Podcast FAQ

how to make your podcast successful

by Alaina Fadel Published 1 year ago Updated 1 year ago
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Here are five tips for a successful podcast.
  1. Keep the topic simple. ...
  2. You don't need to script out every word, but make a “rundown.” I think of it as a safety net. ...
  3. Be consistent. ...
  4. Include the audience. ...
  5. Ask each other questions.
Feb 25, 2022

Full Answer

How to create your own successful podcast?

You have probably heard it dozens, hundreds, maybe even thousands of times: “Make your own stuff.” Well ... Read on for concrete advice for filmmakers, TV-makers, theater-makers, podcast-and-other-media-makers, and more! Steve McQueen: Everything ...

What are some best practices for starting a podcast?

Podcast Best Practices: Creating an Intro and Outro. The intro of any podcast sets the stage. Your intro will either grab your listener’s attention or lose it. Your outro should always wrap up the podcast and leave a call to action. Keep reading to discover the podcast best practices for creating an intro and outro. The Intro

How to develop and grow a successful podcast?

  • Listen to your guests. For interview shows, it’s vital to not only come with pre-scripted questions but to allow guests to share the stories they’re passionate about. ...
  • Be consistent. ...
  • Don’t be afraid to promote your show when you appear on other podcasts. ...

How to start a profitable podcast?

Take a look at several out-of-the-box podcast money-making ideas below:

  • Advertisements-Podcasts that have a vast following are highly sought by advertisers. ...
  • Rely on sponsorships-You can generate thousands of dollars a month if you can find sponsors. ...
  • Establish relationships-When you are able to establish good relationships; you make your podcasts more profitable. ...

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How much does a successful podcast make?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

How do you successfully grow a podcast?

So, to help increase your podcast listeners, below are six crucial tips that can help people find you.Create a Podcast trailer.Use Call to Actions.Promote your Podcast on social media.Repurpose your Podcast content.Podcast SEO.Invite guests and star as a guest.

Can you make a lot of money with a podcast?

Do podcasts make money? Of course they do! Big names are getting large amounts of listeners and large amounts of ad revenue in return. According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25.

How do successful podcasts make money?

Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

How do I make my podcast viral?

In SummaryBecome an early mover in a niche.Release frequent content.Use all distribution networks.Create a separate website that captures leads and makes the podcasts available.Grow your mailing lists.Interview guests and send them links to their episodes.Send guests links to their episodes.More items...

Why is my podcast not growing?

So if your show isn't growing, look first to the premise, because it's the first interaction your audience will have with your podcast. If it's too vague or undifferentiated (i.e., “a show about [industry]”), you can't expect listeners to select it.

Does Spotify pay you for podcasts?

Streaming platforms like Spotify and Apple Podcasts pay out for streams, but the payout tends to be very low. Podcast sponsorships are one way, but for new podcasts, the likelihood of finding a high-paying sponsorship is slim unless you're already a well-established figure.

Do podcasts on Spotify make money?

Commissions From Affiliate Marketing: Affiliate marketing is another primary avenue for earning money on Spotify podcasts. You quote a unique link in your podcast through which your listeners can purchase products. The seller pays you commissions on purchases customers make through your link.

How long should podcasts be?

The length of your podcast also depends on your subject, industry or genre. It could be that around 15-20 minutes perfect for your listeners. But maybe your specific audience wants more in-depth, exploratory information; in which case, 45-90 minutes would provide more value.

How do I get sponsors for my podcast?

4 Strategies to Get Podcast SponsorsReach Out to Sponsors Directly. The simplest strategy? ... Partner With a Hosting Service. Podcast hosting services give your podcast a home on the internet. ... Join a Podcast Network. Some networks let you list your show (sometimes for free) on their platform. ... Use a Directory.

Does Apple pay for podcasts?

It pays to share your stories. After a subscriber accumulates one year of paid service, your net revenue increases to 85% of the subscription price, minus applicable taxes. Your other podcast revenue — including any ads — will stay 100% yours.

Which platform is best for podcast?

What are the Best Podcast Hosting Platforms?Fusebox. ... Blubrry Podcasting. ... Spreaker. ... PodcastWebsites. ... Audioboom. Best hosting platform for taking your podcast to the next level. ... Libsyn. The most reliable podcast hosting site. ... Soundcloud. Best platform for audio content creators. ... Podomatic. Best freemium podcast hosting platform.More items...•

How long does it take for a podcast to be successful?

How long does it take a podcast to grow? You should start to see podcast growth within the first 30 days of your launch, and your podcast growth should continue indefinitely month over month, even if it's a small amount. Slow and steady growth is a good thing in the podcasting space.

How do you know if a podcast is successful?

Download numbers are one of the most obvious metrics for measuring the success of your podcast. Download stats are immediately accessible to you, from the minute you launch your first episode. Watching the numbers climb can be rewarding. Some might even say addictive.

How do you engage a podcast audience?

How To Create Interesting Podcast EpisodesTalk about things you're interested in. ... Focus on your target audience. ... Tell lots of stories. ... Help your audience take the next step. ... Ask your listeners questions and report their responses. ... Stay on topic and don't wander too much. ... Invite unique experts onto your show.More items...•

What do podcast listeners want to hear?

74% of podcast listeners tune in to learn new things, while others listen regularly for entertainment, to keep up to date, to relax, and for inspiration.

How much are headphones for podcasts?

There's a vast array of headphones on the market, and they can range widely in price, from $20 for a cheap pair of earbuds to more than $2,000 for certain Sennheiser and Audeze models. Here are a few things to consider before you invest in a pair for podcasting.

How long can a podcast be?

Also, you can make your podcast episode any length you want—five minutes or five hours.

What is a podcast like?

Podcasts, like radio, are often created serially and post new episodes regularly. Advertisement. There are important distinctions, though.

How much does it cost to record a podcast?

To record your podcast properly on your computer, you'll need DAW software, such as Propellerhead's Reason or Avid Pro Tools, which can cost from around $100 to over $600. For Adobe Audition, you need a subscription, which can cost $20.99 a month (although Adobe often runs special offers).

What is the most important piece of equipment for podcasting?

Microphones. The microphone is the most important piece of equipment for podcasters, since it's responsible for reproducing the voices you'll create on the show. Condenser vs. dynamic mic: Podcasters have a choice of two main types of microphones, dynamic or condenser.

What devices can make podcasts?

Additionally, laptops, desktops, tablets, phones, and other devices are equipped with more powerful processors and other features that make creating podcasts easy. There are even new, inexpensive ways to make sure your environment helps you attain the best quality audio. Advertisement.

What is a mic screen?

It's a screen that fits in front of your mic and prevents air from making popping sounds on your audio. You'll also want to invest in well-designed mic stands for your studio. When you're in the field, be sure to bring along good-quality backpacks and cases to protect your audio equipment from the elements.

How long does it take to build an audience for a podcast?

One podcast tip that many aspiring podcasters don't like to hear is that it can take years to build an audience. And in order to make a successful podcast you need to be prepared to turn up consistently and regularly over the next few years. That doesn't mean that you can't have short-term goals though.

What is the common mistake that podcasters make?

A common mistake many new podcasters make is to build their shows around an audience that doesn't yet exist. If your episodes are built around answering listener questions, or doing live shows, then I'd recommend going back to the planning stages. In the early days it falls on you and you alone to create your content.

What is a successful podcast?

1 – Define a Successful Podcast. First thing's first: success means many different things to many different people. For some, it's about the big download numbers. Others dream of earning a full-time living from their shows. Many business podcasters see success as getting regular sales enquiries because of their content.

What happens if you come out the gate asking for feedback?

If you come out the gate asking for feedback and direction, it can make you and the show seem poorly planned and lacking in purpose. If you've done your research in the planning stages, you know what your target audience want. So design a show that's going to serve them. Nail down an agenda in the early days.

What happens when you run a podcast?

When you run a podcast, things don't always go to plan. Life can get in the way, hardware and software can break, files can vanish, and there's really no shortage of things that'll test your patience in the long run. When things go wrong, you really need to have a solid core reason for wanting to podcast. One that's big enough that it'll ...

Do you care about your podcast before it goes live?

Another uncomfortable truth about your podcast before and during its launch, is that – unless you're famous before your podcast goes live – nobody really cares about it.

Is it a good idea to run a podcast?

It's definitely a good idea to break down your main ambitions into smaller achievable aims. This can help give you a sense of progression. But hopefully you just enjoy the process of running a podcast. If you do, then you'll stand the best chance of sticking at it and growing an audience.

Have an Aim or Goal

Make sure your podcast has an overall goal or aim. For example, if you’re making a successful podcast about animals in rescue shelters, your overall aim could be to encourage people to adopt animals from shelters. If you have a passion for your podcast and a goal to get to, your listeners will share your passion too.

Consistency

If you pitch your podcast as being uploaded twice every week, stick to that. People like consistency, so if you know you won’t be able to cope with two episodes a week, narrow it down to one a week. Don’t be afraid to do less episodes if it means they are more manageable and better quality.

Audience Engagement

Your audience is the most important thing to bear in mind during podcast production. They should always be your priority, because if they don’t approve, you lose the trust of your listeners and your listening figures will see a sharp decline. Make an hour or so each day to interact with your audience.

Clear Audio and Editing

While you don’t necessarily need to fork out loads of money for a super expensive microphone and advanced editing software, you do need to have some awareness of the quality of what you’re publishing.

How to make a good podcast?

This is one of the keys to a great podcast—you want each listener to feel like you’re speaking directly to them. Script, sketch, and perform your podcast with an image of your ideal listener in your mind. Imagining your target listener will help you shape the terminology you use and the overall tone of your podcast.

What to do if you're interested in making a podcast?

If you’re interested in making a podcast, you probably already like listening to them. Look for common factors in the podcasts you like listening to, and use them to help you brainstorm the format and focus for your own podcast.

What is a monologue in podcasts?

Monologue, in which a single host speaks on a given topic. Multiple host, in which two or more hosts banter back and forth. Narrative, which is similar to a monologue but focuses on a particular story. Mixed, which simply means that the format of the podcast can vary by episode.

What is the best way to improve audio quality on a podcast?

A pop filter and mic stand. These aren’t essential, but the pop filter (basically a screen placed between your mouth and the mic) will definitely improve your podcast’s audio quality. A sound mixing board. This is another non-essential option, but it will enable you to produce much higher audio quality.

Where to record podcast?

Record your podcast in a room with at least basic soundproofing. Using a recording studio probably isn’t in the budget for your podcast. In reality, recording in your bedroom or basement will work out fine if you take some simple soundproofing measures like hanging curtains and laying down thick carpet.

Can you be a guest on a podcast?

As a guest, you can promote your own podcast to your host’s audience. Return the favor and invite your host to be a guest on your podcast! Take the opportunity seriously—if you come off as well-spoken, interesting, and charming as a guest, there’s a better chance you’ll draw listeners to your podcast.

Can you make a podcast with two people?

Community Answer. Yes, absolutely! You can help each other with ideas and work together to make a broader, more interesting podcast. Having a single person in just fine but two is great because you can share the work, which includes editing, making sure the sound is good and having great content.

What is a podcast host?

Media or Podcast hosts are services that store your audio and allow your listeners to listen, download, and subscribe to your podcast. One common misconception when learning how to start a podcast is that you upload your podcast to places like iTunes. This actually isn’t the case.

What is the point of a podcast?

The whole point of a podcast is that people listen to it, so give them a reason to click on one of your episodes. Make it clear to people what they will get from listening to your show. If you look on any podcast directory you will see shows with titles like “How To…”, “Five Tips For…” etc.

How long is Zoom free?

A popular option is Zoom.us, which is a video conferencing tool that's free to use for 2 people, and free for up to 40 minutes for a group of people. Read the pros and cons of Zoom in podcasting here. A much better option is to opt for a dedicated ‘double-ender' call recorder.

How many episodes of a season of podcast?

When you start a seasonal podcast, each season will usually have a theme. You might create episodes based on that theme or topic for 6-12 episodes, then have a break. After a month or two, you’ll launch a new season (with another theme/topic) and repeat the process.

What makes a podcast successful?

A podcast may be successful when it's well-produced and effectively marketed, reaching a wide audience and maintaining a large sphere of influence among the public. For example, if a podcast has clear, high-quality audio and the marketing team produces consistent promotional content, it may have a higher success rate.

Why is it important to measure podcast success?

Measuring the success of a podcast is important because it can help podcast creators appeal to their audience more effectively. The particular level of success might be different for each podcast since success depends on the goals that the creators and producers develop.

8 methods for how to measure podcast success

Here's a list of eight methods you might use to measure the success of your podcast:

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1 – Define A Successful Podcast

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First thing’s first: success means many different things to many different people. For some, it’s about the big download numbers. Others dream of earning a full-time living from their shows. Many business podcasters see success as getting regular sales enquiries because of their content. And for others, it’s simply a case of havi…
See more on thepodcasthost.com

2 – Have A “Why”

  • When you run a podcast, things don’t always go to plan. Life can get in the way, hardware and software can break, files can vanish, and there’s really no shortage of things that’ll test your patiencein the long run. When things go wrong, you really need to have a solid core reason for wanting to podcast. One that’s big enough that it’ll never be overshadowed by any of the above. …
See more on thepodcasthost.com

3 – Play The Long Game

  • One podcast tip that many aspiring podcasters don’t like to hear is that it can take years to build an audience. And in order to make a successful podcast you need to be prepared to turn up consistently and regularly over the next few years. That doesn’t mean that you can’t have short-term goals though. It’s definitely a good idea to break down your main ambitions into smaller ac…
See more on thepodcasthost.com

4 – Make It Sustainable

  • A big part of enjoying the process of podcasting, is that it isn’t a complete battle to get new episodes done and out. In the planning stages it’s easy to have big plans about the time you can dedicate to your show each week. It’s also easy to create an episode template in your head that’s going to take a lot of work to produce on a regular basis. The key to making sure working on you…
See more on thepodcasthost.com

5 – Don’T Get Stuck on “The Launch”

  • I’ve already said quite a bit on the long-term nature of making a successful podcast. Unfortunately however, it’s the concept of a big explosive “Launch” that many aspiring podcasters choose to focus on instead. Another uncomfortable truth about your podcast before and during its launch, is that – unless you’re famous before your podcast goes live – nobody really cares about it. It shou…
See more on thepodcasthost.com

6 – Take Control

  • Long term, you’ll want to check in regularly with your audience and seek feedback from them. This is the difference between a podcast surviving and thriving. In the very early episodes though, you won’t have an established audience at all. These early listeners haven’t fully bought into your podcast yet, and with each episode, they’re weighing up whether or not to stick with you. So, on…
See more on thepodcasthost.com

7 – Don’T Rely on Audience Participation

  • A common mistake many new podcasters make is to build their shows around an audience that doesn’t yet exist. If your episodes are built around answering listener questions, or doing live shows, then I’d recommend going back to the planning stages. In the early days it falls on you and you alone to create your content. Anything else is only going to lead to disillusionment and disap…
See more on thepodcasthost.com

Looking For More Podcast Tips?

  • Hopefully you’ve taken a lot from these podcast tips, all aimed at helping you create a successful podcast. These are beyond the usual “What mic should I get?” and “What media host should I use?” questions, and show that you’re constantly looking to improve and take things to the next level. That’s not to say those mic and hosting questions aren’t valid or important, though. I’ve link…
See more on thepodcasthost.com

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