- Ask for donations. The simplest way to monetize a podcast is to ask people for money. ...
- Create paid membership tiers. The latest trend in podcasting is creating paid membership tiers. Listeners can pay to access exclusive content, private Facebook groups, or podcast swag.
- Sell sponsorships or ads. Sponsorship is the most common way to monetize a podcast. ...
- Join an advertising network. Advertising networks like AdvertiseCast, Midroll, Podcorn, and PodGrid act as middlemen between hosts and sponsors.
- Sell premium episodes. Since you know your audience likes to listen to your podcast, there’s a good chance some of them will pay for premium versions of your content.
- Gate your back catalog. If you started a podcast ages ago and have built up a back catalog of episodes, try this strategy. ...
- Sell repurposed content. A great way to create sellable content is to repurpose things you’ve already created. This reduces the time you would spend making something similar.
- Syndicate your show to YouTube. An easy way to squeeze some cash out of what you’ve already created is to publish your podcasts to YouTube as videos.
- Sponsorships. Sponsorships are the most common way podcasters make money. ...
- Direct support including premium content. Direct support is when you simply ask your fans to send you money to support your show. ...
- Affiliate sales. ...
- Complementary products.
How much should it cost to produce a podcast?
They should be able to help with everything from concept, to branding, to production, and promotion. Expect to pay anywhere from $1,000 to $15,000+ for an episode depending on the type of podcast you are producing (interview-based, narrative or story-driven, or a mixture of the two).
How to start a profitable podcast?
Take a look at several out-of-the-box podcast money-making ideas below:
- Advertisements-Podcasts that have a vast following are highly sought by advertisers. ...
- Rely on sponsorships-You can generate thousands of dollars a month if you can find sponsors. ...
- Establish relationships-When you are able to establish good relationships; you make your podcasts more profitable. ...
How do people make great podcasts?
Part 1 of 3: Creating Interesting Content Download Article
- Listen to podcasts for ideas and inspiration. If you’re interested in making a podcast, you probably already like listening to them.
- Choose a podcast topic that you're passionate about. There’s no magic formula for making a hit podcast that draws in a huge audience.
- Determine which format suits your topic and style. ...
How to go about starting a podcast?
- Choose a topic you’re passionate about and you’ll stick to
- Research your target audience to come up with a plan for your show
- Decide on your podcast title, description, and artwork
- Buy and setup your equipment
- Prepare for recording your first episode
- Record your first episode
- Edit and publish the episode
- Launch and promote your podcast to the world!
What to sell on podcasts?
When an audience loves a podcast, they might be buying merchandise that shows off the show. You could sell T-shirts, mugs, stickers, or really anything that lets your audience connect with the show outside of listening to the latest episodes.
Why do podcasts sell information?
The biggest benefit of selling information products through your podcast is that you can plug them as often as you like in your podcast script to prevent sales from falling flat. You can also source questions or comments from your listeners and answer them on your show, which adds more value to their purchase.
How to monetize a podcast?
A clever way to monetize a podcast is to include a downloadable resource with each podcast episode that relates to that episode. This is called a content upgrade because it upgrades or enhances the listener’s experience.
Why is hosting a podcast important?
The biggest benefit of hosting a podcast is that you establish yourself as an authority in a niche. Your audience comes to respect you as an informed expert. So a great way to monetize a podcast is to offer services that tie in with your topic.
How much will podcast ad revenue be in 2020?
But fear not, podcast ad revenue is expected to reach $863 million in 2020. There will be sponsors out there who want to speak to your niche audience, and that’s just one monetization avenue to consider!
Why do podcasts need mastermind groups?
A mastermind group is a unique way to monetize a podcast because you get more value from it than just money.
How much does the Daily Wire cost?
The Daily Wire takes a unique approach to premium content. For $10/month, subscribers can access video versions of their podcast episodes.
How to start a podcast?
If you have an idea for a podcast, whether it’s a one-off or a series, you can start by approaching various producers. Depending on the format, topic and tone of your project, you can pitch your idea to: 1 A radio station like France Culture or Europe 1 Studio 2 A podcast studio like Arte Radio, Binge Audio, Podcast Factory, Podcut, Nouvelles Ecoutes or Louie Media
What to do if you have a lot of listeners on your podcast?
If you have a lot of listeners or your show is about a niche topic, you could look for a sponsor for your podcast. To do so, you should Identify a few brands that may be of interest to your audience based on the theme of your show.
What is crowdfunding campaign?
A crowdfunding campaign to raise significant funds over a short period of time, via Ulule or KissKissBank
Do podcasts cost less than videos?
However, don’t sell yourself short. Podcasts cost less than videos, but quality production requires time and resources.
Do podcasters get paid?
In an ideal world, podcasters would be able to produce content without having to worry about money . In the real world, however, all content creators need money to live and to offer quality productions. Here are five tips for getting paid for your podcasts!
How do podcasters make money?
1. Sponsorships. Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
How much money do podcasters make?
So how much money can podcasters make? To be frank, most make $0. In fact, many podcasts have negativecash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar.
Why do podcasts have negative cash flow?
In fact, many podcasts have negative cash flow because they spend money buying equipment and paying hosting fees before they earn a single dollar. Creative work like podcasting doesn’t make any money until people choose to watch you. It takes time for listeners to decide you have value.
How much do podcast sponsors make?
Sponsors pay on a cost per mille basis (mille is Latin for “thousand”). Rates range from $18 to $50 CPM, though hugely popular podcasts can pull in a lot more.
How to get your audience to support you?
A great way to get your audience to support you is to compensate them with premium content. You could charge them for early access to episodes, bonus episodes, downloadable resources, live chats, or access to newsletters and Facebook groups .
Does audible have an affiliate link?
Audible gives you a special affiliate link to promote. When someone uses your link, you get credit for the sale and earn $15. If you monetize with affiliate sales, make sure the company gives you a simple link that’s easy for you to say and your listeners to understand. Good affiliate URL: www.sponsor.com/your-name.
How Do I Launch a Podcast?
Launching a podcast is relatively easy. You'll need some basic tools and equipment, but overall it's an affordable endeavor. We'll walk you through each step of the process in this guide.
What Kinds of Podcasts Are There?
There are a ton – the possibilities are endless! So when considering how to start a podcast and make money, know that your options are limitless.
Do Podcasters Make Money Podcasting?
Yes! Many podcasters make a full-time living from their podcasts. So you're in good company thinking about how to start a podcast and make money.
How to sell podcast ads?
There’s a lot of nuance to this, but you can sell ads on your podcast in three main ways: 1 Direct to brand: If you represent a podcast that meets a brand’s audience and demographic thresholds, you can sell ads on your show via preroll, midroll, or postroll advertisements directly to the brand based on a cost determined by both parties, which is usually represented on a CPM (cost per 1,000 downloads) model. These ads are usually product endorsements, direct response, and host-read. 2 Through an agency: Podcast advertising agencies operate either as an intermediary or broker for the brand, or as a marketplace. For example, agencies like Veritone One , Ad Results, or Havas Edge represent clients like LinkedIn , Noemie, and Embark. These agencies will vet the podcast and associated talent, and will plan a large, cohesive campaign on behalf of their clients. They have a very particular and specific way of purchasing ads, and usually plan quarterly. There are also podcast marketplaces such as Advertisecast that allow podcasters to list their shows and inventory for brands to browse and select. 3 Programmatic: One of the fastest growing segments in the podcast advertising marketplace is programmatic advertising, which you may recognize as non host-read ads that appear in podcasts. Brands will usually purchase programmatic space using audience demographics as opposed to selecting specific shows and genres. Some of the players in this field include Megaphone’s Targeted Marketplace , Art19, and Acast.
What is podcast advertising?
Through an agency: Podcast advertising agencies operate either as an intermediary or broker for the brand, or as a marketplace. For example, agencies like Veritone One , Ad Results, or Havas Edge represent clients like LinkedIn , Noemie, and Embark. These agencies will vet the podcast and associated talent, and will plan a large, cohesive campaign on behalf of their clients. They have a very particular and specific way of purchasing ads, and usually plan quarterly. There are also podcast marketplaces such as Advertisecast that allow podcasters to list their shows and inventory for brands to browse and select.
Is there a subscription for podcasts?
Subscriptions: Podcast subscriptions have sprung up in a few different forms in recent years, but are by no means new. It’s a simple enough concept – if you put your podcast behind a paywall, you’re typically transitioning from a free, ad-supported podcast to a subscription based service.
What to do if you haven't started a podcast?
If you have not started a podcast yet, choose a topic that has the potential of attracting a large listener base. You can do a quick search in an iTunes library to see if there is a demand for a topic you would choose for your podcast. If there is a demand for that niche, aim to create the best possible content for it.
What does "sponsored by" mean on podcasts?
These sponsors are advertisers that have paid to be mentioned on the show.
How much does Joe Rogan make?
Joe Rogan hosts an entertaining podcast that discusses trending topics and interviews public figures of interest. He is estimated to make about $30,000 per episode. With about 5 episodes per week produced, his estimated monthly podcast income is $600,000.
What is the most commonly sold affiliate product?
The amount of money you could earn depends on the product. The most commonly sold affiliate products are Amazon products.
Is podcasting equipment expensive?
If there are few search results, there isn’t much demand – so you have little chance of growing to a point of earning an impressive income. Podcasting equipment can be costly. Not everyone has the ability to invest into podcasting equipment.
How to Monetize a Podcast: Where Should I Start?
Most likely, in the early days, you're going to throw a lot at the wall to see what sticks. And you'll likely end up doing quite a few methods, running a few in parallel.
What is a Podcraft podcast?
A classic example is our very own Podcraft Podcast – it's a show that teaches people everything they need to know about how to run a podcast. But, inevitably, there are plenty of people who heard our advice and realise they just don't have the time or the inclination to do it themselves. So, instead, who do they ask to do it? The person they've just gotten to know on the podcast of course – us! We used to get a lot of production work that way, back when we offered it. These days, many listeners like to work with us inside The Podcast Host Academy.
What happens if you don't have time to do a podcast?
It's often said that if you don’t have time to build a community, then you don’t have time to do a podcast. Audiences are galvanised by interactions and conversations, not only with you as the podcast host, but with other listeners who share a passion for your topic.
What is the default method for podcast monetization?
Sponsorship. Sponsorship and advertising is often seen as the “default” method when it comes to podcast monetization. One problem with sponsorship, though, is that many companies are still fixated on numbers rather than interaction and engagement.
What is the middle ground between selling a product you 100% own and affiliate or commission sales?
A middle ground between selling a product you 100% own, and affiliate or commission sales, is running a merch store on a third-party platform.
What is the work needed to get donations?
The work needed to get donations is the work you're already doing – trying to create a brilliant podcast. That said, you can go a little further and create rewards and incentives to encourage listeners to support you too.
Can you sell a podcast?
Here's a simple one, sell the podcast itself! You can't sell the whole thing, though, since you need people to listen for free, so they get to like it enough to pay.
Affiliate Marketing
Sponsors & Advertising
- Advertising and sponsorships are probably the first things you think of when looking for ways to make money from podcasting. There are several different podcast ad networks that can connect you with advertisers. They do all the work of finding advertisers, negotiating rates, getting the script, and more. You usually need a larger audience of at least 5K or 10K listeners per month to …
Courses
- Many popular podcasters create their own online courses to teach similar content to what they talk about on their podcast. Online coursesare a great way to teach something in an easy-to-follow way where someone can get a specific result once they’ve completed it. It helps to have an email list so you can let your audience know about your course both on your podcast and throug…
Services
- You can offer services that tie in with the content on your podcast. I used to analyze and critique online ads on a podcast and the service I offered was Google AdWords and Facebook Ads management. By showing that I knew what I was an expert on the topic, people knew that they would get expert-level ad management. This made it much easier to get clients without having t…
Coaching & Consulting
- Coaching & Consulting is somewhat similar to offering a service, but you usually don’t do the work for them. Instead, you help or guide them on how to improve. Common industries that have a lot of consultants and coaches are fitness, diet, business, and teaching, but I’m sure there are consultants in every industry.
Premium Content
- Premium content can really be anything you want, but some of the common ways podcasters offer premium content are with: 1. Additional interviews 2. Behind-the-scenes content 3. Ad-free RSS feed 4. Early-access RSS feed 5. Q&A with the hosts Have fun coming up unique ways to deliver additional value to your community for a few dollars per month. The Daily Wireis a podca…
Events
- Hosting events is not only a great way to make money, but bring together your best fans and bring them even more value. One example I heard of from Pat Flynn was the Walker Stalkerconference. It was started by a podcast that talked about The Walking Dead TV show. They do events all over the world and even get the actors involved. That sounds awesome! Another example from Sam …
Physical Products
- Physical products are things like t-shirts, mugs, and other swag. The Generation Why Podcast offers a ton of different products, plus premium content, and a very active Patreon page. You can use a site like Teespringto make sure you get enough sales before they get printed – that way you don’t get stuck with a bunch of products.
Books
- Leveraging a popular podcast into book sales is another excellent way to make money and increase your authority. You can use your podcast audience to get those initial sales and reviews that will help your book stand out too. Two examples that I’m familiar with (and have purchased) are: 1. Pat Flynn wrote the WSJ bestseller Will It Fly? 2. Chris Ducker recently came out with Ris…