how to grow podcast audience

To grow a podcast audience, we suggest these 14 steps:

• Be strategic with your show’s name.
• Plan out your content.
• Prepare a launch promotion plan.
• Set up cross-promotions with other podcasts in your space.
• Pay to promote your show on popular podcasts in your space.
• Set up a podcast tour for the host of your show.
• Don’t sleep on SEO.
• Crush it on LinkedIn.
• Repurpose episodes into micro-videos.
• Repurpose episodes into slide decks (carousels).

Full Answer

How to hook your podcast audience?

Hook your audience from the beginning. Let them know what they’ll get out of spending the next 30 or 60 or however many minutes with you. Teasers, stories, and questions are great ways to hook your audience. In addition to your hook, your intro should include your name and the name of your show.

How to grow your podcast audience by Eric Siu?

Eric Siu is a renowned expert in How to start a podcast and how to grow your podcast audience. This talk was given during Amsterdam’s Growth Marketing Conference on May 12th at the Growth Tribe Academy Campus.

How to get more podcast listeners?

Podcast Promotion: 13 Marketing Tactics To Get More Podcast Listeners

• Ask People To Subscribe. ...
• Submit To Podcast Directories. ...
• Leverage Existing Assets. ...
• Share Reviews & Testimonials. ...
• Create A Website. ...
• Apple Smart Banner. ...
• Create An Email List. ...
• Be A Guest On Other Shows. ...
• Have Guests On Your Show. ...
• Do A Giveaway Or Contest. ...

More items...

How to boost your podcast?

• Whitney Johnson is a former Wall Street equity analyst and the CEO of Disruption Advisors.
• In her new book, she explains why individual growth is the key to company growth.
• The "S curve of learning" is a key tool for tracking and sustaining smart growth, Johnson says.

How do I organically grow my podcast audience?

14 Ways to Grow a Podcast AudienceBe strategic with your show's name.Plan out your content.Prepare a launch promotion plan.Set up cross-promotions with other podcasts in your space.Pay to promote your show on popular podcasts in your space.Set up a podcast tour for the host of your show.Don't sleep on SEO.More items...

How do you grow views on a podcast?

Connect with like-minded creators and those with podcasts that complement your own. Give them a shoutout on social media and introduce your listeners to them in episodes. Chances are they will return the favor. Take it a step further and invite other podcast creators to be a guest on your podcast.

How do I target my podcast audience?

The answer to this question should focus on your topic. Understanding your niche and the role of your podcast within that niche will help you as you start your search for the target audience that will best suit your podcast.

How do I make my podcast viral?

In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...

How do I drive traffic to my podcast?

Social mediaConvert your podcast into a YouTube video. ... Cut that YouTube video into clips. ... Customize posts to each social media channel. ... Tease episodes with audiograms. ... Record a tagline with your guest. ... Add value on social media. ... Run giveaways on social media.

How do I promote my podcast?

On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...

How often do podcasts fail?

Less than 20% of the podcasts that have launched this year will make it to next year. Most podcasts fail. If you've launched a podcast or are thinking about launching one, you don't want to put in all that work just to see your experiment get canned in a few months.

How do I make my podcast popular?

Tips for Creating Successful PodcastsKeep Your Podcast Focused. ... Picture Your Target Audience. ... Be Consistent. ... Plan Your Workflow. ... Use Music Segments, but Don't Infringe on Copyrights.Promote Your Podcast.

What type of person listens to podcasts?

Who Listens To Podcasts? 50% of monthly U.S. podcast listeners are aged between 12-34, 43% between 35 and 54 years old, and 22% are aged over 55. In 2019, around half of monthly podcast listeners had a full-time job(51%), 17% of whom hadve a household income between $100K-$150K. 28% have a university degree.

How long does it take to grow a podcast?

How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.

How many downloads should a podcast get?

more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.

How many podcast episodes should you launch with?

Launch with 3 episodes or more Because sharing more content when you launch gives more value to your audience. When you start sharing your podcast online and ask listeners to follow the show, it's important to give them multiple episodes that they can binge to see how they like the show.

How to grow your podcast audience?

Another excellent way to grow your podcast audience is by creating additional content. For example, create engaging videos and upload them on YouTube. You can also create a blog and populate it with content daily or weekly. Besides, you can use show notes, episode descriptions, or transcripts.

How to grow your listeners?

To grow your listeners, you need to first understand them. Research your audience to find out more about them, such as preferences, why they exist online, demographics, interests, places to find them, and so on. Once you have finer details, it will be easier to create engaging and enticing podcasts for your audience. 4.

How to make yourself discoverable?

You can submit your podcasts to many directories, optimize your content for SEO, leverage social media, create a website, or create an app. Just make sure to utilize all alternatives that will boost your podcast discoverability. 8. Create additional content.

What to do if you don't work on podcasts?

If you don’t work on producing quality podcasts, your other efforts, no matter how good they are, they will not pay off. Setting up a fully equipped podcast studio and partnering with great podcast hosting services are excellent ways that will help you improve the quality of your podcasts.

Is it good to market yourself through the year?

While there are prime moments to market, promoting yourself through the year is a good idea. Even those moments that don’t seem the best, they may turn out to be very rewarding. Besides, continuously marketing yourself helps keep your current audience.

1. Create a podcast website

Using podcasting platforms like YouTube or Spotify to host your content is a good idea, but nothing beats having your own podcast website. This is one of the best ways to get organic traffic while also benefiting from search engine optimization (SEO).

2. Engage with your audience

Sometimes the most obvious solutions are the ones that podcasters forget all about. Your audience loves listening to your content, but what they love even more is engagement. Set aside 15 minutes of each of your episodes to engage with your audience.

3. Take feedback to heart

While some listeners will provide feedback just to speak their mind, many do so in hopes of helping you improve. Though it can be tough to hear criticism, instead of taking it negatively, use it constructively. Don’t wait for them to reach out, try to ask for feedback proactively.

4. Create podcast transcripts

Creating podcast transcripts does take some extra time and effort, but the benefits are well worth it. Podcast transcripts benefit you and your audience. Because transcripts are text-based content, they play a large role in SEO by improving your search results.

5. Network with other podcasters

The podcasting industry isn’t a dog-eat-dog world. In fact, if you want to succeed, you’ll need to master the art of networking. Despite other areas of the online world being toxic and overly competitive, you’ll quickly find that the podcasting community is anything but.

6. Be a guest

As you start to make connections within the podcasting community, be willing to serve as a guest on someone else’s podcast. By linking up with other relevant podcasters, you’re able to get in front of a totally new audience.

7. Use social media to your advantage

Social media platforms have billions of daily active users. By sharing your content on these networks, you’re more likely to reach new people. There are all sorts of ways that you can use social media to market your podcasts, including:

Because of My Podcast: I Get to Talk to NFL Players

Chris Husby shares how his show devoted to discussing Special Teams topics and interviewing some of the biggest special teams names in the NFL and beyond! has allowed him to talk to some of his favorite NFL players. Check it out the 4th Down Experience

Sponsor: Focusrite

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record.

The Question of the Month: What is Your (ONE) Favorite Podcast And WHY?

I do this every year for the last episode of the year. It's a great way to discover new shows, and it also gives us insights into WHY people like podcasts. Please provide the following:

Moving Forward

Everything has been said before, but it’s never been said by you. Your point of view is what makes you interesting. — Jory MacKay You might ask yourself, “how can I cover this in a way that only I can?”

Be Patient

It took Seth Godin four years to pull away from being “just another blogger” to being, well, Seth Godin.

How to grow your podcast audience?

Another great way for how to grow your podcast audience is to create a website for your podcast. Not only does a website help potential listeners find you, but it’s a place where you can grow your brand.

Can you use keywords in podcast titles?

If you’re looking at how to grow your podcast audience, it doesn’t get any easier than using keywords in your episode titles. It’s an easy way for an audience to find you regardless of what platform they are using.

Why do people start podcasts?

Many of us started podcasting because we hate writing. Good writing is good words, and good words attract Google. If there is a publication around your topic, see if they are looking for articles.

What is the goal of a podcast?

The goal is to get people hooked on your content. If you mention something from a previous show, be sure to link to it in the show notes (and mention that the link is there). Those that want more on a subject will go and listen.

How to attract Google?

But not just words, GOOD WORDS (sorry unedited transcriptions don't work). Use headings to allow people to scan the page to see if this interests them. Break your paragraphs apart and use headings (see above). Always, above everything else write your show notes for people.

Is it hard to make a podcast?

It makes no sense to usher everyone in the front door of the Theater if they are using those side exits once they start consuming your content. I've said it before creating a podcast is NOT HARD. You can fart into your phone and have it on Apple podcasts a week later. It's not hard. Creating a good podcast is hard.

10 Ways to Grow Your Podcast Audience

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10 Ways to Grow your Podcast Audience

Every podcaster I’ve run into has wanted to grow their podcast audience. They want more listeners and want to hit those milestone podcast downloads. I’m hoping with this blog post, I can dispel some of the myths that go around podcast growth and make this super easy for you to understand.

How Long Does it Take to Grow your Podcast Audience?

Next to how to grow your audience, many podcasters are asking how long does it take to actually grow that audience.