- Sponsorships. Sponsorships are the most common way podcasters make money. ...
- Direct support including premium content. Direct support is when you simply ask your fans to send you money to support your show. ...
- Affiliate sales. ...
- Complementary products.
How many listeners does a podcast need to make money?
If your new episode gets, within 7 days of its release:
- more than 26 downloads, you're in the top 50% of podcasts.
- more than 72 downloads, you're in the top 25% of podcasts.
- more than 231 downloads, you're in the top 10% of podcasts.
- more than 539 downloads, you're in the top 5% of podcasts.
- more than 3062 downloads, you're in the top 1% of podcasts.
Can you really make money podcasting?
Yet, despite what many claim, it's absolutely possible to make money with a podcast. Plenty of show-runners are making a living doing that, right now. Others are happy to bring in enough to cover their hosting costs, or pay for a takeaway every few weeks.
How to make more money from your channel or podcast?
Course Summary
- 38 in-depth lessons
- 36 video tutorials
- 2 text guides
- 2 action-prompting tasks
- 47.35 minutes of video tutorials
How much money can you make at podcasting?
You will make: 30 x 150 = $4,500 per episode. If you have two advertisements in one episode, charged at the same rate, you will make: 2 x [30 x 150] = $9,000. If you have 3 podcasts per week, each running two ads at $30 CPM you will make: 3 x $9,000 = $27,000 a week!
How much money can you make from a podcast?
As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.
How do they make money from podcasts?
Advertising and sponsorships are probably the first things you think of when looking for ways to make money from podcasting. There are several different podcast ad networks that can connect you with advertisers. They do all the work of finding advertisers, negotiating rates, getting the script, and more.
Can you make good money with a podcast?
Sponsorships Popular podcasts will draw the attention of advertisers that will pay you to plug their products in ads that air during your show. (Sponsorships are one way people make money on TikTok, too.) Sponsors typically pay $18 to $25 for every thousand monthly downloads, also referred to as CPM.
Does Spotify pay you for podcasts?
Streaming platforms like Spotify and Apple Podcasts pay out for streams, but the payout tends to be very low. Podcast sponsorships are one way, but for new podcasts, the likelihood of finding a high-paying sponsorship is slim unless you're already a well-established figure.
Do podcasts on Spotify make money?
The short answer is: No. Spotify does not pay for podcasts, but fret not! We have good news for you: There are many ways to monetize a Spotify podcast. You can make money on your podcasts through sponsorships, affiliate programs, ads, coaching, and more.
Does YouTube or podcast make more money?
0:4110:17Podcasting vs YouTube... which makes me more money?YouTubeStart of suggested clipEnd of suggested clipI spend up to about 20 hours per month producing my youtube videos. And then another 10 plus hoursMoreI spend up to about 20 hours per month producing my youtube videos. And then another 10 plus hours every month producing podcast episodes.
How much does it cost to start a podcast?
In fact, if you already have a computer and you're operating on a shoestring budget, you can record, edit, and launch a podcast for less than $200. On the other hand, if you want to use higher-end equipment, starting a podcast can cost a few thousand dollars.
How hard is it to start a podcast?
Starting a podcast isn't difficult, but there are a number of steps you'll need to go through in order to get it launched. In this podcasting tutorial, we'll walk you through every step of the process: Choosing a topic & name. Show and episode format.
How much do podcasters make a year?
Income from Popular Podcasts The Dave Ramsey Show has 13 million weekly listeners and earns nearly $10 million in annual income. Shepard Armchair Expert earns $9 million a year with almost 20 million monthly listeners. The Bill Simmons Podcast earns $7 million yearly income. Chapo Trap House makes $2 million each year.
How long does it take for a podcast to make money?
Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.
How much does it cost to start a podcast?
In fact, if you already have a computer and you're operating on a shoestring budget, you can record, edit, and launch a podcast for less than $200. On the other hand, if you want to use higher-end equipment, starting a podcast can cost a few thousand dollars.
How much do podcasters make from ads?
Podcast ads are sold according to a CPM (cost per mile, in other words cost per thousand impressions) model. For example, if you agree to an $18 CPM for a 30-second ad which is the industry average, the advertiser will pay $18 for every 1,000 ad listens. For a 60-second ad, the average CPM is $25.
How much did podcast ads cost in 2018?
Ever listened to a show that took a quick break to run an ad? There’s a good reason. According to the Interactive Advertising Bureau, marketers spent $479 million on podcast ads in 2018.
How much money did Joe Rogan make from his podcast?
According to Forbes, the stand-up comic earned $30 million from his show in 2019. But this wasn’t an overnight success story.
Why do advertisers like to air spots on podcasts?
Sponsors and advertisers love to air spots on podcasts because they usually have highly engaged audiences. More than half of podcast audiences listen to a full episode of a show—and 41% of listeners will play through most of an episode. This means the majority of listeners will actually listen to an ad!
Why is affiliate marketing important for podcasts?
Affiliate marketing is a smart place to start for new podcasters because you don’t have to pitch anyone or set up deals with a sponsor. You just have to sign up with a company who runs a program.
How many affiliate offers does Jenna have?
Jenna only shares five affiliate offers with her audience over the course of a year. They just happen to be products that she loves—that is the key to affiliate marketing. (Just make sure you disclose any affiliate links with your audience. For legal reasons and to make sure you’re building trust with your listeners!)
What do content creators worry about?
Many content creators worry about feeling sales-y or bugging their audience members. We’ve all been there. Don’t worry, if you focus on sharing incredible content with your people, you’ll naturally open the door to recommending your own products.
Do you have to sell on the show?
You don’t have to sell directly on the show . If you’re a service provider, you can offer a free 15-minute consultation where people can book a call with you. Just make sure to set up a special link so that you can track who comes in from your show!
How to sell podcast ads?
There’s a lot of nuance to this, but you can sell ads on your podcast in three main ways: 1 Direct to brand: If you represent a podcast that meets a brand’s audience and demographic thresholds, you can sell ads on your show via preroll, midroll, or postroll advertisements directly to the brand based on a cost determined by both parties, which is usually represented on a CPM (cost per 1,000 downloads) model. These ads are usually product endorsements, direct response, and host-read. 2 Through an agency: Podcast advertising agencies operate either as an intermediary or broker for the brand, or as a marketplace. For example, agencies like Veritone One , Ad Results, or Havas Edge represent clients like LinkedIn , Noemie, and Embark. These agencies will vet the podcast and associated talent, and will plan a large, cohesive campaign on behalf of their clients. They have a very particular and specific way of purchasing ads, and usually plan quarterly. There are also podcast marketplaces such as Advertisecast that allow podcasters to list their shows and inventory for brands to browse and select. 3 Programmatic: One of the fastest growing segments in the podcast advertising marketplace is programmatic advertising, which you may recognize as non host-read ads that appear in podcasts. Brands will usually purchase programmatic space using audience demographics as opposed to selecting specific shows and genres. Some of the players in this field include Megaphone’s Targeted Marketplace , Art19, and Acast.
Is there a subscription for podcasts?
Subscriptions: Podcast subscriptions have sprung up in a few different forms in recent years, but are by no means new. It’s a simple enough concept – if you put your podcast behind a paywall, you’re typically transitioning from a free, ad-supported podcast to a subscription based service.
1. Affiliate marketing
Affiliate marketing is essentially getting paid to refer listeners to another company’s product. Where do you find those partners? The most efficient way is to go through a network like Amazon, Buzzsprout or Podcorn.
2. Sponsorships
Popular podcasts will draw the attention of advertisers that will pay you to plug their products in ads that air during your show. (Sponsorships are one way people make money on TikTok, too.) Sponsors typically pay $18 to $25 for every thousand monthly downloads, also referred to as CPM.
3. Donations
Get financial support directly from your listeners through one-time and monthly donations.
4. Merchandise
Have a logo and an audience loyal enough to wear their support on their sleeve (or coffee mug)? Then you can make money with branded merchandise. But you’ll also need an e-commerce store, someone to make your products and a place to store your inventory.
How To Make Money From Podcast?
There are many ways for you to make money podcasting. Diversify your revenue to be safe. If you mainly make money on Youtube, it will be bad if your channel is disabled one day.
FAQs
If you have any questions regarding podcasting and how to make a business from them, find the answers here.
Conclusion
There are many ways to make money from podcasting. However, they all take a lot of effort and time.
What to do if you haven't started a podcast?
If you have not started a podcast yet, choose a topic that has the potential of attracting a large listener base. You can do a quick search in an iTunes library to see if there is a demand for a topic you would choose for your podcast. If there is a demand for that niche, aim to create the best possible content for it.
How much does Joe Rogan make?
Joe Rogan hosts an entertaining podcast that discusses trending topics and interviews public figures of interest. He is estimated to make about $30,000 per episode. With about 5 episodes per week produced, his estimated monthly podcast income is $600,000.
Is podcasting equipment expensive?
If there are few search results, there isn’t much demand – so you have little chance of growing to a point of earning an impressive income. Podcasting equipment can be costly. Not everyone has the ability to invest into podcasting equipment.
What is the best thing about advertising networks?
The best thing about advertising networks is that you have the opportunity to grow. When you first start out, you'll have little control over rates, but, as you gain popularity, you'll be able to charge more for advertising slots. Crowdfunding.
Is affiliate marketing good for podcasts?
The same goes for unique discount codes that people can use at checkout. All things considered, affiliate marketing is a great way to keep the money trickling in with minimal additional work.
1. Advertisements
This is probably the strategy used by most podcast hosts when they’re first looking to monetize their podcast. And if you’re an avid podcast consumer, you’ve no doubt experienced this strategy in action first-hand on any and all podcasts you listen to.
2. Sponsorships
In a similar vein to advertisement spots, brand sponsorships are another fairly simple way podcast hosts can monetize their podcast. In this monetization method, brands cover the costs of producing a specified number of podcast episodes in exchange for you promoting the brand in those episodes.
3. Affiliate Marketing
Many podcast hosts have found great financial success with affiliate marketing programs. In affiliate marketing deals, the podcast host agrees to promote a product or service on their show and receive a commission for every purchase based made based on their recommendation. The host is given a unique code to share with their listeners.
4. Sell Your Own Merch
Instead of promoting someone else’s products on your podcast, how about promoting your own! That’s right! You could look at monetizing your podcast by creating and selling your own merch!
5. Write an eBook
Depending on your podcast niche topic, you could consider turning your podcast content into an ebook! Ebooks are a great way to bring in an extra stream of passive income as once the hard work of actually writing the book is done, and the initial costs to get the book set up are covered, you can receive a large portion of the sales.
6. Donations
You could also monetize your podcast through donations. Podcast hosts put tons of hard work into creating their shows. From crafting high-quality content, recording, interviewing, editing, marketing, networking, as well as putting in the time to build their community, there is a whole lot of time and effort that goes into just one podcast episode.
7. Crowdfunding
Another monetization method similar to asking for donations is crowdfunding. Platforms like Kickstarter and GoFundMe have really taken off in recent years, and podcast hosts have made up a number of the beneficiaries.
What Is A Podcast?
Before you know how to make money podcasting, you need to know what podcast actually is! In simple terms, audio broadcasting in any online platform is called a podcast.
How Do Podcasters Make Money?
There are several ways to make money podcasting in 2022. And believe it or not, podcasting has already become one of the best ways to make extra money this year, even if you do it on a part-time basis.
What Are The Highest-Earning Podcasts That You Can Follow?
Many people have already asked me how to make money podcasting this year. Trust me; podcasting is one of the six-figure-generating business ideas you can try this year.
How To Get More Listeners To Your Podcast?
There are several ways to make money with podcasting. But you do need a large audience base and a steady monthly listener to generate a handsome monthly income.
18 Ways To Make Money Podcasting In 2022
Although there are several ways to make money from podcasting, not every avenue is equally rewarding. So, our editorial team has tested several methods to filter the legit earning methods for you!
How Much Can You Make From Podcasting?
Most budding podcasters and podcast enthusiasts primarily have just one question in their mind, and that is how much money you can make podcasting.
FAQs
Yes, Spotify does have its own monetization platform where credible podcasters can submit their creations to get membership benefits.
Affiliate Marketing
Courses
- Many popular podcasters create their own online courses to teach similar content to what they talk about on their podcast. Online coursesare a great way to teach something in an easy-to-follow way where someone can get a specific result once they’ve completed it. It helps to have an email list so you can let your audience know about your course both on your podcast and throug…
Services
- You can offer services that tie in with the content on your podcast. I used to analyze and critique online ads on a podcast and the service I offered was Google AdWords and Facebook Ads management. By showing that I knew what I was an expert on the topic, people knew that they would get expert-level ad management. This made it much easier to get clients without having t…
Coaching & Consulting
- Coaching & Consulting is somewhat similar to offering a service, but you usually don’t do the work for them. Instead, you help or guide them on how to improve. Common industries that have a lot of consultants and coaches are fitness, diet, business, and teaching, but I’m sure there are consultants in every industry.
Crowdfunding & Donations
- You can ask for donations to help support you and your podcast. More entertainment-focused podcasts would be a good fit to monetize in this way. A common platform for accepting donations is Patreon. They make it really easy to offer additional content or bonuses depending on the amount of money people support you with. They even give you the ability to have a separ…
Premium Content
- Premium content can really be anything you want, but some of the common ways podcasters offer premium content are with: 1. Additional interviews 2. Behind-the-scenes content 3. Ad-free RSS feed 4. Early-access RSS feed 5. Q&A with the hosts Have fun coming up unique ways to deliver additional value to your community for a few dollars per month. The Daily Wireis a podca…
Events
- Hosting events is not only a great way to make money, but bring together your best fans and bring them even more value. One example I heard of from Pat Flynn was the Walker Stalkerconference. It was started by a podcast that talked about The Walking Dead TV show. They do events all over the world and even get the actors involved. That sounds awesome! Another example from Sam …
Physical Products
- Physical products are things like t-shirts, mugs, and other swag. The Generation Why Podcast offers a ton of different products, plus premium content, and a very active Patreon page. You can use a site like Teespringto make sure you get enough sales before they get printed – that way you don’t get stuck with a bunch of products.
Books
- Leveraging a popular podcast into book sales is another excellent way to make money and increase your authority. You can use your podcast audience to get those initial sales and reviews that will help your book stand out too. Two examples that I’m familiar with (and have purchased) are: 1. Pat Flynn wrote the WSJ bestseller Will It Fly? 2. Chris Ducker recently came out with Ris…