Podcast FAQ

how to increase podcast listeners

by Damion Volkman Published 2 years ago Updated 1 year ago
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Top 6 Ways to Increase Podcast Listeners.

  • 1. Make a podcast trailer. You can create a podcast trailer episode, regardless of whether you are an established podcaster or just starting a podcast.
  • 2. Call to Action.
  • 3. Promote your podcast on social media.
  • 4. Content creation and reuse.
  • 5. Podcast SEO.

6 Tips to Increase Podcast Listeners
  1. Create a Podcast trailer.
  2. Use Call to Actions.
  3. Promote your Podcast on social media.
  4. Repurpose your Podcast content.
  5. Podcast SEO.
  6. Invite guests and star as a guest.

Full Answer

How to gain more listeners for your podcast?

Make yourself visible

  • Read and respond to your listeners feedback, reviews and ratings that you've received from places like Apple Podcast, Castbox,
  • Join networking events
  • Start a local group within your niche
  • Encourage your circle to share your content
  • Collaborate with other podcasters
  • Start doing Facebook or YouTube LiveStreams

How to gain podcast listeners in any niche?

  • Live in your niche (G+, twitter, forums, facebook groups) spend your time online in the places where your community is interacting podcasters community on G+ follow relevant people in your ...
  • email signature (simple with one call to action)
  • Find non-podcasting platforms. ...

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How to grow your podcast audience?

While the U.S. provides the largest market for podcast audiences, non-English-language companies offer large and growing listener bases.

How do you Grow Your Podcast?

Synopsis: Learn to protect and grow your wealth in this monthly Business Times podcast series for affluent individuals, hosted by BT wealth editor Genevieve Cua. In this ninth eighth episode of WealthBT, wealth editor Genevieve Cua talks about how to ...

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How do I get 1000 listeners for my podcast?

3 Tips for New Podcasters To Help You Quickly Reach 1,000...How to reach the first 1,000 listeners? ... Build your podcast audience. ... Give your listeners excellent value on any topic, and they'll always come back for more. ... Bring fresh value and excitement in each episode.More items...

How do I make my podcast viral?

In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...

How do I get my first 100 podcast listeners?

Finding listeners for your new podcast can be tricky. Here's how to build some early momentum.Focus on “who” before “how” ... Solve your listeners' problems. ... Plant the seeds for your podcast on social media. ... Book guests who bring listeners with them. ... Write an episode description they can't resist.More items...•

How many listeners does a podcast get?

3. 5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.

How do podcasts get famous?

🤑 Podcast marketingEncourage reviews from your listeners. ... Share your podcast on social media. ... Repurpose your podcast as a YouTube video. ... Prepare three episodes for your podcast launch. ... Host a contest to get reviews and subscribers. ... Collaborate with other podcasters. ... Enroll in HARO. ... Buy paid ads.More items...•

How do I promote my podcast?

On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...

How long does it take a podcast to grow?

How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.

What's a good number of downloads for a podcast?

more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.

How do you engage a podcast audience?

How To Create Interesting Podcast EpisodesTalk about things you're interested in. ... Focus on your target audience. ... Tell lots of stories. ... Help your audience take the next step. ... Ask your listeners questions and report their responses. ... Stay on topic and don't wander too much. ... Invite unique experts onto your show.More items...•

How often do podcasts fail?

Less than 20% of the podcasts that have launched this year will make it to next year. Most podcasts fail. If you've launched a podcast or are thinking about launching one, you don't want to put in all that work just to see your experiment get canned in a few months.

How do you know if a podcast is successful?

Here's a list of eight methods you might use to measure the success of your podcast:Number of listeners. ... Number of downloads per episode. ... Sponsors and advertisements. ... Audience and critic reviews. ... Website and social media traffic. ... Engagement with promotional materials. ... Networking and referrals. ... Recycled content.

How much can a small podcast make?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

How do I get more podcast listeners?

If you want to get more podcast listeners, you should start by focusing on creating content for a clearly defined niche and then building out a marketing strategy. This marketing strategy will ensure those who can extract value from your content are fully aware of its existence.

How do I make my podcast successful?

It’s all about value creation. This is the key to increasing podcast listeners.

Where can I promote my podcast?

There’s no shortage of channels to promote your podcast. It all comes down to identifying the marketing channels where you have the most edge.

How do I promote my podcast in 2021?

If you’re producing a B2B podcast, you should be leveraging organic reach on LinkedIn. Organic reach on LinkedIn is remarkably high and it should be a key pillar of any B2B podcast marketing strategy.

What is good podcast growth?

Podcast growth is the scale at which your audience continues to expand over time. It’s relative, so you won’t be able to assess podcast growth unless you have a benchmark for comparison.

Why do podcasts fail?

The simple answer to why podcasts fail is a lack of audience engagement. If your podcast doesn’t have an engaged audience, it won’t be sustainable in the long run.

How to get more listeners on podcast?

So, to help increase your podcast listeners, below are six crucial tips that can help people find you. 1. Create a Podcast trailer. Whether you’re already established or launching a new podcast, create a podcast trailer episode that pins to the top of your feed. Your trailer should introduce you, your topic and any guests.

Why do podcasts need written content?

Written content is needed to improve the searchability and ranking of your podcast . That’s because Google finds text easier to crawl than audio. If writing blog posts about your podcasts isn’t your thing, either get someone else to write them or, better still, convert your transcripts into blogs.

How to make a podcast trailer?

1. Create a Podcast trailer. Whether you’re already established or launching a new podcast, create a podcast trailer episode that pins to the top of your feed. Your trailer should introduce you, your topic and any guests. Include snippets from the episode to entice listeners to subscribe.

What is a CTA in podcasts?

A Call-to-Action (CTA) at the end of every show is an effective way to encourage your podcast listeners to do something. You CTA could be to review your podcast, follow you on social media, or share your podcast with their friends and family.

How to grow your mailing list for email marketing?

Want to grow your mailing list for email marketing purposes? Then repurpose previous episodes into downloadable content. Create infographics, checklists and more. To download this valuable info, your listeners need to give you their email address. So, make sure they offer good value, help people to solve problems, or enable them to take action.

Why do podcasts have guest?

Having a conversation with a guest on your podcast show helps to bring your topic to life. Guests can provide valuable, fresh insight as well as, hopefully, some lively and entertaining shows!

Does Google show podcasts?

Google now shows podcast episodes in search results, so good SEO will attract listeners searching for your niche or topics.

How to market a podcast?

A great way to promote or market a podcast is audiograms. They are snippets (typically 30 – 60 seconds) with a promo graphic and an animated waveform. Share these on social media to try and hook the listener to the main show.

How long should a podcast be?

It's easier to commit to 5 minutes than 50 minutes, so give the listener the option of those short 5 - 10 minute episodes.

What is an outro on podcasts?

The outro is a great moment to consider pushing your listener to a specific previous episode. If you record episodes ahead of schedule, give them a teaser of what's to come in the next episode. They may be ready for more, so give them a reason to keep listening. Here is an example of how we helped our partner Conor McCarthy execute this with the First 10 Podcast:

Why do you have short episodes on podcasts?

Short episodes can be your chance to show more of your personality or do a slightly different skew on your main podcast. It's much easier than doing an entire episode with a guest, and it will increase the listenership figures on your podcast.

What is keyword research in podcasts?

We use keyword research tools to identify commonly searched phrases with low competition and add these phrases to the episode title and show notes, increasing your chance of being found by searchers.

What is the purpose of telling a story behind the mic?

Telling a story or an anecdote about what went on behind the mic is just a way of painting a picture and giving you unique content which is far better than copying and pasting.

How to come up with key phrases?

When coming up with key phrases or episode titles, use google for inspiration, type the first few words and see what comes up as suggestions, the phrases that are suggested are things that people have been searching for. The key is to name your episode something that people actually search for.

How to promote a podcast?

An easy and inexpensive way to promote a podcast organically is through interacting with your peers and relevant communities. You can have your friends and family listen to your podcast and support it by leaving reviews or sharing it with people they know. Once you have pursued this route, you can spread the word in groups, clubs, or communities you are a part of. For instance, maybe you are a part of a reading club and your podcast has to do with books. In this case, it would make sense to go to your reading group and tell them about your amazing podcast. Another way you can promote your podcast is through podcast communities. There are many out there on Reddit or Facebook groups that are for podcasters to support one another.

When were podcasts invented?

If so, you are not alone! Although podcasts were invented in 2004, they have never been as popular as they are now. The humble podcast’s meteoric rise is due to people being at home and looking for a more convenient way to consume content; and given those reasons, it’s a wonder that the trend has not taken off sooner. However, if you’re interested in getting in on podcasting but are worried that it’s too late, have no fear. There’s still plenty of time for you to get started, so continue reading if you don’t want to miss out!

Increase Podcast Listeners

Making podcasts is one of the fastest-growing and most successful ways to educate, entertain, inform, and connect with other people. Podcasts are relatively easy to make and inexpensive to produce and yet can still have a remarkably high impact on their listeners, elevating the podcast makers’ mission or business to the next level.

Conclusion

Are you a business owner struggling to expand your audience and grow your business? Are you ready to see how podcasts can enhance your visibility and help you create a community around your business but need help on your journey? Smooth Sailing Business Growth is here to help you find the most effective strategies for creating a podcast that will help you stand out from the crowd so your business can shine and thrive..

How to grow your podcast listener base?

There are a few very effective methods available for you to use that will assist in growing your podcast’s listener base! 1. Network, Network, Network! A very easy and fruitful way to grow your podcast is to reach out to others within the podcasting community. Rather than view this as helping the competition, use it as a way to expand your listener ...

How to promote a podcast?

The use of social media is essential for spreading a podcast. Switch up your strategies; rather than just posting or tweeting out new episodes, take a chance and record a sneak peek of the episode with your guest on Facebook Live. Or perhaps turn a section of your episode into a YouTube video. Getting your episodes out on as many different platforms in various different forms is a great way to find those new listeners and draw them in by trying new things.

How to get your podcast to engage with your fans?

Encourage engagement by letting your listeners ask questions on social media platforms, and then take time to either answer them directly or by creating a Q&A section on the show. Not only does this interaction strengthen the bond between you and your listeners, it also gives you a better understanding of what your audience wants, needs and expects from your podcast. Your listeners will give you the inside view on exactly how to improve your podcast. Another great way to encourage engagement is to set up a Facebook Community for your show. This provides a place for your audience to come together, discuss the episodes, and really explore the topics in greater depth. This is also a way to give your listeners a more personal connection to you as the host.

What does it mean to have a big listener base?

Your listener base is what determines your show’s success. So naturally, a big listener base means a more successful show. However, not every podcast is destined for immediate success, in which case groundwork is required! There are a few very effective methods available for you to use that will assist in growing your podcast’s listener base!

Where to invest in advertising?

Sometimes the most classic form of advertising is just the way to go. Facebook and Instagram are two obvious places to invest in advertising. Once you’ve figured out what keywords to target, consider paying for paid advertising on Google Adwords, Reddit Ads, Facebook Ads, and Stumbleupon Ads.

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Create A Podcast Trailer

Use Calls to Action

Promote Your Podcast on Social Media

Creating and Repurposing Content

Podcast SEO

  • Search Engine Optimisation (SEO) is necessary for your podcasts, website and blogs to be found, helping to grow your podcast. Google now shows podcast episodes in search results, so good SEO will attract listeners searching for your niche or topics. Include keywords in episode titles to help with discoverability. Think about what people would need ...
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Invite Guests and Star as A Guest on Other Podcasts

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