Podcast FAQ

how to launch podcast

by Jarrod Kunze Published 1 year ago Updated 1 year ago
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How to Start a Podcast

  • 1: Choose a topic you love. Just like blogging, you need to select a niche for your podcast that provides information that is in high demand with listeners.
  • Step #2: Pick a podcast title. A podcast title can help the listener anticipate the content and purpose of your podcast. ...
  • Step #3: Write a sound description. You should write a descriptive paragraph about the contents of your show to entice listeners. ...
  • Step #4: Get your artwork created. The podcast will require some artwork or a square image that represents your show and the niche it belongs to.
  • Step #5: Pre-plan your episodes. Pre-planning is an essential part of podcasting since creating them can be a very stressful process.
  • Step #6: Pick your podcast hosting provider. To make your podcast visible in the digital space, you need to sign up with a hosting company. ...
  • Step #7: Prepare and make a recording. Recording high-quality podcasts require effort and preparation both for the content and to set up audio/video for a podcast.
  • Step #8: Publish an episode. Publishing episodes means uploading audio files after editing them and providing all the necessary details with them.
  • Step #9: Submit to directories. After you publish your podcast, you need to select a podcast directory that helps listeners discover, listen, and subscribe to your podcasts.

How to Start a Podcast: The 5-Stage Guide
  1. 1ST: PLANNING. Why are you Making a Podcast? Who is Your Podcast For? Give Them a Reason to Listen. Naming Your Podcast.
  2. 2ND: EPISODE FORMAT. How Long? How Often? Choosing Good Titles. ...
  3. 3RD: RECORDING & GEAR. Recording Equipment. Recording & Editing Software. How to Script your Podcast.
Mar 31, 2022

How long does it take to launch a podcast?

Veteran podcaster reveals a step-by-step system to launch your first podcast on a budget in 7 days. , Producer of How to Live in Denmark, a weekly podcast for newcomers to Denmark.

What equipment do you need to start a podcast?

The 10 Technology Items You'll Need to Start a Podcast

  • 1. A good microphone Audio is one area that you won’t want to cut corners with. ...
  • 2. Headphones Your headphones don’t have to be top of the line, but you will want something that’s up to the job. ...
  • 3. A pop filter When talking directly into the microphone, your b’s and p’s will sound amplified. ...
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How to launch a profitable podcast?

A successful launch strategy entails everything from bringing your podcast to life before it is launched, to continuing to promote even after the big launch day. You have to get down to the basics, building a solid foundation to springboard off of, creating a buzz that will carry on long after the initial episodes are released.

How to start you own podcast?

How to Start a Podcast: Every Single Step for 2021

  1. What's Your Podcast For? So firstly, why do you want to make a podcast? ...
  2. Who is Your Podcast For? So first day, get the big question in: Who are you making this podcast for? ...
  3. Give Them a Reason to Listen Whether you're providing information that will help someone to lose weight (in the case of our personal trainer), or doing a really entertaining ...

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How do I launch my own podcast?

Table of ContentsChoose a Podcast Topic You Can Commit To.Pick Your Podcast Name.Write a Compelling Podcast Description.Decide on Your Podcast Format.Get Your Podcast Artwork and Music Created.Purchase Your Podcast Equipment and Test Your Podcasting Software.Choose Your Podcast Hosting Service.More items...

How much does it cost to launch a podcast?

In fact, if you already have a computer and you're operating on a shoestring budget, you can record, edit, and launch a podcast for less than $200. On the other hand, if you want to use higher-end equipment, starting a podcast can cost a few thousand dollars.

Where can I launch my podcast for free?

To keep your podcast hosting free forever, choose Anchor or Acast. For a tool that integrates with services you're already using, choose Buzzsprout or Podbean. To host multiple podcasts without paying a dime, choose Spreaker. For access to a variety of monetization options, choose Podomatic.

Do podcasts make money?

Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

Do podcasts pay their guests?

Typically, podcasts do not pay their guests. Their “Payment” comes from exposure to the audience as well as highlights to their services, e-books, products, etc. Even if a podcast is small now, there is an assumption by host and guests that the show will grow, and the exposure will increase.

Can anyone do a podcast?

Anyone can start a podcast. You just have to record your episodes and publish them online. However, turning your podcast show into a successful business is altogether a different story.

Does Spotify pay you for podcasts?

Streaming platforms like Spotify and Apple Podcasts pay out for streams, but the payout tends to be very low. Podcast sponsorships are one way, but for new podcasts, the likelihood of finding a high-paying sponsorship is slim unless you're already a well-established figure.

Is Spotify free to upload podcasts?

It could cost you anywhere from $50 on up to buy gear to record your show, but the tools for distribution, which used to be costly, are now free, thanks to Spotify's 2019 purchase of the podcasting app and website Anchor.

Which platform is best for podcast?

What are the Best Podcast Hosting Platforms?Fusebox. ... Blubrry Podcasting. ... Spreaker. ... PodcastWebsites. ... Audioboom. Best hosting platform for taking your podcast to the next level. ... Libsyn. The most reliable podcast hosting site. ... Soundcloud. Best platform for audio content creators. ... Podomatic. Best freemium podcast hosting platform.More items...•

How do I promote my podcast?

On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...

How much do small podcasters make?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

How do podcasts get sponsors?

Reach Out to Sponsors Directly Contact potential sponsors directly. Research podcasts in your niche. Check them out (or have a listen!) and identify which products or services they advertise. Look up the company's details and find a point of contact.

What is a podcast page?

Podcastpage is a website builder and hosting all-in-one made specifically for podcasts. Kind of like Wix but designed for the needs podcasters. No coding is necessary. You just choose one of their themes, customize to your liking, and optionally integrate email marketing or Google Analytics.

Is it easier to start a podcast with a co-host?

It can be much easier to start podcasting if you have a co-host. You will naturally have a more engaging conversation if you both share your points of view on a topic . It can also be helpful to have someone to keep things on track. Plus, you can split additional tasks of editing, promoting, and more.

Have at least 3 episodes finalized

So how many episodes to launch with? While there is no 100% definitively right answer here we generally recommend starting with three.

Create a pre-launch teaser to generate buzz

Creating buzz before the official launch can go a long way so this step shouldn’t be skipped. For a more manual approach, lean on your network and ask them to post about the show across their social channels or to leave initial reviews for your episodes.

Plan out a launch strategy

Before you launch, it’s important to have a strategy in place to promote your podcast. Simply uploading to your host isn’t enough. You need a multi-channel approach to generate buzz and drive people to your website or your show’s listing on their favorite podcast directory.

Be ready to consistently publish new episodes post launch

After your podcast ‘launch’ is officially over, it’s time to set up systems and processes to continue publishing new episodes and developments for your show. This checklist item shouldn’t be overlooked given the time you’ve committed to finally getting your show off the ground.

How To Launch A Podcast In 2021 - The Ultimate Guide

This post details exactly how to launch a podcast on 2021. If you don't have a podcast... read this, if you do have a podcast, still read this!

STEP 1: CHECK EVERYTHING IS PREPARED

First, go back to the previous post to ensure you have everything you need to launch and then more importantly… sustain the growth of your podcast.

STEP 2: CREATE A TRAILER

You want your audience to immediately understand what is in it for them.

STEP 4: LAUNCH WITH 2-4 EPISODES

Ideally we would be launching with two to three episodes AND the trailer mentioned above. In terms of the episodes to launch with, we want to ensure that the guests we are launch with are:

STEP 5: SUBMIT TO APPLE PODCASTS & SPOTIFY

When you have this launch date, you then need to ensure that you submit your podcast to both Apple and Spotify prior to launch, details on how to do these can be found here:

STEP 9: CHECKLIST

OK we’re nearly there, please move through the following checklist to ensure that you have everything prepared for the big day:

STEP 10: GO HARD

OK so you have two weeks to get into New & Noteworthy so it’s time to go HARD.

How to Launch a Podcast

Podcasting is growing by leaps and bounds. 2021 already holds the record for the number of hours spent listening to podcasts at 15 billion hours ( semrush.com), and it’s not even halfway through the year!

Plan

The planning phase is where it all begins. While you can wing it and launch a podcast without a plan, you’ll want to consider how consistent and successful it will be in the long run.

Launch

Launching your podcast can take many forms. Depending on your business, how active you are on social media, and the community you already built, you can launch in whatever way suits you best — from teasers on social media to a full-on launch party.

Final Thoughts

Don’t be overwhelmed by the thought of all the steps it takes to launch a podcast. Yes, it seems like it’s a lot, and it typically takes several weeks to go through a launch process. But if you take it one phase and one step at a time, you’ll set your podcast up for longevity and success.

Why do people start podcasts?

There are so many reasons for starting a podcast! Some of those reasons are to grow your business, connect with people in your niche, create a relationship with your audience, and self-fulfillment. As of January 2020, there are over 1 million podcasts available, with over 30 million podcast episodes to listen to.

What is a podcast host?

The podcast host is the intermediary between your podcast and your audience. After providing the description and posting the relevant artwork, the podcast is published on the hosting service. You will receive your podcast’s RSS feed link from the host.

How much does BuzzSprout cost?

BuzzSprout possesses all of the features that you need to advertise your podcast content on the Internet. Its basic plan starts at $12 a month. BuzzSprout also offers a free option that hosts episodes for 90 days.

How long should a podcast be?

Determine the podcast length. You need to respect your audience’s time and set a reasonable episode length that is consistent throughout the series. Twenty minutes is generally the ideal episode length for a podcast, as most people listen to podcasts while commuting to and from work.

Why do podcasts need to be pre-planned?

Every podcast must be pre-planned with a tailored approach to make sure that the quality remains consistent throughout the entire show.

How to make your podcast visible?

To make your podcast visible in the digital space, you need to sign up with a hosting company. These are platforms that store your files and provide access to your listeners so that they can download and subscribe to your podcast.

What is a personal trainer's podcast called?

For example, a personal trainer’s podcast could be called ‘The Fitness Podcast, ’ which perfectly highlights the niche of the podcast. But you must avoid using long names because you will be saying the name quite often in your podcast.

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Planning

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This is the initial (often overlooked) stage to make a podcast. You’ll want to spend a good amount of time here before you move on. Feel free to get out a notebook or a whiteboard so you can start planning your podcast like a pro.
See more on podcastinsights.com

Preparation

  • Now that you’ve written down your topic, format(s), and secured a domain name, we’ll need to get a few things prepared ahead of launch…
See more on podcastinsights.com

Recording & Editing

  • Alitu
    If you haven’t used editing software before, even simple actions in GarageBand or Audacity can be quite intimidating. It’s understandable: audio production is completely full of jargon! If that’s the case, then Alitu might be the way to go. It’s a ‘podcast making’ tool that automates a lot of the c…
  • GarageBand
    I’m going to show you how to use GarageBand for recording and editing. Other audio editing software is similar but most have more advanced features that you don’t need when getting started. Popular options are Adobe Audition & Audacity(both work with Mac & PC). You can als…
See more on podcastinsights.com

Launch!

  • Get A Podcast Host
    I use and highly recommend Buzzsprout podcast hostingafter trying many different companies over the years. Plus you’ll get a free $20 Amazon gift card after you sign up for a paid plan! Feel free to check out our complete podcast hosting guide if you want to see other options, but anoth…
  • Upload Your First Episode
    If you use Buzzsprout, this process is super simple. If not, it’s possible you need to mess with things like embedding ID3 tags into your MP3. Sounds confusing and unnecessary – let’s not do that. You’ll just need to click the “Upload” button: and they’ll apply some magic processing to you…
See more on podcastinsights.com

Recommended Steps

  • Your job isn’t done once you start a podcast. Here are my recommendations to help make your show more appealing and easier to grow:
See more on podcastinsights.com

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