how to grow your podcast audience

To grow a podcast audience, we suggest these 14 steps:

• Be strategic with your show’s name.
• Plan out your content.
• Prepare a launch promotion plan.
• Set up cross-promotions with other podcasts in your space.
• Pay to promote your show on popular podcasts in your space.
• Set up a podcast tour for the host of your show.
• Don’t sleep on SEO.
• Crush it on LinkedIn.
• Repurpose episodes into micro-videos.
• Repurpose episodes into slide decks (carousels).

Full Answer

How to gain more listeners for your podcast?

Make yourself visible

• Read and respond to your listeners feedback, reviews and ratings that you've received from places like Apple Podcast, Castbox,
• Join networking events
• Start a local group within your niche
• Encourage your circle to share your content
• Collaborate with other podcasters
• Start doing Facebook or YouTube LiveStreams

How to grow your podcast social media followers?

Platform-specific elements for podcast promotion

• Facebook. If you’re going to be promoting your podcast on social media, we suggest using video as your primary medium.
• Twitter. Speaking of pinning posts, there’s the option to pin a tweet on Twitter. ...
• LinkedIn. Go live on LinkedIn! ...
• Instagram. When promoting your podcast on Instagram, use Instagram Stories. ...

How to grow your podcast audience by Eric Siu?

Eric Siu is a renowned expert in How to start a podcast and how to grow your podcast audience. This talk was given during Amsterdam’s Growth Marketing Conference on May 12th at the Growth Tribe Academy Campus.

How to leverage crowdsourced content to grow your audience?

• You’re freed from the worry of posting every day.
• You’re consistent with your content posting.
• You’re able to decide and schedule the variety of messages you want to send to your audience beforehand. ...

How do I get more listeners for my podcast?

So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.

How do I make my podcast popular?

🤑 Podcast marketingEncourage reviews from your listeners. ... Share your podcast on social media. ... Repurpose your podcast as a YouTube video. ... Prepare three episodes for your podcast launch. ... Host a contest to get reviews and subscribers. ... Collaborate with other podcasters. ... Enroll in HARO. ... Buy paid ads.More items...•

How do you grow views on a podcast?

Connect with like-minded creators and those with podcasts that complement your own. Give them a shoutout on social media and introduce your listeners to them in episodes. Chances are they will return the favor. Take it a step further and invite other podcast creators to be a guest on your podcast.

How do I target my podcast audience?

The answer to this question should focus on your topic. Understanding your niche and the role of your podcast within that niche will help you as you start your search for the target audience that will best suit your podcast.

How do podcasts go viral?

A controversial or newsworthy interview can go viral if it's posted on a website … not on iTunes. There are just so many pros to having a fully functional website for your podcast. The website will help collect listener emails, but it will also be great for search engine optimization (SEO).

How often do podcasts fail?

Less than 20% of the podcasts that have launched this year will make it to next year. Most podcasts fail. If you've launched a podcast or are thinking about launching one, you don't want to put in all that work just to see your experiment get canned in a few months.

How do I drive traffic to my podcast?

Social mediaConvert your podcast into a YouTube video. ... Cut that YouTube video into clips. ... Customize posts to each social media channel. ... Tease episodes with audiograms. ... Record a tagline with your guest. ... Add value on social media. ... Run giveaways on social media.

Is my podcast successful?

Download numbers are one of the most obvious metrics for measuring the success of your podcast. Download stats are immediately accessible to you, from the minute you launch your first episode. Watching the numbers climb can be rewarding. Some might even say addictive.

How long does it take a podcast to grow?

How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.

How do I promote my new podcast?

Here's a quick recap:Build an email list or outreach list before your podcast launches. ... Record 3-5 podcast episodes before you launch.Pick a launch date. ... Create assets like images, clips, and shareable quotes.Launch day!Message your list to ask them to listen and review.Keep publishing new episodes consistently.

Do podcasts make money?

Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

How do I make my podcast stand out?

How To Create Interesting Podcast EpisodesTalk about things you're interested in. ... Focus on your target audience. ... Tell lots of stories. ... Help your audience take the next step. ... Ask your listeners questions and report their responses. ... Stay on topic and don't wander too much. ... Invite unique experts onto your show.More items...•

How do I drive traffic to my podcast?

8 Ways to Drive Traffic to Your Podcast On Social MediaSocial media promotion. ... Share episode updates. ... Pin your episode to your page. ... Create stand alone images. ... Tease the audience. ... Reshare, reshare, reshare. ... Use stories to your advantage. ... Launch day.

Can you make a living off of a podcast?

All you have to do is read your ads on your podcast recording according to your agreement. In fact, sponsorships are the most lucrative way to make money from your podcast. According to IAB and PwC, advertisers spent $678 million in 2019 and will spend more than a billion in 2020.

How much money do podcasts make?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

How to grow your podcast audience?

Another excellent way to grow your podcast audience is by creating additional content. For example, create engaging videos and upload them on YouTube. You can also create a blog and populate it with content daily or weekly. Besides, you can use show notes, episode descriptions, or transcripts.

How to grow your listeners?

To grow your listeners, you need to first understand them. Research your audience to find out more about them, such as preferences, why they exist online, demographics, interests, places to find them, and so on. Once you have finer details, it will be easier to create engaging and enticing podcasts for your audience. 4.

How to make yourself discoverable?

You can submit your podcasts to many directories, optimize your content for SEO, leverage social media, create a website, or create an app. Just make sure to utilize all alternatives that will boost your podcast discoverability. 8. Create additional content.

What to do if you don't work on podcasts?

If you don’t work on producing quality podcasts, your other efforts, no matter how good they are, they will not pay off. Setting up a fully equipped podcast studio and partnering with great podcast hosting services are excellent ways that will help you improve the quality of your podcasts.

Is it good to market yourself through the year?

While there are prime moments to market, promoting yourself through the year is a good idea. Even those moments that don’t seem the best, they may turn out to be very rewarding. Besides, continuously marketing yourself helps keep your current audience.

Do you need to transcribe audio to text?

If you want search engines to find and rank you for your voice, you would need to transcribe your audio into text. It also caters to a specific audience who want to read a podcast versus listening to it. Or if your regular listener wants to find that one bit of information they heard, then they don’t have to search for it by listening to your podcast again, instead they just do a quick search of the transcript.

How to attract Google?

But not just words, GOOD WORDS (sorry unedited transcriptions don't work). Use headings to allow people to scan the page to see if this interests them. Break your paragraphs apart and use headings (see above). Always, above everything else write your show notes for people.

What is it called when you can't talk about something in the news?

This is called newsjacking .

Why do people start podcasts?

Many of us started podcasting because we hate writing. Good writing is good words, and good words attract Google. If there is a publication around your topic, see if they are looking for articles.

What is the goal of a podcast?

The goal is to get people hooked on your content. If you mention something from a previous show, be sure to link to it in the show notes (and mention that the link is there). Those that want more on a subject will go and listen.

Can you have a trackable link in Gmail?

If you're using Gmail (or really most email providers) you can have one link displayed (schoolofpodcasting.com) and then have a trackable link as the actual link (for those stat junkies, this could be a pretty link, or a bitly link just so you can see how many people click the link in your email).

Is it hard to make a podcast?

It makes no sense to usher everyone in the front door of the Theater if they are using those side exits once they start consuming your content. I've said it before creating a podcast is NOT HARD. You can fart into your phone and have it on Apple podcasts a week later. It's not hard. Creating a good podcast is hard.

Who said "Whose message can I help amplify"?

This could be another podcaster (which we somewhat mentioned before) but it could be a company. Lee Silvertsein of the We Have Cancer podcast thought, “Whose message can I help amplify” and he know has a few partners he has worked with and came up with win-win situations.

1. Create a podcast website

Using podcasting platforms like YouTube or Spotify to host your content is a good idea, but nothing beats having your own podcast website. This is one of the best ways to get organic traffic while also benefiting from search engine optimization (SEO).

2. Engage with your audience

Sometimes the most obvious solutions are the ones that podcasters forget all about. Your audience loves listening to your content, but what they love even more is engagement. Set aside 15 minutes of each of your episodes to engage with your audience.

3. Take feedback to heart

While some listeners will provide feedback just to speak their mind, many do so in hopes of helping you improve. Though it can be tough to hear criticism, instead of taking it negatively, use it constructively. Don’t wait for them to reach out, try to ask for feedback proactively.

4. Create podcast transcripts

Creating podcast transcripts does take some extra time and effort, but the benefits are well worth it. Podcast transcripts benefit you and your audience. Because transcripts are text-based content, they play a large role in SEO by improving your search results.

5. Network with other podcasters

The podcasting industry isn’t a dog-eat-dog world. In fact, if you want to succeed, you’ll need to master the art of networking. Despite other areas of the online world being toxic and overly competitive, you’ll quickly find that the podcasting community is anything but.

6. Be a guest

As you start to make connections within the podcasting community, be willing to serve as a guest on someone else’s podcast. By linking up with other relevant podcasters, you’re able to get in front of a totally new audience.

7. Use social media to your advantage

Social media platforms have billions of daily active users. By sharing your content on these networks, you’re more likely to reach new people. There are all sorts of ways that you can use social media to market your podcasts, including:

Because of My Podcast: I Get to Talk to NFL Players

Chris Husby shares how his show devoted to discussing Special Teams topics and interviewing some of the biggest special teams names in the NFL and beyond! has allowed him to talk to some of his favorite NFL players. Check it out the 4th Down Experience

Sponsor: Focusrite

I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record.

The Question of the Month: What is Your (ONE) Favorite Podcast And WHY?

I do this every year for the last episode of the year. It's a great way to discover new shows, and it also gives us insights into WHY people like podcasts. Please provide the following:

Moving Forward

Everything has been said before, but it’s never been said by you. Your point of view is what makes you interesting. — Jory MacKay You might ask yourself, “how can I cover this in a way that only I can?”

Be Patient

It took Seth Godin four years to pull away from being “just another blogger” to being, well, Seth Godin.

Encourage listeners to act

Telling people to listen to your show is great, but it’s not enough. What if they just listen to one episode and forget about you? There’s no way you can build a loyal customer base if that’s what happens.

Create partnerships

Unless you’re a big celebrity, you can’t expect thousands of listeners to check out your podcast right after you upload it. Just like any other venture, your podcast starts with nothing, and your goal is to draw attention to it. This can be done by building genuine partnerships.

Market your podcast

Just because you release a podcast that has an impeccable script, great thought, and amazing research does not mean millions of people would flock to listen to it. Even if you release the best podcast in the world, you still need to do marketing if you want it to be successful.

And syndication

The third way to market your podcast is through syndication. There are tons of podcasting platforms, and depending on your market, you need to be on as many platforms as possible. The more places you show up on, the more potential listeners will discover your content.

Ask listeners to interact with you

Podcasting is one of the most personal mediums today, and if you want to foster connections with your listeners, you have to make them feel heard and feel as if they are just tuning in to a friend’s talk show.

Try blogging and SEO

If you want to become an authority figure in your niche, you need to turn up your strategy in how to grow your podcast by starting a blog and posting transcripts of your episode. For this, you may need to hire a transcriber to make sure all your transcripts are accurate.

Work on your podcast quality

This step in how to grow your podcast tip can be very challenging, but if you want to be successful, you have to do it. Quality is not just limited to how crisp and clear the audio is. It could mean a lot of things, including the caliber of your partnerships and guests or even your skill as a storyteller or interviewer.