide an analysis of listener data that gives you , the podcast host, an insight into your audience. They help you better understand who is listening to your content and on what platform.

Check The Podcast's Ratings and Reviews

Chart Rankings

Metrics Revealed by Some Podcast Apps

Social Media Presence

• Checking a podcast's social media accounts can tell you something about the size of their audience and how engaged their listeners are. Usually you can go to the podcast's official website (listed in most podcast listening apps) to find links to their social media accounts. Check out their Facebook page or Instagram feed. Are they active on Twitter...

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Ask The Publisher Directly