how to market podcast

• Basic podcast promotion. If you haven’t launched your podcast yet, create at least three episodes before you release. ...
• Network with your community. Word-of-mouth advertising is one of the most effective podcast marketing strategies available. Finding the right places to spread your message is step one.
• Social media. This tip is similar to submitting your show to different aggregators. Great podcast marketing means making your show available in more places.
• Your website & newsletter. A podcast website is important. From SEO benefits to being a platform you fully control, all shows should have their own site.

How to get started and market your podcast?

Well, step one is to educate yourself, says Dheerja Kaur, director of product at Robinhood. "First-time investors can start by brushing up on financial lingo and spend time learning about the markets," she tells POPSUGAR. "Financial news can also be helpful in staying up-to-date on the markets.

How to effectively advertise on podcasts?

Podcast advertising is becoming an effective way for brands to reach and engage with new customers. To create an effective podcast advertising strategy, you need to find your target audience, search for the right podcasts to advertise on, and choose the best placement of ads according to your budget and advertising goals.

How can you advertise on podcasts?

With a YouTube version, you get a handful of benefits:

• Video to share on social media
• Closed captioning and transcripts automatically from YouTube (great for accessibility if you’re not going to transcribe)
• SEO benefits

How can I make a podcast popular?

• Talk about your favourite topic
• Share your trial and errors
• Share small town news
• He said, she said
• Talk about that one horrible boss or job
• Give a peak behind the scenes of influencers
• Hypothetically speaking
• As seen on TV
• Run an advice column
• Narrate yourself doing something

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How to repurpose podcasts?

Here are a few ideas for repurposing podcast episodes: 1 Turn notable quotes into quote graphics for social media 2 Create a short blog post about a recent podcast topic you published 3 Make infographics that highlight main points in your podcast episodes 4 Chop full episodes into soundbites and publish them as social media videos

Why is optimizing your podcast important?

Even if people have never heard of your podcast, optimizing your podcast for search engines makes sure you can reach potential audiences who might be looking for content like yours.

What should a podcast page contain?

Your podcast page or site should contain all the important information that interested listeners need to be able to hit Subscribe. While many podcast listeners use smartphone apps to access episodes, it’s best practice to host your individual episodes together with some show notes that are search engine-optimized.

What streaming services have podcasts?

Some popular podcast streaming services include Apple Podcasts, Stitcher, and now even mega music-streaming service Spotify. To make sure you’re reaching as many of your target customers as possible, aim to publish your podcast episodes across as many platforms as possible.

How to pitch for podcast?

These are some things you should prepare when making a pitch to get on someone’s podcast: Pitch 1-2 topics you can talk about in your episode. If it’s a similar topic to any episode the host has done before, explain what will make your episode different. Promote yourself.

Is podcasts easier to find on Google?

While Google is currently implementing ways to make podcasts easier to find on search, it’s important to note that video is still favored over audio content when a user types in a certain keyword phrase. So unless the user types in “podcast” in their search query, your podcast might not show up as a search result.

How to market a podcast?

Word-of-mouth advertising is one of the most effective podcast marketing strategies available. Finding the right places to spread your message is step one. Your audience congregates in certain places in the real world so it’s your job to find them and attend as well. Research conferences, meet ups, or local events in your area that relate to your podcast. Then when you go, have a plan ahead of time to make the most of the event.

Why is a podcast website important?

A podcast website is important. From SEO benefits to being a platform you fully control, all shows should have their own site. But what good is a website if you’re not regularly updating it with your freshest content?

What is a podcatcher?

A podcast aggregator, called a podcatcher, is an app that plays podcasts. The most well known podcatcher is Apple Podcasts, the default podcast app that comes with iOS. But there are plenty more, including:

Why do you pitch yourself as a guest on another podcast?

Similarly, including interesting guests on your own show produces more engaging episodes and adds a unique point of view for your listeners. Be sure to create a podcast press kit for guests to easily share the episode.

How do paid ads work?

Paid ads are great ways to collect traffic by connecting with your target audience. Facebook ads display to people whose interests align with your targeting. There are two ways to go about this:

Why do hosts use social media?

They simply announce their new episodes, promote their promotions, push their merchandise, and advertise for their sponsors.

Does Twitter work on Facebook?

What works on Facebook doesn’t necessarily work on Twitter. People expect different types of content on those platforms. Facebook, for example, tolerates longer posts and deeper discussions. Twitter is for short updates. Your Instagram posts will only do well if there’s a strong photo attached.

What are some examples of podcasts?

There’s a lot of potential for creating podcast episodes that are timely, here are some marketing examples that you can steal: 1 Algorithm changes 2 Facebook news 3 Amazon news 4 New Facebook tools 5 New industry trends 6 Strategies working right now

How to get people excited to listen to your podcast?

Here are a few ways to get people excited to listen: Marketing your podcast is just like marketing a service or product— you need to put it in front of the right audience. We know your podcast is awesome and people want to listen to it. Now it’s time to execute on the strategies that will get you more subscribers.

Can you talk about a podcast for a few months?

Just because an episode is a few months old doesn’t mean you can’t keep talking about it. Using social media, you can continue the conversation you had on your podcast episode for the indefinite future. For example, you can pop on to Instagram stories and talk about something that was mentioned in the podcast.

Do you need millions of downloads to make a podcast?

The good news is you don’t need millions of downloads like Rogan to create a successful podcast. You can have tens, hundreds, or thousands of listeners and be able to create sustainable lead generation for your business or partner with the right sponsors who you know you can land conversions for.

Can you use video snippets to market a podcast?

Using video snippets to market your podcast doesn’t require an awesome podcast hosting set up. You just need a decent amount of light and a camera (you can even use your iPhone) to record the video. If you’re having Zoom interviews, you can record your screen.

Content is King

Create engaging content. Do something that interests you or something you're passionate about. This will keep your enthusiasm high and will prevent you from podfading.

Quick Wins That Really Work

Spruce up your album art. Think your album art is great? Ask a few of your friends for feedback. There are a ton of resources to help you find a graphic designer to help you design your album art. Check Fiverr, Design Pickle, 99 Designs, Podcast Forums, and other resources.

Marketing Tactics

Mention keywords or guest names first in episode titles. These perform better in Apple's Podcast keyword search results. For instance Tim Cook with Apple - Episode 50 is a lot better than Episode 50 - Tim Cook with Apple.

Paid Advertising Works

Advertise on Overcast. Our friend David Kadavy went into great detail on how this works in his blog post.

Ask Others

Reach out to Facebook groups and hit up the moderators. Ask them if they would be interested in being a guest on your show. More than likely they will take you up on the offer. After the episode airs, see if they would be so kind to share it with their Facebook group. Works like a charm!

Utilize Social Media Marketing

Engage with your audience or community on all social channels. This includes your Facebook page, your Facebook timeline, your Facebook story, Twitter, Instagram, LinkedIn, and more.

Build out your Personal Brand and Website

Create a home (website) where new listeners can find you. Most probably won't discover you from a podcast app/player, they will find out about you from a web search or referral from a friend.

Who are podcasts looking for?

Podcasts are always looking for good guests – thought leaders, authors, executives, and creative visionaries. So if you or your business has something of unique value to offer, then go to iTunes and search for podcasts you think you’d be a good guest on! For authors, the podcast tour has replaced the book tour.

Why is it important to start a podcast?

It is great for funneling in leads so you can sell them something. Here’s a recipe for success that will help you execute and market your podcast effectively. 1.

How long will my podcast be on iTunes?

If you can come out with fresh content every day, there’s a good chance your podcast will be featured for as long as two months.

What is the best platform to distribute podcasts?

iTunes is the largest and most effective platform to distribute podcasts, but there are others out there that will give your podcast even more publicity. All you have to do is create a profile and submit your RSS podcast feed to get your podcast into each platform’s system for distribution.

What is transcription in podcasts?

Transcriptions are GREAT for content generation. You can pick specific segments from your podcasts and post their transcriptions on your website’s blog. You can also turn good portions of a podcast into blog posts. Let’s say, for example, you host a podcast dedicated to the movie and book Fight Club.

How much of a podcast is on iTunes?

iTunes is responsible for as much as 70% of a podcast’s listens and downloads. In the process of researching how to promote a podcast, much of the advice kept centering on iTunes as the key channel for growth and attention. I hadn’t realized just how key iTunes really was!

What is a podcatcher?

Podcatchers — a pretty cool name, right? — are simply apps that play podcasts. The most popular one is the main podcast app in iOS; it’s the one with the purple icon and a picture of a microphone.

How long does it take to get to the new and noteworthy section of iTunes?

The New & Noteworthy section of iTunes is one of the most highly visible spots within the iTunes podcast area. You have two months (eight weeks) to get there before your podcast joins back with the rest of the podcast listings.

How many followers does Rand have on Hubspot?

Rand has over 335,000 Twitter followers. HubSpot has over 1 million Facebook fans. What we’d love to do is make it easy for our guests to share and promote their podcast episode. One idea is to send them a note on the day their podcast goes live and include a series of shareable media: Pullquotes. Images.