Podcast FAQ

how to get more people to listen to your podcast

by Frederique White Sr. Published 2 years ago Updated 1 year ago
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How to Get More People to Actually Listen to Your Podcast

  • Adjust Your Target Audience. The first thing you should look at when trying to gain more listeners is to re-evaluate who you’re targeting.
  • Get Your Podcast Noticed. A popularity contest might not have been something you signed up for when you originally started your podcast.
  • Build a Strong Podcast Community. Having your own podcast community is like having your own marketing team. ...
  • Encourage Audience Engagement. Encouraging engagement goes hand-in-hand with building your podcast community. ...
  • Make the Necessary Changes. When you’ve done a podcast review and identified those areas that need improvement, now is the chance for you to make the necessary changes.

So, to help increase your podcast listeners, below are six crucial tips that can help people find you.
  1. Create a Podcast trailer.
  2. Use Call to Actions.
  3. Promote your Podcast on social media.
  4. Repurpose your Podcast content.
  5. Podcast SEO.
  6. Invite guests and star as a guest.

How to get callers on your podcast?

Tips to Get Podcast Listeners Using Social Media

  • a. Take Care of Your Profile and Bio. It might seem simple and even obvious, but an appealing social media profile and strong bio make a huge difference when it ...
  • b. Use Social Media Manager Apps to Grow Your Fan Base. ...
  • c. Add Audio to Your Posts. ...
  • d. Share Behind the Scenes Content. ...
  • e. Use Podcast Influencer Marketing. ...

How to gain podcast listeners in any niche?

  • Live in your niche (G+, twitter, forums, facebook groups) spend your time online in the places where your community is interacting podcasters community on G+ follow relevant people in your ...
  • email signature (simple with one call to action)
  • Find non-podcasting platforms. ...

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How to grow podcast listeners?

Top 7 Strategies: How to grow your podcast audience

  1. Confirm uniqueness. What’s your UVD: Unique Value Distinguisher? ...
  2. Be social. You have to share your content – continuously. ...
  3. Be consistent. ...
  4. Create community. ...
  5. Do the rounds. ...
  6. Always listen. ...
  7. Have a strong CTA (Call To Action) One of the beautiful things about podcasting is that the barrier to listen is extremely low. ...

How to get more Spotify plays real listeners?

When it comes to playlists keep the following in mind:

  • You only want to be on playlists with real listeners and followers. ...
  • Good lists for your music gain you new followers, saves and repeated streams. ...
  • Using a service like Playlist Push delivers your music to curators with real listeners and helps build postive data (repeated streams/saves) for your song and profile. ...

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How do I make my podcast popular?

🤑 Podcast marketingEncourage reviews from your listeners. ... Share your podcast on social media. ... Repurpose your podcast as a YouTube video. ... Prepare three episodes for your podcast launch. ... Host a contest to get reviews and subscribers. ... Collaborate with other podcasters. ... Enroll in HARO. ... Buy paid ads.More items...•

How do I get people to come to my podcast?

How to Find Podcast GuestsDo some field research. ... Send a formal invitation. ... Search online on different websites. ... Write an inspiring pitch. ... Ask experts with recent publications. ... Try social media handles. ... Contact experts through directories. ... Meet potential guests in person.More items...•

How do I engage my podcast audience?

How To Create Interesting Podcast EpisodesTalk about things you're interested in. ... Focus on your target audience. ... Tell lots of stories. ... Help your audience take the next step. ... Ask your listeners questions and report their responses. ... Stay on topic and don't wander too much. ... Invite unique experts onto your show.More items...•

How do podcasts get big guests?

Here are a few tactics that have worked for me to get some big name guests on The Agents of Change podcast.Build your initial guest list from friends and connections. ... Leverage people you have—or are about to—interview. ... Attend industry events. ... Find authors of upcoming books on Amazon. ... Search iTunes for related podcasts.More items...

How do I promote my podcast?

On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...

Are podcast guests paid?

Typically, podcasts do not pay their guests. Their “Payment” comes from exposure to the audience as well as highlights to their services, e-books, products, etc. Even if a podcast is small now, there is an assumption by host and guests that the show will grow, and the exposure will increase.

What makes a bad podcast?

Bad audio quality. Too many ad reads or annoying/irrelevant ad reads. Lack of preparation or planning.

What makes a podcast successful?

A podcast with focus is going to be much easier for potential listeners to understand. You might think a wide appeal will get a wider audience but more often a narrow appeal means there's less likelihood others are doing the same thing. And the listeners you get will be very excited to find you.

How long does it take to grow a podcast?

How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.

Do I need to have guests on my podcast?

Without any audience listening to your podcast, it would nearly be impossible to convince any guest to appear on your podcast. Don't worry! Every podcast starts with zero listeners. Each one of the podcasters starts on zero footings and without any guests.

What should I send to my podcast as a guest?

6 things you should provide your podcast guest before recordingCasual get to know you session. ... Your show's format details. ... Confirm their bio/intro. ... Prepped questions and topics. ... Tech details for recording. ... Practice recording session.

How do I make my podcast viral?

In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...

How do I promote my podcast on social media?

Table of ContentsHost guests, leverage their name, and connect with their audience.Share your episodes to the right social networks.Share new episodes (and sneak previews) to your personal social media channels too.Record your podcast on Facebook Live.Run a giveaway.Create accompanying blog post.More items...

How do you call in guests on a podcast?

3:114:35How to record phone calls for a podcast - YouTubeYouTubeStart of suggested clipEnd of suggested clipQuality but if you want something super super simple this one is it all you have to do is to giveMoreQuality but if you want something super super simple this one is it all you have to do is to give your guests your free Google Voice number. They call in you press number for the audio records.

How do I find podcast speakers?

How to Find Podcast Guests Who'll Bring Value for Your ListenersStarting With Your Niche. ... Search out Bloggers & YouTube. ... Mine Traditional Media to Find Podcast Guests. ... Find Someone Who's Selling Something. ... Ask Other Podcast Guests. ... Ask Your Audience to Help You Find Podcast Guests.More items...•

How to have a podcast community?

Having your own podcast community is like having your own marketing team. The better your relationships are with your listeners the better reviews they will give and the more recommendations they will give you. Your audience should be your top priority since they are the community that is forming around you. Find ways to get them engaged, with you and each other, to further strengthen those relationships and sense of community.

How to encourage engagement in podcast?

So make sure to give your listeners plenty of opportunities to communicate with you, even if they’re not a follower. Create group chats on all social media platforms, do a listener Q&A segment on your podcast, or even set up meetups with those listeners in your area.

Do podcasts have a popularity contest?

A popularity contest might not have been something you signed up for when you originally started your podcast. However, being listed on the top charts can be a great way to get more eyes and ears on your show. Making sure your podcast gets noticed by as many people as possible won’t necessarily give you a 100% return rate but it is a proven way to get more people to listen in.

How to get your podcast to engage with your fans?

Encourage engagement by letting your listeners ask questions on social media platforms, and then take time to either answer them directly or by creating a Q&A section on the show. Not only does this interaction strengthen the bond between you and your listeners, it also gives you a better understanding of what your audience wants, needs and expects from your podcast. Your listeners will give you the inside view on exactly how to improve your podcast. Another great way to encourage engagement is to set up a Facebook Community for your show. This provides a place for your audience to come together, discuss the episodes, and really explore the topics in greater depth. This is also a way to give your listeners a more personal connection to you as the host.

How to grow your podcast listener base?

There are a few very effective methods available for you to use that will assist in growing your podcast’s listener base! 1. Network, Network, Network! A very easy and fruitful way to grow your podcast is to reach out to others within the podcasting community. Rather than view this as helping the competition, use it as a way to expand your listener ...

What does it mean to have a big listener base?

Your listener base is what determines your show’s success. So naturally, a big listener base means a more successful show. However, not every podcast is destined for immediate success, in which case groundwork is required! There are a few very effective methods available for you to use that will assist in growing your podcast’s listener base!

Where to invest in advertising?

Sometimes the most classic form of advertising is just the way to go. Facebook and Instagram are two obvious places to invest in advertising. Once you’ve figured out what keywords to target, consider paying for paid advertising on Google Adwords, Reddit Ads, Facebook Ads, and Stumbleupon Ads.

Make sure your podcast has quality content

This seems obvious, but it’s true: You have to feature content that people care about, no matter what your focus is.

How to perfect your podcasting voice

You don’t have to alter your voice like a telecaster in the 1950s or talk about topics you don’t understand to get an audience. What you really have to do is talk about things you do know and do care about. Someone else out there cares about those same things, too.

Release episodes on a consistent schedule

With all the tools you need to record and upload an episode in your own home, you might think you’ll be churning out shows all the time. But think about your other domestic tasks. Did you swear to yourself that you were going to put away that basket of folded clothes? Did it end up on the “laundry chair” in your room? Again?

How to increase reach of podcast?

One of the most important steps to increase your podcast’s reach is to distribute it to additional places that people are listening from or places where people are looking for podcasts to listen to. The most popular place to distribute your podcast is Apple Podcasts, but there are several other large sites that can get you a lot more listeners. ...

What is the best app to get your podcast listed?

This will also allow you to get a direct link to your show. Stitcher. Stitcher is a popular podcast directory and podcast app with more than 8 million registered users and more than 65,000 podcasts. It’s a place you absolutely want to get your podcast listed.

Why is Google Podcasts important?

Google Podcasts. Google Podcasts is relatively new but is important because it will allow your show to be playable in Google Search results: You don’t actually submit your show to Google Podcasts. It works similarly to how web pages get found by Google crawling the internet.

What is the best podcast hosting site?

Spotify. Spotify has recently opened up its platform to more podcasts lately and it has quickly become the number 2 destination for listening. The best (and recommended) way to get in is to be on one of the top podcast hosting sites. I use Buzzsprout and they have a simple form you can fill out after you get signed up.

How long does it take to get your podcast on iTunes?

No surprise there! You have to be on Apple Podcasts/iTunes if you want your podcast to be found by most people. You’ll need an iTunes account and it can take up to a few weeks to get listed, but in my experience, it only takes a few days. They require your podcast cover art to be at least 1400 x 1400 pixels as well.

How big is a podcast cover?

They require your podcast cover art to be at least 1400 x 1400 pixels as well. You sign up through Podcasts Connect (formerly iTunes Connect). Here are more detailed instructions on how to get your podcast on iTunes. Spotify.

Does Spreaker have a podcast app?

Spreaker has a little bit of everything for podcasters: a podcast app, directory, podcast hosting, desktop software, and more. You can create a free account and import your RSS feed to get started. They also have a partnership with iHeartRadio and you can submit your show there through Spreaker’s portal.

Why do podcasts need written content?

Written content is needed to improve the searchability and ranking of your podcast . That’s because Google finds text easier to crawl than audio. If writing blog posts about your podcasts isn’t your thing, either get someone else to write them or, better still, convert your transcripts into blogs.

How to make a podcast trailer?

1. Create a Podcast trailer. Whether you’re already established or launching a new podcast, create a podcast trailer episode that pins to the top of your feed. Your trailer should introduce you, your topic and any guests. Include snippets from the episode to entice listeners to subscribe.

What is a CTA in podcasts?

A Call-to-Action (CTA) at the end of every show is an effective way to encourage your podcast listeners to do something. You CTA could be to review your podcast, follow you on social media, or share your podcast with their friends and family.

How to get more listeners on podcast?

So, to help increase your podcast listeners, below are six crucial tips that can help people find you. 1. Create a Podcast trailer. Whether you’re already established or launching a new podcast, create a podcast trailer episode that pins to the top of your feed. Your trailer should introduce you, your topic and any guests.

Why do you need a guest on podcast?

A guest provides double the promotional opportunities. Your separate social media platforms help to reach a wider audience, as will your individual marketing activities. Better still, guests introduce you to their audience, a brand-new bunch of people, providing you with more podcast listeners.

How to get people excited to listen to your podcast?

Here are a few ways to get people excited to listen: Marketing your podcast is just like marketing a service or product— you need to put it in front of the right audience. We know your podcast is awesome and people want to listen to it. Now it’s time to execute on the strategies that will get you more subscribers.

What are some examples of podcasts?

There’s a lot of potential for creating podcast episodes that are timely, here are some marketing examples that you can steal: 1 Algorithm changes 2 Facebook news 3 Amazon news 4 New Facebook tools 5 New industry trends 6 Strategies working right now

How many followers do influencers have on Instagram?

The key to collaborating with influencers in your industry is to make sure they have an engaged audience. If someone has 10,000 Instagram followers that they can share their interview with, and you see that their posts are averaging 500-1,000 like each—this is a really good person to collaborate with.

Can you use video snippets to market a podcast?

Using video snippets to market your podcast doesn’t require an awesome podcast hosting set up. You just need a decent amount of light and a camera (you can even use your iPhone) to record the video. If you’re having Zoom interviews, you can record your screen.

Can you talk about a podcast for a few months?

Just because an episode is a few months old doesn’t mean you can’t keep talking about it. Using social media, you can continue the conversation you had on your podcast episode for the indefinite future. For example, you can pop on to Instagram stories and talk about something that was mentioned in the podcast.

Do you need millions of downloads to make a podcast?

The good news is you don’t need millions of downloads like Rogan to create a successful podcast. You can have tens, hundreds, or thousands of listeners and be able to create sustainable lead generation for your business or partner with the right sponsors who you know you can land conversions for.

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