Podcast FAQ

how to get more podcast listeners

by Tom Predovic Published 2 years ago Updated 1 year ago
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How to Get More Podcast Listeners

  • Invest in marketing. Think of a podcast like a product. You want to attract more people to ‘buy’ it. ...
  • Use SEO to boost your podcast. SEO is your friend when it comes to growing an audience. ...
  • Collaborate with others. Collaborating with others is a great way to expand your network and gain more listeners. You can collaborate with other podcasters or with brands.
  • Create a community. The more that listeners feel like they know you, the more they will keep coming back to listen to your podcast.
  • Think about where your podcast is hosted. A good hosting company will have unlimited bandwidth to support your podcast as it grows. Why is it important?
  • Consider advertising your podcast. Advertising is one of the oldest tricks in the book. Because it usually works. For podcasts, digital advertising can be very effective.
  • Submit to app directories. If you want more listeners, submitting the podcast to an app directory is essential. The two most popular directories are iTunes and Spotify.
  • Hold a competition for listeners. Holding a competition is a great way to engage with existing listeners and grow an audience. ...
  • Include a call to action. Do you have an email newsletter that you’re trying to grow? Or a YouTube channel on a similar topic?

So, to help increase your podcast listeners, below are six crucial tips that can help people find you.
  1. Create a Podcast trailer.
  2. Use Call to Actions.
  3. Promote your Podcast on social media.
  4. Repurpose your Podcast content.
  5. Podcast SEO.
  6. Invite guests and star as a guest.

How to get callers on your podcast?

Tips to Get Podcast Listeners Using Social Media

  • a. Take Care of Your Profile and Bio. It might seem simple and even obvious, but an appealing social media profile and strong bio make a huge difference when it ...
  • b. Use Social Media Manager Apps to Grow Your Fan Base. ...
  • c. Add Audio to Your Posts. ...
  • d. Share Behind the Scenes Content. ...
  • e. Use Podcast Influencer Marketing. ...

How to gain podcast listeners in any niche?

  • Live in your niche (G+, twitter, forums, facebook groups) spend your time online in the places where your community is interacting podcasters community on G+ follow relevant people in your ...
  • email signature (simple with one call to action)
  • Find non-podcasting platforms. ...

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How to grow podcast listeners?

Top 7 Strategies: How to grow your podcast audience

  1. Confirm uniqueness. What’s your UVD: Unique Value Distinguisher? ...
  2. Be social. You have to share your content – continuously. ...
  3. Be consistent. ...
  4. Create community. ...
  5. Do the rounds. ...
  6. Always listen. ...
  7. Have a strong CTA (Call To Action) One of the beautiful things about podcasting is that the barrier to listen is extremely low. ...

How to get more Spotify plays real listeners?

When it comes to playlists keep the following in mind:

  • You only want to be on playlists with real listeners and followers. ...
  • Good lists for your music gain you new followers, saves and repeated streams. ...
  • Using a service like Playlist Push delivers your music to curators with real listeners and helps build postive data (repeated streams/saves) for your song and profile. ...

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How do I get 1000 listeners for my podcast?

3 Tips for New Podcasters To Help You Quickly Reach 1,000...How to reach the first 1,000 listeners? ... Build your podcast audience. ... Give your listeners excellent value on any topic, and they'll always come back for more. ... Bring fresh value and excitement in each episode.More items...

How do I make my podcast viral?

In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...

How do I get more podcast listeners on Spotify?

Build your followersShare your podcast on social media.Embed a Spotify player on your website.Create and share playlists with your podcast episodes in them. Note: It's only possible to do this on the Spotify mobile app.Add links to your episode description.Got music on Spotify?

How do podcasts get big guests?

Here are a few tactics that have worked for me to get some big name guests on The Agents of Change podcast.Build your initial guest list from friends and connections. ... Leverage people you have—or are about to—interview. ... Attend industry events. ... Find authors of upcoming books on Amazon. ... Search iTunes for related podcasts.More items...

How do podcasts get famous?

🤑 Podcast marketingEncourage reviews from your listeners. ... Share your podcast on social media. ... Repurpose your podcast as a YouTube video. ... Prepare three episodes for your podcast launch. ... Host a contest to get reviews and subscribers. ... Collaborate with other podcasters. ... Enroll in HARO. ... Buy paid ads.More items...•

How do I promote my podcast?

On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...

Why is my podcast not growing?

So if your show isn't growing, look first to the premise, because it's the first interaction your audience will have with your podcast. If it's too vague or undifferentiated (i.e., “a show about [industry]”), you can't expect listeners to select it.

How long does it take a podcast to grow?

How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.

How do I promote my podcast anchor?

Connect with your listeners.Create a website for your podcast.Build an email list and send out regular newsletters.Post about every new episode on your personal handles.Use relevant hashtags.Reply to comments.Post in relevant Facebook and Reddit groups.Reach out to another show to cross-promote with them.

Are podcast guests paid?

Typically, podcasts do not pay their guests. Their “Payment” comes from exposure to the audience as well as highlights to their services, e-books, products, etc. Even if a podcast is small now, there is an assumption by host and guests that the show will grow, and the exposure will increase.

How long does it take to make money podcasting?

Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.

How do you get invited to a podcast?

Here are 10 tips to help you do it—and immediately boost your chances of getting invited to appear on a podcast.Update your profiles. ... Get a high-quality headshot. ... Leverage previous appearances. ... Start posting on a platform. ... Drive engagement. ... Connect with the host. ... Share your success. ... Create an intro video.More items...

How to get more listeners?

To get more listeners, you need to invest time, effort, and possibly money into marketing it. Here are a few ways to use marketing to grow an audience: Use blogs and previews on other channels to attract new listeners and reel them in. Work with brands for cross-promotion.

How to grow your audience as a podcaster?

Growing an audience takes time, but with patience and perseverance, it’s possible. The key is to start small with consistent content. Then begin introducing methods to raise your profile and attract more listeners. After all, an increase in listeners leads to more success as a podcaster. And more success can transform into new opportunities, ...

How to use authority as a podcaster?

Use your authority and platform as a podcaster by including a call to action to promote them. For example, ask listeners to sign up to the newsletter or subscribe to the YouTube channel. The listeners already like you and trust you, so they’re more likely to want to hear more from you.

How to market your podcast?

Here are a few ways to use marketing to grow an audience: 1 Use blogs and previews on other channels to attract new listeners and reel them in. 2 Work with brands for cross-promotion. 3 Set up social media channels to build a following. 4 Ask guests to share episodes on their channels to widen your network.

Can you collaborate with other podcasters?

Whatever adds more value to your show. For example, you could interview a leading figure in your niche or start a partnership with a peer. Or, you could collaborate with a company that has an excellent reputation with your listeners.

How to get more listeners on podcast?

So, to help increase your podcast listeners, below are six crucial tips that can help people find you. 1. Create a Podcast trailer. Whether you’re already established or launching a new podcast, create a podcast trailer episode that pins to the top of your feed. Your trailer should introduce you, your topic and any guests.

Why do podcasts need written content?

Written content is needed to improve the searchability and ranking of your podcast . That’s because Google finds text easier to crawl than audio. If writing blog posts about your podcasts isn’t your thing, either get someone else to write them or, better still, convert your transcripts into blogs.

How to make a podcast trailer?

1. Create a Podcast trailer. Whether you’re already established or launching a new podcast, create a podcast trailer episode that pins to the top of your feed. Your trailer should introduce you, your topic and any guests. Include snippets from the episode to entice listeners to subscribe.

Why do you need a guest on podcast?

A guest provides double the promotional opportunities. Your separate social media platforms help to reach a wider audience, as will your individual marketing activities. Better still, guests introduce you to their audience, a brand-new bunch of people, providing you with more podcast listeners.

What is a CTA in podcasts?

A Call-to-Action (CTA) at the end of every show is an effective way to encourage your podcast listeners to do something. You CTA could be to review your podcast, follow you on social media, or share your podcast with their friends and family.

How do I get more podcast listeners?

If you want to get more podcast listeners, you should start by focusing on creating content for a clearly defined niche and then building out a marketing strategy. This marketing strategy will ensure those who can extract value from your content are fully aware of its existence.

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Where can I promote my podcast?

There’s no shortage of channels to promote your podcast. It all comes down to identifying the marketing channels where you have the most edge.

How do I promote my podcast in 2021?

If you’re producing a B2B podcast, you should be leveraging organic reach on LinkedIn. Organic reach on LinkedIn is remarkably high and it should be a key pillar of any B2B podcast marketing strategy.

How do podcasts make money?

Podcasts are primarily monetized through advertising. Brands will pay podcasters to advertise products and services to their audience.

How do podcasts go viral?

Rather than seeking virality, you should focus your efforts on providing listeners with as much as value possible. When you intensively focus on value creation, the audience will follow.

How many listeners are good for a podcast?

There’s no minimum or maximum number of listeners required to build a profitable podcast. It all depends on how much value you’re able to offer the target market.

1. Release Bite-Sized or Bonus Episodes

If you do long-form interview-based podcasts, think about releasing short or bonus episodes in between them. The length of an episode can be a substantial contributing factor in whether or not someone turns on your podcast. It's easier to commit to 5 minutes than 50 minutes, so give the listener the option of those short 5 - 10 minute episodes.

2. Title Podcast episodes correctly

You need to come up with a podcast title that is SEO friendly. Don't start the podcast episode title with the episode number, and unless you're interviewing a particularly well-known guest, don't start your show title with the guest's name.

3. Write more SEO friendly Podcast show notes

Podcast show notes are a great resource for generating new listeners. In a small amount of time you can learn how to write podcast show notes that will add to your searchability. Ensure the first thing in your show notes is not a copy and pasted biography from another site. Copying and pasting will damage SEO.

4. Get Podcast reviews

Reviews on Apple podcasts are like podcast currency. A lot of reviews tell apple that this is a podcast worth taking note of.

5. Use Podcast Audiograms

A great way to promote or market a podcast is audiograms. They are snippets (typically 30 – 60 seconds) with a promo graphic and an animated waveform. Share these on social media to try and hook the listener to the main show.

6. Back and forward sell episodes

It's not all about new episodes. The more podcast episodes you have, the more you should be compounding listens and downloads. Attracting just one new listener should give you a multitude of listens as they should be listening to at least some of the older episodes. They might just need to be reminded or pushed in the right direction.

7. Be consistent, and don't disappear without warning

The final tip is the hardest but maybe the most important. Consistent releases are vital to grow and maintain a podcast. The minimum consistency to aim for is one episode every two weeks. Otherwise, it can be tough to gather momentum. However, if you do release infrequently, try and do short solo episodes to boost the amount you release.

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Create A Podcast Trailer

Use Calls to Action

  • A Call-to-Action (CTA) at the end of every show is an effective way to encourage your podcast listeners to do something. You CTA could be to review your podcast, follow you on social media, or share your podcast with their friends and family. Have a strong yet simple CTA on your website encouraging people to listen to your podcast. Depending on you...
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Promote Your Podcast on Social Media

  • It’s a wrap! You’ve just finished recording another awesome show. Now, promote it everywhere! Facebook, Instagram, Twitter … wherever your audience tends to lurk. Highlight some powerful quotes from the episode to use as posts alongside the link to your latest episode. People love to see ‘behind the scenes’ pictures and videos. So, ask someone to film you and a guest in action. …
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Creating and Repurposing Content

  • Written content is needed to improve the searchability and ranking of your podcast. That’s because Google finds text easier to crawl than audio. ‍ If writing blog posts about your podcasts isn’t your thing, either get someone else to write them or, better still, convert your transcripts into blogs. How? The easiest way is with rev.com. You log into your account, choose an episode to tr…
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Podcast SEO

  • Search Engine Optimisation (SEO) is necessary for your podcasts, website and blogs to be found, helping to grow your podcast. Google now shows podcast episodes in search results, so good SEO will attract listeners searching for your niche or topics. Include keywords in episode titles to help with discoverability. Think about what people would need to search for to find your podcast…
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Invite Guests and Star as A Guest on Other Podcasts

  • Having a conversation with a guest on your podcast show helps to bring your topic to life. Guests can provide valuable, fresh insight as well as, hopefully, some lively and entertaining shows! Do you have plenty of contacts to invite on as guests? If not, try MatchMaker.fm– it’s like Tinder but for podcasters! A guest provides double the promotional opportunities. Your separate social me…
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Quality Productions

  • A really important point to remember is that the better the sound quality of your podcast, the more likely people will stick with you and recommend you to their friends. And good quality means using the best equipment, which Story Ninety-Four has. So, to make sure your podcasts are clear as a bell and really professional, get in touchtoday.
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