Podcast FAQ

how to make money podcast

by Rylee Mosciski Jr. Published 2 years ago Updated 1 year ago
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  • 1 Affiliate Marketing. Affiliate marketing is a great way to make money from your podcast. ...
  • #2 Sponsorships and Advertising. When you become a podcaster, one of the most important things to do is find sponsors. ...
  • #3 Courses. Many podcasters create their online courses to teach their podcast audience something new. They tend to be similar to the podcast topics but more in-depth.
  • #4 Services. People will always need the help of a professional when they are tackling something new. ...
  • #6 Crowdfunding and Donations. Crowdfunding is the act of raising funds through small contributions from a large number of people over the internet.
  • #7 Premium Content. Premium content is a great way to allow only your inner circle audience to get to your most valuable episodes.
  • #8 Events. Events are a great way to make money from your podcast because it’s an opportunity for you and your audience to meet each other.
  • #9 Physical Products. Physical products like merch T-shirts or mugs can be a great way to make money with your podcast if you have a large audience.
  • #10 Books. Having a book out is one of the best ways to make money from your own podcast because it can be sold forever.

How Do Podcasts Make Money?
  1. Sponsorships. Sponsorships are the most common way podcasters make money. ...
  2. Direct support including premium content. Direct support is when you simply ask your fans to send you money to support your show. ...
  3. Affiliate sales. ...
  4. Complementary products.

Full Answer

How do you make money doing a podcast?

  • Additional interviews
  • Behind-the-scenes content
  • Ad-free RSS feed
  • Early-access RSS feed
  • Q&A with the hosts

How to make more money from your channel or podcast?

Course Summary

  • 38 in-depth lessons
  • 36 video tutorials
  • 2 text guides
  • 2 action-prompting tasks
  • 47.35 minutes of video tutorials

How to make money from your tiny podcast?

How to Monetize a Podcast – Your Options

  1. Creating Courses. If you like to teach others the nuts and bolts of your subject matter, then this could be the method for you.
  2. One on One Coaching. If you’d like to get on calls and talk people through processes, teaching them live, instead of online, then this could work for you.
  3. Sponsorship. ...
  4. Write an eBook. ...
  5. Sell a Product. ...
  6. Sell a Service. ...

More items...

What to do when your podcast Make Money?

How Do Podcasts Make Money?: 10 Ways to Monetize

  1. Offer Courses. Offering educational courses or something to do with your passion and hobby is one of the best and topmost ways to make money from podcasts.
  2. Provide Services. Providing various services is also possible through podcasts. ...
  3. Sponsors and Advertising. ...
  4. Consulting. ...
  5. Crowdfunding. ...
  6. Premium Content. ...
  7. Events. ...
  8. Merchandise. ...
  9. Books. ...
  10. Public Speaking. ...

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How much money can you make from a podcast?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

Can you make good money with a podcast?

Do podcasts make money? Of course they do! Big names are getting large amounts of listeners and large amounts of ad revenue in return. According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25.

Does Spotify pay you for podcasts?

Streaming platforms like Spotify and Apple Podcasts pay out for streams, but the payout tends to be very low. Podcast sponsorships are one way, but for new podcasts, the likelihood of finding a high-paying sponsorship is slim unless you're already a well-established figure.

Can you make a living off a podcast?

All you have to do is read your ads on your podcast recording according to your agreement. In fact, sponsorships are the most lucrative way to make money from your podcast. According to IAB and PwC, advertisers spent $678 million in 2019 and will spend more than a billion in 2020.

How much did podcast ads cost in 2018?

Ever listened to a show that took a quick break to run an ad? There’s a good reason. According to the Interactive Advertising Bureau, marketers spent $479 million on podcast ads in 2018.

How much money did Joe Rogan make from his podcast?

According to Forbes, the stand-up comic earned $30 million from his show in 2019. But this wasn’t an overnight success story.

Why do advertisers like to air spots on podcasts?

Sponsors and advertisers love to air spots on podcasts because they usually have highly engaged audiences. More than half of podcast audiences listen to a full episode of a show—and 41% of listeners will play through most of an episode. This means the majority of listeners will actually listen to an ad!

Why is affiliate marketing important for podcasts?

Affiliate marketing is a smart place to start for new podcasters because you don’t have to pitch anyone or set up deals with a sponsor. You just have to sign up with a company who runs a program.

How many affiliate offers does Jenna have?

Jenna only shares five affiliate offers with her audience over the course of a year. They just happen to be products that she loves—that is the key to affiliate marketing. (Just make sure you disclose any affiliate links with your audience. For legal reasons and to make sure you’re building trust with your listeners!)

What do content creators worry about?

Many content creators worry about feeling sales-y or bugging their audience members. We’ve all been there. Don’t worry, if you focus on sharing incredible content with your people, you’ll naturally open the door to recommending your own products.

Do you have to sell on the show?

You don’t have to sell directly on the show . If you’re a service provider, you can offer a free 15-minute consultation where people can book a call with you. Just make sure to set up a special link so that you can track who comes in from your show!

What is the best thing about advertising networks?

The best thing about advertising networks is that you have the opportunity to grow. When you first start out, you'll have little control over rates, but, as you gain popularity, you'll be able to charge more for advertising slots. Crowdfunding.

Is affiliate marketing good for podcasts?

The same goes for unique discount codes that people can use at checkout. All things considered, affiliate marketing is a great way to keep the money trickling in with minimal additional work.

1. Affiliate marketing

Affiliate marketing is essentially getting paid to refer listeners to another company’s product. Where do you find those partners? The most efficient way is to go through a network like Amazon, Buzzsprout or Podcorn.

2. Sponsorships

Popular podcasts will draw the attention of advertisers that will pay you to plug their products in ads that air during your show. (Sponsorships are one way people make money on TikTok, too.) Sponsors typically pay $18 to $25 for every thousand monthly downloads, also referred to as CPM.

3. Donations

Get financial support directly from your listeners through one-time and monthly donations.

4. Merchandise

Have a logo and an audience loyal enough to wear their support on their sleeve (or coffee mug)? Then you can make money with branded merchandise. But you’ll also need an e-commerce store, someone to make your products and a place to store your inventory.

1. Affiliate Marketing

Affiliate marketing (also referred to as performance marketing) is a form of marketing where you earn a commission for referring people to other products or companies. You will earn money when someone that you refer makes a purchase.

2. Sponsors and Advertising

You can also make money with podcasts through advertising and sponsorships. These are the first things that podcasters usually think of when starting a podcast.

3. Build Networks

Some people may not see relationships as an important element of a successful podcasting career. Whether you are hosting an interview-based podcast or not, you need to focus on building good relationships or networks because they are very powerful in building a successful podcast career.

4. Sell Products and Services

Before you go after sponsors, look at the products and services that your business is selling already. If your product is relevant to the needs of your listeners, look for ways through which you can strategically leverage your podcast to boost sales.

5. Create Courses

If you love teaching others the nitty-gritty of a subject matter, then this is an opportunity for you to make money from such passion.

6. One-On-One Coaching

If you love getting on calls and talking to people through processes or teaching them one on one, then this is a great opportunity that you can use to monetize your podcast. This approach is easier than creating a course because you don’t need to build anything.

7. Sell eBooks

Don’t forget the time and energy that you have invested into your content. You may have a huge number of blogs, podcast episodes, and maybe YouTube videos that you can compile and share with your audience.

Benefits of Making Money From Your Podcast

Podcasting can bring you tons of benefits. For instance, it can help you find your voice, establish a community and so much more.

When Can You Start Making Money From Your Podcast?

If you have around 10 people listening to your podcast, you probably won’t earn much. So when is the ideal time to start making money from your podcast?

What Niches Are Best to Make Money From Podcasting?

Any niche can make money from their podcast, but some are easier than others. Usually, the best niches are the ones that are around topics where people struggle a lot.

Final Thoughts

Starting your own podcast can be a lucrative opportunity to make a ton of money without putting a lot of work into it.

What happens when you record a podcast?

When recording a podcast for a long time, ultimately, you will become a proficient speaker. Leverage those skills and become a professional speaker that gets invited to host conferences and events.

Is Kickstarter good for podcasts?

Kickstarter can be a great way to open a new chapter in your podcasting business career. When going to Kickstarter, I recommend you to have a prototype of a product you want to launch and a good idea of how you are going to deliver it to final consumers.

Is podcasting a good way to market your business?

Podcasting is obviously a great way to market your physical business. So why not reverse engineer that model and start with a podcast discussing a range of products and then after gathering following launching a physical store where you can offer your products and services.

Is a podcast a marketing channel?

A podcast can be both a product and a marketing channel. Once you complete your journey of creating a show, having a website, mailing list, monetizing, etc. you should be quite knowledgeable about online marketing and engaging online audiences.

Is podcasting a priority?

Podcasting is currently on the rise so diversification of assets and sources of income is not a top priority for creators. But it should be in the long run especially if you currently are working in a small niche and are heavily dependent on one source of income.

Is a podcast a valuable asset?

A podcast can be a very valuable asset. If you structure it correctly and build a community around problems and solutions, you may decide to sell that podcast later to a new owner. This way of monetizing has been extremely popular with blogs and even YouTube channels.

What Is A Podcast?

Before you know how to make money podcasting, you need to know what podcast actually is! In simple terms, audio broadcasting in any online platform is called a podcast.

How Do Podcasters Make Money?

There are several ways to make money podcasting in 2022. And believe it or not, podcasting has already become one of the best ways to make extra money this year, even if you do it on a part-time basis.

What Are The Highest-Earning Podcasts That You Can Follow?

Many people have already asked me how to make money podcasting this year. Trust me; podcasting is one of the six-figure-generating business ideas you can try this year.

How To Get More Listeners To Your Podcast?

There are several ways to make money with podcasting. But you do need a large audience base and a steady monthly listener to generate a handsome monthly income.

18 Ways To Make Money Podcasting In 2022

Although there are several ways to make money from podcasting, not every avenue is equally rewarding. So, our editorial team has tested several methods to filter the legit earning methods for you!

How Much Can You Make From Podcasting?

Most budding podcasters and podcast enthusiasts primarily have just one question in their mind, and that is how much money you can make podcasting.

FAQs

Yes, Spotify does have its own monetization platform where credible podcasters can submit their creations to get membership benefits.

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Affiliate Marketing

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Affiliate marketing or performance marketing is where you get a commission when you refer people to other companies. You will typically earn money when someone makes a purchase. Affiliate marketing works best when you promote products or services that you use or are familiar with, so you can authentically promote them. …
See more on podcastinsights.com

Sponsors & Advertising

  • Advertising and sponsorships are probably the first things you think of when looking for ways to make money from podcasting. There are several different podcast ad networks that can connect you with advertisers. They do all the work of finding advertisers, negotiating rates, getting the script, and more. You usually need a larger audience of at least 5K or 10K listeners per month to …
See more on podcastinsights.com

Courses

  • Many popular podcasters create their own online courses to teach similar content to what they talk about on their podcast. Online coursesare a great way to teach something in an easy-to-follow way where someone can get a specific result once they’ve completed it. It helps to have an email list so you can let your audience know about your course both on your podcast and throug…
See more on podcastinsights.com

Services

  • You can offer services that tie in with the content on your podcast. I used to analyze and critique online ads on a podcast and the service I offered was Google AdWords and Facebook Ads management. By showing that I knew what I was an expert on the topic, people knew that they would get expert-level ad management. This made it much easier to get clients without having t…
See more on podcastinsights.com

Coaching & Consulting

  • Coaching & Consulting is somewhat similar to offering a service, but you usually don’t do the work for them. Instead, you help or guide them on how to improve. Common industries that have a lot of consultants and coaches are fitness, diet, business, and teaching, but I’m sure there are consultants in every industry.
See more on podcastinsights.com

Crowdfunding & Donations

  • You can ask for donations to help support you and your podcast. More entertainment-focused podcasts would be a good fit to monetize in this way. A common platform for accepting donations is Patreon. They make it really easy to offer additional content or bonuses depending on the amount of money people support you with. They even give you the ability to have a separ…
See more on podcastinsights.com

Premium Content

  • Premium content can really be anything you want, but some of the common ways podcasters offer premium content are with: 1. Additional interviews 2. Behind-the-scenes content 3. Ad-free RSS feed 4. Early-access RSS feed 5. Q&A with the hosts Have fun coming up unique ways to deliver additional value to your community for a few dollars per month. The Daily Wireis a podca…
See more on podcastinsights.com

Events

  • Hosting events is not only a great way to make money, but bring together your best fans and bring them even more value. One example I heard of from Pat Flynn was the Walker Stalkerconference. It was started by a podcast that talked about The Walking Dead TV show. They do events all over the world and even get the actors involved. That sounds awesome! Another example from Sam …
See more on podcastinsights.com

Physical Products

  • Physical products are things like t-shirts, mugs, and other swag. The Generation Why Podcast offers a ton of different products, plus premium content, and a very active Patreon page. You can use a site like Teespringto make sure you get enough sales before they get printed – that way you don’t get stuck with a bunch of products.
See more on podcastinsights.com

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