- Affiliate Marketing. One of the most common ways to earn money through your podcast is affiliate marketing. ...
- Advertisements And Sponsorships. Advertising different products on your podcast is the default path most podcasters choose to earn some money.
- Premium Content And Subscriptions. Another great way to scale up and monetise your podcast is by providing premium content to your listeners.
- Crowdfunding And Donations. You can also make some money by asking your listeners to donate a small amount to keep the podcast alive.
- Sell A Product. Instead of selling products for other companies, you could also sell your own products through your podcast.
- Sell A Service. Selling a service through freelancing is another great way to monetise your podcast. ...
- Sponsorships. Sponsorships are the most common way podcasters make money. ...
- Direct support including premium content. Direct support is when you simply ask your fans to send you money to support your show. ...
- Affiliate sales. ...
- Complementary products.
How can you monetize your podcast?
Ways to Monetize a Podcast
- Traditional Advertising and Sponsorships. This is by far the easiest method of monetizing a podcast because it requires minimal effort on your part.
- Join an advertising network. If you feel daunted by the idea of finding your own sponsor for your podcast, then you might prefer the idea of enlisting the services ...
- Sell Subscriptions To Your Podcast. ...
What to do when your podcast Make Money?
How Do Podcasts Make Money?: 10 Ways to Monetize
- Offer Courses. Offering educational courses or something to do with your passion and hobby is one of the best and topmost ways to make money from podcasts.
- Provide Services. Providing various services is also possible through podcasts. ...
- Sponsors and Advertising. ...
- Consulting. ...
- Crowdfunding. ...
- Premium Content. ...
- Events. ...
- Merchandise. ...
- Books. ...
- Public Speaking. ...
How to make money from your tiny podcast?
How to Monetize a Podcast – Your Options
- Creating Courses. If you like to teach others the nuts and bolts of your subject matter, then this could be the method for you.
- One on One Coaching. If you’d like to get on calls and talk people through processes, teaching them live, instead of online, then this could work for you.
- Sponsorship. ...
- Write an eBook. ...
- Sell a Product. ...
- Sell a Service. ...
How to monetize your podcast?
How to Monetize a podcast
- CPM. Here’s the good news. According to the Internet Advertising Bureau, the podcasting industry experienced a 19% increase in advertising revenue in 2020.
- Affiliates. You’ve got to start somewhere. The advice that I’ve heard most often is to start with affiliate marketing.
- Ask. It always pays to ask. ...
How much money can you make from a podcast?
As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.
Can you make good money off a podcast?
Do podcasts make money? Of course they do! Big names are getting large amounts of listeners and large amounts of ad revenue in return. According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25.
Does Spotify pay you for podcasts?
Streaming platforms like Spotify and Apple Podcasts pay out for streams, but the payout tends to be very low. Podcast sponsorships are one way, but for new podcasts, the likelihood of finding a high-paying sponsorship is slim unless you're already a well-established figure.
Do podcasts on Spotify make money?
The short answer is: No. Spotify does not pay for podcasts, but fret not! We have good news for you: There are many ways to monetize a Spotify podcast. You can make money on your podcasts through sponsorships, affiliate programs, ads, coaching, and more.
How much did podcast ads cost in 2018?
Ever listened to a show that took a quick break to run an ad? There’s a good reason. According to the Interactive Advertising Bureau, marketers spent $479 million on podcast ads in 2018.
How much money did Joe Rogan make from his podcast?
According to Forbes, the stand-up comic earned $30 million from his show in 2019. But this wasn’t an overnight success story.
Why do advertisers like to air spots on podcasts?
Sponsors and advertisers love to air spots on podcasts because they usually have highly engaged audiences. More than half of podcast audiences listen to a full episode of a show—and 41% of listeners will play through most of an episode. This means the majority of listeners will actually listen to an ad!
Why is affiliate marketing important for podcasts?
Affiliate marketing is a smart place to start for new podcasters because you don’t have to pitch anyone or set up deals with a sponsor. You just have to sign up with a company who runs a program.
How many affiliate offers does Jenna have?
Jenna only shares five affiliate offers with her audience over the course of a year. They just happen to be products that she loves—that is the key to affiliate marketing. (Just make sure you disclose any affiliate links with your audience. For legal reasons and to make sure you’re building trust with your listeners!)
What do content creators worry about?
Many content creators worry about feeling sales-y or bugging their audience members. We’ve all been there. Don’t worry, if you focus on sharing incredible content with your people, you’ll naturally open the door to recommending your own products.
Do you have to sell on the show?
You don’t have to sell directly on the show . If you’re a service provider, you can offer a free 15-minute consultation where people can book a call with you. Just make sure to set up a special link so that you can track who comes in from your show!
1. Affiliate marketing
Affiliate marketing is essentially getting paid to refer listeners to another company’s product. Where do you find those partners? The most efficient way is to go through a network like Amazon, Buzzsprout or Podcorn.
2. Sponsorships
Popular podcasts will draw the attention of advertisers that will pay you to plug their products in ads that air during your show. (Sponsorships are one way people make money on TikTok, too.) Sponsors typically pay $18 to $25 for every thousand monthly downloads, also referred to as CPM.
3. Donations
Get financial support directly from your listeners through one-time and monthly donations.
4. Merchandise
Have a logo and an audience loyal enough to wear their support on their sleeve (or coffee mug)? Then you can make money with branded merchandise. But you’ll also need an e-commerce store, someone to make your products and a place to store your inventory.
Why is podcasting important?
When people listen to a podcast, they feel like they know the host and are in the room with them. Listeners enjoy podcasts because there is a level of accessibility and trust with the hosts and if you can use that in an authentic way, then you can grow your show and monetize regardless of the size of your audience.
What is programmatic advertising?
Using the most simple explanation, programmatic advertising refers to the marketplace where the automatic buying and selling of podcast advertisements occur. At Spreaker, for example, we have our own programmatic marketplace, which is full of advertisers that are ready and willing to automatically deliver target ads on your podcast.
What is premium content?
Selling premium content is a great way to scale up your business and monetize your podcast. Premium content is different from memberships in that it is usually more in-depth and longer than something you’d receive in a membership or with free content.
What are the advantages of programmatic?
And in addition to that programmatic has 2 main advantages: programmatic (at least in the US) is able to sell a large chunk of the 80% of remaining impressions. per podcast direct sales/sponsorship/host reads require the podcast to have a minimum critical volume of downloads/listens to be able to sell the show.
Can you use programmatic ads on Spreaker?
Being able to use programmatic ads also means that if you are considering migrating your podcast to Spreaker, and have a full catalog of shows, you can start making money almost immediately by placing ads in your entire back catalog . We’ll touch upon programmatic ads later on in this article.
Can you use prior coaching experience to create a course?
This option goes hand-in-hand with coaching because you can use prior coaching experiences to create a course if you find you don’t have enough time in your day to provide for all your one-on-one customers.
1. Affiliate marketing
Affiliate marketing is a performance-based form of marketing where a business offers rewards to affiliates who are able to successfully bring customers to them. Affiliate marketing is a great way for any creator to monetize their content.
2. Sell custom merchandise to fans
Give your fans the opportunity to show their support for your podcast by selling custom merchandise like t-shirts, stickers, posters, mugs, tote bags, journals, and more.
3. Offer tiered memberships through Patreon
Patreon is a very popular platform for monetizing podcasts because it allows fans (called “patrons”) to offer support in regular monthly payments. Creators can sort subscription options into different “tiers,” with each tier receiving different benefits.
4. Host live podcasts and collect tips
Hosting a live in-person event can be a great way to make extra money as a podcaster, but finding gigs is tricky for new podcasts. Live venues may allow you to perform, but unless your podcast is big enough to bring a lot of business, they’re less likely to pay you to perform.
5. Write and self-publish a book for your fans
Like authors, podcast hosts are typically viewed as being a voice of authority on a particular subject, making the transition from podcast host to writer almost seamless. Perhaps that’s why so many popular podcasts have been spun off into books written by their creators.
6. Join a podcast advertising network
A podcast advertising network is a platform that connects brands and podcasts that have a shared target audience, acting as liaisons for brands looking to advertise to podcast listeners.
Podcasts make money when they have multiple income streams
The most profitable independent podcasts use multiple revenue streams to create a steady flow of income as they focus their attention on growing their audience.
Affiliate Marketing
Courses
- Many popular podcasters create their own online courses to teach similar content to what they talk about on their podcast. Online coursesare a great way to teach something in an easy-to-follow way where someone can get a specific result once they’ve completed it. It helps to have an email list so you can let your audience know about your course both on your podcast and throug…
Services
- You can offer services that tie in with the content on your podcast. I used to analyze and critique online ads on a podcast and the service I offered was Google AdWords and Facebook Ads management. By showing that I knew what I was an expert on the topic, people knew that they would get expert-level ad management. This made it much easier to get clients without having t…
Coaching & Consulting
- Coaching & Consulting is somewhat similar to offering a service, but you usually don’t do the work for them. Instead, you help or guide them on how to improve. Common industries that have a lot of consultants and coaches are fitness, diet, business, and teaching, but I’m sure there are consultants in every industry.
Crowdfunding & Donations
Premium Content
- Premium content can really be anything you want, but some of the common ways podcasters offer premium content are with: 1. Additional interviews 2. Behind-the-scenes content 3. Ad-free RSS feed 4. Early-access RSS feed 5. Q&A with the hosts Have fun coming up unique ways to deliver additional value to your community for a few dollars per month. The Daily Wireis a podca…
Events
- Hosting events is not only a great way to make money, but bring together your best fans and bring them even more value. One example I heard of from Pat Flynn was the Walker Stalkerconference. It was started by a podcast that talked about The Walking Dead TV show. They do events all over the world and even get the actors involved. That sounds awesome! Another example from Sam …
Physical Products
- Physical products are things like t-shirts, mugs, and other swag. The Generation Why Podcast offers a ton of different products, plus premium content, and a very active Patreon page. You can use a site like Teespringto make sure you get enough sales before they get printed – that way you don’t get stuck with a bunch of products.
Books
- Leveraging a popular podcast into book sales is another excellent way to make money and increase your authority. You can use your podcast audience to get those initial sales and reviews that will help your book stand out too. Two examples that I’m familiar with (and have purchased) are: 1. Pat Flynn wrote the WSJ bestseller Will It Fly? 2. Chris Ducker recently came out with Ris…