Podcast FAQ

how to make money with a podcast

by Calista Hoeger III Published 2 years ago Updated 1 year ago
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How Can You Monetise Your Podcast?

  • Affiliate Marketing. One of the most common ways to earn money through your podcast is affiliate marketing. ...
  • Advertisements And Sponsorships. Advertising different products on your podcast is the default path most podcasters choose to earn some money.
  • Premium Content And Subscriptions. ...
  • Crowdfunding And Donations. ...
  • Sell A Product. ...
  • Sell A Service. ...

Full Answer

What to do when your podcast Make Money?

How Do Podcasts Make Money?: 10 Ways to Monetize

  1. Offer Courses. Offering educational courses or something to do with your passion and hobby is one of the best and topmost ways to make money from podcasts.
  2. Provide Services. Providing various services is also possible through podcasts. ...
  3. Sponsors and Advertising. ...
  4. Consulting. ...
  5. Crowdfunding. ...
  6. Premium Content. ...
  7. Events. ...
  8. Merchandise. ...
  9. Books. ...
  10. Public Speaking. ...

How to make money from your tiny podcast?

How to Monetize a Podcast – Your Options

  1. Creating Courses. If you like to teach others the nuts and bolts of your subject matter, then this could be the method for you.
  2. One on One Coaching. If you’d like to get on calls and talk people through processes, teaching them live, instead of online, then this could work for you.
  3. Sponsorship. ...
  4. Write an eBook. ...
  5. Sell a Product. ...
  6. Sell a Service. ...

More items...

How many listeners does a podcast need to make money?

If your new episode gets, within 7 days of its release:

  • more than 26 downloads, you're in the top 50% of podcasts.
  • more than 72 downloads, you're in the top 25% of podcasts.
  • more than 231 downloads, you're in the top 10% of podcasts.
  • more than 539 downloads, you're in the top 5% of podcasts.
  • more than 3062 downloads, you're in the top 1% of podcasts.

How to make more money from your channel or podcast?

Course Summary

  • 38 in-depth lessons
  • 36 video tutorials
  • 2 text guides
  • 2 action-prompting tasks
  • 47.35 minutes of video tutorials

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How much money can I make from a podcast?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

How many views do you need to make money on a podcast?

You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.

Can you make good money with a podcast?

All you have to do is read your ads on your podcast recording according to your agreement. In fact, sponsorships are the most lucrative way to make money from your podcast. According to IAB and PwC, advertisers spent $678 million in 2019 and will spend more than a billion in 2020.

Does Spotify pay you for podcasts?

Streaming platforms like Spotify and Apple Podcasts pay out for streams, but the payout tends to be very low. Podcast sponsorships are one way, but for new podcasts, the likelihood of finding a high-paying sponsorship is slim unless you're already a well-established figure.

Do podcasts on Spotify make money?

The short answer is: No. Spotify does not pay for podcasts, but fret not! We have good news for you: There are many ways to monetize a Spotify podcast. You can make money on your podcasts through sponsorships, affiliate programs, ads, coaching, and more.

Does YouTube or podcast make more money?

0:4110:17Podcasting vs YouTube... which makes me more money?YouTubeStart of suggested clipEnd of suggested clipI spend up to about 20 hours per month producing my youtube videos. And then another 10 plus hoursMoreI spend up to about 20 hours per month producing my youtube videos. And then another 10 plus hours every month producing podcast episodes.

How much does it cost to start a podcast?

In fact, if you already have a computer and you're operating on a shoestring budget, you can record, edit, and launch a podcast for less than $200. On the other hand, if you want to use higher-end equipment, starting a podcast can cost a few thousand dollars.

How hard is it to start a podcast?

Starting a podcast isn't difficult, but there are a number of steps you'll need to go through in order to get it launched. In this podcasting tutorial, we'll walk you through every step of the process: Choosing a topic & name. Show and episode format.

How much money can a podcast make?

According to Forbes, the stand-up comic earned $30 million from his show in 2019.

How long will it take me to monetize my show?

The answer is… it depends. Before you can start making money from your podcast, you need to get in front of the right listeners first.

What do I do first?

The reality is, making money from a podcast in your first year is hard work but it’s entirely possible to build an profitable income. Podcasts are a powerful way to build your authority—and develop a deep connection with your audience.

Why are podcast listeners loyal?

Listeners are loyal. A lot of people play episodes while they’re driving somewhere, as they cook dinner at home, or when they hit the gym for a workout. In other words, podcast listeners are inviting you into their personal space. This builds instant rapport.

How many modules are there in podcast production school?

For those of you who are ready to skip the learning curve, we’ve got you covered! Our self-paced course, Podcast Production School, will walk you through the entire podcasting process with 6 comprehensive modules, plug-and-play templates, and in-depth tutorials.

Why do advertisers like to air spots on podcasts?

Sponsors and advertisers love to air spots on podcasts because they usually have highly engaged audiences. More than half of podcast audiences listen to a full episode of a show—and 41% of listeners will play through most of an episode. This means the majority of listeners will actually listen to an ad!

Why is affiliate marketing important for podcasts?

Affiliate marketing is a smart place to start for new podcasters because you don’t have to pitch anyone or set up deals with a sponsor. You just have to sign up with a company who runs a program.

What is a Patreon podcast?

Patreon is a popular platform for podcast hosts to solicit and maintain monthly memberships. You can also accept payments through PayPal or Stripe, adding a donation button right on your website.

What is affiliate marketing?

Affiliate marketing is essentially getting paid to refer listeners to another company’s product. Where do you find those partners? The most efficient way is to go through a network like Amazon, Buzzsprout or Podcorn.

How do podcast hosts make money?

Podcast hosts can earn money through affiliate marketing, donations and selling their own merchandise.

Do sponsorships pay for potential business?

Unlike affiliate marketing, which pays you a commission for actual business, sponsorships essentially pay for potential business . There is, of course, the risk your listeners won’t be enticed to buy. That’s why advertisers are particular about which shows they invest in.

Who is Kelsey Sheehy?

About the author: Kelsey Sheehy is a personal finance writer at NerdWallet. Her work has been featured by The New York Times, USA Today, CBS News and The Associated Press. Read more

Is disclosing that you earn money from your recommendations good practice?

Keeping your audience’s trust is crucial. So disclosing that you earn money from your recommendations is good practice.

Is podcasting a get rich quick scheme?

Podcasting is not a get-rich-quick scheme. Making money from the medium takes time. You need to build a loyal, engaged following willing to buy what you’re selling, literally and figuratively. Even then, earning a living from your show may prove an elusive goal.

1. Affiliate Marketing

Affiliate marketing (also referred to as performance marketing) is a form of marketing where you earn a commission for referring people to other products or companies. You will earn money when someone that you refer makes a purchase.

2. Sponsors and Advertising

You can also make money with podcasts through advertising and sponsorships. These are the first things that podcasters usually think of when starting a podcast.

3. Build Networks

Some people may not see relationships as an important element of a successful podcasting career. Whether you are hosting an interview-based podcast or not, you need to focus on building good relationships or networks because they are very powerful in building a successful podcast career.

4. Sell Products and Services

Before you go after sponsors, look at the products and services that your business is selling already. If your product is relevant to the needs of your listeners, look for ways through which you can strategically leverage your podcast to boost sales.

5. Create Courses

If you love teaching others the nitty-gritty of a subject matter, then this is an opportunity for you to make money from such passion.

6. One-On-One Coaching

If you love getting on calls and talking to people through processes or teaching them one on one, then this is a great opportunity that you can use to monetize your podcast. This approach is easier than creating a course because you don’t need to build anything.

7. Sell eBooks

Don’t forget the time and energy that you have invested into your content. You may have a huge number of blogs, podcast episodes, and maybe YouTube videos that you can compile and share with your audience.

What is another good option for a company that doesn't want to deal with the hassle of having to find designers?

If you don’t want to deal with the hassle of having to find designers and suppliers in addition to handling physical stock, another good option is to provide specialist services to your audience.

What are loyal fans?

Loyal fans are generally eager to support more than just your audio content. They’ll be just as excited to get their hands on t-shirts, hoodies, mugs or any other types of products that feature your cool logo or slogan.

What is the best thing about advertising networks?

The best thing about advertising networks is that you have the opportunity to grow. When you first start out, you'll have little control over rates, but, as you gain popularity, you'll be able to charge more for advertising slots. Crowdfunding.

What is the basis of sponsorship and advertisement deals?

The basis of attractive sponsorship and advertisement deals is your audience. Once you’ve built a good following that’s highly engaged, you’d be surprised at the number of companies that would love to tap into your network and pay you for the trouble.

When do you start seeing earnings?

Much like other creative occupations, you won't start seeing earnings until your audience decides that you add value. As such, when your listener base grows, your opportunity to make money from your craft grows with it.

Is it easy to set up a crowdfunding page?

Setting up a crowdfunding page is extremely easy, especially when you use platforms like Patreon. It’s an excellent way to provide your audience with premium content both as a reward and form of gratitude for their donations. You could charge your listeners for early access to episodes, bonus clips, and interactive chats. This type of approach will keep them engaged and feeling like an integral part of the experience.

Is affiliate marketing good for podcasts?

The same goes for unique discount codes that people can use at checkout. All things considered, affiliate marketing is a great way to keep the money trickling in with minimal additional work.

How Much Money Do Podcasts Make?

Podcasters definitely make money with podcast, there are many big names who earn five to six figures per month but as a beginner, you can’t expect that much but still for an example, let’s say a certain podcast have 10000 listens or downloads per episode and he has the option of $20CPM available as a sponsorship.

How to get paid coaching?

first start with affiliate marketing, as you won’t get many downloads to qualify for sponsorships. then go with sponsorships when you become eligible . Then when you have some fans, start giving paid coaching. After that when you think that you are now an authority in that particular field, you can have your own course too.

Can you create premium podcasts?

Yes, you actually can create premium content for your paid listeners or private community. Podcast hosting like Transistor.fm offers you private podcasting feed through which you can easily create premium episodes and charge for the content.

Can you Mix Advertising and Selling?

I advise you to be very cautious when mixing. In the end, your efforts to monetize a podcast may be less effective than you would like.

How to monetize podcasts?

Another way to monetize your existing podcasting skills is to launch a whole network of shows. In the business world, this is called horizontal expansion, where you grow your company to increase the volume of the product you already make.

How many categories are there in podcast monetization?

Our monetization ways will be grouped into below 7 categories. We have logically grouped them into similar types of activities. In each group, the different ways to make money podcasting will be similar in principle.

What is ImprovePodcast?

I'm the owner and creator of ImprovePodcast.com, the site dedicated to providing actionable solutions for podcast creators. My goal is helping people to develop their podcasts into effective marketing and sales tools.

What is a podcasting network?

Podcasting networks are companies that auto-insert ads into your show. The mechanism is similar to what media hosts do. But you need to join the podcasting network separately.

What happens when you record a podcast?

When recording a podcast for a long time, ultimately, you will become a proficient speaker. Leverage those skills and become a professional speaker that gets invited to host conferences and events.

Is AliExpress dropshipping on Shopify?

AliExpress dropshipping with the Shopify platform is gaining popularity right now. Instead of mentioning affiliate products and links, you can actually recommend products you find attractive for your listeners.

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Affiliate Marketing

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Affiliate marketing or performance marketing is where you get a commission when you refer people to other companies. You will typically earn money when someone makes a purchase. Affiliate marketing works best when you promote products or services that you use or are familiar with, so you can authentically promote them. …
See more on podcastinsights.com

Courses

  • Many popular podcasters create their own online courses to teach similar content to what they talk about on their podcast. Online coursesare a great way to teach something in an easy-to-follow way where someone can get a specific result once they’ve completed it. It helps to have an email list so you can let your audience know about your course both on your podcast and throug…
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Services

  • You can offer services that tie in with the content on your podcast. I used to analyze and critique online ads on a podcast and the service I offered was Google AdWords and Facebook Ads management. By showing that I knew what I was an expert on the topic, people knew that they would get expert-level ad management. This made it much easier to get clients without having t…
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Coaching & Consulting

  • Coaching & Consulting is somewhat similar to offering a service, but you usually don’t do the work for them. Instead, you help or guide them on how to improve. Common industries that have a lot of consultants and coaches are fitness, diet, business, and teaching, but I’m sure there are consultants in every industry.
See more on podcastinsights.com

Crowdfunding & Donations

  • You can ask for donations to help support you and your podcast. More entertainment-focused podcasts would be a good fit to monetize in this way. A common platform for accepting donations is Patreon. They make it really easy to offer additional content or bonuses depending on the amount of money people support you with. They even give you the ability to have a separ…
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Premium Content

  • Premium content can really be anything you want, but some of the common ways podcasters offer premium content are with: 1. Additional interviews 2. Behind-the-scenes content 3. Ad-free RSS feed 4. Early-access RSS feed 5. Q&A with the hosts Have fun coming up unique ways to deliver additional value to your community for a few dollars per month. The Daily Wireis a podca…
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Events

  • Hosting events is not only a great way to make money, but bring together your best fans and bring them even more value. One example I heard of from Pat Flynn was the Walker Stalkerconference. It was started by a podcast that talked about The Walking Dead TV show. They do events all over the world and even get the actors involved. That sounds awesome! Another example from Sam …
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Physical Products

  • Physical products are things like t-shirts, mugs, and other swag. The Generation Why Podcast offers a ton of different products, plus premium content, and a very active Patreon page. You can use a site like Teespringto make sure you get enough sales before they get printed – that way you don’t get stuck with a bunch of products.
See more on podcastinsights.com

Books

  • Leveraging a popular podcast into book sales is another excellent way to make money and increase your authority. You can use your podcast audience to get those initial sales and reviews that will help your book stand out too. Two examples that I’m familiar with (and have purchased) are: 1. Pat Flynn wrote the WSJ bestseller Will It Fly? 2. Chris Ducker recently came out with Ris…
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