how to monetize your podcast

Here are some ways you can monetize your podcast:

• Donations
• Join a subscription service
• Sell information products
• Sponsorship/ads
• Work with an ad agencies
• Indirect tactics
• Host an event/webinar
• Provide coaching/consultation

Full Answer

How to make money doing a podcast?

What are the Income Sources for Podcasters?

• Advertising and Sponsors. When you hear a podcaster saying something in the lines of “this episode is sponsored by…” it is a typical example of how advertising and sponsorship work.
• Affiliate Marketing. ...
• Paid Content. ...
• Listener Donations. ...
• Consulting and Coaching. ...
• Sales of Products. ...

How to create a podcast [plus how to grow and monetize]?

With that in mind, there are steps you should take to make it a successful one, including: Identifying your goals for each episode Creating an outline Keeping it simple Building a story

How to start podcast on iTunes?

• Start by making the first video for your podcasts. ...
• Then, you will need to upload your file to a web server. ...
• Next, you will need to generate a RSS feed for your podcast. ...
• Refer to the RSS template provided on the Apple’s “Making a Podcast” website for more tags that specify to iTunes. ...

More items...

How to start a podcast for your radio station?

Podcasts should be in bite sized chunks no longer than 30 minutes. Be methodical about your approach, split up each show into 10-15 minute sections. You then have more to show and can stagger your content in a breadcrumb fashion. Equipment You Need to Start a Podcast for Your Radio Station.

How much money can you make from a podcast?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

How many streams do you need on a podcast to make money?

10,000 listeners per episode allow you to make money with podcasting ads.

Can I monetize my podcast on Spotify?

In tandem with opening access, Spotify announced it's rolling out monetization for video podcasts—specifically subscriptions, which it launched for audio shows last year and through which it will give creators 100% of revenue until the end of this year. (Starting in 2023, it'll take a 5% cut of subscription fees.)

How do you grow and monetize podcasts?

If you're going serious about podcasting, invest in good equipment to improve your audio and video....Promotion – How to Stand Out?Use social media. ... Interact with your audience. ... Try out sponsorships. ... Get in touch with fellow podcasters. ... Advertise your podcast.

Is 1000 downloads good for a podcast?

more than 26 downloads, you're in the top 50% of podcasts. more than 72 downloads, you're in the top 25% of podcasts. more than 231 downloads, you're in the top 10% of podcasts. more than 539 downloads, you're in the top 5% of podcasts.

Which platform is best for podcast?

What are the Best Podcast Hosting Platforms?Fusebox. ... Blubrry Podcasting. ... Spreaker. ... PodcastWebsites. ... Audioboom. Best hosting platform for taking your podcast to the next level. ... Libsyn. The most reliable podcast hosting site. ... Soundcloud. Best platform for audio content creators. ... Podomatic. Best freemium podcast hosting platform.More items...•

Do podcasts make money?

Sponsorships are the most common way podcasters make money. This is when the podcast promotes the sponsor during the show. You probably hear your favorite shows plug their advertisers a few times in every episode. How much you earn from a sponsor depends on the number of downloads your episodes earn.

How much do sponsors pay for podcasts?

Prices for podcast sponsorships are typically based on the number of average downloads. Sponsors pay on a cost per mille (CPM) basis. Rates range from $18 to $50 CPM, though podcasts like This American Life or HowStuffWorks with millions of listeners can pull in a lot more.

How long does it take for a podcast to make money?

Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.

How do I get sponsors for my podcast?

4 Strategies to Get Podcast SponsorsReach Out to Sponsors Directly. The simplest strategy? ... Partner With a Hosting Service. Podcast hosting services give your podcast a home on the internet. ... Join a Podcast Network. Some networks let you list your show (sometimes for free) on their platform. ... Use a Directory.

How much does it cost to start a podcast?

In fact, if you already have a computer and you're operating on a shoestring budget, you can record, edit, and launch a podcast for less than $200. On the other hand, if you want to use higher-end equipment, starting a podcast can cost a few thousand dollars.

How do I promote my podcast?

On this pageLeverage your guest's audience.Promote on social media … in a dozen different ways.Release at least 3 episodes on launch day.Convert the audio to a YouTube video.Submit your podcast to podcatchers and aggregators.Transcribe the audio.Throw a two-week ratings party.Run a giveaway contest.More items...

Monetize a Podcast: 12 Real Ways to Make Money From Your Show

Since I launched the show in 2013, I’ve tried a bunch of different monetization strategies. I’ll share my experience and results with those below.

Start a Podcast that Gets Results

My buddy Pete from DoYouEvenBlog.com has put together a fantastic free training on how to start a podcast that grows your business.

1. Referral Sponsorships

Early on, I experimented with some “affiliate sponsorships” on The Side Hustle Show.

2. Traditional Sponsorships

These are sold on a CPM, or cost-per-thousand basis, and generally* priced as follows:

3. Sell Your Own Products

Selling my own products is another podcast monetization angle I’ve done over the years.

4. Sell Your Own Services (to Listeners)

The first service I ever sold on Side Hustle Nation was a private mastermind group with me for $97 a month.

5. Sell Your Own Services (to Guests)

Here’s an interesting tactic that can work even if no one is listening.

How to monetize a podcast?

A clever way to monetize a podcast is to include a downloadable resource with each podcast episode that relates to that episode. This is called a content upgrade because it upgrades or enhances the listener’s experience.

Why is hosting a podcast important?

The biggest benefit of hosting a podcast is that you establish yourself as an authority in a niche. Your audience comes to respect you as an informed expert. So a great way to monetize a podcast is to offer services that tie in with your topic.

How much does the Bowery Boys podcast make?

Here are a couple of examples: The Bowery Boys is a podcast about the history of New York City and makes over $3,800/month through Patreon. The Last Podcast On The Left makes over $57,000/month just through Patreon. They also sell shirts and do regular live shows in different cities.

What is affiliate marketing?

Affiliate marketing or performance marketing is where you get a commission when you refer people to other companies. You will typically earn money when someone makes a purchase. Affiliate marketing works best when you promote products or services that you use or are familiar with, so you can authentically promote them.

Is Amazon an affiliate program?

There are affiliate programs for nearly every popular product or service. Amazon is one of the more popular programs, or you can also join a network like ShareASale where you can search and apply to join specific programs. Using a plugin like Lasso is highly recommended.

Can you ask for donations for a podcast?

You can ask for donations to help support you and your podcast. More entertainment-focused podcasts would be a good fit to monetize in this way. A common platform for accepting donations is Patreon. They make it really easy to offer additional content or bonuses depending on the amount of money people support you with.

New support for Membership integrations!

Selling memberships/subscriptions to premium content is one of the best ways you can monetize your audience, and it’s certainly caught the attention of our industry. Up to this point, you could only ask for “Donations” on your Podpage, but that changes today.

Make revenue your main website call to action

By default, the main button on your website is Subscribe. If you’d like to change that to be your revenue link, just go to the Navigation Bar settings in your Website Settings and check out the Call to Action options. Change it to revenue, and Become a Member or Donate will swap with Subscribe.