how to monetize a podcast

1. Ask for donations. The simplest way to monetize a podcast is to ask people for money. ...
2. Create paid membership tiers. The latest trend in podcasting is creating paid membership tiers. Listeners can pay to access exclusive content, private Facebook groups, or podcast swag.
3. Sell sponsorships or ads. Sponsorship is the most common way to monetize a podcast. ...
4. Join an advertising network. Advertising networks like AdvertiseCast, Midroll, Podcorn, and PodGrid act as middlemen between hosts and sponsors.
5. Sell premium episodes. Since you know your audience likes to listen to your podcast, there’s a good chance some of them will pay for premium versions of your content.
Gate your back catalog. If you started a podcast ages ago and have built up a back catalog of episodes, try this strategy. ...
Sell repurposed content. A great way to create sellable content is to repurpose things you’ve already created. This reduces the time you would spend making something similar.
Syndicate your show to YouTube. An easy way to squeeze some cash out of what you’ve already created is to publish your podcasts to YouTube as videos.

How to make money doing a podcast?

What are the Income Sources for Podcasters?

• Advertising and Sponsors. When you hear a podcaster saying something in the lines of “this episode is sponsored by…” it is a typical example of how advertising and sponsorship work.
• Affiliate Marketing. ...
• Paid Content. ...
• Listener Donations. ...
• Consulting and Coaching. ...
• Sales of Products. ...

How to create a podcast [plus how to grow and monetize]?

With that in mind, there are steps you should take to make it a successful one, including: Identifying your goals for each episode Creating an outline Keeping it simple Building a story

How to start podcast on iTunes?

• Start by making the first video for your podcasts. ...
• Then, you will need to upload your file to a web server. ...
• Next, you will need to generate a RSS feed for your podcast. ...
• Refer to the RSS template provided on the Apple’s “Making a Podcast” website for more tags that specify to iTunes. ...

More items...

How to start a podcast for your radio station?

Podcasts should be in bite sized chunks no longer than 30 minutes. Be methodical about your approach, split up each show into 10-15 minute sections. You then have more to show and can stagger your content in a breadcrumb fashion. Equipment You Need to Start a Podcast for Your Radio Station.

How many views do you need to make money on a podcast?

You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.

Can you make money from a podcast?

Podcasts make money when they have multiple income streams The most profitable independent podcasts use multiple revenue streams to create a steady flow of income as they focus their attention on growing their audience.

How do you grow and monetize a podcast?

Once you have a podcast audience, you can start earning with the following podcast monetization strategies:Sponsorship Deals.Affiliate Partnerships.Offering Premium Content.Asking For Donations.Joining A Podcast Advertising Network.Selling Merchandise.Selling Access To A Course.Live Events.

Do podcasts on Spotify make money?

The short answer is: No. Spotify does not pay for podcasts, but fret not! We have good news for you: There are many ways to monetize a Spotify podcast. You can make money on your podcasts through sponsorships, affiliate programs, ads, coaching, and more.

How much does it cost to start a podcast?

In fact, if you already have a computer and you're operating on a shoestring budget, you can record, edit, and launch a podcast for less than $200. On the other hand, if you want to use higher-end equipment, starting a podcast can cost a few thousand dollars.

Is 10000 downloads good for a podcast?

more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.

How do I sell my podcast to Spotify?

How To Submit A Podcast To SpotifyVerify your podcast meets Spotify's requirements. ... Create a Spotify account. ... Agree to the Terms & Conditions. ... Enter your RSS feed link. ... Verify you own the podcast. ... Enter details about your podcast. ... Review and submit your podcast.

Which platform is best for podcast?

What are the Best Podcast Hosting Platforms?Fusebox. ... Blubrry Podcasting. ... Spreaker. ... PodcastWebsites. ... Audioboom. Best hosting platform for taking your podcast to the next level. ... Libsyn. The most reliable podcast hosting site. ... Soundcloud. Best platform for audio content creators. ... Podomatic. Best freemium podcast hosting platform.More items...•

Monetize a Podcast: 12 Real Ways to Make Money From Your Show

Since I launched the show in 2013, I’ve tried a bunch of different monetization strategies. I’ll share my experience and results with those below.

Start a Podcast that Gets Results

My buddy Pete from DoYouEvenBlog.com has put together a fantastic free training on how to start a podcast that grows your business.

1. Referral Sponsorships

Early on, I experimented with some “affiliate sponsorships” on The Side Hustle Show.

2. Traditional Sponsorships

These are sold on a CPM, or cost-per-thousand basis, and generally* priced as follows:

3. Sell Your Own Products

Selling my own products is another podcast monetization angle I’ve done over the years.

4. Sell Your Own Services (to Listeners)

The first service I ever sold on Side Hustle Nation was a private mastermind group with me for $97 a month.

5. Sell Your Own Services (to Guests)

Here’s an interesting tactic that can work even if no one is listening.

How to monetize a podcast?

A clever way to monetize a podcast is to include a downloadable resource with each podcast episode that relates to that episode. This is called a content upgrade because it upgrades or enhances the listener’s experience.

Why is hosting a podcast important?

The biggest benefit of hosting a podcast is that you establish yourself as an authority in a niche. Your audience comes to respect you as an informed expert. So a great way to monetize a podcast is to offer services that tie in with your topic.

What is the default method for podcast monetization?

Sponsorship. Sponsorship and advertising is often seen as the “default” method when it comes to podcast monetization. One problem with sponsorship, though, is that many companies are still fixated on numbers rather than interaction and engagement.

What happens if you don't have time to do a podcast?

It's often said that if you don’t have time to build a community, then you don’t have time to do a podcast. Audiences are galvanised by interactions and conversations, not only with you as the podcast host, but with other listeners who share a passion for your topic.

What does Podcraft talk about?

On Podcraft, we talk about microphones, hosting services, podcasting tools, and a tonne more. That's just because we're interested, and we know our listeners are too.

What happens if you are bored in audio?

You can have the best topic and message in the world, but if the listener is bored, they either won’t care, or won’t listen. This doesn’t mean you should act like someone else, but be aware that in audio, your body language is channelled through your voice and your vocal inflexions.

What is the CPM rate for a mid roll?

Mid-roll ads have the highest CPM rate, but they also interrupt your content, so it's important to choose sponsors that are truly helpful to your particular audience. Post-roll ads (CPM rate: $10): Post-roll ads play at the end of each episode and run for 20-30 seconds and pay the least of all the ads.

How to monetize podcasts?

1. Write an ebook or in-depth guide. Creating a piece of relevant content that helps your listeners solve a problem is a great way to monetize your podcast while it's growing. The best part is, telling your audience about your ebook doesn't come across as sales-y — it feels relevant and useful.

What happens if you monetize your podcast too early?

If you try to monetize your show too early, you'll likely waste a lot of time on strategies that won't yield results. In the early stages of your podcast, it's better to focus on building trust with your listeners by providing them with valuable, ad-free content.

What is a sponsor in podcasting?

Sponsorships are a contractual agreement where companies pay you a set amount just to mention their product. As you might have guessed, getting approached by a sponsor usually means you have some clout in the podcasting world.

Can you write an ebook from scratch?

You can write your ebook (or guide) from scratch, or use a transcription service to transcribe several related podcast episodes. From there, you can format your transcribed episodes into a coherent format, add some new content, and hire a designer from Fiverr or 99Designs to create artwork for the cover.

How much does the Bowery Boys podcast make?

Here are a couple of examples: The Bowery Boys is a podcast about the history of New York City and makes over $3,800/month through Patreon. The Last Podcast On The Left makes over $57,000/month just through Patreon. They also sell shirts and do regular live shows in different cities.

What is affiliate marketing?

Affiliate marketing or performance marketing is where you get a commission when you refer people to other companies. You will typically earn money when someone makes a purchase. Affiliate marketing works best when you promote products or services that you use or are familiar with, so you can authentically promote them.

Is Amazon an affiliate program?

There are affiliate programs for nearly every popular product or service. Amazon is one of the more popular programs, or you can also join a network like ShareASale where you can search and apply to join specific programs. Using a plugin like Lasso is highly recommended.

Can you ask for donations for a podcast?

You can ask for donations to help support you and your podcast. More entertainment-focused podcasts would be a good fit to monetize in this way. A common platform for accepting donations is Patreon. They make it really easy to offer additional content or bonuses depending on the amount of money people support you with.