Seven strategies to get more podcast listeners.
- 1. Be consistent. Keeping a consistent rhythm is a key marketing strategy, whether it's email marketing, writing blog posts or promoting podcasts.
- 2. Include a clear call-to-action (CTA) in each episode.
- 3. Cross-promote with fellow podcasters.
- 4. Promote your podcast where your listeners hang out.
- 5. Repurpose content.
- Create a Podcast trailer.
- Use Call to Actions.
- Promote your Podcast on social media.
- Repurpose your Podcast content.
- Podcast SEO.
- Invite guests and star as a guest.
How to gain more listeners for your podcast?
Make yourself visible
- Read and respond to your listeners feedback, reviews and ratings that you've received from places like Apple Podcast, Castbox,
- Join networking events
- Start a local group within your niche
- Encourage your circle to share your content
- Collaborate with other podcasters
- Start doing Facebook or YouTube LiveStreams
How to grow your podcast listenership?
“Breaking through” can mean different things depending on your objectives. If you’re looking to use your podcast to grow your customer base, then reach and metrics such as downloads are paramount. If, however, you’re seeking to shift brand perception, you might look for improvements measured by engagement and follow-up research.
How to gain podcast listeners in any niche?
- Live in your niche (G+, twitter, forums, facebook groups) spend your time online in the places where your community is interacting podcasters community on G+ follow relevant people in your ...
- email signature (simple with one call to action)
- Find non-podcasting platforms. ...
How many listens does your podcast get?
- 30.3% of listening takes place on Apple Podcasts, with 26.4% on Spotify. Google Podcasts are a distant third at 2.7%.
- 51% of downloads come from the USA, with 6.8% from the UK, and 5.2% from Canada.
- Mobile accounts for 88.8% of all podcast downloads, with 63.1% of those coming via the Apple iPhone.
How do I get 1000 listeners for my podcast?
3 Tips for New Podcasters To Help You Quickly Reach 1,000...How to reach the first 1,000 listeners? ... Build your podcast audience. ... Give your listeners excellent value on any topic, and they'll always come back for more. ... Bring fresh value and excitement in each episode.More items...
How do I get people to watch my podcast?
On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...
How do podcasts get popular?
Podcast Promotion: 13 Marketing Tactics To Get More Podcast ListenersAsk People To Subscribe. ... Submit To Podcast Directories. ... Leverage Existing Assets. ... Share Reviews & Testimonials. ... Create A Website. ... Apple Smart Banner. ... Create An Email List. ... Be A Guest On Other Shows.More items...•
How do I get my first 100 podcast listeners?
Finding listeners for your new podcast can be tricky. Here's how to build some early momentum.Focus on “who” before “how” ... Solve your listeners' problems. ... Plant the seeds for your podcast on social media. ... Book guests who bring listeners with them. ... Write an episode description they can't resist.More items...•
How do I make my podcast viral?
In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...
Why is my podcast not growing?
So if your show isn't growing, look first to the premise, because it's the first interaction your audience will have with your podcast. If it's too vague or undifferentiated (i.e., “a show about [industry]”), you can't expect listeners to select it.
How do I promote my podcast?
🤑 Podcast marketingEncourage reviews from your listeners. ... Share your podcast on social media. ... Repurpose your podcast as a YouTube video. ... Prepare three episodes for your podcast launch. ... Host a contest to get reviews and subscribers. ... Collaborate with other podcasters. ... Enroll in HARO. ... Buy paid ads.More items...•
Do podcasts make money?
Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.
How do I make a hit podcast?
Here, Williams and Simcik offer their top 8 tips for creating a successful podcast:Realize that it's going to be a lot of work. ... Listen to other podcasts. ... Just start! ... Identify for your mission, vision and values. ... Promote your show. ... Invest in a professional production team. ... Be consistent.More items...•
How do you start a podcast with no audience?
20 step guide for starting a podcast with no existing audiencePick an idea (ideation)Create a listener persona (marketing)Pick an angle for your show (ideation)Define your brand idea (marketing)Choose your recording gear.Draft or script coherent c.a. 5 episodes.Record your episodes and cut your material.More items...
What's a good number of downloads for a podcast?
more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.
How do you organically grow a podcast audience?
9 Step Strategy to Grow Podcast Organically in 2022Publish new episodes frequently and regularly.Grow a podcast through calls to action (CTAs)Cross-promote episodes for more downloads.Publish your show in all possible podcasting directories.Get discovered in Google.Build a mailing list with a free content.More items...•
How to grow your audience as a podcaster?
Growing an audience takes time, but with patience and perseverance, it’s possible. The key is to start small with consistent content. Then begin introducing methods to raise your profile and attract more listeners. After all, an increase in listeners leads to more success as a podcaster. And more success can transform into new opportunities, ...
How to get more listeners?
To get more listeners, you need to invest time, effort, and possibly money into marketing it. Here are a few ways to use marketing to grow an audience: Use blogs and previews on other channels to attract new listeners and reel them in. Work with brands for cross-promotion.
How to optimize podcasts?
To optimize a podcast, include SEO keywords in descriptions, and episode titles.
What are the most popular directories?
The two most popular directories are iTunes and Spotify. Yes, there are others, like Google Podcasts and Stitcher, but Apple and Spotify take the top spots.
How to market your podcast?
Here are a few ways to use marketing to grow an audience: 1 Use blogs and previews on other channels to attract new listeners and reel them in. 2 Work with brands for cross-promotion. 3 Set up social media channels to build a following. 4 Ask guests to share episodes on their channels to widen your network.
How successful is a prize for a podcast?
As long as the prize is relevant to the listeners, it can be a successful way to raise the profile of the podcast show .
How does interacting directly with listeners help?
By interacting directly with listeners, they will feel part of the process. And it opens up communication channels for feedback and topic requests.
How to get more listeners on podcast?
So, to help increase your podcast listeners, below are six crucial tips that can help people find you. 1. Create a Podcast trailer. Whether you’re already established or launching a new podcast, create a podcast trailer episode that pins to the top of your feed. Your trailer should introduce you, your topic and any guests.
Why do podcasts need written content?
Written content is needed to improve the searchability and ranking of your podcast . That’s because Google finds text easier to crawl than audio. If writing blog posts about your podcasts isn’t your thing, either get someone else to write them or, better still, convert your transcripts into blogs.
How to make a podcast trailer?
1. Create a Podcast trailer. Whether you’re already established or launching a new podcast, create a podcast trailer episode that pins to the top of your feed. Your trailer should introduce you, your topic and any guests. Include snippets from the episode to entice listeners to subscribe.
What is a CTA in podcasts?
A Call-to-Action (CTA) at the end of every show is an effective way to encourage your podcast listeners to do something. You CTA could be to review your podcast, follow you on social media, or share your podcast with their friends and family.
How to grow your mailing list for email marketing?
Want to grow your mailing list for email marketing purposes? Then repurpose previous episodes into downloadable content. Create infographics, checklists and more. To download this valuable info, your listeners need to give you their email address. So, make sure they offer good value, help people to solve problems, or enable them to take action.
Why do podcasts have guest?
Having a conversation with a guest on your podcast show helps to bring your topic to life. Guests can provide valuable, fresh insight as well as, hopefully, some lively and entertaining shows!
Does Google show podcasts?
Google now shows podcast episodes in search results, so good SEO will attract listeners searching for your niche or topics.
How to grow your podcast listener base?
There are a few very effective methods available for you to use that will assist in growing your podcast’s listener base! 1. Network, Network, Network! A very easy and fruitful way to grow your podcast is to reach out to others within the podcasting community. Rather than view this as helping the competition, use it as a way to expand your listener ...
How to promote a podcast?
The use of social media is essential for spreading a podcast. Switch up your strategies; rather than just posting or tweeting out new episodes, take a chance and record a sneak peek of the episode with your guest on Facebook Live. Or perhaps turn a section of your episode into a YouTube video. Getting your episodes out on as many different platforms in various different forms is a great way to find those new listeners and draw them in by trying new things.
How to get your podcast to engage with your fans?
Encourage engagement by letting your listeners ask questions on social media platforms, and then take time to either answer them directly or by creating a Q&A section on the show. Not only does this interaction strengthen the bond between you and your listeners, it also gives you a better understanding of what your audience wants, needs and expects from your podcast. Your listeners will give you the inside view on exactly how to improve your podcast. Another great way to encourage engagement is to set up a Facebook Community for your show. This provides a place for your audience to come together, discuss the episodes, and really explore the topics in greater depth. This is also a way to give your listeners a more personal connection to you as the host.
What does it mean to have a big listener base?
Your listener base is what determines your show’s success. So naturally, a big listener base means a more successful show. However, not every podcast is destined for immediate success, in which case groundwork is required! There are a few very effective methods available for you to use that will assist in growing your podcast’s listener base!
Where to invest in advertising?
Sometimes the most classic form of advertising is just the way to go. Facebook and Instagram are two obvious places to invest in advertising. Once you’ve figured out what keywords to target, consider paying for paid advertising on Google Adwords, Reddit Ads, Facebook Ads, and Stumbleupon Ads.
How to market a podcast?
A great way to promote or market a podcast is audiograms. They are snippets (typically 30 – 60 seconds) with a promo graphic and an animated waveform. Share these on social media to try and hook the listener to the main show.
How long should a podcast be?
It's easier to commit to 5 minutes than 50 minutes, so give the listener the option of those short 5 - 10 minute episodes.
What is an outro on podcasts?
The outro is a great moment to consider pushing your listener to a specific previous episode. If you record episodes ahead of schedule, give them a teaser of what's to come in the next episode. They may be ready for more, so give them a reason to keep listening. Here is an example of how we helped our partner Conor McCarthy execute this with the First 10 Podcast:
Why do you have short episodes on podcasts?
Short episodes can be your chance to show more of your personality or do a slightly different skew on your main podcast. It's much easier than doing an entire episode with a guest, and it will increase the listenership figures on your podcast.
What is keyword research in podcasts?
We use keyword research tools to identify commonly searched phrases with low competition and add these phrases to the episode title and show notes, increasing your chance of being found by searchers.
Is it good to have more podcast episodes?
It's not all about new episodes. The more podcast episodes you have, the more you should be compounding listens and downloads. Attracting just one new listener should give you a multitude of listens as they should be listening to at least some of the older episodes. They might just need to be reminded or pushed in the right direction.
How Can I Find Podcasts I’ll Enjoy?
Most people get into podcasts because a specific person whose work they enjoy announced that they’re starting one. If that’s you, simply search your podcast app of choice for that show.
What is a podcast?
Many podcasts are episodes of shows you could also hear on the radio, with all the production values you’d expect. Others are just a group of friends sitting around a microphone, or using Skype, talking about a subject they’re passionate about.
How often do podcasts come out?
Podcast aren’t generally broadcast live—they’re recorded, meaning you can listen whenever you want. Most podcasts release new episodes once a week, but some offer episodes daily—it varies wildly.
What makes podcasts so wonderful?
Your list will vary, of course, and that’s part of what makes podcasts so wonderful. You can’t help but find something you love and want to keep listening to.
Can you listen to podcasts without a Twitter account?
Don’t be embarrassed to ask: podcasts are one of the least accessible forms of online media. Anyone can click a link to a YouTube video, and even people without a Twitter account can scroll through threads on Twitter. Links to podcasts, however, tend to be links to website or iTunes pages where you can’t listen.
Is Overcast free for iOS?
Overcast is a great, free podcast app for iOS. And there are lots of other choices, some free, some paid. But you don’t be overwhelmed by all the choices. Start with the apps already on your device. If you get into listening to podcasts, you’ll start to notice the features you wish those apps had, and them you’ll have a better idea ...
Who is Justin Pot?
He also runs the Hillsboro Signal, a volunteer-driven local news outlet he founded.
Create A Podcast Trailer
Use Calls to Action
- A Call-to-Action (CTA) at the end of every show is an effective way to encourage your podcast listeners to do something. You CTA could be to review your podcast, follow you on social media, or share your podcast with their friends and family. Have a strong yet simple CTA on your website encouraging people to listen to your podcast. Depending on you...
Promote Your Podcast on Social Media
- It’s a wrap! You’ve just finished recording another awesome show. Now, promote it everywhere! Facebook, Instagram, Twitter … wherever your audience tends to lurk. Highlight some powerful quotes from the episode to use as posts alongside the link to your latest episode. People love to see ‘behind the scenes’ pictures and videos. So, ask someone to film you and a guest in action. …
Creating and Repurposing Content
- Written content is needed to improve the searchability and ranking of your podcast. That’s because Google finds text easier to crawl than audio. If writing blog posts about your podcasts isn’t your thing, either get someone else to write them or, better still, convert your transcripts into blogs. How? The easiest way is with rev.com. You log into your account, choose an episode to tr…
Podcast SEO
- Search Engine Optimisation (SEO) is necessary for your podcasts, website and blogs to be found, helping to grow your podcast. Google now shows podcast episodes in search results, so good SEO will attract listeners searching for your niche or topics. Include keywords in episode titles to help with discoverability. Think about what people would need to search for to find your podcast…
Invite Guests and Star as A Guest on Other Podcasts
- Having a conversation with a guest on your podcast show helps to bring your topic to life. Guests can provide valuable, fresh insight as well as, hopefully, some lively and entertaining shows! Do you have plenty of contacts to invite on as guests? If not, try MatchMaker.fm– it’s like Tinder but for podcasters! A guest provides double the promotional opportunities. Your separate social me…
Quality Productions
- A really important point to remember is that the better the sound quality of your podcast, the more likely people will stick with you and recommend you to their friends. And good quality means using the best equipment, which Story Ninety-Four has. So, to make sure your podcasts are clear as a bell and really professional, get in touchtoday.