Podcast FAQ

how to money podcast hosts

by Alexandra Raynor Published 2 years ago Updated 1 year ago
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How can you make money from your podcast?

  • Podcast advertising/sponsorships. Some podcast hosts match your content with potential advertisers and play audio advertisements during episodes.
  • Donations, patrons and membership. Some podcasting hosts provide buttons and links so that you can get one-off or recurring donations and memberships from your podcast.
  • Affiliate marketing. Podcasters can make good money by promoting products and services with affiliate links. ...

What to do when your podcast Make Money?

How Do Podcasts Make Money?: 10 Ways to Monetize

  1. Offer Courses. Offering educational courses or something to do with your passion and hobby is one of the best and topmost ways to make money from podcasts.
  2. Provide Services. Providing various services is also possible through podcasts. ...
  3. Sponsors and Advertising. ...
  4. Consulting. ...
  5. Crowdfunding. ...
  6. Premium Content. ...
  7. Events. ...
  8. Merchandise. ...
  9. Books. ...
  10. Public Speaking. ...

How to find the best way to monetize your podcast?

  • Ask for donations. The simplest way to monetize a podcast is to ask people for money. Plenty of fans are happy to ...
  • Create paid membership tiers. The latest trend in podcasting is creating paid membership tiers. Listeners can pay to ...
  • Sell sponsorships or ads. Sponsorship is the most common way to monetize a podcast. Aside ...

How can you make money with a podcast?

  • Reward your higher-tier patrons. In addition to premium content, you could provide higher-tiers with additional benefits like discounts on merch, early access to new content, and exclusive access to bonus ...
  • Keep subscription costs low. ...
  • Keep your fans updated. ...
  • Release podcasts on a consistent basis. ...

How can you monetize your podcast?

Ways to Monetize a Podcast

  1. Traditional Advertising and Sponsorships. This is by far the easiest method of monetizing a podcast because it requires minimal effort on your part.
  2. Join an advertising network. If you feel daunted by the idea of finding your own sponsor for your podcast, then you might prefer the idea of enlisting the services ...
  3. Sell Subscriptions To Your Podcast. ...

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How do I review my podcast for money?

This is a great podcast that really understands the needs of normal people. Matt and Joel do a great job of making the information understandable and talking about topics that can make a difference in my financial life.

How do podcasts get rich?

Try tuning into one of these on your next commute if you're ready to start successfully managing your money.We Study Billionaires: The Investors Podcast. ... Listen Money Matters. ... Money Girl's Quick and Dirty Tips for a Richer Life. ... So Money. ... Rich Dad Radio Show. ... The Clark Howard Show. ... The Dough Roller Money Podcast.More items...•

How do Apple podcasts make money?

It pays to share your stories. Launching a subscription can grow your total audience and give you another way to earn revenue through your podcast. In the six months following the launch of Apple Podcasts Subscriptions, one in five subscriptions enjoyed an adoption rate of more than 10%.

What is Money podcast?

Description. "What is Money?" is the rabbit that leads us down the proverbial rabbit hole. It is the most important question for finding truth in the world. In this podcast, we will pursue this "rabbit" by engaging in a diversity of deep conversations with deep thinkers from different walks of life.

How do I start a podcast and get paid?

How Do Podcasts Make Money?Sponsorships. Sponsorships are the most common way podcasters make money. ... Direct support including premium content. Direct support is when you simply ask your fans to send you money to support your show. ... Affiliate sales. ... Complementary products.

How many listeners do you need to make money on a podcast?

You usually need a larger audience of at least 5K or 10K listeners per month to work with them. One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well.

Does Spotify pay you for podcasts?

Streaming platforms like Spotify and Apple Podcasts pay out for streams, but the payout tends to be very low. Podcast sponsorships are one way, but for new podcasts, the likelihood of finding a high-paying sponsorship is slim unless you're already a well-established figure.

Do podcasts on Spotify make money?

Commissions From Affiliate Marketing: Affiliate marketing is another primary avenue for earning money on Spotify podcasts. You quote a unique link in your podcast through which your listeners can purchase products. The seller pays you commissions on purchases customers make through your link.

How long does it take for a podcast to make money?

Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.

Who is Robert Breedlove?

Robert Breedlove is a Bitcoin-focused entrepreneur, writer, and philosopher. He was raised in Tennessee attending Southern Baptist Churches but spent most of his life spiritual yet agnostic.

Does Suze Orman still have a podcast?

New Episodes Every Week Through the Women & Money podcast, Suze will entertain, educate and empower — unlocking 35 years of experience in helping create wealth for millions and millions of people all over the world — she is your personal finance teacher.

What did Bitcoin do podcast?

The What Bitcoin Did Podcast is a tri-weekly Bitcoin podcast where host Peter McCormack interviews experts in the world of Bitcoin development, privacy, investment and adoption.

How much money can you make from a podcast?

As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.

How long does it take for a podcast to make money?

Relying on the experience of Marc Clair, a podcast host, and producer, it may take as long as 18 months before you start seeing results. That's if you produce a show weekly. In his words, things can be faster than stated if you have luck, a marketing budget, and irresistible content.

How much does Joe Rogan make from podcast?

According to Forbes, Joe Rogan podcast income was $30m in 2019. And that's not counting YouTube revenue which also contributes to the amount. In spring 2019, Rogan mentioned in one of the interviews that his show records over 190 million monthly downloads.

How much do top podcasters make?

Income from Popular Podcasts The Dave Ramsey Show has 13 million weekly listeners and earns nearly $10 million in annual income. Shepard Armchair Expert earns $9 million a year with almost 20 million monthly listeners. The Bill Simmons Podcast earns $7 million yearly income. Chapo Trap House makes $2 million each year.

How many Americans don't have $400?

40% of Americans don’t have the ability to cover an unexpected $400 expense, college students are graduating with unfathomable sums of debt, and the world of personal finance has become increasingly complex.

Who are Joel and Matt?

Joel and Matt are best friends who love talking about money while drinking delicious beer. So they created a podcast incorporating both! 20 million downloads later they are still energized by the mission of reaching people with practical money-saving advice.

How much does the Bowery Boys podcast make?

Here are a couple of examples: The Bowery Boys is a podcast about the history of New York City and makes over $3,800/month through Patreon. The Last Podcast On The Left makes over $57,000/month just through Patreon. They also sell shirts and do regular live shows in different cities.

What is the Daily Wire?

The Daily Wire is a podcast and news site that offers the video version of the podcast, live episodes, a tumbler, and other bonuses when you purchase an annual subscription. No matter what you think about the content they offer, this is a great example of premium content. Events.

What is the largest ad network?

One of the largest ad networks is Midroll, another popular network is Authentic, and many of the podcast hosting companies have their own networks as well. Another option that can work well if you have a smaller or more niche audience is to reach out directly to companies that would be a great fit for your audience.

What is affiliate marketing?

Affiliate marketing or performance marketing is where you get a commission when you refer people to other companies. You will typically earn money when someone makes a purchase. Affiliate marketing works best when you promote products or services that you use or are familiar with, so you can authentically promote them.

Is Amazon an affiliate program?

There are affiliate programs for nearly every popular product or service. Amazon is one of the more popular programs, or you can also join a network like ShareASale where you can search and apply to join specific programs. Using a plugin like Lasso is highly recommended.

Can you ask for donations for a podcast?

You can ask for donations to help support you and your podcast. More entertainment-focused podcasts would be a good fit to monetize in this way. A common platform for accepting donations is Patreon. They make it really easy to offer additional content or bonuses depending on the amount of money people support you with.

What does Podcraft talk about?

On Podcraft, we talk about microphones, hosting services, podcasting tools, and a tonne more. That's just because we're interested, and we know our listeners are too.

What happens if you don't have time to do a podcast?

It's often said that if you don’t have time to build a community, then you don’t have time to do a podcast. Audiences are galvanised by interactions and conversations, not only with you as the podcast host, but with other listeners who share a passion for your topic.

What is the default method for podcast monetization?

Sponsorship. Sponsorship and advertising is often seen as the “default” method when it comes to podcast monetization. One problem with sponsorship, though, is that many companies are still fixated on numbers rather than interaction and engagement.

What happens if you are bored in audio?

You can have the best topic and message in the world, but if the listener is bored, they either won’t care, or won’t listen. This doesn’t mean you should act like someone else, but be aware that in audio, your body language is channelled through your voice and your vocal inflexions.

Is email as old as the web?

One of the most tried and tested ways of keeping in touch with your audience and building relationships with them. Many other community platforms have come and gone, but email is as old as the web itself.

Does sponsorship pay well?

Unless you're getting thousands of downloads, or have a hyper-niche topic, sponsorship doesn't pay all that well. You need to ask yourself if what you'd stand to earn is worth potentially interrupting your audience over.

Monetize a Podcast: 12 Real Ways to Make Money From Your Show

Since I launched the show in 2013, I’ve tried a bunch of different monetization strategies. I’ll share my experience and results with those below.

Start a Podcast that Gets Results

My buddy Pete from DoYouEvenBlog.com has put together a fantastic free training on how to start a podcast that grows your business.

1. Referral Sponsorships

Early on, I experimented with some “affiliate sponsorships” on The Side Hustle Show.

2. Traditional Sponsorships

These are sold on a CPM, or cost-per-thousand basis, and generally* priced as follows:

3. Sell Your Own Products

Selling my own products is another podcast monetization angle I’ve done over the years.

4. Sell Your Own Services (to Listeners)

The first service I ever sold on Side Hustle Nation was a private mastermind group with me for $97 a month.

5. Sell Your Own Services (to Guests)

Here’s an interesting tactic that can work even if no one is listening.

1. Affiliate marketing

Affiliate marketing is essentially getting paid to refer listeners to another company’s product. Where do you find those partners? The most efficient way is to go through a network like Amazon, Buzzsprout or Podcorn.

2. Sponsorships

Popular podcasts will draw the attention of advertisers that will pay you to plug their products in ads that air during your show. (Sponsorships are one way people make money on TikTok, too.) Sponsors typically pay $18 to $25 for every thousand monthly downloads, also referred to as CPM.

3. Donations

Get financial support directly from your listeners through one-time and monthly donations.

4. Merchandise

Have a logo and an audience loyal enough to wear their support on their sleeve (or coffee mug)? Then you can make money with branded merchandise. But you’ll also need an e-commerce store, someone to make your products and a place to store your inventory.

What is the difference between direct and indirect monetization?

Essentially, podcast monetization strategies can be divided into two categories: direct and indirect. Direct monetization involves the selling of your podcast itself — we’ll explain how you can do this. By contrast, indirect monetization involves using your podcast as the means to sell other things.

What is an upstart loan?

Upstart is an online lender that offers consumer loans to qualified borrowers. It has relaxed credit score requirements, competitive terms and fees, and an easy application process. Upstart is an excellent resource for many people who do not fit the traditional model of a loan borrower. Apply Now. See Our Review.

What is loanio loan?

Lendio is a business financing platform that matches customers to funders, including SBA/PPP lenders. It has a relaxed credit score requirement, and there’s no fee for using the service. Apply Now. See Our Review.

Is it hard to monetize a podcast?

However, even if you have a solid idea for a podcast and begin to build an audience, monetizing a podcast can prove difficult. Monetizing a podcast to the point where you stand to earn a life-sustaining amount of money is even more difficult.

Is there a monetization formula for podcasts?

No two podcasts are the same , so there isn’t any particular monetization formula that will work equally well for all podcasters. This means that, once you’ve built an audience, you’ll have to experiment with different monetization methods before you find the right mix of techniques.

Can you sell consulting services on podcasts?

You can also offer paid access to such things as online courses, exclusive interviews, and other content that leverages demand for your product (that would be you). You can even sell your consulting services if your podcast touches on a subject with which you have considerable expertise.

Can you use your brand to push sales?

Of course, this won’t pay dividends when you’re just starting out. If people aren’t familiar with your brand, you can’t use your brand to push sales.

How to calculate podcast sponsorship?

You can calculate your potential podcast sponsorship earnings by multiplying your average listener volume by the average CPM ($18-25). You can also earn money from your podcast by promoting affiliate deals, accepting donations and membership payments, and placing display advertising on your website.

What is podcast advertising?

Podcast advertising/sponsorships. Some podcast hosts match your content with potential advertisers and play audio advertisements during episodes. Ads are charged by CPM (cost per thousand impressions). Many sponsors will require the podcast host to perform the ad read (known as a host-read ad ).

Who sponsors TigerBelly?

Libsyn-hosted TigerBelly podcast episode 229, sponsored by Calm, BetterHelp and ShipStation. What is clear, however, is that Libsyn works with some big-name advertisers. For example the TigerBelly podcast, hosted on Libsyn, is sponsored by advertisers like Calm, BetterHelp, ShipStation and Postmates.

Can you beep out swearing on Spreaker?

Beeping out swearing can help. You must submit both payment details and your tax information in order to receive payments from Spreaker. If you’ve got some healthy podcast download numbers, you can also apply to join Spreaker Prime to get free podcast hosting and monetization options.

Does Anchor take a cut from your podcast?

Cashing out your ad revenue is done via Stripe (no PayPal) and there’s no minimum (aside from enough for the $0.25 payment processing fee ). While Anchor takes a cut of your sponsorship income, their podcast hosting plans are free and unlimited so you’re not risking any money upfront.

Is podcasting a hobby?

While podcasting can a fun hobby for some, for others it’s a big money-making business . The Interactive Advertising Bureau (IAB) reports that “US podcast advertising revenues are nearing the $1b mark”, as the industry proves to be more resistant to the impact of COVID-19 than other media in 2021. There are now estimated to be almost 2 million ...

Can you get one off of a podcast?

Some podcasting hosts provide buttons and links so that you can get one-off or recurring donations and memberships from your podcast. You can also provide subscriber-only episodes to paying members.

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Affiliate Marketing

Sponsors & Advertising

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Services

Coaching & Consulting

Crowdfunding & Donations

Premium Content

  • Premium content can really be anything you want, but some of the common ways podcasters offer premium content are with: 1. Additional interviews 2. Behind-the-scenes content 3. Ad-free RSS feed 4. Early-access RSS feed 5. Q&A with the hosts Have fun coming up unique ways to deliver additional value to your community for a few dollars per month. The...
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